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All Journal Jurnal Dinamis Jurnal Ekonomi Modernisasi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen JOURNAL OF APPLIED BUSINESS ADMINISTRATION The International Journal of Business Review (The Jobs Review) Jurnal Review Pendidikan dan Pengajaran (JRPP) Business Journal : Jurnal Bisnis Dan Sosial Jurnal Ilmiah Edunomika (JIE) Cakrawala Repositori Imwi Jurnal Syntax Transformation TEPIAN Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Journal of Industrial Engineering & Management Research (JIEMAR) Buletin Poltanesa Charity : Jurnal Pengabdian Masyarakat Journal of Applied Business, Taxation and Economics Reseach Prosiding Konferensi Nasional PKM-CSR Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Ilmu Administrasi Negara Journal of the Community Development in Asia Asia Pacific Journal of Management and Education DEVICE : JOURNAL OF INFORMATION SYSTEM, COMPUTER SCIENCE AND INFORMATION TECHNOLOGY Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Manajemen Maranatha Journal of Communication, Business and Social Science (JCOBS)
Syahputra Syahputra
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan (Studi di Kedai Kopipayu Bogor) Azhari, Irvan Guruh Fathur; Syahputra, Syahputra
eProceedings of Management Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh kualitas produk terhadap loyalitas pelanggan di Kedai Kopipayuselama pandemi Covid-19. Tujuan dilakukannya penelitian ini ialah untuk mengetahui bagaimana kualitas produk diKedai Kopipayu selama pandemi Covid-19, untuk mengetahui bagaimana loyalitas pelanggan di Kedai Kopipayuselama pandemi Covid-19, dan untuk mengetahui seberapa besar pengaruh kualitas produk terhadap loyalitaspelanggan di Kedai Kopipayu selama pandemi Covid-19. Penelitian ini menggunakan metode kuantitatif. Jenispenelitian yang digunakan dalam melakukan penelitian ini adalah jenis penelitian deskriptif. Pengambilan sampeldilakukan dengan menentukan jumlah sampel menggunakan proporsi dengan pendekatan interval kepercayaansebanyak 100 orang. Teknik analisis data yang digunakan ialah analisis deskriptif dan analisis regresi linier sederhana.Berdasarkan hasil penelitian diperoleh koefisien regresi untuk variabel kualitas produk sebesar 0,451 yang berartiberpengaruh secara positif terhadap loyalitas pelanggan, sehingga dapat dikatakan bahwa arah pengaruh variabelkualitas produk terhadap variabel loyalitas pelanggan adalah positif. Dasar pengambilan keputusan dalam pengujianregresi linear sederhana menunjukkan nilai sig 0,000 < 0,05 atau nilai thitung sebesar 11,103 > ttabel 1,98397.Sehingga hasil tersebut keputusan yang dapat diambil yaitu menolak Ha dan menerima H0, maka kualitas produkberpengaruh signifikan terhadap loyalitas pelanggan. Kesimpulan dalam penelitian ini, kualitas produk di KedaiKopipayu selama pandemi Covid-19 memiliki pengaruh yang signifikan terhadap loyalitas pelanggan sehinggadinyatakan dalam kategori baik.Kata Kunci-Kualitas produk, loyalitas pelanggan, pandemi covid-19
The Effect Of Customer Experience On Lazada’s Customer Loyalty Through Trust As Intervening Variable Kadarisman, Razes; Syahputra, Syahputra
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Lazada is one of the international e-commerce companies that provides a convenient shopping experience. The purpose of this study is to analyze the effect of customer experience on the loyalty of Lazada users in Indonesia, with trust as the mediator. This study uses quantitative descriptive methods and path analysis, with a focus on the relationship between customer experience and trust among Lazada users. A sample of 200 respondents was included in the study, and the sample method was purposive nonprobability. The significance value of the customer experience on trust was 0.000 < 0.05. Therefore, the significance value of the influence on loyalty was 0.001 = 0.05. The sig value of the relation between customer experience and loyalty was 0.000, thus the conclusion of the study is positive and significant. Lazada customer trust is an indirect influence on the loyalty of customers. Therefore, trust is an intervening variable that influences the relationship between experience and loyalty. Keywords-customer experience,trust,customer loyalty
Pengaruh Pemasaran Media Sosial Instagram Dan Kepercayaan Merek Terhadap Minat Beli Toko Kimia Market Di Kota Bandung Akbar, Asep Syaeful; Syahputra, Syahputra
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Perkembangan teknologi memudahkan masyarakat untuk berkomunikasi dan mendapatkan informasi. Persaingan dalam dunia usaha juga semakin kompetitif. Sehingga pelaku usaha terus bersaing dalam memasarkan produknya salah satunya menggunakan sosial media. Pemasaran di sosial media dianggap berpotensi besar dalam meningkatkan minat beli (purchase intention) terhadap suatu merek. Adapun penelitian ini bertujuan untuk mengetahui pengaruh instagram marketing dan brand trust terhadap purchase intention toko Kimia Market. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis penelitian deskriptif. Pengambilan sampel dilakukan dengan Teknik non-probability sampling yang digunakan adalah purposive sampling dengan jumlah 100 responden yang mengetahui toko Kimia Market di Kota Bandung. Sedangkan Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian berdasarkan analisis deskriptif untuk variabel instagram marketing sudah dalam kategori sangat baik sebesar 89%, variabel brand trust sudah dalam kategori sangat baik sebesar 88%, dan variabel purchase intention sudah dalam kategori sangat baik sebesar 88%. Instagram marketing dan brand trust berpengaruh positif dan signifikan terhadap purchase intention dengan besarnya pengaruh sebesar 48,2% dan sisanya sebesar 51,8% dipengaruhi oleh faktor-faktor lain yang tidak diteliti. Kata Kunci-pemasaran Instagram, kepercayaan merek, niat pembelian
Pengaruh Brand Image Dan Brand Trust Terhadap Purchase Intention Produk Scarlett Whitening Madani, Dita Hega; Syahputra, Syahputra
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Pengaruh Brand Relationship Dan Customer Satisfaction Terhadap Brand Loyalty Pada Pelanggan Xiaomi Nurrochman, Tedy Wiza; Syahputra, Syahputra
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepercayaan Calon Pekerja Migran Indonesia Dengan Perceived Value Sebagai Variabel Intervening: Studi Kasus Pada LPK Bahana Inspirasi Muda Fahira, Luwisca; Syahputra, Syahputra; Madiawati, Putu Nina
Journal of Industrial Engineering & Management Research Vol. 6 No. 4 (2025): August 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i4.604

