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All Journal Jurnal Kebijakan Publik Jurnal Ilmu Sosial dan Humaniora Dia: Jurnal Administrasi Publik Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Terapung : Ilmu - Ilmu Sosial REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Jurnal Administrasi Publik dan Pembangunan (JPP) PRAJA observer: Jurnal Penelitian Administrasi Publik Governance: Jurnal Kebijakan dan Manajemen Publik Soshum: Jurnal Sosial dan Humaniora Public Sphere Review Aplikasi Administrasi: Media Analisa Masalah Administrasi El-Mujtama: Jurnal Pengabdian Masyarakat Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Fierda Nurany
Universitas Bhayangkara Surabaya
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pemberdayaan Berbasis Lingkungan: Penguatan Branding Eco-Green pada Wisata Alam Dua Musim di Desa Tambakrejo, Kecamatan Krembung, Kabupaten Sidoarjo Fierda Nurany; Ria Dini Apriliasari; Muhammad Rafi Arkan R; Bintang Poetra Rizky; Farah Elfiyah; Malfa Fauziana; Salsabila Putri Widyadarani; Achmad Zakaria Rachman; Aditya Adam Varizky; Nabila Rizky Syahputri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 2 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

The development of an environment-based tourism village is one of the strategic efforts in improving community welfare while preserving nature. Tambakrejo Village, Krembung District, Sidoarjo Regency, has the potential for natural tourism through Two-Season Nature Tourism in Awar-awar Hamlet. This area has an attraction in the form of seasonal lakes and distinctive natural landscapes, but before the service activities are carried out, it still faces problems in the form of suboptimal area arrangements, weak visual identity, and limited public understanding of the concept of eco-green tourism. This condition is the background for the implementation of community service activities by the KKN 011 Prabaswara team at Bhayangkara University Surabaya in 2025. The purpose of this service activity is to strengthen the management of Two-Season Nature Tourism through strengthening the branding of tourist villages, implementing the eco-green concept, and empowering local communities as the main actors in tourism management. The implementation method is carried out in a participatory manner by involving village officials, tourism managers, and the community in educational activities and area planning. The results of the activity show that there are significant changes in the physical and social aspects of the tourist area. Physically, the area became more organized through the planting of ornamental plants, the construction of eco-friendly photo spots from recycled materials, and the installation of tourist information boards. From the social side, the public has experienced an increased understanding of the importance of the eco-green concept, waste reduction, and the role of branding in attracting tourists. The involvement of residents in mutual cooperation activities also fosters a sense of belonging and commitment to maintaining tourism sustainability. Based on these results, it is recommended to strengthen digital promotion, increase the institutional capacity of tourism managers, and develop advanced programs so that Two-Season Nature Tourism can develop sustainably and competitively.
Co-Authors A A Muhammad Achmad Zakaria Rachman Aditya Adam Varizky Agil Putra Anugrah Agung Budi Irawan Alvito Dean Asih Widi Lestari Bagus Ananda K Bagus Ananda Kurniawan Bintang Poetra Rizky Chairien Nurwulan Ghozalyfah Clarisa Dinda Rahmadhani Crist Diva Sudona Daniel Maola Robert Dinan Defanni Nur Aulia Deny Bactiar Dhellia Febby Paquita Dhurrotul Machbubah Fajar Rachma Dian Farah Elfiyah Ferdian Iqbal Fitria Virdaus Nuzula Heru Irianto Imam Abdul A INDRA PRATAMA PUTRA SALMON Istiqomah Rahma Sary Jasim M.Z Awan Juventus Eko Santoso Kartika Santi Ratna Puspita Laila Della Amanda Laili Dwi Agustina Liza Kurniawati Lutfia Nurul Hidayati M. Hilmi Azis Malfa Fauziana Manggariska Putri Muhammad Fadeli Muhammad Fikri Fatchul Yaqien Muhammad Novi J.R Muhammad Novi Julia Resa Muhammad Rafi Arkan R Musahadah - N R Syecha Nabila Rizky Syahputri Nyoman Pritha Sharmistha Refridyan Dewi Safira Rendi Rafi Pramudya Putra Reza Mia Anggraeni Ria Dini Apriliasari Rossi Citra A Safira Firdaus Safira Firdaus Salsabila Putri Widyadarani Sarah Ayundasari Rudhito Siti Erfina Septiawati Sonia Sonia Susi Ratnawati Tira Fitriawardhani Tri Prasetijowati Vicy Yuliasari Yolanda Oktasea Yusril Ihza Mahendra