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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Maspul Journal of Community Empowerment Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Pengabdian UNDIKMA JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Sublim: Jurnal Pendidikan E-Amal: Jurnal Pengabdian Kepada Masyarakat Financial and Accounting Indonesian Research
Rista Astari Rusdin
Universitas Muhammadiyah Enrekang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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ANALISIS STRATEGI PENGEMBANGAN USAHA KOPI ARABIKA PADA USAHA MENTUANGIN COFFEE KABUPATEN ENREKANG Muh Nicvan; Burnama Azhari; Rista Astari Rusdin; Wilda Widiawati; Zainal Potton; Baharuddin
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.18671

Abstract

This study aimed to analyze the internal and external factors affecting the business development of Arabica coffee at Mentuangin Coffee, Enrekang Regency, and to formulate appropriate business development strategies. The research employed a descriptive qualitative approach using SWOT analysis. Data were collected through observations, interviews, and documentation. The data were analyzed using the Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), SWOT Matrix, and Internal-External (IE) Matrix. Recommended strategies include increasing production capacity, developing innovative Arabica coffee products, expanding market reach through digital marketing and strategic partnerships, improving the quality of human resources, and strengthening collaboration with local coffee farmers and business partners to enhance competitiveness and ensure long-term business sustainability
ANALISIS PENGARUH CUSTOMER ENGAGEMENT TERHADAP LOYALITAS PELANGGAN RUMAH KUE PANYURAK (RKP) Diana Diana; Wilda Widiawati; Burnama Ashari; Rista Astari Rusdin; Zainal Potton
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.18628

Abstract

Rumah Kue Panyurak (RKP) is one of the culinary Micro, Small, and Medium Enterprises (MSMEs) in Buntu Batu District, Enrekang Regency, operating in an increasingly competitive business environment, so that building strong relationships with customers through customer engagement has become essential. This study aims to analyze the influence of cognitive engagement, emotional engagement, and behavioral engagement on customer loyalty at Rumah Kue Panyurak (RKP). This study employed a quantitative approach using a survey method. The population consisted of customers of Rumah Kue Panyurak (RKP), while the sample comprised 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression with SPSS version 31, including validity testing, reliability testing, the coefficient of determination, partial (t-test), and simultaneous (F-test). The results indicate that cognitive engagement, emotional engagement, and behavioral engagement simultaneously and partially have a positive and significant effect on customer loyalty. Cognitive engagement is the most dominant factor, with a regression coefficient of 0.425 and a t-value of 14.445. The coefficient of determination (R²) of 0.747 indicates that 74.7% of the variation in customer loyalty is explained by the three customer engagement variables. The findings are expected to provide input for Rumah Kue Panyurak in improving customer engagement to strengthen customer loyalty.
Co-Authors Amal Amal Assidiq, Ilham Baharuddin Baharuddin Baharuddin Baharuddin Baharuddin Burnama Ashari Burnama Azhari Cennawati Cennawati Chindy Astriana Dian Firdiani Diana Diana Ekajayanti Kining ELIHAMI, ELIHAMI Erwin Djamaluddin Haerusman Haerusman Idham Khaliq Ita Sarmita Samad Muh Nicvan Muh. Achyar Ardat Muhammad Bibin, Muhammad Nur Ulfah Nurafni Nurafni Nursyawal Nacing Riska Amalia Risma Risma Salsabila SUHARMAN Suharman Suharman Suharman Suharman Umiyati jabri Widiawati, Wilda Zainal Potton