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All Journal Humaniora Publika Budaya Jurnal Pengembangan Pendidikan Mozaik Humaniora KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Journal of Language and Literature KREDO : Jurnal Ilmiah Bahasa dan Sastra Panggung Language Literacy: Journal of Linguistics, Literature, and Language Teaching Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Humanities Education and Social Sciences Paradigma: Jurnal Kajian Budaya Leksema: Jurnal Bahasa dan Sastra Integration: Journal Of Social Sciences And Culture Panggung
Albert Tallapessy
Universitas Jember
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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APPRAISAL ANALYSIS OF THE JAKARTA POST’S NEWS ARTICLE ON THE ENVIRONMENTAL ISSUE Lestari, Yurike Ayu; Tallapessy, Albert; Murti, Ghanesya Hari
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 7, No 1: June 2023
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v7i1.6650

Abstract

This research discusses journalists' ideology and position in four selected news articles from the English-language newspaper, The Jakarta Post. The news articles report on the no-deforestation pledge of the 26th Conference of Parties (COP26), which commits to working collectively to halt and reverse forest loss and land degradation by 2030. This research aims to find the appraisal devices used by the journalist and explain the journalist's ideology and position toward the deforestation pledge. The revelation of ideology is analyzed through Appraisal System by Martin and White (2005). There are 90 sentences obtained in this thesis. The result shows that the three appraisal subsystems are applied in the texts. We found that the ideology of the journalists in two opposite sides. From four selected news articles, two news articles support the capitalist ideology, and the other supports the environmentally friendly ideology.
Figurative Language in the Short Story Ayah by Tetin Sobariah on Kompas.id SANTUSO, Santuso; TALLAPESSY, Albert
Integration: Journal Of Social Sciences And Culture Vol. 2 No. 3 (2024): Integration: Journal Of Social Sciences And Culture (July – September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijssc.v2i3.235

Abstract

Purpose:Literary works aim to entertain and hold aesthetic value. To achieve both, a literary work must be rich in the use of figurative language. This research aims to describe the use of figurative language in the short story Ayah by Tetin Sobariah.Methodology:This study is classified as qualitative descriptive research. The research data consists of words containing figurative language, sourced from Kompas.id. Data collection involves reading, note-taking, and classification techniques. Data analysis employs contemporary stylistic theory.Findings:The results of this research indicate that the short story Ayah exhibits various figurative languages, including the comparison style group (27 instances), emphasis style (20 instances), conflicting style (2 instances), and satirical style (1 instance). Other variations of figurative language identified include the certainty style (8 instances), causality style (7 instances), reinforcement style (6 instances), surprise style (3 instances), denial style (3 instances), and non-standard style (2 instances).Implication:This research enhances stylistic studies in understanding the role of figurative language in short stories. The findings can serve as a reference for language and literature learning. Additionally, it provides insights for writers to align their writing style with the characteristics of short stories in Kompas.id. Further research may reveal patterns of figurative language usage and the literary identity of the media.
The Discourse of Postmemory of Grand Watudodol Underwater Posbox Advertisement Akbar, Syaiful; Tallapessy, Albert; Hari Murti, Ghanesya
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1512

