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Educational Marketing Strategies to Increase Student Enrollment in Catholic Private Schools in Tangerang City and West Jakarta City Anastasia Aprilia Festi Setyastuti; Mada Sutapa
Global Education : International Journal of Educational Sciences and Languages Vol. 3 No. 1 (2026): : Global Education : International Journal of Educational Sciences and Language
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleducation.v3i1.316

Abstract

Educational institutions increasingly face competitive pressures in attracting and maintaining student enrollment, particularly within the private school sector. This study examines educational marketing strategies implemented to increase student enrollment in Catholic private schools. The research focuses on two institutions, namely SMA Strada Santo Thomas Aquino and SMA Katolik Lia Stephanie, which demonstrate different enrollment trends and marketing approaches. A qualitative exploratory method was employed to understand institutional strategies and marketing practices in their natural contexts. Data were collected through observation, semi-structured interviews, and documentation conducted between August and December 2025. Data validity was ensured through source and technique triangulation, while analysis followed the Miles, Huberman, and Saldana model consisting of data condensation, data display, and conclusion drawing. The findings reveal that both schools implement educational marketing strategies based on the marketing mix framework (7P), including product, price, place, promotion, people, process, and physical evidence. SMA Strada Santo Thomas Aquino applies a community-relational approach that emphasizes Catholic values, alumni loyalty, school reputation, and word-of-mouth communication within community networks. SMA Katolik Lia Stephanie adopts a differentiation-professional approach by offering flagship academic programs, modern facilities, and structured promotional strategies coordinated by a dedicated marketing team. The effectiveness of these strategies is supported by church networks, alumni engagement, foundation support, and consistent educational service quality. Several challenges were identified, including limited marketing resources, insufficient digital marketing competence, and increasing competition among private schools. Strengthening adaptive and innovative marketing strategies is essential for maintaining institutional competitiveness and sustaining student enrollment in Catholic private educational institutions.
Gaya kepemimpinan kepala sekolah yang berdampak pada pendidikan karakter siswa Ardi Ariyanto; Arum Dwi Hastutiningsih; Mada Sutapa; Yuni Astuti; Aleeyah Masae
DWIJA CENDEKIA: Jurnal Riset Pedagogik Vol 9, No 2 (2025): September 2025
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jdc.v9i2.104179

Abstract

Tujuan penulisan artikel ilmiah ini untuk mengetahui, menganalisis, dan menjelaskan gaya kepemimpinan kepala sekolah yang berdampak pada pendidikan karakter siswa. Metode penelitian menggunakan Systematic Literature Review (SLR), sedangkan data dikumpulkan melalui kajian teks hasil penelitian berupa artikel yang dipublikasikan di jurnal terindeks sinta. Tahapan penelitian dimulai dengan menemukan artikel yang berkaitan dengan topik penelitian yang diteliti. Artikel yang ditemukan selanjutnya ditinjau secara sistematis, yakni dengan meninjau masalahnya, mengidentifikasi, mengevaluasi, dan mengajukan analisis kritis berdasarkan kriteria yang telah ditetapkan sebelumnya. Pencarian atau penemuan artikel dilakukan dengan menggunakan Google Scholar terhadap artikel yang sesuai dengan topik penelitian. Tahapan kedua yakni dengan menseleksi artikel, adapun indikatornya berkualitas baik dan relevan dengan pertanyaan penelitian, serta sesuai dengan kriteria inklusi dan eksklusi. artikel yang ditelusur merupakan artikel yang dipublikasikan pada jurnal nasional tahun 2022-2025. Hasil penelusuran dan penyaringan dengan google scholar diperoleh 997 artikel artikel yang relevan dengan indikator gaya kepemimpinan kepala sekolah. Artikel tersebut selanjutnya diberi kode urutan dari 1 hingga 997. Hasil kajian pada artikel ilmiah menunjukan bahwa gaya kepemimpinan kepala sekolah yang berdampak pada pendidikan karakter siswa adalah demokratis paternalistik, transformasional, dan kepemimpinan efektif. The leadership style of school principals that impacts students' character education Abstract: The purpose of this scientific article is to identify, analyse, and explain the leadership styles of school principals that have an impact on students' character education. The research method used is Systematic Literature Review (SLR), while data is collected through a review of research texts in the form of articles published in Sinta-indexed journals. The research process begins with identifying articles related to the research topic. The articles found were then reviewed systematically, namely by reviewing the issues, identifying, evaluating, and proposing critical analyses based on predetermined criteria. The search for articles was conducted using Google Scholar to find articles relevant to the research topic. The second stage involved selecting articles based on indicators of good quality and relevance to the research question, as well as compliance with inclusion and exclusion criteria. The articles searched for were those published in national journals between 2022 and 2025. The search and screening results using Google Scholar yielded 997 articles relevant to the indicators of school principal leadership style. These articles were then coded sequentially from 1 to 997. The results of the review of scientific articles showed that the leadership styles of school principals that have an impact on students' character education are democratic paternalistic, transformational, and effective leadership.
Analysis of the Factors Contributing to High School Dropout Rates (A Review from the Perspective of Educational Management) Prima Hadi; Wiwik Wijayanti; Mada Sutapa
Journal of Education and Teaching Learning Vol.4 No.1 July (2026)
Publisher : PT MEDIA JURNAL DAN PENDIDIKAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59211/mjpjetl.v4i1.169

