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Analysis of Factors Affecting Fintech Consumers in Indonesia Gilang Pratama Hafiz; Dodi Ria Atmaja; Fachmi Tamzil
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.19766

Abstract

The researcher conducted a pre-survey in order to find out more about the reasons that make consumers choose digital payment providers in making daily payments. From the pre-survey that was asked of 100 consumers, it was found that there were 4 factors that dominated the determination of consumer intentions in choosing digital payment providers. Based on the situation analysis and pre-survey findings, it is important to conduct this research so that it can become a strong theoretical foundation for stakeholders in the financial technology industry (FINTECH) in Indonesia and can contribute to the success of government programs in encouraging the development of the digital economy and digitalization in Indonesia. The sample involved 1,713 respondents with certain criteria and was analyzed using the structural equation modeling method. The findings state that the intention to use FINTECH can be increased through user satisfaction. Customer satisfaction is strongly influenced by the diffusion of innovation from the technology presented in the service, where the service must be able to make it easier for users to transact. Customer satisfaction must be a priority in designing customer-oriented product and service management, so as to form brand integrity that reflects quality service. To obtain a better determination, especially in assessing customer satisfaction using mobile payments, many factors such as Hedonic Value, Information Quality are factors that are suspected to have antecedents that need to be tested.
Use of Instagram as a Means of Promotion by Creative Fashion Industry Manager in Bekasi City Fachmi Tamzil; Sarlina Sari
Arus Jurnal Sosial dan Humaniora Vol 3 No 3: Desember (2023)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v3i3.260

Abstract

Penelitian ini bertujuan untuk mengetahui pemanfaatan Instagram sebagai Sarana Promosi oleh Pengelola Industri Kreatif Fashion di Kota Bekasi. Penelitian difokuskan pada Pengelola yang menggunakan instagram sebagai sarana promosi, ada tidaknya personil khusus yang mengelola instagram, frekuensi update informasi di instagram, materi promosi, keunggulan yang dipromosikan, penilaian keberhasilan promosi, kriteria dan tingkat keberhasilan promosi melalui instagram. Metode yang dilakukan adalah Survei dengan teknik analisis deskriptif. Teknik Pengumpulan data antara lain penyebaran angket/questioner, wawancara dan studi pustaka. Populasi penelitian adalah 220 pengelola. Sampel diukur dengan rumus Yamane yang menghasilkan ukuran sampel 69, diproporsikan berdasarkan wilayah dan ditentukan dengan cara random. Hasil penelitian memperlihatkan seluruh responden menggunakan media sosial dan instagram merupakan media sosial yang paling banyak digunakan dan dinilai paling efektif oleh Pengelola Industri Fashion di Kota Bekasi. Sebagian besar pengelola atau sekitar 97% menyediakan personil dan dana khusus untuk mengelola instagram. 78% pengelola melakukan update informasi di instagram setiap hari dan materi yang paling banyak diinformasikan mengenai daftar produk serta kualitas produk menjadi keunggulan yang dipromosikan di instagram. Sebanyak 61% pengelola selalu melakukan penilaian keberhasilan promosi dengan jumlah Friends/Like/Members sebagai kriteria utama penilaian. Beriklan melalui Instagram dinilai berhasil oleh sekitar 59% pengelola dan dianggap kurang optimal oleh 41% pengelola industri fashion di kota Bekasi.
Pengenalan Konsep “Value Co-Creation” pada Anggota Posyandu Kenanga RW 19 Kelurahan Abadijaya Depok Nisa, Puspita Chairun; Tamzil, Fachmi; Mauludi, Andri; Pamungkas, Ario; Angela, Nofia; Mahadewi, Erlina Puspitaloka; Waslam, Waslam; Hafidz, Gilang Pratama
Jurnal Pengabdian Masyarakat AbdiMas Vol 10, No 05 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v10i05.7964

