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All Journal Berkala Perikanan Terubuk Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Hilirisasi IPTEKS (JHI) JURNAL PUNDI Grouper: Jurnal Ilmiah Perikanan CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Barakuda 45 Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Rangkiang: Journal of Islamic Economics and Business
Dicky Rustam
Universitas Nahdlatul Ulama Sumatera Barat
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary Other

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Transformasi Digital UMKM Perikanan: Studi Kasus Poklahsar Bali Padang Aisyah, Siti; Putra, Ari Limay Trisno; Sari, Siska Fitrima; Desmiati, Ira; Rustam, Dicky
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 4 (2025): Oktober 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i4.4121

Abstract

Abstract: This community service program was implemented with POKLAHSAR BALI, a fisheries MSME in Ulak Karang Utara, Padang City, whose members are mostly women and coastal youth. The main problems identified were traditional production methods, unstructured business management, and marketing dependence on collectors, limiting added value. The program aimed to improve production capacity, strengthen business governance, and develop a website-based digital marketing strategy. A participatory-collaborative approach was applied through socialization, technical training, technology implementation, mentoring, and continuous evaluation. Innovations introduced included production SOPs, logbooks and simple bookkeeping, a gas-fueled drying oven, development of the website www.sejala.org, QR Code integration on packaging, and activation of social media and marketplaces. Evaluation showed significant improvements in partner skills, with average scores increasing from 2.7 to 4.0, particularly in business recording and digital marketing. Economically, average income rose by 25% and digital sales volume doubled. Sustainability was strengthened through cooperation with the Merah Putih Cooperative and regular coaching from the Padang City Marine and Fisheries Office, thereby enhancing the economic independence of coastal women and youth. Keywords: coastal women’s empowerment; digital marketing; fisheries MSMEs; local food products; padang city; website. Abstrak: Program pengabdian masyarakat ini dilaksanakan bersama POKLAHSAR BALI, sebuah UMKM perikanan di Ulak Karang Utara, Kota Padang, yang mayoritas anggotanya perempuan dan remaja pesisir. Permasalahan utama mitra meliputi metode produksi tradisional, manajemen usaha yang belum tertata, serta pemasaran yang bergantung pada pengepul sehingga nilai tambah terbatas. Program ini bertujuan meningkatkan kapasitas produksi, memperkuat tata kelola usaha, dan mengembangkan strategi pemasaran digital berbasis website. Metode partisipatif-kolaboratif diterapkan melalui sosialisasi, pelatihan teknis, penerapan teknologi, pendampingan, dan evaluasi berkelanjutan. Inovasi yang diperkenalkan meliputi SOP produksi, penggunaan logbook dan pembukuan sederhana, oven pengering berbahan bakar gas, pengembangan website www.sejala.org, integrasi QR Code pada kemasan, serta aktivasi media sosial dan marketplace. Hasil evaluasi menunjukkan peningkatan keterampilan mitra dengan skor rata-rata naik dari 2,7 menjadi 4,0, terutama pada pencatatan usaha dan pemasaran digital. Secara ekonomi, pendapatan meningkat rata-rata 25% dan volume penjualan digital dua kali lipat. Keberlanjutan program diperkuat melalui kerjasama dengan Koperasi Merah Putih dan pembinaan rutin Dinas Kelautan dan Perikanan Kota Padang, sehingga mampu mendukung kemandirian ekonomi perempuan dan remaja pesisir. Kata kunci: kota padang; pemasaran digital; produk pangan lokal; pemberdayaan perempuan pesisir; umkm perikanan; website
Transformasi Digital Produk Olahan Ikan Bilih Pada Poklahsar Jaso Danau Nagari Tikalak ira desmiati; Indira Karina; Boni Ikhlas; Siti Aisyah; Dicky Rustam
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 4 (2025): Oktober 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i4.4134

