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All Journal Jurnal Bisnis JURIKOM (Jurnal Riset Komputer) Jurnal Bisnis Darmajaya Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen MANDAR: Management Development and Applied Research Journal Jurnal Tunas Nobel Management Review Jurnal IPTEK Bagi Masyarakat The South East Asian Journal of Management DIPANEGARA KOMPUTER TEKNOLOGI INFORMATIKA (DIPAKOMTI) DIPANEGARA KOMPUTER SISTEM INFORMASI (DIPAKOMSI) Atestasi : Jurnal Ilmiah Akuntansi Journal Entrepreneurship Digital Global Review of Tourism and Social Sciences Advances in Tourism Studies
Fatmasari Fatmasari
Universitas Dipa Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Human Resource Competence, Entrepreneurial Motivation, and Digital MSME Success: The Moderating Role of Digital Literacy Fatmasari Fatmasari; Hasriani Hasriani; Hardi Hardi
Jurnal IPTEK Bagi Masyarakat Vol 6 No 1 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i1.1805

Abstract

Digital transformation does not automatically improve the performance of micro, small, and medium enterprises because technology creates value only when business owners possess adequate managerial and digital capabilities. This study examines the effects of human resource competence and entrepreneurial motivation on digital business success and assesses the moderating role of digital literacy. A quantitative survey involved 120 owners or managers of micro, small, and medium enterprises in Makassar, South Sulawesi. Respondents were selected through purposive sampling, and the data were analyzed using partial least squares structural equation modeling. Human resource competence, entrepreneurial motivation, and digital literacy positively affected business success; digital literacy also strengthened both focal relationships, and the model explained 63.7% of the variance in business success. As an applied contribution, the findings are translated into an evidence-to-action framework specifying stakeholder co-design, pilot implementation, process evaluation, and outcome evaluation. These downstream phases are proposed from the survey evidence and are not presented as activities already implemented or evaluated.
Co-Authors A Amiruddin Abdul Majid Bakri Abetnego Tandidatu Alimuddin Romi Andi Irmayana Andi Syahiratunnisa Andrew Ridow Johanis Metekohy Annah Annah, Annah Ardimansyah Ardimansyah Asra Massuara Badaruddin Djafar, Imran Erni Indrawati F Febriansyah G Gunawan H Hasrif Hardi Hardi Hasriani Hasriani Ibrahim Ibrahim Kurniawaty Lalu Rohadi Rahman Mashur Razak Muhammad Faisal Ali Muhammad Hidayat Nasaruddin Nasaruddin Nur Alam Nuraeni Nuraeni Nurdiana Nurdiana Nurdiansah Nurul Rahmi Latsitardani Ragil Dea Calista Rahmaniar Rahmaniar Samsu Alam Sebastianus Jeli Tandilino Sindi Ayuvitasari Sitti Aisa Sitti Mujahida Baharuddin Sitti Mujahidah Sri Wahyuni Suriani, Seri Surianto Surianto Suryani Suryani Wahyu Maulid Adha