Abstract

This paper examines the discourse of postmemory in the promotional media of Grand Watudodol Underwater Posbox tourist attraction, Banyuwangi, Indonesia. This is qualitative research. The data were cdollected from Instagram posts taken from the official accounts of Banyuwangi tourism, bwi.id, and posindonesia.ig. The collected data wer analysed using multimodal discourse analysis. To restore the tourism sector affected by the pandemic, the Banyuwangi government has built new tours in various areas. Among them is one that collaborates with Pos Indonesia, called Posbox Underwater, which is located on Grand Watudodol (GWD) beach. This tour offers diving activities and traumatic events when sending letters. Traumatic events in this context come from the Millennial generation. For example, they must find proper paper, buy stamps, and go to the nearest post office, all of which are quite a hassle. Not to mention the worry about the letter not being delivered, the recipient not replying, making the writer curious about their response, and the time required. This research uses Gunther Kress & van Leeuewen's visual grammar design, McCabe's thematic progression, and Mariane Hirsch's postmemory to find the discourse in the existing promotional media. It is found that the transmission of trauma is depicted visually. However, textually, persuasive discourse is found in the caption. In addition, visitor testimonials also confirmed that the postmemory discourse was indeed transmitted affiliative. It can be concluded that multimodal becomes a means to advertise postmemory discourse.
Countering Gender Stereotypes: The Power of the Main Female Character in Thor: Ragnarok Movie (2017) Fitriyah, Lailatul; Sukarno, Sukarno; Setiarini, Riskia; Tallapessy, Albert
Journal of Language and Literature Vol 24, No 2 (2024): October
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/joll.v24i2.8866

Abstract

Gender stereotypes constructed by society are detrimental for women. Women were seen as weak and underestimated by society (the PEW Research Center’s survey in 2017). This study aims to discover how a film entitled Thor: Ragnarok (2017) countered gender stereotypes through the portrayal of the main female character, Hela, and to reveal the reason behind such portrayal of Hela. This study is a qualitative study because the data are qualitative data. The data of this study are clauses collected from the movie subtitles, containing Hela’s power to counter gender stereotypes. This study applied Fairclough’s Critical Discourse Analysis (three-dimensional framework), supported by Halliday’s Systemic Functional Linguistics (SFL), which focused on the transitivity system for the first-dimension analysis. After doing the three-dimensional analysis, it is found that Hela’s character in the movie is portrayed as opposing gender stereotypes. Hela is represented as strong, brave, and feared. These traits are against the stereotype of women described as weak, fearful, and underestimated. The reason behind the portrayal of Hela as a strong woman is to promote the feminism spirit to the people in that women should be empowered, in line with the goal of the United Nations (UN) Women and the UN Foundation that protect women's rights and supports women in achieving gender equality.
Poskolonialitas Jawa dalam Campursari: Dari Era Orde Baru hingga Reformasi Setiawan, Ikwan; Tallapessy, Albert; Subaharianto, Andang
PANGGUNG Vol 30 No 2 (2020): Identitas Sosial Budaya dan Ekonomi Kreatif
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v30i2.948

Abstract

Artikel ini bertujuan menjelaskan dan mengkritisi konstruksi lokalitas Jawa pascakolonial dalam lagu campursari dari masa Orde Baru hingga Reformasi. Menggunakan pembacaan tekstual-kontekstual dengan perspektif poskololonial, kami akan menganalisis beberapa lagu campursari karya Nartosabdo, Manthous, dan Didi Kempot untuk mengungkap poskolonialitas Jawa dalam moda transformatif. Analisis tekstual akan menghasilkan wacana-wacana partikular lokalitas yang berhubungan dengan beberapa isu seperti nilai dan praktik kultural baru serta hubungan lelaki-perempuan di tengah-tengah modernitas dari masing-masing era. Kami, kemudian, akan memberikan penekanan yang lebih kritis terhadap wacana-wacana tersebut dengan menghubungkan mereka dengan kondisi kontekstual yang di dalamnya nilai dan praktik modern mulai mempengaruhi orang-orang Jawa. Kajian ini menunjukkan bahwa lagu-lagu campursari merepresentasikan transformasi lokalitas yang di dalamnya pencipta lagu membawa pandangan mereka terhadap perubahan kehidupan kultural dengan cara menegosiasikan budaya Jawa dengan paradigma yang lentur. Hal itu berarti pencipta lagu secara sadar merepresentasikan budaya lokal yang sudah berdialog dengan budaya modern serta sebagai usaha untuk menegosiasikan dan mentransformasi lokalitas ke-Jawa-an sekaligus sebagai strategi untuk mempopulerkan dan memasarkan campursari.
Undoing Gender in Indonesian Beauty Brand Dear Me Beauty Instagram Post Ningsih, Ana Widia; Tallapessy, Albert; Hari Murti, Ghanesya
MOZAIK HUMANIORA Vol. 25 No. 1 (2025): MOZAIK HUMANIORA VOL. 25 NO. 1
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v25i1.51073

