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INSTAGRAM SEBAGAI MEDIA PROMOSI TRIFTING UNTUK MENINGKATKAN JUMLAH PENGUNJUNG SAFE FESTIVAL DI CONVENTION HALL TIRTONADI Sena, Aldhan Gradika; Suryo, Herning
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The development of information and communication technology has made social media an inseparable part of everyday life. One of the most popular platforms in Indonesia is Instagram, which is used for various purposes, including product and event promotion. This study aims to examine Instagram as a promotional medium for the Save Festival at the Hal Tirtonadi Convention in increasing the number of visitors. Safe Festival only uses Instagram as the main promotional platform, with visual features such as interactive photos and videos and collaboration with local accounts to attract more visitors. Using a qualitative descriptive approach, this study collected data through observation, interviews, and documentation related to promotional activities on the @safeFestival Instagram account. The theories used by the author are promotion, marketing and social media. The results of the study indicate that the use of Instagram through visual uploads and reposting content can significantly increase the number of visitors. This study also supports the findings of previous studies on Instagram as a promotional medium with a focus on elements of visual interaction and targeted communication. Keywords: instagram, promotion, communication
Implementasi Peraturan Daerah Kabupaten Madiun Nomor 2 Tahun 2022 Tentang Penyelengaraan Kerja Sama Pemerintah Daerah Dengan Badan Usaha Dalam Penyediaan Infrastuktur Alat Penerangan Jalan (APJ) di Kabupaten Madiun Rosihul Ilmu, Fuhham; Haryanto, Aris Tri; Suryo, Herning
JI@P Vol 14 No 2 (2025): JI@P
Publisher : Master of Public Administration, Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jp.v14i2.12536

