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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris BASIS (BAHASA DAN SASTRA INGGRIS) Journal of English Language Teaching and Linguistics TEKNOSASTIK Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI PROJECT (Professional Journal of English Education) IALLTEACH (Issues In Applied Linguistics & Language Teaching) IJOLTL (Indonesian Journal of Language Teaching and Linguistics) International Journal of English and Applied Linguistics (IJEAL) New Language Dimensions Indonesian Journal of EFL and Linguistics Edulitics (Education, Literature, and Linguistics) Journal e-LinguaTera Seminar Nasional Ilmu Terapan Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Journal of English Language and Pedagogy (JELPA) Metathesis: Journal of English Language, Literature, and Teaching ELite Journal: International Journal of Education, Language and Literature Langua: Journal of Linguistics, Literature, and Language Education Lingua : Journal of Linguistics and Language
Linuwih, Endar Rachmawaty
Universitas Widya Kartika, Surabaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : e-LinguaTera

 1 
Women Language Features used by Bella Swan in Twilight Movie Gabriella Kristina Handayani; Endar Rachmawaty Linuwih
e-LinguaTera Vol. 3 No. 1 (2023): e-LinguaTera, Universitas Buddhi Dharma
Publisher : Fakultas Sosial dan Humaniora - Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/lt.v3i1.2123

Abstract

This study aims to identify the types and functions of women language features used by Bella Swan in Twilight movie. The design of the study is descriptive qualitative. The data were taken from the utterances of Bella Swan, then analyzed using Lakoff’s theory. The study results discovered eight types of women language features from Bella Swan's utterances: lexical hedges or fillers, tag question, rising intonation, intensifier, hypercorrect grammar, superpolite form, avoidance of strong swear words, and emphatic stress. The most frequent women language features used by Bella Swan was lexical hedges or fillers. The researcher identified 14 functions of women language features used by Bella Swan. The dominant functions of women language features were to indicate uncertainty and lack of confidence, wrap up the idea, denote hesitancy and make the sentence less assertive, and express slight surprise and agreement.
Semiotic Analysis of Fore Cofee Advertisement on YouTube Esterlita Sharon; Endar Rachmawaty Linuwih; Eka Fadilah
e-LinguaTera Vol. 5 No. 2 (2025): e-LinguaTera, Universitas Buddhi Dharma
Publisher : Fakultas Sosial dan Humaniora - Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/lt.v5i2.4023

Abstract

In today’s digital era, advertisements play a vital role not only in promoting products but also in shaping narratives that resonate with consumers. This study examines the semiotic elements embedded in Fore Coffee’s YouTube advertisement, applying Roland Barthes’ semiotic theory to explore how verbal and nonverbal signs communicate meaning. Specifically, the analysis focuses on three layers: denotation (literal meaning), connotation (cultural or emotional meaning), and myth (ideological construction). The research employs a qualitative approach with semiotic analysis as the primary method, drawing data from Fore Coffee’s “Segelas Kopi Wujudkan Harapan” advertisement. The findings reveal that the advertisement communicates more than the consumption of coffee it portrays coffee as a symbol of aspiration, identity, and community. Denotatively, the ad highlights everyday interactions such as delivery services, storytelling, and coffee preparation that reflect politeness, professionalism, and craftsmanship. Connotatively, it evokes deeper associations of comfort, inclusivity, and modern lifestyle, positioning coffee as part of personal and social identity. Nonverbal elements, such as the logo, colors, and capitalized slogans like “NEW COFFEE CULTURE,” further amplify this symbolic value. At the mythological level, four dominant narratives emerge: the myth of hope, where coffee becomes a source of motivation and dreams, the myth of authenticity and quality, emphasizing skilled craftsmanship and locally sourced products, the myth of a modern and inclusive lifestyle, aligning coffee culture with progressive values and creativity; and the myth of local empowerment, showcasing coffee as an ethical choice that supports Indonesian farmers and national pride. Fore Coffee’s advertisement transcends product marketing by constructing an ideological narrative that redefines coffee as a lifestyle symbol. Through signs and symbols, it reinforces cultural values of authenticity, inclusivity, and empowerment. This analysis demonstrates how advertising operates as both a commercial strategy and a cultural text that shapes consumer perception and collective identity.
Co-Authors Aileen Gracesela Sanjaya Bernadetta, Monica Pricillia Bulain, Medlin Buntoro, Ruth Shieren Celine Christina Luhulima Chandra, Jenifer Darmawan, Tjiong Natanael Hanny Diharjo, Marciella Liauwren Dimara, Willem Novaldi Gabriel Djuan, Devgandi Duncan Reinhart Hutagaol Eka Fadilah Eka Fadilah Eka Fadilah Eka Fadilah Esterlita Sharon Fadilah, Eka Faradillah, Nurul Frianly, Alvin Gabriella Kristina Handayani Gabriella Kristina Handayani Gabriella Kristina Handayani Harijanto, Shelvie Hutagaol , Duncan Reinhart Jenifer Chandra Kurniawan, Yohanes Kurniawan, Yulius Lee, Nicholas LIN JIN Luhulima, Celine Christina Mac Aditiawarman Medlin Bulain Medlin Bulain Mistika, Lusia Kurniati Nathaniela Anita Kiroyan Ningrum, Mabella Lola Kris Mulyo Nofiyanti Nofiyanti Nofiyanti Nofiyanti Nofiyanti, Nofiyanti Oktapianto, Belly Putra, Yosua Ade Renfei, Xiao Sam Hermansyah Trihastutie, Nopita Wibowo, Samitha Ayuriescha Winardi, Yohanes Kurniawan Yelnim Yulius Kurniawan