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All Journal Ekono Insentif JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Tadbir Peradaban Journal of Governance Risk Management Compliance and Sustainability Journal of Food Security and Agroindustry Jurnal Ilmiah Ekonomi dan Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Business and Applied Management Journal Journal of Management Indonesian Journal of Social Science and Education Ascendia: Journal of Economic and Business Advancement JMB
Evi Sofiati
International Women University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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PENGARUH CITRA MEREK DAN KEPERYAAN MEREK TERHADAP LOYALITAS PELANGGAN AQUA GALON PADA AQUA HOME SERVICE FISKA KOTA BANDUNG Destiko Rahmadani Pamungkas; Evi Sofiati
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9215

Abstract

This study examines the influence of brand image and brand trust on customer loyalty of AQUA gallon products at AQUA Home Service (AHS) Fiska, Bandung City. The research is motivated by the decline in AQUA gallon sales by 12.76% from January to November 2025, while competing brands experienced significant growth. A quantitative verificative approach was employed using a survey method. The sample consisted of 109 active customers selected through purposive sampling. Data were collected using Likert-scale questionnaires and analyzed through multiple linear regression supported by classical assumption tests, t-test, F-test, and coefficient of determination. The findings reveal that brand image and brand trust have a positive and significant effect on customer loyalty, both partially and simultaneously. Brand trust shows a more dominant influence compared to brand image. These results highlight that customer loyalty in the bottled drinking water distribution sector is strongly influenced by customers’ confidence in product consistency and brand credibility. The study provides managerial implications for strengthening long-term customer loyalty through trust-based marketing strategies.
Healthy Menu Innovation in Ready-to-Eat Food Security Catering for the Productive Generation Wandi Kurniadi; Evi Sofiati
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Food security among the productive generation has become a growing public health concern in Indonesia, where rapid urbanization and shifting dietary patterns increasingly favor convenience over nutritional quality. This study investigates the innovation of healthy menus in ready-to-eat (RTE) food catering services as a strategy to address food security for individuals aged 18–45 years. Using a mixed-methods approach combining nutritional analysis, consumer surveys, and menu development trials, this research evaluates the nutritional adequacy, affordability, palatability, and sustainability of newly developed RTE catering menus. A total of 150 participants from urban areas in West Java participated in the consumer acceptability study. Results indicate that innovated healthy menus achieved a 78.4% acceptability rate, met 80–95% of recommended daily nutritional requirements, and were priced competitively within a budget accessible to productive-age consumers. The study concludes that strategic menu innovation in RTE catering systems can serve as a viable intervention for improving food security and dietary quality among Indonesia’s productive generation. Policy recommendations for catering businesses, health authorities, and community nutrition programs are discussed.
Consumer Acceptance of Local Protein-Based Ready-to-Eat Products Processed with Retort Technology to Support Food Security Wandi Kurniadi; Evi Sofiati
Journal of Food Security and Agroindustry Vol. 4 No. 2 (2026): JUNE
Publisher : PAKIS JOURNAL INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/jfsa.v4i2.1010

Abstract

Ready-to-eat (RTE) food based on local protein can broaden practical food choices and support food security through local resources. This study examined consumer acceptance of a retort-processed RTE prototype made from snakehead fish (Channa striata) and tempeh. The study used an experimental approach with three formulations based on the ratio of snakehead fish to tempeh, namely F1 (80:20), F2 (60:40), and F3 (40:60). Seventy-five semi-trained panelists evaluated color, aroma, texture, taste, and overall acceptance using a five-point hedonic scale. Hedonic data were analyzed using the Friedman test, while Kendall's W was used to describe the effect size. The F2 formulation achieved the highest mean scores for all attributes, including color (3.82), aroma (3.65), texture (3.71), taste (3.94), and overall acceptance (3.78). The Friedman test indicated differences among formulations in aroma, texture, taste, and overall acceptance, while color showed no difference. These findings suggest that a 60:40 ratio of snakehead fish and tempeh provides the most acceptable sensory profile. The practical contribution of this study is the identification of a local protein-based RTE formulation that can be further developed for food diversification. However, F0 value, come-up time, cooling time, packaging size, microbiological safety, shelf life, and production cost still require further assessment before commercial application.
Analysis of Factors Affecting Net Interest Margin in Foreign Banking Companies' Operations in Indonesia Yoki Oktorian Sukardi; Evi Sofiati; Nurjamilah Nurjamilah
Journal of Governance Risk Management Compliance and Sustainability Vol. 6 No. 1 (2026): April Volume
Publisher : Center for Risk Management & Sustainability and RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jgrcs.v6i1.3164

