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All Journal Jurnal Dinamis Jurnal Ekonomi Modernisasi Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen JOURNAL OF APPLIED BUSINESS ADMINISTRATION Almana : Jurnal Manajemen dan Bisnis The International Journal of Business Review (The Jobs Review) Jurnal Review Pendidikan dan Pengajaran (JRPP) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Business Journal : Jurnal Bisnis Dan Sosial Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Cakrawala Repositori Imwi Jurnal Syntax Transformation TEPIAN Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Economics and Digital Business Review Journal of Industrial Engineering & Management Research (JIEMAR) Ilomata International Journal of Management Buletin Poltanesa Charity : Jurnal Pengabdian Masyarakat Journal of Applied Business, Taxation and Economics Reseach Prosiding Konferensi Nasional PKM-CSR Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Ilmu Administrasi Negara Journal of the Community Development in Asia Asia Pacific Journal of Management and Education DEVICE : JOURNAL OF INFORMATION SYSTEM, COMPUTER SCIENCE AND INFORMATION TECHNOLOGY Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Cahaya Pengabdian Jurnal Manajemen Maranatha Journal of Communication, Business and Social Science (JCOBS) Jurnal Sekretaris & Administrasi Bisnis
Syahputra Syahputra
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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How Social Media Marketing and Brand Image Shape College Decision-Making Through Perceived Value Ella Manisa Br Karo; Syahputra Syahputra; Putu Nina Madiawati
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4054

Abstract

The growing influence of digital platforms has transformed marketing practices in higher education, with social media emerging as a key channel in shaping students’ enrollment decisions. This study aims to examine the effect of social media marketing and brand image on college decision-making, with perceived value serving as a mediating variable. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze data from 461 respondents. The results reveal that social media marketing significantly influences college decision both directly (? = 0.668, p 0.001) and indirectly through perceived value (? = 0.059, p = 0.013). Brand image also impacts college decision directly (? = 0.105, p = 0.031) and indirectly via perceived value (? = 0.032, p = 0.039). The model explains 69.1% of the variance in college decision (R² = 0.691). These findings highlight the importance of digital branding in enhancing students’ perceived value and influencing enrollment behavior. The study contributes to the literature on student decision-making and offers strategic insights for universities to optimize their digital engagement and institutional image.
The Mediating Role of Visual Appeal in the Influence of Emotional Appeal and FOMO on Impulsive Buying Otari Adelia Tambunan; Syahputra Syahputra; Putu Nina Madiawati
Journal of The Community Development in Asia Vol 8, No 2 (2025): May 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i2.3922

Abstract

Indonesia's cosmetics industry experienced a growth of 21.9%, increasing from 913 companies in 2022 to 1,010 companies by mid-2023. During January to November 2023, exports of cosmetics, fragrances, and essential oils reached USD 770.8 million (KKBPRI, 2024). Skintific has emerged as one of the popular skincare brands in Indonesia, leveraging high-quality products and dynamic social media campaigns, particularly on platforms like Instagram and TikTok. This research explores the effects of emotional appeal and Fear of Missing Out (FOMO) on impulsive buying during TikTok flash sales, with visual appeal acting as a mediating factor. Utilizing a quantitative approach with 385 Skintific users from Indonesia, data were analyzed using SMART PLS version 3.1. The findings reveal that both emotional appeal and FOMO have a direct and significant positive impact on impulsive buying and visual appeal. Visual appeal itself significantly influences impulsive buying. Moreover, emotional appeal and FOMO also indirectly affect impulsive buying behavior through the enhancement of visual appeal.
Peningkatan Kapasitas Sumber Daya Manusia Petani Ciawi Melalui Pelatihan Manajemen Kelompok dan Literasi Digital Dematria Pringgabayu; Ratri Wahyuningtyas; Syahputra Syahputra
Cahaya Pengabdian Vol. 3 No. 1 (2026): Juni
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/cp.v3i1.306

Abstract

The development of the quality of Human Resources (HR) is a decisive factor in the modernization of the agribusiness sector in the era of digital transformation. This community service activity aims to increase the capacity of human resources of the Mukti Sadaya Organic Farmer Economic Institution (KEP) in Tasikmalaya Regency. The main problems faced by target partners include non-functional organizational structures, overlapping conventional division of labor, manual administration, and the use of devices that have not been optimized to support group productivity. The implementation method used is Participatory Capacity Building through the stages of organizational diagnosis, group management workshops, applied digital literacy training, and intensive mentoring. The results of this activity show that there is a real increase in professionalism, institutional governance and technological proficiency for 24 members of farmer groups. The benefits obtained include the realization of a systematic organizational structure, the preparation of internal Standard Operating Procedures (SOPs), and the implementation of a cloud storage-based digital administration system. The conclusion of this activity emphasizes that the integration between strengthening group internal management and mastery of digital literacy is the main foundation in creating an independent, transparent, and ready farmer organization to face modern economic dynamics.
Service Quality and Punctuality of Indonesian Railfood Customer Online System Muhammad Raisa Permana Sakti; Syahputra Syahputra; Mahir Pradana
TEPIAN Vol. 4 No. 4 (2023): December 2023
Publisher : Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tepian.v4i4.2934

