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All Journal Journal The Winners MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdimas Bina Bangsa International Journal of Humanities Education and Social Sciences Jurnal Economica: Media Komunikasi ISEI Riau International Journal of Advanced Multidisciplinary Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Manajemen Maranatha
Surachman Surjaatmadja
STIE Indonesia Banking School
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention Tasya Amanda; Hery Winoto Tj; Aini Kusniawati; Surachman Surjaatmadja
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2424

Abstract

This study was conducted to analyze the effect of Electronic Word Of Mouth, Product Quality, and Price on purchase intention. This research was conducted on the Imokey.Id Brand on the Instagram Platform with a sample of 100 respondents from imokey.id followers. This study uses a verification research model with an explanatory survey method, namely the research method for collecting sample data using slovin calculations. This study has the result that electronic word of mouth has an influence on purchase intention while product quality does not have a direct influence on purchase intention and price has an influence on purchase intention.
Co-Authors Aditya Tri Nugroho Agung Prasetya Budi Agung Risdhianto Aini Kusniawati Albubaroq, Hikmat Zakky Alwan Mubarok Anak Agung Banyu Perwita Andriani, Meta Andriyanto, Kristoforus Evan Batara M. Simatupang Erna Herlinawati Fauzia Gustarina Cempaka Timur Febriyanti, Diah Hery Widijanto Hery Winoto TJ Jullanar, Ghina KBG Sumudu Madutharanga1 Liya Setiawati Luangphane, Chanthaboun Masri, Sylvia Nur Azizah, Intan Palupi Permata Rahmi Pedrason, Rodon Recky, Recky Susila Nengsih, Santi Syaiful Anwar Syam Gunawan Tasya Amanda Walden R. Bakara Whony Rofianto Wijaya, Dina Yulia Wijayaningsih, Rini Yoyo Sudaryo