Abstract

Posyandu (Pos Pelayanan Terpadu) merupakan salah satu bentuk upaya kesehatan bersumber daya masyarakat yang dikelola dan diselenggarakan bersama masyarakat. Dalam upaya meningka tkan kualitas pelayanan Posyandu, konsep "value co-creation" dapat menjadi pendekatan yang prospektif. Value co-creation adalah proses di mana pelanggan dan penyedia layanan secara bersama-sama menciptakan nilai melalui interaksi dan kolaborasi.Pengabdian masyarakat ini bertujuan untuk mengenalkan konsep "value co-creation" kepada anggota Posyandu Kenanga RW 19 Kelurahan Abadijaya Depok. Metode yang digunakan adalah penyuluhan dan diskusi interaktif dengan anggota Posyandu. Hasil penelitian menunjukkan bahwa setelah mengikuti kegiatan, anggota Posyandu memahami konsep value co-creation dan termotivasi untuk berpartisipasi aktif dalam proses perencanaan, pelaksanaan, dan evaluasi kegiatan Posyandu. Hal ini dapat meningkatkan kualitas pelayanan Posyandu sesuai dengan kebutuhan dan harapan masyarakat.
A SYSTEMATIC REVIEW: URGENSI VALUE CO-CREATION DAN RELASINYA DENGAN PEMASARAN DIGITAL Tamzil, Fachmi; Syah, Tantri Yanuar Rahmat
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11541

Abstract

Penelitian ini bertujuan untuk menganalisis artikel-artikel terkait konsep value co-creation dan hubungannya dengan pemasaran digital yang diterbitkan antara tahun 2020 hingga 2024. Metode yang digunakan adalah analisis literatur terhadap artikel yang terindeks dalam Sinta dan jurnal internasional bereputasi, serta proceeding yang diperoleh melalui Google Scholar. Artikel-artikel tersebut dipilih berdasarkan relevansinya dengan topik penelitian, yaitu dampak value co-creation terhadap pemasaran digital. Hasil penelitian menunjukkan bahwa value co-creation memiliki dampak signifikan terhadap engagement dan loyalitas pelanggan, dengan berbagai aplikasi dalam pemasaran digital seperti gamifikasi, pemasaran influencer, dan platform digital. Artikel oleh Yen dkk. (2020) dan Merhabi dkk. (2021) menyoroti bahwa gamifikasi dan pemasaran influencer dapat meningkatkan interaksi dan keterlibatan pelanggan. Fan & Luo (2020) menunjukkan pentingnya ekosistem digital dalam memfasilitasi co-creation. Penelitian ini juga menemukan bahwa co-creation dapat diterapkan dalam konteks pelayanan publik dan pelatihan, seperti yang ditunjukkan oleh Aida Alfita dkk. (2024) dan Setiawan dkk. (2022). Berdasarkan temuan ini, rekomendasi untuk penelitian selanjutnya termasuk eksplorasi lebih lanjut tentang gamifikasi, pemasaran influencer, pengembangan platform digital, penerapan co-creation dalam sektor publik, dan studi kualitatif tentang pengalaman pelanggan.
Optimizing Digital Applications For MSMEs In Operational Efficiency And Encouraging The Acceleration Of The Digital Economy Eka, Andi Primafira Bumandava; Sari , Sarlina; Sutono, Sutono; Tamzil , Fachmi; Anggraeni , Dewi
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the digital economy era, the application of information and communication technology is the main support for MSMEs to improve operational efficiency. This study uses a systematic literature review method to review and analyze literature related to the adoption of digital technology in MSMEs. The results show that digital applications such as inventory management systems, e-commerce platforms, digital marketing tools, and financial applications can significantly improve the operational efficiency of MSMEs. However, the adoption of these technologies still faces barriers such as limited resources, lack of technical knowledge, and minimal infrastructure support. To encourage the adoption of digital technology, it is necessary to improve digital literacy, financial support, and strengthen infrastructure. Case studies show the success of MSMEs that have adopted digital technology in increasing sales and operational efficiency. This research provides practical recommendations for MSMEs, government, and other stakeholders in supporting MSME digitalization, which in turn is expected to contribute to the acceleration of the digital economy in Indonesia.
Increasing Understanding of Research and Community Service Methods Through Webinars Iswadi, Iswadi; Anom, Erman; Tamzil, Fachmi
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 4 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v4i1.7856

