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All Journal Jurnal Legalitas JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research International Journal of Management Progress Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) International Journal of Education, Social Studies, And Management (IJESSM) Bussman Journal : Indonesian Journal of Business and Management IICSDGs Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan
Idrus Usu
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Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Jurnal Ekonomika Manajemen Dan Bisnis

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Pengaruh Psikologi Konsumen, Kepercayaan, Dan Fasilitas Terhadap Keputusan Konsumen Pengguna Jasa Pada Badan Layanan Umum Unit Pengelola Bandara Udara Djalaludin Gorontalo Usu, Idrus; Yakup, Yakup; Karundeng, Deby Rita; Hariansyah, Muh. Khaerul Annas
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i1.1508

Abstract

This research aims to determine and analyze the influence of consumer psychology on facilities and trust on the decision to use air transportation services at the Djalaludin Gorontalo Airport Management Unit Public Services Agency. The quantitative method used in this research is multiple linear regression analysis to analyze the influence of the independent variable on the dependent variable. The research results show that consumer psychology has a positive and significant influence on consumer decisions. Strong consumer psychology will increase the speed of consumer decision making. Trust has a positive and significant effect on consumer decisions. If consumer trust is high in the company, consumer decisions will be faster. Facilities have a positive and significant influence on consumer decisions. The completeness of the facilities will speed up consumers' decisions in choosing which services to use.
Co-Authors Abdul, Elfis Mus Andi K Paerah Anggita Permata Yakup Badaruddin Buntayo, Isnawaty Debby R Karundeng Dwi Yanto Abas Gani, Roydah Gobel, Dedi Hariansyah, Muh. Khaerul Annas Hasan, Wahyudin Hasanuddin Hasanuddin Hendra Hendra Hiola, Mohamad Taufik Ibrahim, Ismail A Ibrahim, Meimoon Karundeng, Deby Rita Laliyo, Surajuddin Lamuda, Ilyas Laraga, Fatmawaty Masiaga, Novaliastuti Mile, Kisran Moh. Rolli Paramata Muhammad Lutfillah Olfin Ishak Podungge, Fatmawaty Rahayu, Leni Rahman, Stephany Rahman, Zubaidah Runtukahu, Berty Hanry Said, Dian Suyanto, Moh. Afan Suyanto, Mohamad Afan Tuhala, Putri Baby Juliet Utiarahman, Nurnaningsih Yakup Parto Yakup Yakup Yusuf, Nurdin