Abstract

This research aims to empirically examine the factors influencing Net Interest Margin (NIM) in foreign banking companies operating in Indonesia. The study is grounded in the banking intermediation theory, which explains how banks manage financial resources to optimize profitability, and the risk-return tradeoff theory, which highlights the balance between risk factors and financial performance. Factors affecting NIM include the Loan to Deposit Ratio (LDR), efficiency ratio calculated by the ratio of operational expenses to operational income (BOPO), credit risk proxied by the Non-Performing Loan (NPL) ratio, and Market Share (MS). The research period covers the year 2019.A purposive sampling method was used, selecting 25 foreign banking companies that met specific criteria. Hypothesis testing was conducted using multiple linear regression analysis with EViews 10. Based on the results of panel data analysis, the t-test shows that the Market Share (MS) variable has a positive but insignificant effect on NIM. The Loan to Deposit Ratio (LDR) and Non-Performing Loan (NPL) variables have negative and statistically insignificant effects on NIM, whereas the Efficiency Ratio (BOPO) has a positive and statistically significant effect on NIM. The F-test results indicate that LDR, BOPO, NPL, and MS simultaneously affect NIM, with a significance value of 0.014544 (p < 0.05). The adjusted R² test results show that the predictive ability of these four independent variables is 33.68%, while the remaining 66.32% is influenced by other variables outside the model.
Product Recall and Customer Relationship Recovery: Developing an Integrative Framework through a TCCM-Based Systematic Literature Review Ucu Supriatna; Mohamad Ichsana Nur; Evi Sofiati
Business and Applied Management Journal Vol. 4 No. 2 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i2.2258

Abstract

Product recalls threaten customer trust, satisfaction, loyalty, and brand equity, creating a need to understand how firms can recover relationships after product failures. This study aims to map the literature on product recall and customer relationship recovery, identify research gaps, and develop an integrative conceptual framework. Drawing on crisis management, service recovery, justice, trust repair, organizational capability, and digital communication perspectives, the study conducts a systematic literature review of 40 Scopus-indexed Q1–Q2 articles published between 2016 and 2026. Article selection follows PRISMA 2020, while synthesis applies the theory–context–characteristics–methodology framework. The findings show that crisis management, remedy selection, consumer relational responses, and quantitative archival methods dominate research. In contrast, integrative frameworks, operational capabilities, competitor responses, digital analytics, and mixed methods remain limited. The study proposes a sequential framework linking risk detection, recall decisions, communication, remedies, consumer participation, and relationship recovery, thereby extending theoretical integration and managerial guidance for post-recall recovery.
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dengan Persepsi Gender Sebagai Variabel Mediasi Neng Eni Nur Aeni; Evi Sofiati
Jurnal Manajemen Bisnis Vol. 1 No. 4 (2026): Juli-September
Publisher : Samudra Ilmu Indonesia

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Abstract

Industri fast fashion di Kota Bandung menghadapi persaingan yang semakin kompetitif sehingga perusahaan perlu memahami faktor yang membentuk keputusan pembelian konsumen. Penelitian ini menguji pengaruh kualitas produk terhadap keputusan pembelian dengan persepsi gender sebagai variabel mediasi pada konsumen UNIQLO Heritage Factory Outlet Bandung. Responden penelitian didominasi perempuan, kelompok usia dewasa muda, berdomisili di Kota Bandung, dan bekerja sebagai karyawan swasta. Persepsi gender dalam penelitian ini tidak dimaknai sebagai jenis kelamin biologis, melainkan sebagai persepsi konsumen mengenai peran sosial, harapan masyarakat, identitas gender, penerimaan, serta pengaruhnya terhadap perilaku dan keputusan pembelian. Penelitian menggunakan pendekatan kuantitatif dengan metode survei dan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, analisis jalur, serta uji Sobel. Hasil penelitian menunjukkan bahwa kualitas produk, persepsi gender, dan keputusan pembelian berada pada kategori baik. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian dan persepsi gender, sedangkan persepsi gender berpengaruh positif dan signifikan terhadap keputusan pembelian. Persepsi gender juga terbukti memediasi secara parsial hubungan antara kualitas produk dan keputusan pembelian. Temuan tersebut menunjukkan bahwa kualitas produk tetap menjadi pertimbangan utama konsumen, sementara persepsi gender yang positif dan inklusif menjadi jalur tambahan yang dapat memperkuat keputusan pembelian.
Pengaruh Wirausaha Wanita Terhadap Kepuasan Konsumen Dengan Kualitas Layanan Sebagai Variabel Mediasi Pada Usaha Aksesoris Di Pasar Cigadog, Garut Aulia Rahayu; Evi Sofiati
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i3.12625