Abstract

Migrant workers play a role as foreign exchange heroes, and the government continues to strive to improve services and protections for them through supportive policies. The demand for labor abroad, especially in Japan, is increasing, creating opportunities for training institutions (LPK) such as Bahana Inspirasi Muda to prepare prospective workers. However, challenges arise regarding the trust of prospective workers in recruitment agencies, which is influenced by the quality of service and promotions conducted. This research aims to explore the impact of service quality and promotion on the trust of prospective migrant workers, as well as the role of perceived value as an intervening variable. The study was conducted at LPK Bahana Inspirasi Muda with 134 respondents who are prospective migrant workers. The method used is quantitative with a Structural Equation Modeling (SEM) - Partial Least Squares (PLS) approach. The results show that service quality and promotion have a positive and significant impact on trust. Additionally, perceived value also serves as a mediator that strengthens the influence of both variables on trust. These findings are expected to contribute to the development of policies and practices in the protection of migrant workers in Indonesia.
Service Quality and Punctuality of Indonesian Railfood Customer Online System Sakti, Muhammad Raisa Permana; Syahputra, Syahputra; Pradana, Mahir
TEPIAN Vol. 4 No. 4 (2023): December 2023
Publisher : Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tepian.v4i4.2934

Abstract

This study aims to analyze the effect of Indonesian Railway Company (PT KAI)'s service quality, especially the punctuality of travel on railroad customer satisfaction. This study also aims to examine the effect of timeliness variables on customer satisfaction. The data used in this study is a combination of primary data and secondary data where the author will use the survey method as primary data and data on the timeliness of train travel, especially train travel to and from Bandung Station as secondary data. The data analysis technique used in this research is quantitative by using a systematic literature review in terms of bibliometric analysis to review published research on the topics discussed. The explanation for this is the result of the punctuality of train travel on railroad customer satisfaction.
New Business Analysis of Record Document and Management System Perdana, Ariabima Putra; Syahputra, Syahputra; Pradana, Mahir
Poltanesa Vol 24 No 2 (2023): December 2023
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v24i2.2935

Abstract

This research aims to analyze the new business owned by the company PT Infomedia Nusantara. This research uses the 8P theory (Product, Price, Place, Promotion, People, Process, Physical evidence, Public Relations). Apart from that, RDMS is claimed to be a technology that contributes to the environment. It cannot be denied that the large number of documents in physical form is sometimes difficult for companies to manage properly. Understanding this need, Infomedia, which is known as a subsidiary of Telkom Indonesia (Telkom), offers a Record Document Management System based service called ProVue-RDMS. This service complements the back end process solution that Infomedia offers as one of the main services to customers. Document management is one element of company information management which has a management period of up to decades. The purpose of using this 8P theory is to make the results of this research more comprehensive and also more flexible. The aim of document management is to make it easier for companies or organizations to access, share and collaborate on their documents, while increasing efficiency and reducing the risk of files being lost or damaged.
HUBUNGAN UKURAN PERUSAHAAN, UKURAN DEWAN KOMISARIS, DAN KEPEMILIKAN INSTITUSIONAL PADA PENGUNGKAPAN CSR PERUSAHAAN SEKTOR KEUANGAN Syahputra, Yoga Aditya Eka; Syahputra, Syahputra; Ratnadi, Ni Made Dwi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31060

