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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar ILTIZAM Journal of Sharia Economic Research Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Bertuah : Jurnal Syariah dan Ekonomi Islam Journal of Economics and Business UBS Indonesian Journal of Islamic Economics and Business EKSYA: Jurnal Ekonomi Syariah Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Student Research Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif J-ISACC : Journal of Islamic Accounting Competency Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Akuntansi Jurnal Kajian Dan Penalaran Ilmu Manajemen Pusat Publikasi Ilmu Manajemen Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Islamic Economics and Finance Santri : Jurnal Ekonomi dan Keuangan Islam Ekonomi Keuangan Syariah dan Akuntansi Pajak Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Inovasi Ekonomi Syariah dan Akuntansi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Margin : Journal of Islamic Banking International Journal of Business and Quality Research Al-Mizan : Jurnal Ekonomi Syariah E-Jurnal Manajemen Jurnal Publikasi Manajemen Informatika
Ahmad Syahrizal
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Strategi Pemasaran Terhadap Pebingkatan Penjualan Jamur Tirm Pada Omah Jamur Didesa Baru Kecamatan Mestong Arsa Arsa; Ahmad Syahrizal; Zakiatul Fakhiroh
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 2 (2024): April : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i2.460

Abstract

This thesis entitled The Influence of Marketing Strategy on Increasing Oyster Mushroom Sales at Omah Mushrooms in Baru Village, Mestong District and aims to determine the effect of marketing strategy, product, price, place, promotion on increasing oyster mushroom sales in Baru village, Mestong sub-district in a quantitative descriptive manner regarding. This research is expected to provide benefits to writers, academic institutions related to increasing oyster mushroom sales, as well as being a source of information for SMEs to find out what the marketing strategy is. Based on the results of the research that has been done, data obtained from product, price, place, and promotion variables on increasing sales, The product has a significant effect on the increase in oyster mushroom sales. This is indicated by the X1 regression coefficient of 0.295. The significant value of the product variable is 0.003, which means it is less than 0.05. The value of tcount > ttable or 3.092 > 1.987, thus indicating that the product has a significant effect on oyster mushroom sales in Baru Village, then Ha is accepted and Ho is rejected. Prices have a significant effect on increasing oyster mushroom sales because this is indicated by the X2 regression coefficient of 0.278. The significant value of the price variable is 0.004, which means it is less than 0.05. The value of tcount > ttable or 2.573 > 1.987 then Ha is accepted and Ho is rejected. A significant place on the sale of oyster mushrooms in the Baru Village is due to the X3 regression coefficient of 0.229. The significant value of the price variable is 0.008, which means it is less than 0.05. The value of tcount > ttable or 2.697 > 1.987, thus indicating that location has a significant effect on the sale of oyster mushrooms in Baru Village, so Ha is accepted and Ho is rejected. A significant promotion of the sale of oyster mushrooms in the New Village is due to the X4 regression coefficient of 0.132. The significant value of the price variable is 0.014, which means it is less than 0.05. The value of tcount > ttable or 3.327 > 1.987, thus indicating that promotion has a significant effect on oyster mushroom sales in Baru Village.
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan UMKM Ayam Geprek Melotot di Kota Jambi Putri Andini; Ahmad Syahrizal; Neneng Sudharyati
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 4 (2024): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i4.845

Abstract

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.
Analisis Pengelolaan Tanah Wakaf dalam Menciptakan Kesejahteraan Masyarakat: Studi Kasus Kecamatan Mandiangin Rina Pradita Ariyani; A. Tarmizi; Ahmad Syahrizal
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 1 No. 4 (2024): Oktober : Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v1i4.523