Abstract

Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh wirausaha wanita terhadap kepuasan konsumen dengan kualitas layanan sebagai variabel mediasi pada usaha aksesoris di Pasar Cigadog, Garut. Metode yang digunakan pada penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi dalam penelitian ini adalah konsumen usaha aksesoris di Pasar Cigadog, Garut, dengan sampel penelitian sebanyak 100 responden. Hasil penelitian menunjukkan bahwa wirausaha wanita berpengaruh signifikan terhadap kepuasan konsumen usaha aksesoris di Pasar Cigadog, Garut. Hal ini berarti semakin baik peran wirausaha wanita dalam mengelola usaha, maka semakin tinggi tingkat kepuasan konsumen. Sebaliknya, apabila peran wirausaha wanita menurun, maka kepuasan konsumen juga akan ikut menurun. Selain itu, wirausaha wanita juga berpengaruh signifikan terhadap kualitas layanan usaha aksesoris di Pasar Cigadog, Garut. Artinya, semakin baik kemampuan wirausaha wanita dalam mengelola usaha dan melayani konsumen, maka semakin baik pula kualitas layanan yang dirasakan konsumen. Sebaliknya, apabila kualitas peran wirausaha wanita menurun, maka kualitas layanan juga cenderung menurun. Kualitas layanan berpengaruh signifikan terhadap kepuasan konsumen usaha aksesoris di Pasar Cigadog, Garut. Hal ini menunjukkan bahwa semakin baik kualitas layanan yang diberikan, maka semakin tinggi kepuasan konsumen. Selain itu, wirausaha wanita berpengaruh signifikan terhadap kepuasan konsumen melalui kualitas layanan.Hal ini menunjukkan bahwa kualitas layanan menjadi faktor penting yang memperkuat pengaruh wirausaha wanita dalam meningkatkan kepuasan konsumen.
PENGARUH PERSEPSI HARGA, KENYAMANAN TEMPAT, DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEPUASAN PELANGGAN PADA BISNIS KAFE ARUNIKA KOPITIAM DI JALUR PERLINTASAN CICALENGKA Anggraeni Anggraeni; Evi Sofiati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 9 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i9.12640

Abstract

This study aims to determine the effect of price perception, place comfort, and entrepreneurial orientation on customer satisfaction at Arunika Kopitiam in the Cicalengka railway-crossing area. The study used a quantitative approach with descriptive and verification methods. Data were collected through questionnaires from 102 customers who had visited and made purchases at Arunika Kopitiam. Data analysis employed multiple linear regression, t-test, F-test, correlation, and coefficient of determination. The results show that price perception has a positive and significant effect on customer satisfaction, with a regression coefficient of 0.346, t = 2.652, and significance of 0.009. Place comfort has a positive and significant effect, with a coefficient of 0.358, t = 6.073, and significance of 0.000, and is the most dominant variable with a standardized beta of 0.527. Entrepreneurial orientation also has a positive and significant effect, with a coefficient of 0.376, t = 3.911, and significance of 0.000. Simultaneously, the three independent variables significantly affect customer satisfaction, indicated by F = 196.899 and significance of 0.000. The coefficient of determination of 0.858 indicates that 85.8% of the variation in customer satisfaction is explained by the three variables. The findings imply that Arunika Kopitiam should prioritize improvements in place comfort, especially noise management, while maintaining fair and competitive pricing and strengthening product innovation.
Co-Authors Ahmadien, Iskandar Andreas Wahyu Gunawan P Anggraeni Anggraeni Aseanty, Deasy Aulia Rahayu Destiko Rahmadani Pamungkas Endang, Cucu Jajang Permana Jajang Permana Kowara, Yadhi Kurniady, Wandy lham Maulana Manulang, Leo Mohamad Ichsana Nur Neng Eni Nur Aeni Nuratri, Bangkit Nurjamilah Nurjamilah Permana, Jajang Santosa, Handi Dipo Saputra, Ramadani Sarfilianty Anggiani Shelly Nur Fajrianti Rahayu Shinta Oktafien Stefanus M S Sadana Sumadinata, Yelli Eka Teddy Hidayat Tedy Hidayat Tiarapuspa Tiarapuspa, Tiarapuspa Tiyani Triyani Triyani Ucu Supriatna Wandi Kurniadi Wandi Kurniadi Yoki Oktorian Sukardi