Abstract

Abstract: This program aims to transform processed bilih fish products from Lake Singkarak through business digitalization to enhance tourism appeal and increase the added value of local food products. The partner, POKLAHSAR Jaso Danau in Nagari Tikalak, Solok Regency, experienced a 35% decline in sales turnover over the past two years due to limited digital marketing and reliance on conventional sales. In addition, production capacity could only meet about 60% of market demand, with inconsistent product quality caused by the absence of written SOPs. The program was implemented using a participatory approach through stages of socialization, technical training, innovation adoption, and mentoring. The main focus included the development of production SOPs, logbooks and digital bookkeeping, organizational structuring, and digital marketing strategies using websites, QR Codes, and social media. The results revealed significant improvement in five key aspects: business recording, production, distribution, branding, and digital marketing. The average score increased from 2.7 (fair) in 2024 to 4.0 (good) in 2025, with the highest achievement in business recording and digital marketing through the activation of an official website and marketplace integration. This transformation demonstrates that digitalization of local food MSMEs not only improves product quality and consistency but also expands distribution channels, strengthens competitiveness, and supports the achievement of the SDGs, particularly women’s empowerment, poverty alleviation, economic growth, and sustainable consumption and production. Keywords: bilih fish, MSME digitalization, women empowerment, digital marketing, lake singkarak Abstrak: Program ini bertujuan mentransformasi produk olahan ikan bilih khas Danau Singkarak melalui digitalisasi usaha guna meningkatkan daya tarik wisata dan nilai tambah pangan lokal. Mitra kegiatan adalah POKLAHSAR Jaso Danau di Nagari Tikalak, Kabupaten Solok, yang mengalami penurunan omzet hingga 35% dalam dua tahun terakhir akibat keterbatasan pemasaran digital dan masih mengandalkan penjualan konvensional. Selain itu, kapasitas produksi hanya mampu memenuhi sekitar 60% permintaan pasar, dengan kualitas produk sering tidak konsisten karena ketiadaan SOP tertulis. Kegiatan dilaksanakan dengan pendekatan partisipatif melalui tahapan sosialisasi, pelatihan teknis, penerapan inovasi, dan pendampingan. Fokus utama meliputi penyusunan SOP produksi, logbook dan pembukuan digital, pembentukan struktur organisasi, serta strategi pemasaran berbasis website, QR Code, dan media sosial. Hasil menunjukkan peningkatan keterampilan signifikan pada lima aspek utama: pencatatan usaha, produksi, distribusi, branding, dan pemasaran digital. Skor rata-rata naik dari 2,7 (cukup) pada 2024 menjadi 4,0 (baik) pada 2025, dengan capaian terbesar pada pencatatan usaha dan pemasaran digital melalui aktivasi website resmi dan integrasi marketplace. Transformasi ini membuktikan bahwa digitalisasi UMKM pangan lokal tidak hanya memperbaiki kualitas dan konsistensi produk, tetapi juga memperluas distribusi, memperkuat daya saing, serta mendukung pencapaian SDGs, khususnya pemberdayaan perempuan, pengentasan kemiskinan, pertumbuhan ekonomi, dan konsumsi-produksi berkelanjutan. Kata Kunci: ikan bilih, digitalisasi UMKM, pemberdayaan perempuan, pemasaran digital, danau singkarak
The Influence of Islamic Banks on Growth in Sumatra adinda; Rustam, Dicky
Rangkiang: Journal of Islamic Economics and Business Vol. 3 No. 2 (2025): In-Progress
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic banking plays a vital role in promoting inclusive and sustainable economic growth, particularly in regions with significant Muslim populations such as Sumatra. However, empirical evidence on how Islamic banking contributes to regional economic development remains limited. This study investigates the impact of Islamic banking on economic growth in ten provinces across Sumatra from 2019 to 2024. Using a panel data regression approach, the analysis focuses on three key variables of Islamic banking performance - assets, financing, and Third-Party Funds (TPF) - with economic growth represented by Gross Domestic Product (GDP). The results reveal that financing and TPF significantly and positively influence economic growth, while total assets have no significant effect. These findings highlight the importance of channeling Islamic banking funds effectively through financing activities to strengthen regional economic performance. The study contributes to the understanding of Islamic finance as a driver of economic development and provides insights for policymakers to enhance the role of Islamic banks in supporting regional growth
Co-Authors Abdullah Munzir Adinda Ari Limay Trisno Putra Ayunis, Ayunis Bachtiar, Nasri Boni Ikhlas BS Monica Arfiana Indira Karina Ira Desmiati Leila Muhelni M Amri, M Mirza A Malik Munzir, Abdullah Putra, Ari Limay Trisno Reffi Aryzegovina Sari, Siska Fitrima Siska Fitrima Sari Siti Aisyah Siti Aisyah Torang Siahaan