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All Journal Transformasi Jurnal Ilmiah Administrasi Publik (JI@P) Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas Research Fair Unisri Jurnal Komunitas (Komunikasi Tiada Batas)
Herning Suryo
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KEPUASAN MENONTON TV DIGITAL (Studi Kasus Penonton Program Acara TransTV My Trip My Adventure di Wilayah Karangdowo Kabupaten Klaten): STUDI KASUS PENONTON PROGRAM ACARA TRANSTV MY TRIP MY ADVENTURE DI WILAYAH KARANGDOWO KABUPATEN KLATEN Cahyani, Aprilia Wulan; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 7 No 2 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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 Setelah penerapan ASO (Analog Switch Off) maka terjadilah fenomena penerapanmigrasi ke TV digital secara besar-besaran di seluruh indonesia. Tujuan penelitian ini inginmendeskripsikan kepuasan menonton TV digital melalui program "My Trip My Adventure" diwilayah Karangdowo, Klaten. Televisi digital adalah bentuk televisi yang menggunakanteknologi modulasi digital dan sistem kompresi untuk menyampaikan sinyal video, audio, dandata kepada penerimaan televisi. Penelitian ini menggunakan teori used and gratification.Kepuasan menonton TV adalah perasaan senang atau puas yang dirasakan seseorang setelahmenonton program televisi atau acara yang diinginkan. Penelitian ini menggunakanmetodologi kualitatif dan pendekatan analisis deskriptif. Penentuan informan dilakukan denganmetode purposive sampling. Hasil penelitian ini menunjukkan bahwa peralihan dari siarananalog ke siaran digital dalam program My Trip My Adventure di TransTV memiliki dampakpositif terhadap kepuasan menonton dalam berbagai aspek yaitu kepuasan informasi, hiburan,edukasi, interaksi sosial, pelayanan, dan paling utama kepuasan penamilan/kualitas gambar.Kata kunci : Kepuasan, Menonton, TV Digital
KOMUNIKASI INTERPERSONAL ANTARA KURIR DENGAN PELANGGAN (Studi Kasus Jasa Pengiriman Cash On Delivery (COD) Shoope Express Hub Bendosari): Studi Kasus Jasa Pengiriman Cash On Delivery (COD) Shoope Express Hub Bendosari Narwanto, Rohmad Dwi; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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There is high interest in online shopping and there are many different types of payment methods to choose from, some with an advance transfer system, some via on-site payment or what we often interpret as COD or Cash On Delivery, COD or Cash on Delivery is a form of buying and selling transaction at the seller's place and buyers meet face to face at the same location whether they agree or not with what they promised during communication via short message or Whatsapp and so on. By using COD (Cash on Delivery) activities it will be easier and more practical, such as setting prices and the process for negotiating with buyers, in other words if there is money and goods, this is also done with good communication. This research aims to describe interpersonal communication between Shopee Express couriers hub Sukoharjo and shop customers during COD transactions. The methodology used byresearchers to collect data is qualitative and to determine informants using Purposive Random Sampling, namely by selecting informants by adding certain components to get the number of informants we expect. In this research, the theory of Harold D Lasswell was used and the result was that the courier's interpersonal communication with the customer did not cause misunderstandings regarding the delivery of the COD package so that it did not cause problems and could be profitable for both the courier and the customer who received the package.Keywords: Interpersonal Communication, Cash On Delivery, Courier, Customer
PERSEPSI PENONTON TAYANGAN REALITY SHOW 86 NET TV DI PERUMAHAN GRIYA SIDOHARJO ASRI SRAGEN Suffi Al-Amin, Muhammad Kamil; Suryo, Herning; Riyanto, Buddy
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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One of the programs broadcast on television is a reality show program. In Indonesia,reality shows are synonymous with television shows that present games or competitions. Almostall television stations in Indonesia have reality show programs that air almost every day. The aimof this research is to describe and analyze the perceptions of viewers of the reality show 86 at theGriya Sidoharjo Asri housing complex in Sragen. The theory used in this research is the theoryof perception from Deddy Mulyana: 2017, namely a theory consisting of sensation (stimulus),attention (attention), and interpretation. This research uses a qualitative descriptive researchmethod. Data collection