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All Journal International Journal of Education Jurnal Ilmu-Ilmu Perikanan dan Budidaya Perairan Samakia: Jurnal Ilmu Perikanan JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) PENA AKUATIKA : JURNAL ILMIAH PERIKANAN DAN KELAUTAN Jurnal Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik Jurnal Media Akuakultur Indonesia Sagu Fish Scientiae : Jurnal Ilmu-Ilmu Perikanan dan Kelautan Barakuda 45 Jurnal Pembangunan Perikanan dan Agribisnis Ilmu Perikanan Tropis Nusantara JURISTA : Jurnal Hukum dan Keadilan Jurnal Pengabdian Indonesia
Muhammad Syafril
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Marketing Analysis of Sangkuriang Catfish in Pokdakan Sindu Lestari, Bantuas Village, Palaran District, Samarinda City Abdillah, Agung Faisail; Syafril, Muhammad; Fahrizal, Wahyu
Jurnal Media Akuakultur Indonesia Vol 4 No 1 (2024): Indonesian Journal of Aquaculture Medium
Publisher : Program Studi Budidaya Perairan Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/mediaakuakultur.v4i1.3893

Abstract

Agung Faisal Abdillah, 2022. Marketing Analysis of Sangkuriang Catfish in Pokdakan Sindu Lestari, Bantuas Village, Palaran District, Samarinda City. (Supervised by M. Syafril and Wahyu Fahrizal) The purpose of this research is to know the pattern of the marketing channel for the sangkuriang catfish enlargement business and the marketing functions carried out at each marketing agency in the Pokdakan Sindu Lestari and to analyze the marketing performance of the sangkuriang catfish which includes margins, profits and farmer's share. This research is a quantitative descriptive research conducted using the case study method. The results obtained in this study are that the pokdakan sindu lestari marketing channel consists of 2 marketing channels, namely level zero marketing channel, level one marketing channel Marketing margin from producers to retailers is Rp. 6,000, the profit of all marketing channels is Rp. 4,266.49 kg. in one marketing process. And the marketing channel margin level one produces a farmer's share of 76%.
Survival strategies of gill net fishermen households in North Bontang District, Bontang City, East Kalimantan Song, Veronika; Syafril, Muhammad; Darmansyah, Oon
Jurnal Ilmu Perikanan Tropis Nusantara (Nusantara Tropical Fisheries Science Journal) Vol. 4 No. 2 (2025): Nusantara Tropical Fisheries Science
Publisher : Faculty of Fisheries and Marine Science, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/bya4cv29

Abstract

This study aims to determine the socio-economic conditions and survival strategies of gillnet fishermen households in maintaining their lives. The research was conducted for 11 months from July to May 2024 in Bontang Kuala Village, North Bontang District, Bontang City.  The method used in sampling fishermen is simple random sampling with a total of 34 respondents. The analysis method uses qualitative descriptive analysis. The results showed that the socio-economic conditions of the majority of gill net fishermen were productive age 53-59 years, the average education level was elementary school 26 people, fishermen's income ranged from IDR 420,000 - IDR 3,000,000 per month with an average per fisherman IDR 2,031,470. Their status is owner fishermen with fishing fleets in the form of boats with no engine, boats with ketinting engines and boats or boats with dompeng engines. Fishermen's residences are generally semi-permanent houses with good physical conditions and the land ownership status of the house building is Hak Guna Bagunan (HGB). Fishermen's survival strategies are carried out in three ways, namely, active strategies by doing side jobs, optimising the role of family members (wife and children) and increasing working hours at sea. Passive strategies, reducing the cost of food, clothing, education and setting aside money or saving money from fish sales. Network strategies, making loans through horizontal social networks (family) and vertical social networks (collectors), as well as economic or financial institutions, such as cooperatives, banks, People's Business Credit (PBC) through fisheries organisations and utilising poverty programs.
Visitor Perceptions of the Educational Fish Pond Tourism Site in Sumber Rejeki Hamlet, Loh Sumber Village, Loa Kulu, East Kalimantan Saputra, Aji Muhammad Dwin; Purnamasari, Elly; Abdusysyahid, Said; Syafril, Muhammad
Jurnal Ilmu Perikanan Tropis Nusantara (Nusantara Tropical Fisheries Science Journal) Vol. 4 No. 2 (2025): Nusantara Tropical Fisheries Science
Publisher : Faculty of Fisheries and Marine Science, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/nfy48z65

