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All Journal International Journal of Artificial Intelligence Research Ekono Insentif Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana Res Nullius Law Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Society: Jurnal Pengabdian Masyarakat MASALIQ: Jurnal Pendidikan dan Sains Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Penelitian dan Pengkajian Ilmiah JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Multidisciplinary Indonesian Center Journal Jurnal Riset Multidisiplin Edukasi Indonesian Journal of Social Science and Education Jurnal Pengabdian Indonesia
Wentri Merdiani
International Women University
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Artificial Intelligence Based Marketing Strategies During the Digital Era Wentri Merdiani
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 1 (2026): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Januari 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i1.2169

Abstract

The aim of this study is to explain the roles of the artificial intelligence on the marketing strategies. The method used is systematic secondary data search and meta analysis. The findings of the research are as follows: First, The pervasive integration of ai across marketing functions. Second, The rise of hyper-personalization powered by AI. Third, AI-driven automation for enhanced efficiency and productivity. Fourth, The Evolution of AI in content creation and curation. Fifth, Navigating the ethical considerations and future of AI in marketing. Sixth, The most impactful AI applications for digital advertisers at present. Seventh, How small businesses leverage AI in their marketing efforts. Eighth, some common misconceptions about AI in marketing. Ninth, Marketers can upskill to work effectively with AI tools. Tenth, The key metrics for measuring the success of AI-powered marketing initiatives. Eleventh, How to Create an AI Digital Marketing Strategy in 7 Steps. Twelveth, Artificial Intelligence Technologies for Marketing.
Pengaruh Kualitas Pelayanan dan Akses Lokasi terhadap Kepuasan Wisatawan di Glamping Kareumbi Cicalengka Ajeng Nurazijah; Wentri Merdiani
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 2 (2026): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Februari 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i2.2373

Abstract

The tourism sector in Bandung City has experienced significant growth with an increase in the number of tourists from 2022 to 2023. One of the tourist destinations that also receives tourist visits is Glamping Kareumbi Cicalengka. This condition encourages Glamping Kareumbi to increase its competitiveness, especially through improving the quality of service and ease of location access. This study aims to identify and analyze the effect of service quality and location access on the satisfaction of tourists visiting Glamping Kareumbi Cicalengka. The method used in this study is quantitative with a descriptive and verification approach, supported by primary and secondary data. Data were collected by distributing questionnaires via Google Form using an ordinal scale. The population in this study was 214 tourists, and based on the Slovin formula, a sample of 139 respondents was obtained, selected using a simple random sampling technique. Data testing includes validity and reliability tests, normality tests, multiple linear regression analysis, and hypothesis testing with the help of SPSS version 26 software. The analysis results show that service quality has a positive and significant effect on tourist satisfaction, while location access has a significant negative effect. Although the service at Glamping Kareumbi Cicalengka is considered good, accessibility issues such as inadequate roads and minimal directions reduce tourist comfort. Simultaneously, these two variables have a significant effect on tourist satisfaction, with a contribution of 32,7%. Thus, improving location access needs to be a priority to improve the overall tourist experience.
PENGARUH KUALITAS ULASAN PRODUK DAN RATING BINTANG TERHADAP KEPUTUSAN PEMBELIAN PADA PLATFORM TIKTOK SHOP: Studi kasus pada mahasiswa IWU Prodi Administrasi Bisnis Angkatan 2021 Yuda Franata; Wentri Merdiani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 7 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i7.12157

Abstract

Perkembangan social commerce telah mengubah perilaku konsumen dalam melakukan pembelian secara daring. TikTok Shop sebagai salah satu platform social commerce mengintegrasikan media sosial dengan aktivitas perdagangan elektronik sehingga memungkinkan konsumen memperoleh informasi produk melalui ulasan pengguna dan rating bintang sebelum melakukan pembelian. Kedua informasi tersebut berperan sebagai sumber evaluasi yang mampu mengurangi ketidakpastian serta meningkatkan kepercayaan konsumen terhadap produk yang ditawarkan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas ulasan produk dan rating bintang terhadap keputusan pembelian pada platform TikTok Shop. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap mahasiswa Program Studi Administrasi Bisnis Universitas Wanita Internasional angkatan 2021 yang pernah melakukan pembelian melalui TikTok Shop. Sampel penelitian berjumlah 126 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan melalui analisis deskriptif dan analisis regresi linear berganda menggunakan SPSS.Hasil penelitian menunjukkan bahwa kualitas ulasan produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Rating bintang juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan kedua variabel memberikan pengaruh yang signifikan terhadap keputusan pembelian sehingga semakin baik kualitas ulasan dan semakin tinggi kredibilitas rating bintang, maka semakin besar kecenderungan konsumen untuk melakukan pembelian melalui TikTok Shop. Hasil penelitian memberikan implikasi bahwa penjual maupun pengelola platform perlu menjaga kualitas informasi ulasan serta kredibilitas sistem rating guna meningkatkan kepercayaan konsumen dan mendorong keputusan pembelian.
STRATEGI PENGEMBANGAN DESA WANASUKA SEBAGAI DESTINASI WISATA BERBASIS POTENSI LOKAL Raka Kresna Pradita; Wentri Merdiani
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 2 (2026): Vol. 2 No. 2 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i2.2499