Abstract

The high dropout rate remains a serious challenge in educational development due to the complexity of social, economic, psychological, and educational governance factors influencing it. This study aims to analyze the factors causing school dropouts from the perspective of educational management and to evaluate the effectiveness of school governance in preventing dropout cases. The study employed a qualitative approach with an interpretive paradigm and a case study design. Data were collected through in-depth interviews, observations, documentation, and school archive studies, then analyzed using the interactive model of Miles, Huberman, and Saldaña through data reduction, data display, thematic coding, and conclusion drawing. The findings indicate that family economic conditions, low learning motivation, weak family support, psychological pressure, social environment, and limited access to education are the dominant factors contributing to school dropouts. From the educational management perspective, student monitoring, counseling services, and early dropout detection systems have not been implemented optimally or sustainably. The study concludes that strengthening student retention-based educational governance, preventive counseling services, and collaboration among schools, families, and communities are essential strategies for sustainably reducing dropout rates.
Institutional Leadership in Improving Teacher Performance in Remote Senior High Schools Tohap; Mada Sutapa
Journal of Education and Teaching Learning Vol.4 No.1 July (2026)
Publisher : PT MEDIA JURNAL DAN PENDIDIKAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59211/mjpjetl.v4i1.176

Abstract

This study examined institutional leadership in improving teacher performance in remote senior high schools. The problem addressed was the persistent gap between leadership policy and teachers' daily professional practice in schools with limited access, infrastructure, and supervisory support. A qualitative multi-site case study was conducted at SMAN 1 Singkup and SMAN 1 Marau through interviews, observation, and document analysis involving principals, vice principals, teachers, and school staff. The findings showed that institutional leadership improved teacher performance when the principal translated school vision into measurable routines, strengthened collegial supervision, protected instructional time, and mobilized local resources. The two schools demonstrated different emphases: SMAN 1 Singkup was stronger in discipline, attendance control, and structured lesson administration, whereas SMAN 1 Marau showed stronger collaborative problem solving and community-based support. The study concluded that teacher performance in remote schools was not determined only by individual competence, but by the quality of institutional arrangements that connected vision, supervision, professional learning, and contextual resource management.
A Holistic Mentoring Management by Homeroom Teachers in Shaping the Character of High School Students in Ketapang Regency Dedy Sadar Setyawan; Mada Sutapa
Journal of Education and Teaching Learning Vol.4 No.1 July (2026)
Publisher : PT MEDIA JURNAL DAN PENDIDIKAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59211/mjpjetl.v4i1.183

Abstract

This study is motivated by the importance of strengthening character education through holistic mentoring amid the increasing complexity of adolescent behavior and the challenges of school culture at the senior high school level. The study aims to analyze the management of holistic mentoring by homeroom teachers in shaping the character of high school students in Ketapang Regency. This research employed a qualitative approach with an interpretive paradigm and a multi-case study design conducted at SMAN 3 Ketapang, SMAN 1 Nanga Tayap, and SMAN 1 Simpang Hulu. Data were collected through in-depth interviews, participatory observation, and documentation, then analyzed using the interactive model of Miles, Huberman, and Saldaña. The results show that homeroom teachers play a strategic role as social, emotional, and moral mentors for students through interpersonal communication, role modeling, and a positive school culture. The findings also indicate that the effectiveness of character building is influenced by school culture, family collaboration, and the school’s socio-geographical context. The study concludes that holistic mentoring based on a positive school culture is capable of strengthening students’ character formation in a contextual and sustainable manner.
Teachers' Coping Strategies in Facing Burnout due to Administrative Burden at Swasti Sari Foundation Secondary School, Archdiocese of Kupang, Alor Branch Maria Gabriela Walman Ratu; Sutapa, Mada
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9054