Abstract

Background: Insight and activeness to carry out research are things that must be owned by many people, organizations, as well as agencies and institutions, if they want conditions changes to occur in the environment that they want. Research helps to produce better changes with various methods or approaches. The college as the birthplace of reliable researches must be able the entire academic community in it to have insight into research methodology in order to increase community service. Contribution: This research was conducted to explain the implementation of webinar in order to increase the understanding and mastery of the academic community from lectures, students, and the public in general regarding research methodology. Method: The methodology used is qualitative descriptive. Results: The results showed that the holding of the webinar activity "Research Methodology and Scientific Writing" by the Faculty of Communication Sciences, Esa Unggul University, Jakarta had an impact on increasing the participants' insight and understanding regarding research methodology for students and other general participants. In addition, this activity also helps to encourage an increase in the interest of the academic community both from the Faculty of Communication Sciences and not to do community service with a variety of research method approaches needed by field conditions and integration in accordance with communication science. Conclusion: “Research Methodology and Scientific Writing” by the Faculty of Sciences Communication, Esa Unggu University, had a positive impact for researcher
Family Communication Literacy Education and Social Marketing in Health Center West Java Indonesia Puspitaloka Mahadewi, Erlina; Purnama, Suryari; Tamzil, Fachmi; Silviana Mustikawati, Intan; Reza Hilmy, Mohamad; Nurmawaty, Dwi
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.204

Abstract

The present study reports study after pandemic era for family communication literacy and social marketing activities carried out by cadres in promoting the Kenanga Depok posyandu program, in West Java, Indonesia. Posyandu which is a form of Community-Based Health Efforts is managed and organized by, for, and with the community. In the context of carrying out health development, by empowering the community and providing opportunities for the community to receive basic health services. It has a goal to reduce maternal and child mortality. Becomes interesting to describe the social marketing activities of posyandu cadres as the spearhead of the national health program. This study uses a qualitative approach with a case study method and data collection techniques in the form of in-depth interviews. Theories used in this study include health communication theory and social marketing. Meanwhile, secondary data was obtained from posyandu documents and research notes during field observations. The results of this study indicate that posyandu cadres use health promotion strategies that are persuasive, educative, and innovative. This persuasive effort is shown through the intensive mentoring strategies and direct socialization styles according to the target context. Posyandu cadres also involve experts from the puskesmas and the community to play an active role in improving the quality of the posyandu program in their environment. As for the educational aspect, it is shown by the efforts of posyandu cadres which lead to the empowerment of posyandu participants in paying attention to the growth and development of children. The conclusion is that the posyandu program carried out by the cadres is in accordance with real conditions to create changes in the behavior of the posyandu participating community through communication literacy education activities in the family and social marketing that are persuasive, educative, and innovative.  
Improving the Quality of Education Through Value Co-Creation: A Case Study on Technology-Based Study Programs Chairunnisa, Puspita; Juwita, Silvia Ratna; Tamzil , Fachmi
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 7 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i7.4551

Abstract

This study aims to improve the quality of education in technology-based study programs through a value co-creation approach. In the context of entrepreneurship education, value co-creation emphasizes active collaboration between students, lecturers, and institutions in creating meaningful learning experiences that are relevant to the development of digital technology. This research adopts a quantitative approach by distributing questionnaires to active students enrolled in entrepreneurship courses at Esa Unggul University, Jakarta, particularly those engaged in technology-based learning through e-learning, digital platforms, and online entrepreneurial activities. To enrich the understanding of learning dynamics, supporting data were also collected through Focus Group Discussions (FGD) with students and lecturers. Quantitative data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results show that value co-creation has a positive and significant influence on the quality of entrepreneurship education, student satisfaction, and entrepreneurial intention. Furthermore, education quality and student satisfaction significantly affect entrepreneurial intention, which in turn drives entrepreneurial behavior. The integration of technology in learning enhances student participation, strengthens collaborative engagement, and supports the process of joint value creation within a digital educational environment. These findings emphasize that active student involvement in technology-based learning, supported by responsive collaboration from lecturers, can enhance educational quality and foster entrepreneurial behavior. This study provides theoretical and practical contributions for the development of curricula, teaching strategies, and higher education policies that are more participatory, adaptive, and technology-oriented
Global Insights for National Reform: A Comparative Review of Education Management in Finland, Japan, Singapore, and the United States Iswadi, Iswadi; Iriansyah, Herinto Sidik; Tamzil, Fachmi; Sari, Sarlina; Saridin, Rasman Bin
Jurnal Pendidikan Progresif Vol 15, No 3 (2025): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpp.v15i3.pp1930-1952