Abstract

This study aims to analyze the effect of Indonesian Railway Company (PT KAI)'s service quality, especially the punctuality of travel on railroad customer satisfaction. This study also aims to examine the effect of timeliness variables on customer satisfaction. The data used in this study is a combination of primary data and secondary data where the author will use the survey method as primary data and data on the timeliness of train travel, especially train travel to and from Bandung Station as secondary data. The data analysis technique used in this research is quantitative by using a systematic literature review in terms of bibliometric analysis to review published research on the topics discussed. The explanation for this is the result of the punctuality of train travel on railroad customer satisfaction.
Analysis of Factors Influencing Sales Organization Effectiveness in State-Owned Banks in Bandung, West Java Syahputra; Yogi Suprayogi; Rajiv Dharma Mangruwa
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2307

Abstract

Introduction/Main Objectives: This study analyzes the impact of sales management control strategies (SMCS), salesforce training (ST), and salesforce performance (SP) on the effectiveness of sales organizations (SOEs) in state-owned banks in Bandung, West Java. This study addresses the critical need to understand how digital technologies interact with the unique bureaucratic structures of the state-owned banking sector. Novelty: The novelty lies in the empirical testing of Salesforce Automation (SFA) as a moderation variable that bridges human resource development and strategic control. This research makes a theoretical contribution by examining whether automation improves the well-established managerial systems in traditional banking. Research Methods: Using quantitative methodology, data were collected from 350 sales managers at 3 state-owned banking institutions. Data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test for immediate effects and moderation. Findings/Results: Findings show that SMCS, ST, and SP significantly and positively affect SOE, with ST emerging as the most dominant driver. Regarding moderation, SFA statistically strengthens the relationship between SMCS and ST and SOE. However, the effect of this interaction is modest in practical significance. Notably, SFA does not significantly moderate the relationship between SP and SOE. Conclusion: In the highly regulated banking sector, investing in human resources through systematic training remains more important to the success of an organization than technology adoption alone. SFA serves as a complementary and gradual tool that redefines the boundaries of efficiency without replacing the basic competencies of the salesforce.
Co-Authors Ade Ilham Pratama Aditya Wardhana Akbar, Asep Syaeful Aldo Putra Kusuma Almaida, Nisya Alodia Lastri Dwiputri Amanda Nurviyan Amirah Mardhiyah Anak Agung Gde Agung Andorra, Dyana Andriano, David Anida Juliana Putri Arisyanti, Faiza Iffa Arry Widodo As Syihab, Tasya Fadia Astadi Pangarso Auliannisa Gifani Axchell Ayu Lestari Azhari, Irvan Guruh Fathur Azka, Kansanida Ghaniya Baladhika, Nicole Kansa Kostra Baskara, Muhamad Berlian Nurhaliza Putri Brayoga Budi Rustandi Kartawinata Choiruman, Doni Christian Bernard Gunawan Dematria Pringgabayu Devie Ryana Suchendra Diah Khusuma Hidayah Dinda Aulia Rahmah Dita Murinda Katarika Divo Afrianto Eka Wahyu Ningsih Ella Manisa Br Karo Ellen Madhalena Enggar Akbar Nur Izza Fadillah, Mohammad Fakhsi Fahira, Luwisca Faisal Dava Fikriansyah Fauzi, Muhammad Luthfi Fauziah, Ismi Al Febri Yuliani Febriantika, Rifda Zahra Flaviana, Aneu Karlob Gifani, Auliannisa Gifani, Auliannisa Gunawan, Tedi Haryady, Arys Naufal Hendriawan, Mochamad Izza Ryan Ihsan, Bill Walidaen Indra Suharman Julianti, Diva Silvia Kadarisman, Razes Kristina Sisilia Lubna Zagladi Luh Putu Ratna Sundari Luwisca Fahira Madani, Dita Hega Mahir Pradana Mangruwa, Rajiv Marbun, Putri Wina Ragelia Marlindia Ike Sari Mika Handayani Muhammad Raisa Permana Sakti Muhammad Sorim Arkan Mulyanie, Shintia Dewi Ni Made Dwi Ratnadi Novena Allowcya Regina Caeli br. Tarigan Nurdin, Fakhri Muhammad Nurrochman, Tedy Wiza Oryza Devirili Putri Otari Adelia Tambunan Perdana, Ariabima Putra Putri, Anida Juliana Putu Nina Madiawati Rajiv Dharma Mangruwa Raphaela Medisa Ratri Wahyuningtyas Retno Tri Pratiwi Rini Handayani Rizqullah, Muhammad Dary Roni Riandi Sadiah, Aliya Nurul Septia Nursa Seto Perbowo, Grahatama Windhu Shintia Dewi Mulyanie Silaban, Ester Riski Safira Suherman Suherman Suryanegara, Ardito Al Khairy Syahputra, Yoga Aditya Eka Syakhilla, Nurfarahim Tasya Salsabiila Wijayanti, Annisa Tri Yasir, Amru Yogi Suprayogi Zaili Rusli