Abstract

Teachers are increasingly burdened by administrative responsibilities that may contribute to burnout and affect teaching quality. This study examines teachers' burnout caused by administrative workload and the coping strategies they employ in foundation-based secondary schools in Alor, Indonesia. A qualitative phenomenological approach was used through interviews, observations, and document analysis involving principals, curriculum coordinators, and teachers. The findings reveal that excessive administrative demands trigger emotional exhaustion, reduced motivation, and depersonalization. Teachers mainly adopt emotion-focused coping strategies, which provide temporary relief but fail to address organizational causes. The study highlights the need for school management to redesign administrative systems and strengthen institutional support to enhance teacher well-being and educational quality.
Manajemen Sarana Digital terhadap Efektivitas Pembelajaran Digital Siswa Sekolah Menengah Pertama di Daerah Perbatasan Ketapang Supriadi Supriadi; Mada Sutapa
Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Vol. 6 No. 2 (2026): Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI), 2026 (2)
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/jppi.v6i2.4224

Abstract

Penelitian ini dilatarbelakangi oleh belum optimalnya manajemen sarana digital pada sekolah menengah pertama di daerah perbatasan Ketapang, meskipun pembelajaran digital mulai diterapkan dalam praktik kelas. Penelitian ini bertujuan menganalisis bagaimana perencanaan, pengorganisasian, pemanfaatan, dan pengawasan sarana digital dilaksanakan serta implikasinya terhadap efektivitas pembelajaran digital siswa. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus multisitus pada SMPN 3 Matan Hilir Utara dan SMPN 4 Matan Hilir Utara. Data diperoleh melalui wawancara mendalam, observasi lapangan, serta studi dokumentasi. Informan penelitian yang terdiri atas kepala sekolah, guru, siswa, dan tenaga kependidikan dipilih dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa kedua sekolah telah merencanakan kebutuhan sarana digital melalui rapat sekolah dan RKAS, tetapi belum memiliki program digitalisasi yang terstruktur, SOP, maupun penjadwalan tertulis penggunaan perangkat. SMPN 3 memiliki 12 laptop dengan 6 unit layak pakai, 2 proyektor dengan 1 unit layak pakai, 1 IFP, belum memiliki laboratorium komputer, dan bergantung pada akses BAKTI yang sangat lambat. SMPN 4 memiliki 15 laptop dengan 10 unit layak pakai, 4 proyektor dengan 2 unit layak pakai, 1 IFP, dan laboratorium komputer yang belum dimanfaatkan optimal; pembelajaran digital masih bergantung pada jaringan seluler dan sering terganggu oleh pemadaman listrik. Meskipun penggunaan media digital terbukti meningkatkan perhatian, motivasi, dan pemahaman siswa, efektivitas pembelajaran digital di kedua sekolah masih terbatas karena pemanfaatannya belum sistematis dan asesmen masih dominan manual. Penelitian ini merekomendasikan agar studi selanjutnya mengkaji manajemen sarana digital dengan cakupan sekolah yang lebih luas, melibatkan pendekatan campuran, serta menelaah keterkaitannya dengan kompetensi guru dan hasil belajar siswa.
Literatur Review Model Pendidikan Berbasis Minat dan Bakat di Lembaga Pendidikan Nonformal Sufyan Priyanto; Mada Sutapa
Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Vol. 6 No. 3 (2026): Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI), 2026 (3)
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/jppi.v6i3.4360

Abstract

Penelitian ini bertujuan untuk mengkaji efektivitas model pendidikan berbasis minat dan bakat di lembaga pendidikan nonformal, seperti Pusat Kegiatan Belajar Masyarakat (PKBM) dan homeschooling. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan mengumpulkan data dari pangkalan data akademik ternama pada rentang tahun 2020 hingga 2025. Dari proses penyaringan awal terhadap 85 artikel, terpilih 10 artikel yang relevan untuk dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa lembaga pendidikan nonformal memainkan peran signifikan dalam mengembangkan potensi anak melalui kurikulum yang inklusif. Penerapan strategi seperti kolaborasi program kecakapan hidup (life skills) dengan pihak eksternal, integrasi muatan lokal dalam pembelajaran, hingga penggunaan sistem pakar untuk identifikasi bakat sejak dini terbukti efektif meningkatkan kemandirian vokasional dan akademik peserta didik. Selain itu, lembaga nonformal juga berfungsi sebagai ruang inklusi sosial yang mampu memberdayakan kesadaran kritis masyarakat prasejahtera dan menekan angka pekerja anak di pedesaan. Kesimpulannya, model pendidikan pada lembaga nonformal terbukti efektif sebagai media pemberdayaan sosial yang komprehensif untuk mengembangkan minat dan bakat alami generasi muda, meskipun pelaksanaannya masih dihadapkan pada beberapa tantangan regulasi kebijakan pemerintah yang dinilai diskriminatif.
Manajemen Digitalisasi Sekolah Dasar di Gugus 2 Kecamatan Air Upas Kabupaten Ketapang Marthin Reynaldo Mata Hine; Mada Sutapa
Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Vol. 6 No. 3 (2026): Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI), 2026 (3)
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/jppi.v6i3.4383