Abstract

Global Insights for National Reform: A Comparative Review of Education Management in Finland, Japan, Singapore, and the United States. Objective: This study aims to analyze and compare the governance structures, curriculum models, teacher professionalism, learning strategies, assessment systems, and international achievements of education systems in Finland, Japan, Singapore, and the United States, and to derive strategic lessons relevant for improving the Indonesian education system. Methods: The research employs a qualitative comparative design based on a systematic literature review. The search strategy covered international databases (Scopus, Web of Science, ERIC, ProQuest, and Google Scholar) and official sources (OECD, UNESCO, and BPS). From 734 initial documents, 30 high-quality sources were selected through a screening process, eligibility assessment, and critical appraisal using CASP and MMAT tools. Data extraction followed a structured template and was analyzed through thematic coding and comparative synthesis across six key dimensions: governance, curriculum, teacher quality, learning strategies, student evaluation, and international achievement. Findings: The analysis shows that the success of education systems in developed countries is supported by key principles: Finland emphasizes trust-based governance and phenomenal learning, Japan prioritizes teacher collaboration through lesson study and discipline, Singapore utilizes meritocracy and structured career paths for teachers, and the United States emphasizes curriculum flexibility and local innovation. Indonesia, despite implementing the Independent Curriculum and the Freedom to Learn policy, still faces challenges related to resource inequality, teacher competency, and the implementation of innovative learning. Conclusion/Contribution: The study concludes that Indonesia must invest in teacher capacity, equitable distribution, and formative evaluation while adopting international best practices that align with its socio-cultural realities. The contribution of this study lies in providing evidence-based, contextualized policy recommendations that integrate global insights into Indonesia’s path toward a more equitable, innovative, and sustainable education system.Keywords: education system, education management, comparative studies, Indonesian education reform.
Nilai-Nilai Pendidikan Karakter dalam Pandangan Politik Anies Baswedan untuk Meningkatkan Pertumbuhan Ekonomi Indonesia Iswadi; Tamzil, Fachmi; Sari, Sarlina
Arus Jurnal Sosial dan Humaniora Vol 5 No 1: April (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i1.1022

Abstract

Pemimpin merupakan sosok yang memiliki pengaruh besar dan menunjukkan citra suatu negara. Oleh karena itu, ia harus mampu menunjukkan karakter yang baik. Tujuan penelitian ini adalah untuk mengkaji nilai-nilai pendidikan karakter yang ditunjukkan oleh AniesBaswedan, serta pandangan politiknya untuk meningkatkan pertumbuhan ekonomi Indonesia pada periode pemilihan umum 2024.Metode penelitian yang digunakan adalah metode kualitatif dengan tipe deskriptif.Selanjutnya, teknik pengumpulan data yang digunakan dalam penelitian ini adalah observasi atau pengamatan dan studi pustaka yang terkait dengan topik penelitian.Hasil penelitian yang dilakukan menunjukkan bahwa AniesBaswedan merupakan seorang akademisi, tokoh masyarakat dan politikus yang berkarakter karena telah menjabarkan tiga nilai penting pendidikan karakter dalam setiap program kepresidenannya.Ketiga nilai tersebut adalah bersikap santun dan lemah lembut terhadap rakyat, kedua bersikap berani dan adil dalam mengambil kebijakan, dan terakhir bersikap terbuka terhadap kritik dan saran yang disampaikan oleh masyarakat. Berdasarkan konsep pendidikan karakter Thomas Lickona, ketiga nilai tersebut merepresentasikan konsep karakter yang baik yaitu mengetahui moral, merasakan moral, dan bertindak moral. Jadi, secara umum penelitian ini menambah wawasan tentang pendidikan karakter dan realisasinya dengan pandangan politik dan upaya menumbuhkan ekonomi Indonesia