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The Influence of Instagram @Infokopibdl’s Communication Style on Online Engagement Oktaviony, Rini; Pienrasmi, Hanindyalaila; Poyo, M. Denu
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8404

Abstract

This study aims to examine the influence of communication style on online engagement among the followers of the Instagram account @infokopibdl. The research addresses how a social media brand’s communication approach shapes digital engagement levels. Using a quantitative method, data were collected from 100 respondents through questionnaires. The relationship between variables was analyzed using simple linear regression techniques. The results indicate that the communication style employed by @infokopibdl has a positive and significant effect on online engagement. A friendly, polite, and interactive communication style enhances audience participation, specifically in the form of likes, comments, and content sharing. The study concludes that communication style is a strategic factor in fostering digital interaction. Practically, social media managers are encouraged to maintain consistency in style and use accessible language to build emotional closeness with audiences. Academically, this research provides empirical evidence within the field of communication studies regarding the role of stylistic approach in strengthening brand-audience relationships on digital platforms.
Differences In Parents' Perceptions Based On Economic Strata Towards The High School Separation Policy In Bandar Lampung Dupa, Arya Ndaya; Waskito, Budhi; Poyo, M. Denu
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8285

Abstract

The tradition of school farewell ceremonies in Indonesia has evolved into a significant academic and social milestone, yet it frequently sparks public controversy due to high implementation costs that burden lower-income families. In response, the Governor of Lampung issued Circular Letter No. 73 of 2025, which regulates these events to ensure they do not impose a financial burden. This study aims to analyze parents' perceptions of this policy and test whether significant differences in perception exist based on socioeconomic strata. Using a quantitative, data were collected through questionnaires from 207 parents in Bandar Lampung, representing diverse socioeconomic backgrounds. Data were analyzed using crosstabulation and the Pearson Chi-Square statistical test to examine the relationship between socioeconomic status and perception categories determined through a cut-off point method. The results reveal a highly significant difference in perception between parents from middle-high and middle-low socioeconomic strata (p=0.000). Parents from middle-low backgrounds exhibit overwhelming support (93% positive perception), viewing the policy as a crucial form of economic protection. Conversely, the middle-high group shows a notably higher level of resistance (38% negative perception), reflecting a conflict between policy objectives and the social expectations or prestige values of the upper class. These findings suggest that policymakers must design more inclusive and persuasive communication strategies to minimize sociological resistance and ensure equitable policy implementation.