techniques are carried out by interviews, observation, documentation.Meanwhile, determining research subjects used a purposive sampling technique. To analyze thedata using data analysis techniques from Miles and Huberman. The results of this research showthat 86 Net TV broadcasts were perceived positively by viewers in the Griya Sidoharjo AsriSragen housing complex. This is known from the stages of sensation starting from the frequencyof viewing, presenters from the police, various information, and the addition of backgroundsound. The source's attention is based on external factors due to the novelty of the segments ineach episode. Attention based on internal factors is the biological factor of the need forinformation about the police's daily activities in carrying out their duties and physiological factorsthat are informative and educational in nature. The informant's interpretation is that theinformation conveyed by the presenter is easy to understand because the presenter is able toconvey the information well and clearly.Keywords: Perception, Audience, Reality Show 86
STRATEGI PEMBERITAAN MEDIA ONLINE LPP RRI SURAKARTA DALAM MEMPERTAHANKAN EKSISTENSINYA Rahmalia, Sinta; Suryo, Herning; Muadz, Muadz
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study examines the Online Media Reporting Strategy of LPP RRI Surakarta in Maintaining Its Existence. This type of research is descriptive qualitative with primary data sources in the form of observations, interviews and documentation as well as secondary data sources by conducting literature studies and document studies. The informants in this study are broadcast administrators, associate experts as well as editors at LPP RRI Surakarta and also RRI online media news readers who are students, informant determination techniques using purposive sampling techniques. The data was then analyzed using Miles and Huberman's data analysis techniques, namely data reduction, data presentation and data verification. The results of this study are strategies used by LPP RRI Surakarta in choosing issues to be raised as a news including: 1) Carry out company procedures to prioritize actual issues, 2) Choose issues based on the principle of usefulness to readers, 3) Conduct direct investigations into the field, the types of news published are straight news and new features, with rubrics: news, economics, law, sports, and lifestyle, the news presentation strategy applied is to apply separate standards and there are 3 elements that are used as criteria in LPP RRI Surakarta to assess feasibility News, which contains elements of novelty, is important and interesting. Keywords: news strategy, presence, online media
TEKNIK SINEMATOGRAFI PADA INSTAGRAM SEBAGAI STRATEGI KOMUNIKASI PEMASARAN (Studi Kasus Pada Cinematic Wedding di Instagram @panic.artwork): Studi Kasus Pada Cinematic Wedding di Instagram @panic.artwork Septiawan, Naufal Rafiif; Suryo, Herning; Muadz, Muadz
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research discusses the role of Cinematography Techniques, a method that combines videoand text to produce professional visuals, especially in the context of Wedding Cinematography.One of the service providers that applies Cinematography Techniques is Panic ArtworkPhotography in Surakarta, founded by Rijal Nasyirul Haq in 2014. They use this technique asa marketing communication medium, creating high-quality cinematic weddings to attract theattention of prospective brides and grooms and increase the number of customers they have.Purpose The research is to describe the role of Cinematography Techniques on Instagram asa marketing communication strategy on the @panic.artwork account. Through qualitativeresearch with a case study approach, this research aims to understand how CinematographyTechniques function as marketing communications that attract consumer attention. By usingCinematography Theory and Marketing Mix, this research proves that CinematographyTechniques in cinematic wedding marketing are effective in attracting consumer interest viathe Instagram platform. The research results concluded that Cinematography Techniques onInstagram, especially by @panic.artwork, use angle shot, type shot, composition, continuityand cutting as the main keys to involving the bride and groom and strengthening marketingmessages. Panic Artwork intelligently utilizes Cinematography techniques as the main strategyin the "Promotion" element of the marketing mix, while other elements such as Product, Priceand Place are also well optimized. Innovations in Cinematography Techniques enable PanicArtwork to create stunning and meaningful visual content, increasing the appeal of each workpromoted.