Abstract

This article deals with the investigation of undoing gender in Dear Me Beauty advertised in Instagram post. The promotions of makeup products using male models are identified as an action to break the stereotypes of beauty products by “undoing” dominant notions of personhood commonly done by woman. The data were collected from Instagram which were posted in 2022. This research constitutes a reconsideration of Dear Me Beauty advertisement that employs gender performativity for celebrating persistence and existence of diverse gender expression. Multimodal Discourse Analysis combining Systemic Functional Linguistics by Halliday (1994), Visual Grammar by Kress & van Leeuwen (2006), and a concept of   Gender by Butler (2004) were used  to show how the interplay between semiotic modes to construe meaning. There are four images and 26 clauses selected from the post. The result of the study shows the visual and linguistics analysis of Dear Me Beauty celebrates gender diversity but remains to focus on target market as the target consumers.
OBJECTIFICATION AND COMMODITY FEMINISM IN PANTENE INDONESIA ADVERTISEMENTS: A MULTIMODAL CRITICAL DISCOURSE ANALYSIS Albert Tallapessy; Ghanesya Harimurti
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 10, No 1: June 2026 (In Progress)
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v10i1.13466

Abstract

Advertising plays a significant role in shaping public perceptions of gender and beauty, often reinforcing dominant social ideologies through verbal and visual representations. This study investigates how women are objectified in Indonesian hair-care advertising by analyzing two Pantene commercials, The Raline Look Super Straight Hair! (2015) and For Hair, No More Half-Hearted! (2022). The study aims to examine the discursive strategies through which these advertisements construct female identity and reproduce gendered power relations within neoliberal consumer culture. This research employs Multimodal Critical Discourse Analysis (MCDA), integrating Fairclough’s three-dimensional framework of Critical Discourse Analysis, van Leeuwen’s theory of visual representation, and Nussbaum’s theory of objectification. The analysis focuses on spoken utterances, on-screen text, visual representations, and character interactions to explore the relationship between textual features, discursive practices, and broader social structures. The findings reveal that both advertisements construct women as deficient subjects whose social value depends on achieving an idealized hairstyle through product consumption. The 2015 commercial associates flawless hair with personal identity, attractiveness, and self-worth, thereby positioning women as objects of visual evaluation. Meanwhile, the 2022 commercial employs performative shaming, in which a male character attributes a woman’s romantic failure to inadequate hair care, reinforcing male authority in defining female value. Across both advertisements, objectification is normalized through narratives framed as humorous, aspirational, and empowering, obscuring the patriarchal assumptions embedded within the promotional discourse. The study concludes that Pantene’s advertising discourse reproduces and adapts patriarchal ideologies by linking female worth to physical appearance and consumer practices.
Co-Authors Abdul Azizul Ghaffar Abdul Haris Nusa Bela Agus Sariono Akbar, Syaiful Akhmad Haryono Andang Subaharianto Clerensia Tian Sunarto Enike Prasetyo Wati Enike Prasetyo Wati, Enike Prasetyo Erna Fitria Ningsih Ghanesya Hari Murti Ghanesya Harimurti Ikwan Setiawan Ilzam Mahfudurido Indah Wahyuningsih Kurniawati Kurniawati Kurniawati Kurniawati Kusumayanti, Dina Dyah Lailatul Fitriyah Lestari, Yurike Ayu M. Sukarno Niken Wresthi Kinanthi Marlangen Niken Wresthi Kinanthi Marlangen, Niken Wresthi Kinanthi Ningsih, Ana Widia Riska Ayu Anjasari Riskia Setiarini Roni Subhan Sabta Diana SANTUSO, Santuso Sukarno Sukarno Suwargono, Eko Ulya Maulani Subhan