Abstract

ABSTRAK Peranan infrastruktur sangat penting dan dibutuhkan publik dalam rangka memudahkan akses perubahan-perubahan lebih baik. Salah satunya tentang Infrastruktur Alat Penerangan Jalan. Komitmen Pemkab Madiun dalam menyediakan infrastruktur Alat Penerangan Jalan (APJ) ditunjukkan dengan dikeluarkannya Peraturan Daerah Kabupaten Madiun Nomor 2 Tahun 2022 Tentang Penyelenggaraan Kerja Sama Pemerintah Daerah Dengan Badan Usaha Dalam Penyediaan Infrastruktur Alat Penerangan Jalan Umum. Tujun penelitian untuk mengetahui dan mendeskripsikan implementasi Peraturan Daerah Kabupaten Madiun Nomor 2 Tahun 2022. Jenis penelitian deskriptif kualitatif. Sumber data diperoleh secara primer berdasarkan hasil wawancara di lapangan, observasi, dan dokumentasi. Analisis datanya yaitu reduksi data, display data, dan verifikasi data dan penarikan kesimpulan. Hasil penelitian ini yaitu Implementasi Peraturan Bupati Madiun Nomor 14 Tahun 2024 berdasarkan pada teori Edward III yang meliputi komunikasi, sumber daya, disposisi, dan struktur birokrasi. Komunikasi dengan indikator transmisi, kejelasan, dan konsistensi sudah baik dan lancar mulai dari sebelum dan setelah ditetapkan Peraturan Daerah. Sumber daya yang ada sudah lengkap dan optimal, terbukti dengan berhasilnya dipasang 7.459 APJ. Disposisi telah tepat sasaran untuk pengangkatan birokrasi yang sesuai dengan keahlian masing-masing personil. Sedangkan untuk insentif tidak diberikan dengan tujuan untuk menghindari adanya korupsi pada Proyek Penyediaan Alat Penerangan Jalan. Struktur Birokrasi tentang Standar Operasional Prosedur berjalan dengan baik, terbukti dengan dasar pelaksanaan kebijakan Proyek Penyediaan Alat Penerangan Jalan (APJ) ini mengacu pada Peraturan Daerah Kabupaten Madiun Nomor 2 Tahun 2022. Kata Kunci: Peraturan Daerah Kabupaten Madiun Nomor 2 Tahun 2022, KPBU, Alat Penerangan Jalan (APJ) ABSTRACT The role of infrastructure is very important and is needed by the public in order to facilitate access to better changes. One of them is about Street Lighting Infrastructure. The Madiun Regency Government's commitment to providing road lighting infrastructure (APJ) is demonstrated by the issuance of Madiun Regency Regional Regulation Number 2 of 2022 concerning the Implementation of Regional Government Cooperation with Business Entities in Providing Public Street Lighting Infrastructure. The aim of the research is to find out and describe the implementation of Madiun Regency Regional Regulation Number 2 of 2022. This type of research is qualitative descriptive. Data sources were obtained primarily based on the results of interviews in the field, observation and documentation. Data analysis includes data reduction, data display, data verification and conclusion drawing. The results of this research are the implementation of Madiun Regent Regulation Number 14 of 2024 based on Edward III's theory which includes communication, resources, disposition and bureaucratic structure. Communication with indikators of transmission, clarity and consistency has been good and smooth starting before and after the Regional Regulations were stipulated. Existing resources are complete and optimal, as proven by the successful installation of 7,459 APJ. Disposition has been right on target for bureaucratic appointments in accordance with the expertise of each personnel. Meanwhile, incentives are not given with the aim of avoiding corruption in the Street Lighting Equipment Provision Project. The bureaucratic structure regarding Standard Operational Procedures is running well, as evidenced by the basic implementation of the policy for the Road Lighting Equipment Provision Project (APJ) referring to Madiun Regency Regional Regulation Number 2 of 2022. Keywords: Madiun Regency Regional Regulation Number 2 of 2022, KPBU, The Road Lighting Equipment Provision Project
PELAYANAN PEMBELAJARAN DI SEKOLAH MENENGAH NEGERI ATAS 1 GAMPING, KABUPATEN SLEMAN, PROVINSI DAERAH ISTIMEWA YOGYAKARTA Naina Aqmarina, Putri; Suwardi, Suwardi; Suryo, Herning
JI@P Vol 13 No 1 (2024): JI@P
Publisher : Master of Public Administration, Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jp.v13i1.10311

Abstract

This study to analyse and describe learning services at SMA Negeri 1 Gamping from the perspective of service quality and to analyse and describe learning services at SMA Negeri 1 Gamping from the perspective of service performance. This type of research is a mix method, where the results of quantitative research on service quality using questionnaires as a data collection tool are compared with the results of qualitative research on service performance using interview techniques. The sample in quantitative research amounted to 100 XI grade students consisting of 4 study groups with random sampling and interviews with teachers, administration, and waka sarpras as supporting data in qualitative research. The results showed that learning services at SMA N 1 Gamping from the perspective of service quality received an average score of 3.45 with quality categories, and learning services at SMA N 1 Gamping from the perspective of service performance refer to the accreditation results issued by the National Accreditation Board for Schools/Madrasah Number 974/BAN-SM/SK/2019 dated 5 November 2019 with the accreditation predicate A (Superior). It can be concluded that the A (Superior) accreditation predicate in the aspect of service performance only gets the Quality category in service quality and has not reached the High quality category
AKUNTABILITAS ANGGARAN PEMILIHAN BUPATI DAN WAKIL BUPATI BOYOLALI TAHUN 2020 Susanti, F. Yeni; Suwardi, Suwardi; Suryo, Herning
JI@P Vol 13 No 1 (2024): JI@P
Publisher : Master of Public Administration, Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jp.v13i1.10320