Hubungan Terpaan Konten Akun Instagram @vinamuliana Dengan Pengetahuan Tentang Dunia Kerja Bagi Followers Hanifah, Nida Firyal; Suryo, Herning; Siswanta, Siswanta
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study has two problem formulations, namely whether there is a relationship between exposure to @vinamuliana Instagram content and knowledge about the world of work for followers. The purpose of this study is to determine and explain whether there is a relationship related to exposure to @vinamuliana Instagram content with knowledge about the world of work for followers. The theory used in this study is the S-O-R Theory by McQuail (Stimulus, Organism, Response). This study also uses quantitative research methods with a type of correlation quantitative research approach. With the results of the study stating the value (rcount) 0.611> 0.196 (rtable) with a significance of 5% for 99 respondents, the working hypothesis (H1) is accepted and the null hypothesis (Ho) is rejected. The correlation coefficient value is 0.611, so there is a positive correlation between the relationship between content exposure (X) and follower knowledge (Y) regarding knowledge in the world of work which has a strong relationship between the two variables. With a coefficient of determination of = r or = 0.373321 (37%). The results show that: The results of related research prove that: (1) There is a relationship between exposure to @vinamuliana Instagram account and knowledge about the world of work for followers, (2) The level of influence of exposure to @vinamuliana Instagram content has a significant effect on knowledge about the world of work for followers by 37%. Keywords: Content Exposure, Instagram, Knowledge
KOMUNIKASI INTERPERSONAL VIDEOGRAPHER DAN EDITOR DALAM PEMBUATAN VIDEO WEDDING DI PASTEL WEDDING GEMOLONG SRAGEN Musairi, Wendi; Suryo, Herning; Aji, Haryo Kusumo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Interpersonal communication between videographer and editor is important in making wedding videos. Good cooperation between videographer and editor can produce an interesting and quality wedding video. The purpose of this research is to understand how interpersonal communication between videographers and editors in the wedding video production process. This type of research is descriptive qualitative. The technique of determining informants used purposive sampling with informants Videographer and Editor. Data collection used observation and interviews. Data analysis techniques using qualitative analysis. Interpersonal communication between videographers and editors is well established where there is an atmosphere of openness, mutual attention, trust and provision of positive and constructive feedback, being friends to interact and listen to each other, and contributing equally in the video making process so that both parties work together efficiently and effectively in producing creative wedding videos. Keywords: interpersonal communication, videographer, editor, wedding video
Instagram PEMANFAATAN AKUN INSTAGRAM @GOARESI SEBAGAI MEDIA INFORMASI WISATA ALAM GOA RESI KECAMATAN BULUKERTO WONOGIRI Unami Anggraini, Ganis; Suryo, Herning; Mahar R, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Instagram is a social media platform based on uploading informative photos and videos. The Instagram account @goaresi is an Instagram account that uploads informational content about the Goa Resi tourist attraction. Where the content managed contains information about the Goa Resi tourist attraction. As of June 20, the Instagram account @goaresi has had 3000 followers. The aim of this research is to describe the use of Instagram @goaresi as a tourist information medium for Goa Resi Wonogiri. This type of research is descriptive qualitative research. The technique for determining informants in this research is using purposive sampling technique, data collection techniques using interview and documentation techniques, while for data validity the author uses data triangulation techniques. The data analysis technique uses interactive analysis. Based on the research results, it was concluded that, in using Instagram as an information medium, the @goaresi admin produces content that describes the Goa Resi tourist attraction in the form of photos and videos. The content that has been produced is then uploaded using Instagram features, namely Feeds, Reels, Highlights and Stories. Keywords: Instagram, Goa Resi, information media, tourism
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA INFORMASI DAN KOMUNIKASI POLRESTA SURAKARTA KEPADA MASYARAKAT Saputro, Alfiano Imam; Suryo, Herning
