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KOMUNIKASI WISATA SITU GUNUNG SUSPENSION BRIDGE DALAM MENGELOLA KUNJUNGAN DI MASA PANDEMI COVID-19 Verina Irvan Saipan; Mariana Rista Ananda Siregar; Roni Jayawinangun
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6304

Abstract

This study aims to determine and describe Situ Gunung Suspension Bridge Tourism Communication Management in Tourism Management During the Covid-19 Pandemic. This research is motivated by the current condition of the Covid-19 pandemic, so how can the tourism sector carry out strategies for tourism management during the pandemic. The method used in this study was a qualitative descriptive approach. Key informants used as many as 1 person and 4 informants. Data collection techniques used are through interviews, observation, and documentation. The results of this study, Communication Management in the Management of Situ Gunung Suspension Bridge Tourism During the Covid-19 Pandemic, namely by carrying out the Planning, Organizing, Actuating, and Controlling processes which have gone quite well in the management travel during the Covid-19 pandemic. In planning, the tourism manager uses his Instagram social media by multiplying video and image content to inform tourism and the preparation of planned programs has been going well, the organization carried out during the Covid-19 pandemic has no reduction of employees, the implementation of maintaining infrastructure in an efficient manner. periodically, and supervision is carried out by means of evaluation as well as several parties involved in the supervision.
BAGAIMANA KOMUNIKASI ANTARA PENGELOLA DENGAN PEMERINTAH DALAM MEMBANGUN CITRA DESTINASI KAMPUNG WISATA TEMATIK? Indira Maulidia; Mariana Rista Ananda Siregar; Roni Jayawinangun
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5313

Abstract

This study aims to determine the role and communication relationship patterns of the Bogor City Department of Tourism and Culture (Disparbud) in establishing communication with the community around the Mulyaharja Tourism Village in managing tourism in their area. The theory of Relationship Management is used by researchers as an effort to systematize the analysis and discussion of the findings of this study. The design of this research is descriptive qualitative. Data collection techniques used include interviews, observation, documentation, and literature study. The results of the study indicate that the communication established by the Bogor City Department of Tourism and Culture to external parties which are the managers of tourist villages and the tourism driving group (Kompepar) is two-way. The communication pattern formed between internal and external parties is a secondary communication pattern, where the manager of the tourist village is a medium for conveying messages to Kompepar. The branding efforts carried out by the government and Kompepar, namely by marketing the Mulyaharja Thematic Tourism Village through social media such as Instagram and Youtube.
HUBUNGAN KUALITAS PELAYANAN KELUHAN DENGAN KEPUASAN PELANGGAN Oktha Fanny; Muslim Muslim; Mariana R.A. Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i1.1801

Abstract

This study aims to identify the relationship between service quality complaints with customer satisfaction in the Bogor branch Transvision, to identify customer characteristics, and identify the relationship between variable customer characteristics with customer satisfaction in the Bogor branch Transvision.This research was conducted at Transvision Bogor branch in March 2017. Samples taken were 76 customers. The sampling technique is using probability sampling. Data sources used include primary data such as questionnaires, interviews, and observations, and secondary data, such as books, official sites related to research. Data analysis techniques used descriptive statistical analysis and non-parametric statistical analysis. Correlation test using the Chi-Square formula and Spearman Rank with validity test using the Pearson product moment formula. Analysis X1 regarding customer characteristics, variable X2 regarding the quality of Customer Relationship Management services, and the last variable Y1 is customer satisfaction in Bogor branch Transvision. The results of the correlation between customer characteristics X1 and customer satisfaction Y1 at Transvision Bogor branch get a low correlation value, which means that there is no relationship between the two variables X1 and Y1. While the value of the correlation between the quality of service X2 with the number of customers in Transvision Bogor branch Y1 get a high correlation value means that there is a relationship between the two variables X2 with Y1. Keywords: Service Quality, Service Satisfaction, Transvision