Abstract

The Educational Tourism Fish Pond of Sumber Rejeki Hamlet, Loh Sumber Village, serves as a potential medium for introducing fisheries-related activities, including aquaculture, aquatic resource management, and the sustainable application of fisheries technology to the community. The objective of this study was to examine visitors’ perceptions of the educational tourism fish pond in Sumber Rejeki Hamlet, Loh Sumber Village, Loa Kulu Subdistrict. The research was conducted from November to December 2024 using the accidental sampling method. The respondents consisted of 45 visitors to the tourism site. Data were analyzed using descriptive analysis with a Likert scale measurement. The results indicate that visitors’ perceptions of the educational tourism fish pond fall into the “very good” category (87.05), within the score range of 87–103. This evaluation was based on the following indicators: tourism object (13.38, very good), accessibility (7.87, good), facilities (39.64, very good), information and promotion (17.29, very good), and management services (8.87, good).
PENINGKATAN KAPASITAS MANAJERIAL KELOMPOK PEMBUDIDAYA IKAN (POKDAKAN) DESA PONORAGAN KECAMATAN LOA KULU Haqiqiansyah, Gusti; Eko Sugiharto; Muhammad Syafril; Zul Asman Randika; Etik Sulistiowati Ningsih; Said Abdusysyahid
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 1 (2026): Vol. 2 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i1.1594

Abstract

Penguatan kapasitas manajerial kelompok pembudidaya ikan sangat penting karena berpengaruh langsung terhadap keberhasilan dan keberlanjutan usaha perikanan. Program pengabdian ini bertujuan meningkatkan kapasitas manajerial Kelompok Pembudidaya Ikan di Desa Ponoragan, Kecamatan Loa Kulu. Permasalahan yang dihadapi kelompok meliputi lemahnya perencanaan usaha, pencatatan keuangan, serta administrasi kelompok. Kegiatan dilakukan melalui observasi kebutuhan, pelatihan manajemen usaha perikanan, penyusunan rencana produksi, pelatihan pembukuan sederhana, dan pendampingan penerapan di lapangan. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan anggota kelompok dalam merancang rencana usaha, melakukan pencatatan keuangan yang sistematis, dan mengelola produksi secara lebih efisien. Program ini memberikan kontribusi pada penguatan kapasitas organisasi dan peningkatan efektivitas usaha budidaya ikan di Desa Ponoragan.
Efektivitas Bantuan Fasilitas Sarana Produksi Perikanan Budidaya pada Kelompok Pembudidaya Ikan (POKDAKAN) di Desa Ponoragan Kecamatan Loa Kulu Kabupaten Kutai Kartanegara Salsabilla Silva Putri Natasya; Darmansyah, Oon; Syafril, Muhammad
Samakia : Jurnal Ilmu Perikanan Vol 17 No 1 (2026): Samakia: Jurnal Ilmu Perikanan
Publisher : Faculty of Science and Technology University Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/jsapi.v17i1.7991