Abstract

Local elections in Indonesia in 2020 will be held simultaneously for regions whose term of office for regional heads ends in 2021. The simultaneous local election system in 2020 will be the fourth time has been held in Indonesia. The voting is planned to be held simultaneously in December 2020. The total number of regions that will carry out simultaneous local elections in 2020 is 270 regions with details of 9 provinces, 224 regencies and 37 cities. The 2020 Boyolali Regent and Deputy Regent elections are part of the 2020 Simultaneous Elections. This research aims to determine the accountability of budgeting and the 2020 Simultaneous Elections with case studies at the Boyolali General Election Commision, starting from budget planning, implementation, and reporting. The theory used is accounting theory according to Sujarweni (2015), accountability is a form of obligation for a person (leader/officer/executor) to guarantee that the duties and obligations they carry have been carried out in accordance with applicable regulations. The research method used is the Normative Legal Research Method, and the Observational Research Method Here a survey was carried out, by going directly to the research location to obtain primary data through interviews, and obtain budgeting data for the 2020 Boyolali Regent and Deputy Regent Elections. The results of the study show: first, the budgeting for the Boyolali Regent and Deputy Regent Elections in 2020 is running according to the corridor of government budgeting regulations. Second, in the implementation of programs and activities, there are changes between planning and budgeting, due to the dynamics of the implementation of the selection stages. However, these changes are carried out in accordance with the applicable laws and regulations. Third, in terms of reporting, there are findings from the examining institution that affect the quality of budget accountability for the 2020 election of the Boyolali Regent and Deputy Regent. In general, the conclusions that can be drawn from this research are that the budgeting for the 2020 Boyolali Regent and Deputy Regent Elections is quite accountable. Key word : accountability.
Personal Branding Selebgram Traveller melalui Media Sosial pada Akun Instagram @Dewi_Faj Putri Alfiani; Suryo, Herning; Sarungu, Lukas Maserona
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1762

Abstract

This research was conducted to find out the personal branding of celebgrams through social media on the Instagram account @dewi_faj. This research aim to describe and analyze the personal branding carried out by Dewi Fajar Lestari via the Instagram account @dewi_faj. In this research, the author used eight main concepts in the formation of personal branding according to Peter Montoya dan Tim Vandehey, including specialization, leadership, personality, difference, visibility, constancy, visibility and good name. This type of research is qualitative with a descriptive analysis approach. Data collection methods used in-depth interviews and documentation. The result of this research was Dewi has built personal branding by implementing the 8 concepts above. Dewi has focused on the concept of specialization, so that it makes this research conclude that she success in building the personal branding as a beautiful and fashionable traveller, different with other nature travellers.  
KODE ETIK JURNALISTIK DALAM TAYANGAN BERITA KANJURUHAN DI NARASI NEWSROOM Hemalindha, Hemalindha Syarifah Hanum; Suryo, Herning; Maserona Sarungu, Lukas
JURNAL KOMUNITAS Vol. 11 No. 1 (2025): Jurnal KOMUNITAS, Vol.11 No. 1, Edisi Maret-Agustus 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i1.1903

Abstract

This research aims to find and describe violations of the Journalistic Code of Ethics in Narasi Newsroom media in news videos of Brutal Moments Leading Up to Mass Death. In this research, researchers used the Social Responsibility Press Theory which is used in the Indonesian press. The research method used is a qualitative descriptive method with a content analysis approach. Researchers used source triangulation techniques to ensure the data used was correct and valid and used the interactive method Miles, Huberman and Saldana in the process of analyzing the data. Based on research analysis, the Newsroom narrative in the news video entitled Brutal Moments Leading Up to Mass Death in the Kanjuruhan Incident has committed several violations of the Journalistic Code of Ethics. Some of these violations refer to sensational news. Sensational news itself is a strong violation of the Journalistic Code of Ethics and Social Responsibility Press Theory. However, sensational news is often used to increase the number of clickers and viewers in order to fulfill competition and profit motives. Judging from these problems, it can be said that the Press Theory of Social Responsibility cannot be implemented optimally because the freedom of the press is not in line with the responsibilities imposed on the press media.