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All Journal Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH Informatika : Jurnal Komputer dan Informatika Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL VISIONIDA Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Indonesian Journal of Social Research (IJSR) Jurnal Manajemen DIVERSIFIKASI Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Manajemen Jurnal Pengabdian Masyarakat Bestari (JPMB) SENTRI: Jurnal Riset Ilmiah Journal of Management Analytical and Solution JAMER Karimah Tauhid International Journal of Educational and Life Sciences (IJELS) Journal of Innovative and Creativity Journal Of Management Analytical and Solution (JoMAS)
Palahudin Palahudin
Universitas Djuanda
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Pengaruh Influencer dan Social Media Marketing Terhadap Purchase Intention yang Dimediasi oleh Trust pada Pengguna Lazada Gen Z di Kota Bogor Affandi Ilham Fadillah; Erni Yuningsih; Palahudin Palahudin
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8724

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh influencer dan social media marketing terhadap purchase intention yang dimediasi oleh trust pada pengguna Lazada generasi Z di Kota Bogor. Penelitian ini dirancang untuk mencapai tujuan penelitian dalam menganalisis pengaruh influencer dan social media marketing terhadap purchase intention yang dimediasi oleh trust. Penelitian ini termasuk ke dalam jenis pendekatan kuantitatif. Teknik pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Sampel penelitian sebanyak 100 responden dengan menggunakan rumus Lemeshow. Hasil penelitian menunjukkan bahwa rata-rata tanggapan responden terhadap variabel purchase intention, trust, influencer, dan social media marketing berada dalam kategori tinggi hingga baik. Indikator eksternal menjadi faktor tertinggi pada purchase intention, sementara minat terhadap produk menjadi yang terendah. Trust didominasi oleh niat baik sebagai indikator tertinggi dan reputasi sebagai yang terendah. Untuk influencer, kekuatan menjadi indikator tertinggi dan kredibilitas yang terendah. Social media marketing menunjukkan kesadaran merek sebagai indikator tertinggi dan keterlibatan sebagai yang terendah. Secara struktural, influencer dan social media marketing berpengaruh positif dan signifikan terhadap trust dan purchase intention. Trust juga memiliki pengaruh langsung dan positif terhadap purchase intention. Selain itu, trust terbukti memediasi secara positif hubungan antara influencer dan social media marketing terhadap purchase intention. Temuan ini menekankan pentingnya kepercayaan dalam memperkuat niat beli pengguna Gen Z terhadap platform e-commerce Lazada.
Organizational Commitment in Mediating the Work Environment and Compensation on Employee Performance M Iksal Ilham; Yulianingsih; Palahudin
International Journal of Educational and Life Sciences Vol. 3 No. 2 (2025): February 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v3i2.330

Abstract

This research aims to analyze the influence of organizational commitment in mediating the work environment and compensation on employee performance at PT. Japfa Comfeed Indo. Tbk Parungkuda Hatchery Unit. Data was collected through questionnaires from 92 employees and analyzed using the IBM SPSS v25 application with the path analysis method. The research results show that the work environment and compensation have an influence on employee performance, and organizational commitment is able to mediate the relationship between the work environment and compensation on employee performance. Based on these findings, it is recommended that companies improve work facilities, provide appropriate benefits, and strengthen normative commitments to increase employee satisfaction and productivity.
Brand Equity and Brand Trust on Purchasing Decisions Somethinc Products with E-WOM as Intervening Variable (Case Study: Djuanda University 2023/2024 Students) Fatya Permata Ambyya Sukmedi; Palahudin; Rachmat Gunawan
International Journal of Educational and Life Sciences Vol. 3 No. 2 (2025): February 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v3i2.208

Abstract

This research aims to analyze the influence of brand equity and brand trust on purchasing decisions with electronic word of mouth (E-WOM) as an intervening variable. The study involved a population of 514 individuals, with a sample of 100 respondents selected using a quota sampling technique. Data were collected through interviews, questionnaire distribution, and observations. The data analysis was conducted using path analysis with the assistance of SPSS version 27.00. The findings indicate that brand equity and brand trust positively and significantly impact E-WOM. Furthermore, brand equity, brand trust, and E-WOM positively and significantly influence purchasing decisions. Additionally, brand equity and brand trust indirectly affect purchasing decisions through E-WOM.
Maximizing Dimsum Production Profits Using Linear Programs with The Simplex Method Palahudin; Aida Komalasari aida; Aldi Humaedi; Apri setiawan AR; Fina Alfiani Fina; Nayla Salsabila Nayla
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 1 (2025): Journal Of Management Analytical and Solution (JOMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i1.19803