Abstract

Penelitian ini bertujuan untuk merumuskan strategi pengembangan Desa Wanasuka sebagai destinasi wisata berbasis potensi lokal dengan mengintegrasikan perspektif resource-based view (RBV), modal sosial, dan pariwisata berkelanjutan. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap berbagai pemangku kepentingan desa. Analisis data dilakukan secara tematik dan diperkuat dengan pendekatan analisis SWOT untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi pengembangan desa wisata. Hasil penelitian menunjukkan bahwa Desa Wanasuka memiliki potensi yang signifikan berupa sumber daya alam, budaya, dan modal sosial yang dapat menjadi dasar keunggulan kompetitif destinasi. Namun demikian, potensi tersebut belum sepenuhnya teroptimalkan akibat keterbatasan kapasitas sumber daya manusia, lemahnya tata kelola kelembagaan, serta rendahnya inovasi dan pemanfaatan teknologi digital. Dari hasil analisis, dirumuskan strategi pengembangan yang mencakup optimalisasi potensi lokal, penguatan kapasitas masyarakat, peningkatan tata kelola, serta integrasi teknologi digital dalam pengelolaan dan promosi destinasi. Penelitian ini memberikan kontribusi teoritis melalui pengembangan model strategi yang integratif dalam konteks desa wisata berbasis potensi lokal, serta kontribusi praktis sebagai dasar perumusan kebijakan dan pengelolaan desa wisata yang berkelanjutan. Dengan demikian, pengembangan Desa Wanasuka diharapkan tidak hanya meningkatkan daya saing destinasi, tetapi juga mendorong pembangunan ekonomi lokal yang inklusif dan berkelanjutan.
PENGARUH DIGITAL MARKETING INSTAGRAM, KUALITAS PRODUK DAN PERAN PEREMPUAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PRODUK UMKM PUTRI BROWNIES DI BUNDER PURWAKARTA) Mira Setyowati; Wentri Merdiani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 9 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i9.12598

Abstract

The research is motivated by the gap between the Instagram digital marketing activities already carried out by Putri Brownies and the unstable sales, as well as the owner’s personal branding that is not yet optimal.The study aims to determine the effect of Instagram digital marketing, product quality and women’s role on purchasing decisions. The method used is quantitative research with a descriptive verificative approach. The population in this study is consists of female consumers who have ever purchased Putri Brownies products. The research sample consists of 96 respondents obatained using purposive sampling technique with the slovin formula at a 10% error rate. Data collection was carried out by questionnaires using a likert scale. Data analysis techniques include validity test, reliability test, classical assumption test, multiple linier regression analisys, t test, F test, and coefficient of determination using SPSS. The result show that Instagram digital marketing has a positive and significant effect on purchasing decisions. Product quality has appositive and significant effect on purchasing decisions. And the women’s role has a positive and significant effect on purchasing decisions. Instagram digital marketing , product quality and the women’s role simultaneously have a positive and significant effect on purchasing decisions with an F count value of 210,357 > F table 2,70 with a significance value of 0,000. The Adjusted R Square value 0,864 indicates that Instagram digital marketing,product quality and women’s role influences purchasing decisions by 86,4 % . The remaining 13,6 % is influenced by other variables not examined in this study. And the women’s role variable is the most dominant factor in influencing purchasing decisions.the suggestion for Puti Brownies is to incrase the consistency of Instagram content, maintain product quality, and strengthen the owner’s personal branding asa a female entrepreneur.
Co-Authors Ajeng Nurazijah Andi Gunawan Andre Suryaningprang Annisa Aslamiy Arip Adnan Kurniawan Asti Pratiwi Banyu Saputra Dadang Munandar Dewi Indriani Jusuf Diah Pudjiastuti Elli Ruslina Farah Ainun Agustin Febia Yulia Rukmana Indah, Dewi Yuliati Lestari, Tri Wahyu Mira Setyowati Muhammad Iqbal Risman Mulyadi Mulyadi Mulyadi Suhardi Nova Putra, Aditya NURJAYA NURJAYA, NURJAYA Raka Kresna Pradita Rizky, Nur Ainiyah Dini Siddiq, Andhika Mochamad Teguh Rizki Ramdhani Tuti Hartati Umi Narimawati Vina Sri Wulan Yeni Juniarti Yuda Franata Zidane Wildansyah Setiawan