Abstract

This research is entitled Analysis of Waqf Land Management in Creating Community Welfare (Case Study of Mandiangin District). The research method used by researchers is a qualitative approach. The results of this research are: 1) The management of waqf land in Suka Maju Village includes: the waqf land manager receives waqf land from the community in Suka Maju Village, then the waqf land manager manages the waqf land, after that allocates the results of managing the waqf land to various community needs in Suka Maju Village. Meanwhile, the waqf land in Suka Maju Village itself comes from the community in Suka Maju Village. After the acceptance stage of the waqf land has been accommodated, the next stage is the stage of managing and allocating the waqf land which is distributed to the Suka Maju Village Government with the general aim of religious and public interests. There are 6 waqf lands in Suka Maju Village until 2023 which come from the Suka Maju Village community with different land sizes. Meanwhile, the use of waqf land in Suka Maju Village is used in 2 sectors, namely 1) Education sector. The waqf land collected in Suka Maju Village is used for the education sector with an area of 600m2, namely for the construction of elementary schools and PAUD. 2) Religious sector, waqf land collected in Suka Maju Village, is used for the religious sector with an area of 1200m2, namely for the construction of mosques and prayer rooms. 2) The impact of wakah land management in creating welfare for the people of Suka Maju Village can be seen from 4 indicators of community welfare, namely income, health, education and religion. In the dimension of health or care for the soul in an Islamic perspective, the role of waqf land in Suka Maju Village has not succeeded in realizing care for the soul as measured by the community's ability to easily get access to health cards, health access services and the ability to provide treatment if a family member is sick. In terms of the development of the educational dimension or maintenance of reason in the management of waqf land, the impact of waqf land in Suka Maju Village has been to be able to meet the educational needs of the village community in the form of sending children in Suka Maju Village to school at the formal education level. In the development of the income or asset maintenance dimension in asset allocation, the existence of waqf land in Suka Maju Village has not been able to provide an impact or contribution to the income of the community or the village government. From a religious perspective, the existence of a religious institution that stands on waqf land in Suka Maju Village has had a positive impact in improving community welfare in the religious sector in the form of increasing piety. Therefore, the Suka Maju Village Government has carried out the role of waqf land in the form of religious protection or hifdz a-din, namely creating prosperity from a religious perspective.
Pengaruh Layanan Bank Syariah Indonesia terhadap Kepuasan Mahasiswa FEBI (Studi pada Mahasiswa FEBI UIN STS Jambi) Nisa, Khoirun; Yusuf, Maulana; Syahrizal, Ahmad
Bertuah Jurnal Syariah dan Ekonomi Islam Vol. 5 No. 2 (2024): Bertuah: Jurnal Syariah dan Ekonomi Islam
Publisher : STAIN Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56633/jsie.v5i2.797

Abstract

Kepuasan dan ketidakpuasan nasabah adalah hasil penilaian nasabah terhadap apa yang diharapkannya dengan membeli dan menggunakan suatu produk jasa bank. Penelitian ini bertujuan untuk mengungkap Pengaruh Layanan Bank Syariah Indonesia Terhadap Kepuasan Mahasiswa FEBI (Studi pada Mahasiswa FEBI UIN STS Jambi). Skripsi ini menggunakan pendekatan kuantitatif menggunakan metode analisis statistik regresi sederhana secara parsial dengan sampal berjumlah 89 nasabah. Hasil penelitian menunjukkan bahwa tangible (bukti fisik) (X1) memiliki pengaruh terhadap kepuasan mahasiswa FEBI secara parsial, reability (kehandalan) (X2) memiliki pengaruh terhadap kepuasan mahasiswa FEBI secara parsial, responsiveness (tanggapan) (X3) tidak memiliki pengaruh terhadap kepuasan mahasiswa FEBI secara parsial, assurance (jaminan) (X4) memiliki pengaruh terhadap kepuasan mahasiswa FEBI secara parsial, emphaty (empati) (X5) tidak memiliki pengaruh terhadap kepuasan mahasiswa FEBI secara parsial. Secara simultan dapat diketahui bahwa tangible (bukti fisik), reability (kehandalan), responsiveness (tanggapan), assurance (jaminan) dan emphaty (empati)secara bersama-sama atau simultan berpengaruh terhadap kepuasan mahasiswa FEBI.
The Influence of Consumer Knowledge and Brand Image on the Decision to Become a BTN Syariah Jambi Customer Fermana, Rachmad; Anita, Efni; Syahrizal, Ahmad
Bertuah Jurnal Syariah dan Ekonomi Islam Vol. 5 No. 3 (2024): Bertuah: Jurnal Syariah dan Ekonomi Islam (Special Issue)
Publisher : STAIN Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56633/jsie.v5i3.899

