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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar ILTIZAM Journal of Sharia Economic Research Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Bertuah : Jurnal Syariah dan Ekonomi Islam Journal of Economics and Business UBS Indonesian Journal of Islamic Economics and Business EKSYA: Jurnal Ekonomi Syariah Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Student Research Jurnal Manajemen dan Ekonomi Kreatif J-ISACC : Journal of Islamic Accounting Competency Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Akuntansi Jurnal Kajian Dan Penalaran Ilmu Manajemen Pusat Publikasi Ilmu Manajemen Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Islamic Economics and Finance Santri : Jurnal Ekonomi dan Keuangan Islam Ekonomi Keuangan Syariah dan Akuntansi Pajak Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Inovasi Ekonomi Syariah dan Akuntansi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Margin : Journal of Islamic Banking International Journal of Business and Quality Research Al-Mizan : Jurnal Ekonomi Syariah E-Jurnal Manajemen Jurnal Publikasi Manajemen Informatika
Ahmad Syahrizal
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Promosi dan Pelayanan terhadap Minat Nasabah Gadai Emas (Studi pada Bank Syariah Indonesia KCP Muara Bulian) Chasna, Arfial; Usdeldi, Usdeldi; Syahrizal, Ahmad
ARZUSIN Vol 4 No 5 (2024): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v4i5.3696

Abstract

This research aims to determine the influence of Promotion and Service on Gold Pawning Customer Interest at Bank Syariah Indonesia KCP Muara Bulian. This research used a quantitative approach which was carried out by distributing questionnaires to 73 respondents. The data analysis methods used in this research are instrument tests (validity and reliability tests), classical assumption tests (normality, multicollinearity and heteroscedastic tests) and multiple linear regression analysis and statistical tests (t test, F test and coefficient of determination R2 ). The results of this research show that promotion has a positive and significant effect on customer interest, which is known by the t test with a significant value of 0.001 < 0.05 and a value of tcount > ttable, namely 3.837 > 1.66660. Service has a positive and significant effect on customer interest as proven by The significant value is 0.001 < 0.05 and the value and value of tcount > ttable is 5.112 > 1.66660. Simultaneously promotion and service have a positive and significant effect on customer interest in Bank Syariah Indonesia KCP Muara Bulian as seen from fcount > ftable or 41.587 > 3.13 and the resulting significance value is 0.001 < 0.005. The determinant coefficient value is 0.543 or 54.3% and the remaining 0.457 or 45.7 can be explained by other variables outside this research.
Co-Authors A. Tarmizi Abdul Malik Achyat Budianto Addiarrahman Agustina Mutia Ahmad Syapari Ahmad Syukron Prasaja Aisyah Ana Sukma Aprilla Anggraini Namira Agustin Anisah Anita, Efni Anjas Irawan Arsa Arsa Arsyi Anistia Safari Ayu Uswatun Hasanah Azzah Padilah Bahrotul Dwi Safitri Chasna, Arfial Darmawan, Rayendra Arjun Deby Vebriyani Efni Anita Eja Armas Hardi Eja Armaz Hardi Famelia Sari Fauzan Ramli Fermana, Rachmad Firman Syah Noor H. Sissah Habriyanto Hikmah Puspita Sari Jumarnawati, Jumarnawati Kasma Khoirun Nisa Kurniawati Syawalinda Lia Anjeli M Iqbal Mail Hilian Batin Maulana Yusuf Maulana Yusuf Miftah Miftah Miftah, AA Muhammad Hisyam Muhammad Rifkhi Mustazila Mustazila Muthmainnah Muthmainnah Neneng Sudharyati Novi Ayu Lestari Ogi Saputra Putri Andini Putri Apria Ningsih Rafidah Rafidah Rina Pradita Ariyani Rino Hariyansyah Rohmah, Fadilatul Saijun Saijun Saprianto Saprianto Sari, Winta Sella Rahmadanti Sellin Fidia Oktafiani Selmaida, Cici Sholikhah Ratna Dewi Sissah Sissah Sucipto Sucipto Suhar Sulis Wiranti Putri Syahril Ahmad Tiara Dwinda Hafhiz Titin Agustin Nengsih Titin Agustin Nengsih Ulfa, Nurfahimah Usdeldi, Usdeldi Zakiatul Fakhiroh