Abstract

The culinary industry, especially dimsum products in Indonesia, is experiencingrapid growth, which is accompanied by increasing public demand for deliciousand practical ready-to-eat food. This study aims to optimize dimsum productionprofits in a successful dimsum shop in Bogor, West Java, by using linearprograms and simplex methods. By analyzing data obtained from interviews andobservations, it can be known the factors that affect decision-making, the goalsto be achieved, and the limitations faced in production activities. This studyprovides guidance for Toko Dimsum Sukses to make the most of resources andincrease profitability, although there are some limitations, such as linearityassumptions and external variables that are not considered. This study revealsthat to achieve a maximum daily profit (Zmax) of Rp.19,800,000, a successfuldimsum shop needs to produce original dimsum (X1) 120 times and dimsummentai (X2) 1120 times.
Maximizing Dimsum Production Profits Using Linear Programs with The Simplex Method Palahudin; Aida Komalasari aida; Aldi Humaedi; Apri setiawan AR; Fina Alfiani Fina; Nayla Salsabila Nayla
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 1 (2025): Journal Of Management Analytical and Solution (JOMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i1.19803

Abstract

The culinary industry, especially dimsum products in Indonesia, is experiencingrapid growth, which is accompanied by increasing public demand for deliciousand practical ready-to-eat food. This study aims to optimize dimsum productionprofits in a successful dimsum shop in Bogor, West Java, by using linearprograms and simplex methods. By analyzing data obtained from interviews andobservations, it can be known the factors that affect decision-making, the goalsto be achieved, and the limitations faced in production activities. This studyprovides guidance for Toko Dimsum Sukses to make the most of resources andincrease profitability, although there are some limitations, such as linearityassumptions and external variables that are not considered. This study revealsthat to achieve a maximum daily profit (Zmax) of Rp.19,800,000, a successfuldimsum shop needs to produce original dimsum (X1) 120 times and dimsummentai (X2) 1120 times.
Evaluasi Digital Marketing pada Usaha Kami Konveksi di Kecamatan Megamendung Bogor Abdul Rohman; Palahudin
Karimah Tauhid Vol. 4 No. 10 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i10.21300

Abstract

Penelitian ini bertujuan untuk mengevaluasi penerapan strategi digital marketing pada Kami Konveksi di Kecamatan Megamendung, Bogor. Metode yang digunakan meliputi observasi, wawancara, diskusi, studi pustaka, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang digunakan Kami Konveksi belum optimal, terutama pada pengelolaan media sosial seperti Instagram, TikTok, dan Facebook. Kendala yang dihadapi meliputi desain konten yang kurang menarik, promosi yang tidak variatif, dan strategi harga yang kurang jelas. Rekomendasi yang diberikan meliputi peningkatan kualitas konten, konsistensi unggahan, pemanfaatan tren media sosial, serta perbaikan strategi komunikasi pemasaran agar lebih efektif menjangkau audiens dan meningkatkan penjualan.
Lingkungan Kerja Fisik dan Non Fisik pada PT. Gemilang Prima Utama Sutilah Sutilah; Palahudin Palahudin
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1420

Abstract

The work environment constitutes a critical factor influencing employee effectiveness, particularly in head office functions that rely on administrative accuracy and interdepartmental coordination. In practice, inadequately managed physical facilities and suboptimal workplace relationships may hinder employees’ comfort and work effectiveness. This study aims to describe the conditions of the physical and non-physical work environment and to examine how these conditions relate to employee work effectiveness at the Head Office of PT Gemilang Prima Utama, a construction service company. The research employed a descriptive survey approach involving 35 head office employees as respondents. Data were collected through direct observation, interviews, and structured questionnaires, and analyzed using descriptive percentage analysis. The findings indicate that several aspects of the physical work environment, such as lighting, noise control, and workplace safety, are perceived as generally adequate. However, key supporting facilities including work chairs, air conditioning systems, and internet connectivity remain insufficient. Regarding the non-physical work environment, relationships between supervisors and subordinates are predominantly positive, while relationships among coworkers are perceived as less harmonious. These conditions collectively affect employees’ comfort, coordination, and daily work effectiveness. The study demonstrates that employee effectiveness is shaped by the integrated condition of both physical and non-physical work environments rather than by either aspect in isolation, highlighting the importance of comprehensive workplace management in head office settings within construction service companies.
Kedisiplinan Kerja Karyawan pada PT. Gemilang Prima Utama Risda Rahmayani; Palahudin Palahudin
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1431

Abstract

Work discipline is a fundamental element of human resource management that influences employee behavior and organizational effectiveness. In practice, weaknesses in work discipline may result in deviations from work standards, unethical conduct, and noncompliance with organizational regulations. This study aims to describe the level of employee work discipline at PT. Gemilang Prima Utama and to identify the most dominant indicators of disciplinary violations based on established work discipline criteria. This research employed a quantitative descriptive approach using internal company data collected during the Field Work Practice (Kuliah Kerja Lapangan) period from January to October 2025. Data were obtained through direct observation and documentation of disciplinary violation records. The analysis was conducted by classifying violation cases according to five work discipline indicators: attendance, compliance with work regulations, compliance with work standards, work alertness, and ethical work behavior. The results indicate that a total of 40 disciplinary violation cases were recorded. The most frequent violations occurred in compliance with work standards (35%), followed by ethical work behavior (30%) and compliance with work regulations (25%). Attendance-related violations accounted for 10% of cases, while no violations were found in the work alertness indicator. These findings suggest that disciplinary issues at PT. Gemilang Prima Utama are more closely related to work quality and ethical behavior than to attendance. Strengthening supervision, work standard implementation, and ethical guidance is therefore essential to improving employee work discipline.
Pelaksanaan Pelatihan Karyawan di PT Cigwa Indonesia Jaya Siti Maulidia Apriliani; Palahudin Palahudin
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1438