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya transformasi digital pendidikan di daerah rural yang masih menghadapi keterbatasan infrastruktur dan sumber daya manusia. Penelitian ini bertujuan untuk menganalisis manajemen digitalisasi sekolah dasar di Gugus 2 Kecamatan Air Upas Kabupaten Ketapang, khususnya dalam aspek perencanaan, pelaksanaan, hambatan, dan dampak digitalisasi terhadap administrasi serta pembelajaran. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara semi-terstruktur, observasi, dan dokumentasi terhadap kepala sekolah, guru, dan operator sekolah pada tujuh sekolah dasar di Gugus 2 Kecamatan Air Upas. Pemilihan informan dilakukan menggunakan teknik purposive sampling. Analisis data menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa digitalisasi sekolah telah mulai diterapkan secara bertahap melalui penggunaan aplikasi administrasi digital seperti Dapodik, Google Drive, dan Microsoft Excel, serta media pembelajaran digital berupa video, presentasi, dan gambar interaktif. Temuan penelitian mengungkap empat tema utama, yaitu perencanaan digitalisasi berbasis kebutuhan sekolah, implementasi digitalisasi dalam administrasi dan pembelajaran, hambatan berupa keterbatasan internet dan perangkat teknologi, serta strategi adaptasi sekolah melalui penggunaan perangkat secara bergantian dan pelatihan internal sederhana. Digitalisasi memberikan dampak positif terhadap efektivitas administrasi, kreativitas guru, dan keterlibatan siswa dalam pembelajaran. Penelitian ini menyimpulkan bahwa keberhasilan digitalisasi sekolah di daerah rural tidak hanya dipengaruhi oleh ketersediaan teknologi, tetapi juga oleh kepemimpinan sekolah, kolaborasi warga sekolah, dan kemampuan adaptasi terhadap keterbatasan. Temuan ini berkontribusi dalam pengembangan kajian manajemen digitalisasi pendidikan serta menjadi masukan bagi pengambil kebijakan dalam penguatan infrastruktur dan kompetensi digital guru di sekolah dasar.
Implementasi Talents Observation sebagai Adaptasi Talents Mapping dalam Pengembangan Potensi Peserta Didik Sekolah Dasar pada Sekolah Alam Al Giva Niken Rahayu Puji Hastuti; Lia Yuliana; Mada Sutapa
Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Vol. 6 No. 3 (2026): Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI), 2026 (3)
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/jppi.v6i3.4407

Abstract

Penelitian ini bertujuan menganalisis implementasi Talents Observation sebagai adaptasi Talents Mapping dalam pengembangan potensi peserta didik berbasis aktivitas di Sekolah Dasar Sekolah Alam Al Giva. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui observasi, wawancara mendalam terhadap kepala sekolah, fasilitator, orang tua, serta dokumen Talents Observation. Analisis data menggunakan model Miles dan Huberman melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Talents Observation dilaksanakan melalui kolaborasi orang tua dan fasilitator menggunakan observasi 34 sifat bakat, 7 cluster potensi kekuatan, serta sistem penilaian 2E yaitu Enjoy dan Easy. Implementasi ini menunjukkan konsistensi tinggi dalam pemetaan potensi peserta didik dan tervalidasi melalui Project Based Talents. Program didukung oleh kurikulum berbasis aktivitas, experiential learning, dan keterlibatan keluarga. Disimpulkan bahwa Talents Observation efektif sebagai model pengembangan potensi peserta didik sekolah dasar berbasis aktivitas yang adaptif, kontekstual, dan berorientasi pada kekuatan individu. Penelitian selanjutnya disarankan memperluas implementasi model pada berbagai konteks pendidikan dasar lain, menggunakan pendekatan mixed methods, serta mengembangkan evaluasi kuantitatif untuk mengukur efektivitas Talents Observation secara lebih komprehensif.