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Technological developments in the field of communication and information have given rise to media designed for the purpose of sharing information and communication with followers. The media is called Instagram, on Instagram its users are given the freedom to upload anything that comes from its users. The existence of Instagram also makes it easier for organizations, agencies or companies to carry out communication processes in order to maintain good correlation with society. The Surakarta Police is one of the agencies that uses Instagram social media in the process of conveying information and communicating with the public. The aim of this research is to describe the use of Instagram social media as an information and communication medium at the Surakarta Police. And in this research, researchers used new media theory, where Instagram is included in this category. Where utilization also includes features on Instagram. The method used in this research uses a qualitative descriptive method. Data obtained through interviews with one of the public relations members of the Surakarta Police and the Community. Apart from that, data is also obtained through observation and documentation. The results of this research are that the use of Instagram social media as an information and communication medium at the Surakarta Police is informative, quite effective and gets a good response. And from these results it can be concluded that the use of Instagram social media can help the public to continue to update information on what is happening in the Surakarta area. Keywords: new media, Instagram, Surakarta Police
WORD OF MOUTH SEBAGAI STRATEGI KOMUNIKASI PEMASARAN SANGGAR WAYANG PURWANTO Nur Wibowo, Pratama; Suryo, Herning; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Wayang is a popular traditional art from Indonesia, especially in Java. On November 7, 2003, UNESCO recognized wayang kulit as a world cultural heritage, emphasizing the importance of preserving this art. In the era of globalization, fierce competition requires MSMEs, including art businesses, to implement effective marketing strategies in order to survive. One strategy that has proven effective is Word of Mouth or word-of-mouth promotion. Sanggar Wayang Purwanto, a traditional business in Central Java that was established in 1976, utilizes this strategy in marketing. Therefore, this study was conducted to describe the application of the Word of Mouth strategy in the Purwando Puppet Studio. The research method used was qualitative with the main respondents Mr. Purwanto, the owner of the studio, and his consumers. The results of the study show that Sanggar Wayang Purwanto uses two types of Word of Mouth: Amplified Word of Mouth triggered by the company, and Organic Word of Mouth which arises naturally from consumers. There are five key elements in the application of Word of Mouth in this studio: (1) Talkers—speakers from customers and close networks, (2) Topic—product quality, competitive prices, and friendly service, (3) Tools—direct communication and traditional information dissemination, (4) Talking Parts—engaging consumers through active responses, and (5) Tracking—monitoring customer satisfaction and responses without special supervision. But by maintaining quality and service. Keywords: marketing communication, word of mouth, puppet studio
Co-Authors Ahmad Fauzi Aji, Haryo Kusumo Ancika, Nurmalita Anggie Aris Tri Haryanto Arsamevia, Tiara Buddy Riyanto Cahya Fahrurozi, Anindhita Cahyani, Aprilia Wulan Dewi Kurniasari, Agnes Berlian Diki Nugroho Dinda Nurmalikhah, Fakhira Dita Permatasari Dolarosa, Fernanda Ilsavia Dwiki Kurniawan, David Fahrurozi, Fahrul Handayani, Tri Mega Hanifah, Nida Firyal Haryo Kusumo Aji Hemalindha, Hemalindha Syarifah Hanum Hindra Hatuti, Nurnawati Hindra, Nurnawati Kurniawan, Alal Kusumo Aji, Haryo Mahar R, Fikriana Mahar Rizqi, Fikriana Maserona Sarungu, Lukas Maya Sekar Wangi Muadz, Muadz Musairi, Wendi Nabila, Shandra Naina Aqmarina, Putri Narwanto, Rohmad Dwi Nur Wibowo, Pratama Putri Alfiani Rahmalia, Sinta Ramadhana, Vilawati Rosihul Ilmu, Fuhham S Siswanto Saputro, Alfiano Imam Sarungu, Lukas Maserona Sena, Aldhan Gradika Septiawan, Naufal Rafiif Sihabuddin, Sihabuddin Siswanta, Siswanta Siswanto Sixnata, Rulhy Adhy Suffi Al-Amin, Muhammad Kamil Susanti, F. Yeni Suwardi Suwardi Tara, Juki Danis Unami Anggraini, Ganis Wibisana, Anar Nalendra Widiyowati, Estu Widyawati, Destya Fitri