Abstract

This study examines the implementation of employee training at PT Cigwa Indonesia Jaya, a company operating in the tourism sector, where training programs have not yet produced optimal results. The main problems identified include the limited competence of instructors and the unequal participation of employees in training activities due to scheduling conflicts with operational working hours. This research aims to analyze the effectiveness of the existing training implementation and identify factors that hinder its optimal application in improving employee performance. The study employs a descriptive quantitative approach, supported by observations and semi-structured interviews. Data were collected through questionnaires distributed to 50 employees who participated in training programs during the 2023–2025 period. The collected data were tested for validity and reliability and analyzed using descriptive statistical techniques. The results indicate that employee training at PT Cigwa Indonesia Jaya has not been fully effective. Most respondents perceived that instructors lacked sufficient pedagogical competence, which affected employees’ understanding of training materials. In addition, the uneven distribution of training participants limited knowledge transfer across departments. These conditions contributed to suboptimal employee performance and inconsistent achievement of company operational targets. The study recommends improving instructor selection, conducting regular training evaluations, and adopting online or blended learning methods to ensure broader employee participation and enhance training effectiveness.
PENGARUH HARGA DAN ONLINE CUSTOMER RIVIEW TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA PRODUK KERAJINAN ANYAMAN Desi Desi; Yulianingsih Yulianingsih; Palahudin Palahudin
IKRA-ITH Informatika : Jurnal Komputer dan Informatika Vol. 10 No. 2 (2026): IKRAITH-INFORMATIKA Vol 10 No 2 Juli 2026
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan online customer review terhadap keputusan pembelian melalui minat beli pada konsumen produk kerajinan Du'Anyam. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 210 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa harga dan online customer review berpengaruh positif dan signifikan terhadap minat beli maupun keputusan pembelian. Selain itu, minat beli berpengaruh positif terhadap keputusan pembelian serta terbukti memediasi pengaruh harga dan online customer review terhadap keputusan pembelian. Temuan ini menunjukkan bahwa peningkatan persepsi harga yang sesuai dan ulasan pelanggan yang positif mampu meningkatkan minat beli, yang pada akhirnya mendorong keputusan pembelian pada produk kerajinan Du'Anyam. Penelitian ini memberikan implikasi praktis bagi pengelola usaha kerajinan dalam mengoptimalkan strategi penetapan harga dan pengelolaan online customer review untuk meningkatkan keputusan pembelian konsumen.
Co-Authors Abdul Rahman Nulhakim Abdul Rohman Affandi Ilham Fadillah Agus Zakaria Ahmad Dani Aida Komalasari Aida Komalasari aida Aldi Humaedi Alfian Maulana Alisya Subhani Alya Junieta Dwiyana Anastasia Mince Ria Anisa Yuliani Annisa Qutratuain Apri setiawan AR Ardelia Ulima Sunandar Asep Sofwan Munandar Awa Awa Bunga Putri Nurseha Dena Oktaviani Denna Amelya Septyani Desi Desi Deuis Hermawati Devi Triana Dika Wahyu Setianingrum Dina Marlina Dina Septiani Dwi Gemina Endang Silaningsih Erni Yuningsih Fadillah Nur Hikmah Fani Agustiani Fatya Permata Ambyya Sukmedi Fina Alfiani Fina Frans Abdullah Kafarang Giska Wafiq Azizah Setiawan Gymnastiar Muhammad Hakiki Hartaty Kurniawaty Hastanti Ismah Rahayu Hastanti Ismah Rahayu Helda Pebrasari Imel Rahmawati Indra Cahya Kusuma Ismartaya Ismartaya Kamila Fadhiya Kurnia Ningsih Lulu Adla Aulia M Iksal Ilham Mas Nur Mukmin Mugia Wira Nagara Muhammad Ichsan Muhammad Kemal I.A Muhammad Mexki Romdeni Putra Musa Mulyadi Mutiara Mutiara Nawa Julika Nayla Salsabila Nayla Novita Wulandari Nuria Fitri Ramadani Nurlela Nurlela Putri Endah Utami Rachmat Gunawan Raskia Putri Novi Yunia Risda Rahmayani Rizki Muhamad Rizky Titis Agustianto Robyansyah roby Sabrina Putri Salsabila Safanah Zulfah Samsuri . Sinta Sundari Siti Aidini Khoerunnisa Siti Maulidia Apriliani Siti Robiatul Adawiyah Sri Harini Sutilah Sutilah Tini Kartini Titiek Tahta Titiek Tjahja Andari Yunisa Ogda