Abstract

Corporate Social Responsibility (CSR) merupakan bentuk tanggung jawab sosial perusahaan yang berlandaskan konsep triple bottom line yang meliputi people, planet, dan profit. Penelitian ini bertujuan untuk menganalisis pengaruh ukuran perusahaan, ukuran dewan komisaris, dan kepemilikan institusional terhadap pengungkapan CSR pada perusahaan sektor keuangan yang terdaftar di Bursa Efek Indonesia. Populasi yang terdapat pada penelitian ini sebanyak 210 perusahan. Pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling sehingga didapat sebanyak 78 sampel perusahaan. Teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil analisis menunjukan ukuran perusahaan tidak berpengaruh pada pengungkapan CSR sedangkan ukuran dewan komisaris dan kepemilikan saham institusional berpengaruh posititf pada pengungkapan Corporate Social Responsibility perusahaan. Secara teoritis penelitian ini dapat memberikan implikasi bahwa ukuran perusahaan tidak memiliki pengaruh pada Pengungkapan CSR sedangkan Ukuran Dewan Komisaris dan Kepemilikan Saham Publik yang semakin mengingkat dapat mempengaruhi pengungkapan CSR.
PENGARUH KENYAMANAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MELALUI FITUR AUGMENTED REALITY SHOPEE BEAUTYCAM DI MARKETPLACE SHOPEE Mulyanie, Shintia Dewi; Syahputra, Syahputra
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12939

Abstract

Along with the development of technology, the development of the cosmetic industry in Indonesia has increased rapidly. The increasing trend of online shopping makes cosmetics an item loved by society, especially women. However, the limitation of purchasing cosmetic products online is the limited experience of trying the products in person. Meanwhile, consumers want to save time and effort when making purchases. Shopee facilitates consumers by including augmented reality technology into its features Shopee beautycam, AR can increase convenience and support a practical lifestyle in purchasing products online. The adoption of AR encourages exploratory behavior in consumers, thus influencing them in making purchasing decisions. This study aims to discuss the influence of comfort and lifestyle factors and their relationship to purchasing decisions for cosmetic products. Data collection was carried out through the distribution of questionnaires using quantitative data analysis methods. Sampling using non-probability sampling method with a sample size of 200 respondents. The analysis method used is a multiple linear regression analysis test with the help of SPSS 27 software. Based on the results of multiple linear regression analysis, that simultaneously convenience and lifestyle have a significant effect on purchasing decisions.
Co-Authors Aditya Wardhana Akbar, Asep Syaeful Aldo Putra Kusuma Almaida, Nisya Anak Agung Gde Agung Andorra, Dyana Arisyanti, Faiza Iffa Arry Widodo As Syihab, Tasya Fadia Astadi Pangarso Axchell Azhari, Irvan Guruh Fathur Azka, Kansanida Ghaniya Baladhika, Nicole Kansa Kostra Baskara, Muhamad Br Karo, Ella Manisa Budi Rustandi Kartawinata Christian Bernard Gunawan Devie Ryana Suchendra DWIPUTRI, ALODIA LASTRI Fadillah, Mohammad Fakhsi Fahira, Luwisca Faisal Dava Fikriansyah Fauzi, Muhammad Luthfi Fauziah, Ismi Al Febri Yuliani Febriantika, Rifda Zahra Flaviana, Aneu Karlob Gifani, Auliannisa Gunawan, Tedi Haryady, Arys Naufal Hendriawan, Mochamad Izza Ryan Julianti, Diva Silvia Kadarisman, Razes Kristina Sisilia Luh Putu Ratna Sundari Luwisca Fahira Madani, Dita Hega Mahir Pradana Mangruwa, Rajiv Marlindia Ike Sari Mulyanie, Shintia Dewi Ni Made Dwi Ratnadi Novena Allowcya Regina Caeli br. Tarigan Nurdin, Fakhri Muhammad Nurrochman, Tedy Wiza Perdana, Ariabima Putra Putri, Anida Juliana Putu Nina Madiawati Rajiv Dharma Mangruwa Raphaela Medisa Rini Handayani Roni Riandi Sakti, Muhammad Raisa Permana Seto Perbowo, Grahatama Windhu Silaban, Ester Riski Safira Suherman Suherman Suryanegara, Ardito Al Khairy Syahputra, Yoga Aditya Eka Syakhilla, Nurfarahim Tambunan, Otari Adelia Tasya Salsabiila Yasir, Amru Zaili Rusli