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All Journal International Journal of Artificial Intelligence Research Ekono Insentif Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana Res Nullius Law Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Society: Jurnal Pengabdian Masyarakat MASALIQ: Jurnal Pendidikan dan Sains Jurnal Penelitian dan Pengkajian Ilmiah JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Multidisciplinary Indonesian Center Journal Jurnal Riset Multidisiplin Edukasi Indonesian Journal of Social Science and Education Jurnal Pengabdian Indonesia
Wentri Merdiani
Universitas Wanita Internasional
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Layanan Terhadap Ulasan Wisatawan Serta Implikasinya Pada Kunjungan Wisatawan Pada Objek Wisata Alam Di Curug Cikondang Cianjur Muhammad Iqbal Risman; Wentri Merdiani
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9165

Abstract

This study aims to analyze the effect of service quality on tourist reviews and its implications for tourist visits to the Curug Cikondang natural attraction in Cianjur Regency. The research adopts a quantitative approach using the path analysis method. The main variables examined include Service Quality (X), Tourist Reviews (Y), and Tourist Visits (Z). The population comprises all tourists who have visited Curug Cikondang, with a total of 100 respondents selected using purposive sampling. Data were collected using a Likert-scale questionnaire (1–5) and analyzed through SPSS version 25.0. The results indicate that service quality has a positive and significant effect on tourist reviews, tourist reviews have a positive and significant effect on tourist visits. Service quality has a positive but insignificant direct effect on tourist visits and tourist reviews act as a significant mediating variable between service quality and tourist visits (Sobel test Z = 4.255, p < 0.05). These findings demonstrate that digital reviews play a crucial mediating role between on-site service experiences and tourist visit decisions. Practically, it is recommended that the Curug Cikondang management improve service quality, enhance infrastructure, and actively manage digital reviews to strengthen the destination image and foster tourist loyalty.
Co-Authors Andi Gunawan Andre Suryaningprang Annisa Aslamiy Arip Adnan Kurniawan Asti Pratiwi Banyu Saputra Dadang Munandar Dewi Indriani Jusuf Diah Pudjiastuti Elli Ruslina Farah Ainun Agustin Febia Yulia Rukmana Indah, Dewi Yuliati Lestari, Tri Wahyu Muhammad Iqbal Risman Mulyadi Mulyadi Mulyadi Suhardi Nova Putra, Aditya Nurazijah, Ajeng NURJAYA NURJAYA, NURJAYA Rizky, Nur Ainiyah Dini Siddiq, Andhika Mochamad Tuti Hartati Umi Narimawati Vina Sri Wulan Yeni Juniarti Zidane Wildansyah Setiawan