Abstract

Islamic Bank is a financial institution that runs its business activities based on Islamic principles and sharia. The decision to become a customer of an Islamic bank can be influenced by several factors, including consumer knowledge and brand image. This study aims to determine the simultaneous and partial influence of consumer knowledge and brand image on the decision to become a customer of BTN Syariah Jambi. The sample from this research was 80 customers of the BTN Syariah Jambi. The research results show that consumer knowledge (X1) and brand image (X2) simultaneously have a significant influence on customer decisions. This is proven by the Adjusted R square (coefficient of determination) value of 88,6%.
DAMPAK OJEK ONLINE TERHADAP PENDAPATAN OJEK PANGKALAN DITINJAU DALAM PERSPEKTIF ISLAM (Studi Ojek Pangkalan Kelurahan Beliung Indah) Hikmah Puspita Sari; Ahmad Syahrizal; Saijun Saijun
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2404

Abstract

This research aims to determine the impact of the existence of online motorcycle taxis on the income of base motorcycle taxis in Beliung Village. This research is of a qualitative type. The object of this research is motorcycle taxi drivers at the base of Beliung Indah Village. The data sources used are primary data and secondary data. By carrying out data analysis methods, namely observation, interviews and personal documentation, then the data is processed using data processing techniques. The research results show that: The existence of online motorcycle taxis has a negative impact on the income level of base motorcycle taxi drivers. There was a decrease in income levels expressed by motorbike taxi drivers in Banjarbaru City between before and after the existence of online motorbike taxis. The average income earned by motorbike taxi drivers before the existence of online motorbike taxis was around Rp. 50,000.00 – IDR 100,000.00 thousand per day and after online motorbike taxis are only around IDR 30,000.00 – IDR 40,000.00 thousand per day and sometimes you don't even get anything at all.
EFEKTIVITAS INKLUSI KEUANGAN SYARIAH DALAM MENINGKATKAN PEMBERDAYAAN UMKM (STUDI PADA BMT AL-ISHLAH KOTA JAMBI) Deby Vebriyani; Ahmad Syahrizal; Fauzan Ramli
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2421

Abstract

This study aims to evaluate the effectiveness of Islamic financial inclusion implemented by BMT Al-Ishlah Jambi in improving the empowerment of Micro, Small, and Medium Enterprises (MSMEs). The approach of this research is qualitative, with a phenomenological method that relies on primary data from the results of interviews, observations, and documentation. This research was conducted at BMT Al-Ishlah Jambi, with the object of the research including BMT staff and MSME members who received funding. The results of the study show that the inclusion of Islamic finance implemented by BMT Al-Ishlah is effective in increasing the empowerment of MSMEs. This can be seen from the increase in income and service quality for MSME members who have received funding. This finding is expected to contribute to the development of sharia financial inclusion theory and become a practical reference for financial institutions in community economic empowerment
PERAN IBU RUMAH TANGGA PEDAGANG SAYUR UNTUK MENINGKATKAN PEREKONOMIAN KELUARGA DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus : Pasar Mayang Mangurai Nipah Panjang II) Sella Rahmadanti; Putri Apria Ningsih; Ahmad Syahrizal
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2507

Abstract

In general, men fulfill the family's needs, but because the husband's income is limited, the wife plays a role in helping to improve the family's economy by trading vegetables from market to market. The formulation of the problem in this research is what is the role of housewives who sell vegetables in improving the family economy at Mayang Mangurai Market, what is the Islamic economic view of the role of wives in improving the family economy at Mayang Mangurai Market. This research uses qualitative research methods. Data was taken from in-depth interviews and observations. The research results show that housewives' understanding of family economic management is very simple. Women's involvement in family economic activities is to help their husbands in meeting family needs. Women at work certainly have an impact on the order of life. Then the Position of Women in Supporting the Family. Islam does not burden women to earn a living. There are also Islamic and state policies in providing protection for working women.
Pengaruh Promosi dan Pelayanan terhadap Minat Nasabah Gadai Emas (Studi pada Bank Syariah Indonesia KCP Muara Bulian) Chasna, Arfial; Usdeldi, Usdeldi; Syahrizal, Ahmad
ARZUSIN Vol 4 No 5 (2024): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v4i5.3696

