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All Journal Jurnal Mantik Maker: Jurnal Manajemen Unram Journal of Community Service (UJCS) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Innovative and Creativity
Rosalinda Septiani Sitompul
Universitas Sisingamangaraja XII Tapanuli
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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DARI IDE KE AKSI; MANAJEMEN ORGANISASI UNTUK PELAKU EKONOMI KREATIF Sitompul, Rosalinda Septiani; Wanti Sihombing, Delviana Romauli; Damanik, Joan Berlin; Bukit, Niarita; Habayahan, Jeriston; Tamba, Yesika Angelina; Hati Panjaitan, Listia Sri
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5221

Abstract

Abstract: Community service by the Management Study Program of the Faculty of Economics, Universitas Sisingamangaraja XII Tapanuli, in Matiti 2 Village, Dolok Sanggul, which aims to strengthen community-based creative economy through the guidance of the Baion Craftsmen Group 'Setia'. The main issue is the need to strengthen the capacity of artisan groups to face the challenges of a creative economy based on local wisdom, such as access to capital, digitalization, marketing, and product legality. The methods used include continuous training, managerial mentoring, the contextual application of POAC management, as well as strengthening networks and transforming organizational paradigms towards a collaborative and adaptive model. The innovation process is carried out from local inspiration to digital marketing, while continuous evaluation and intellectual property protection serve as key pillars. The results of the activities show increased independence and competitiveness of artisan groups, the emergence of flagship products, and the formation of SME embryos that are oriented toward inclusive growth and cultural preservation. In conclusion, a community-based creative economy approach is effective in driving village economic growth as long as it is supported by adaptive management, technology integration, multi-stakeholder synergy, and continuous innovation cycles. Keywords : baion; creative economy; UMKM Abstrak: Pengabdian kepada masyarakat Prodi Manajemen Fakultas Ekonomi Universitas Sisingamangaraja XII Tapanuli di Desa Matiti 2 Dolok Sanggul yang bertujuan memperkuat ekonomi kreatif berbasis komunitas melalui pembinaan Kelompok Pengrajin Baion “Setia”. Permasalahan utama adalah perlunya penguatan kapasitas kelompok pengrajin untuk menghadapi tantangan ekonomi kreatif berbasis kearifan lokal, seperti akses modal, digitalisasi, pemasaran, dan legalitas produk. Metode yang digunakan meliputi pelatihan berkelanjutan, pendampingan manajerial, penerapan manajemen POAC secara kontekstual, serta penguatan jejaring dan transformasi paradigma organisasi menuju model yang kolaboratif dan adaptif. Proses inovasi dilakukan dari inspirasi lokal hingga digitalisasi pemasaran, sementara evaluasi berkelanjutan dan perlindungan hak kekayaan intelektual menjadi pilar utama. Hasil kegiatan menunjukkan meningkatnya kemandirian dan daya saing kelompok pengrajin, lahirnya produk unggulan, serta terbentuknya embrio UMKM yang berorientasi pertumbuhan inklusif dan pelestarian budaya. Kesimpulannya, pendekatan ekonomi kreatif berbasis komunitas efektif mendorong pertumbuhan ekonomi desa asalkan didukung manajemen adaptif, integrasi teknologi, sinergi multi-pihak, dan siklus inovasi berkelanjutan. Kata Kunci : baion; ekonomi kreatif; UMKM
Co-Authors Alex Lumbanraja Binur Panjaitan Bukit, Niarita Butarbutar, Marisi Damanik, Joan Berlin Devisa Romasi Hutasoit Efendi Efendi Efendi Efendi Efendi, Efendi Fadhila, Suci Fenny Aulia Manik Girsang, Rosita Manawari Habayahan, Jeriston Hati Panjaitan, Listia Sri Lumbanraja, Alex Mahulae, David Yanto Daniel Manik, Fenny Aulia Manik, Rendi Hatorangan Manurung, Herta Marbun, Talenta Nainggolan, Pinondang Pasaribu, Junjungan Pinondang Nainggolan Rajagukguk, Holmes Rosita Manawari Girsang Simanjuntak, Nurlinawati Simatupang, Sudung Siregar, Christyani Suci Fadhila Sudung Simatupang Tamba, Yesika Angelina Tambunan, Bonari Hasudungan Rusmanto Togatorop, Fretty Elisabet Wanti Sihombing, Delviana Romauli