Abstract

This study aims to analyze the effectiveness of the fisheries production facility assistance program organized by the Government of Kutai Kartanegara Regency through the Department of Marine Affairs and Fisheries of Kutai Kartanegara Regency for fish farmers in the Mina Kolam Mandiri Jaya Fish Farmers Group (POKDAKAN). The research was conducted from March 2025 to May 2025 at the POKDAKAN Mina Kolam Mandiri Jaya in Ponoragan Village, Loa Kulu District, Kutai Kartanegara Regency. The data collection methods used in this study were observation, interviews, questionnaires, and documentation. The sampling technique employed was purposive sampling, with a total of 11 fish farmer respondents. The types of data used in this study were primary and secondary data. Data analysis was carried out using the CIPP evaluation model with the indicators (Context, Input, Process, Product), income analysis, and income difference analysis using the Paired Sample T-Test method. The results showed that the assistance program was implemented effectively, with an average achievement rate of 92.11%. In terms of income, there was a significant difference before and after receiving assistance. The average income before assistance was IDR 7,623,301 per production cycle, while after receiving assistance it increased to IDR 11,797,517 per production cycle. The difference in average income before and after assistance was IDR 4,174,216 (54.76%). This indicates that the difference is statistically significant. The fisheries production facility assistance program implemented by the Government of Kutai Kartanegara Regency is deemed feasible to be continued in the future. Keywords: Fisheries Production Facility Assistance, CIPP Evaluation Model, Income Analysis, Paired Sample T-Test.
Analisis Usaha dan Strategi Pemasaran Rabok Ikan Layang (Decapterus spp) Bawang Dayak di Kota Samarinda (Studi Kasus UMKM Aqueena) Ulfa Aprilyani; Muhammad Syafril; Wahyu Fahrizal
Samakia : Jurnal Ilmu Perikanan Vol 17 No 1 (2026): Samakia: Jurnal Ilmu Perikanan
Publisher : Faculty of Science and Technology University Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/jsapi.v17i1.8015

Abstract

The purpose of this study is to analyze the feasibility of the production business of layang fish (Decapterus spp) with Dayak onion seasoning by using indicators such as Revenue Cost Ratio (RCR), Break Even Point (BEP), Payback Period (PP), Return on Investment (ROI), and to describe the marketing strategies implemented by the layang fish processing business at UMKM Aqueena. This research is a case study. Sampling was conducted using purposive sampling. The results show that the layang fish processing business with Dayak onion seasoning at UMKM Aqueena is financially feasible and profitable, indicated by a net monthly profit of IDR 20,378,858. The Revenue Cost Ratio (RCR) value is 2.83. The Break Even Point (BEP) is reached at 247 packages per month, with a BEP price of IDR 15,887 per package and BEP sales of IDR 72,609 per month. The BEP condition is below the actual business level. The payback period for the investment is only 1.01 months, and Return on Investment (ROI) reaches 99%. There are five marketing strategies applied by the business owner: product strategies and services (product development, product diversification, product labeling, packaging, and labeling, as well as product guarantees and services); organizational structure and service strategies (division of labor with clear responsibilities); sales increase strategies (advertising through banners and brochures), including quality advertising, factual advertising, institutional advertising, and sales promotions via WhatsApp, Facebook, and Instagram; pricing strategies (setting actual prices); and physical arrangement and product display strategies (placing products in open display cases). These strategies have strengthened the business's sustainability and competitiveness for the future. Keywords: Feasibility analysis, marketing strategy, flying fish rabok
Co-Authors ', Rosmimi Abdillah, Agung Faisail Alviqa, Wafiq Amir, Aulia Azwati Amri Bambang Indratno Gunawan Bobadila, Nadia Audy Caesari, Tamara Putri Darmawan, Ramadhani DAU, ALVIYANI Diana Natalia Eko Sugiharto Eko Sugiharto Elly Purnamasari Elly Purnamasari Etik Sulistiowati Ningsih Fahrizal, Wahyu Fitriyana Fitriyana, Fitriyana Gusti Haqiqiansyah Hafidh, Muhammad Shafwan Helminuddin, Helminuddin Heru Susilo Heru Susilo Idwar, Idwar IMPLEMENTATION OF MARKETING MIX AND CONS, Thalitha Ismuna, Rizalul Maula Kharisma Mandasari, Seski Kennata Mawarda Megawati Ayuningsih Melysah Muhammad Irfan Nashrullah Niki Ristanto Nur Isnaniah Justika Oon Darmansyah Qoriah Saleha Raharjo, Widi Rahman Rosmimi ' Said Abdusysyahid Said Abdusysyahid Salsabilla Silva Putri Natasya Saputra, Aji Muhammad Dwin Song, Veronika Sulfanwandi Sulistianto, Erwan Sulistiowati Ningsih, Etik Ulfa Aprilyani Utami, Sri Nastiti Andayani Sesanti Retno Wachid, Nur Wahyu Fahrizal Wandhansari Sekar Jatiningrum Yolanda, Margaretha Zalfa, Dhia Zul Asman Randika