Abstract

This research aims to determine the influence of Promotion and Service on Gold Pawning Customer Interest at Bank Syariah Indonesia KCP Muara Bulian. This research used a quantitative approach which was carried out by distributing questionnaires to 73 respondents. The data analysis methods used in this research are instrument tests (validity and reliability tests), classical assumption tests (normality, multicollinearity and heteroscedastic tests) and multiple linear regression analysis and statistical tests (t test, F test and coefficient of determination R2 ). The results of this research show that promotion has a positive and significant effect on customer interest, which is known by the t test with a significant value of 0.001 < 0.05 and a value of tcount > ttable, namely 3.837 > 1.66660. Service has a positive and significant effect on customer interest as proven by The significant value is 0.001 < 0.05 and the value and value of tcount > ttable is 5.112 > 1.66660. Simultaneously promotion and service have a positive and significant effect on customer interest in Bank Syariah Indonesia KCP Muara Bulian as seen from fcount > ftable or 41.587 > 3.13 and the resulting significance value is 0.001 < 0.005. The determinant coefficient value is 0.543 or 54.3% and the remaining 0.457 or 45.7 can be explained by other variables outside this research.
Analisis Minat pada Pembiayaan Murabahah Bank Syariah Indonesia : Studi Pedagang Pasar Senin Desa Petaling Jaya Ayu Uswatun Hasanah; Ahmad Syahrizal; Saijun Saijun
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i1.1984

Abstract

This paper discusses the interest of traders from one of Bank Syariah Indonesia's products in providing business capital or other uses to traders in Pasar Senen Petaling Jaya. This writing uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The subjects of this writing include traders in Pasar Senen Petaling Jaya. From the results of this writing shows that the interest of traders regarding murabaha financing is still very lacking. This is due to several factors that cause the lack of interest of traders regarding murabaha financing, including: 1) The Knowledge Factor is due to the lack of knowledge of the products of BSI. This information helps traders to evaluate products and understand the benefits of murabaha products. traders. 2) Location Factors By choosing a strategic place that can and carry out the goals of the business objectives to achieve the desired profit and and broad marketing 3) Social Factors which are very significant in the formation and development of a person's interest 4) Promotion Factors one way of communication between the company and the wider community with the aim of introducing goods and services to the public.
Co-Authors A. Tarmizi Abdul Malik Achyat Budianto Addiarrahman Agustina Mutia Ahmad Syapari Ahmad Syukron Prasaja Aisyah Ana Sukma Aprilla Anggraini Namira Agustin Anisah Anita, Efni Anjas Irawan Arsa Arsa Arsyi Anistia Safari As'ad Isma Ayu Uswatun Hasanah Azzah Padilah Bahrotul Dwi Safitri Chasna, Arfial Darmawan, Rayendra Arjun Deby Vebriyani Desi Melawati Efni Anita Eja Armas Hardi Eja Armaz Hardi Fadilatul Rohmah Famelia Sari Fauzan Ramli Fermana, Rachmad Firman Syah Noor H. Sissah Habriyanto Hikmah Puspita Sari Jumarnawati Jumarnawati Kasma Khoirun Nisa Kurniawati Syawalinda Lia Anjeli M Iqbal Mail Hilian Batin Maulana Yusuf Maulana Yusuf Miftah Miftah Miftah, AA Muammar Muammar, Muammar Muhammad Hisyam Muhammad Rifkhi Mustazila Mustazila Muthmainnah Muthmainnah Neneng Sudharyati Novi Ayu Lestari Ogi Saputra Putri Andini Putri Apria Ningsih Rafidah Rafidah Retno Bulan Salsabilah Rina Pradita Ariyani Rino Hariyansyah Saijun Saijun Saprianto Saprianto Sari, Winta Sella Rahmadanti Sellin Fidia Oktafiani Selmaida, Cici Sholikhah Ratna Dewi Sissah Sissah Sucipto Sucipto Suhar Sulis Wiranti Putri Syahril Ahmad Syahril Ahmad Tiara Dwinda Hafhiz Titin Agustin Nengsih Titin Agustin Nengsih Ulfa, Nurfahimah Usdeldi, Usdeldi Zakiatul Fakhiroh