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All Journal PIRAMIDA JURNAL RELASI STIE MANDALA JEMBER Jurnal EMT KITA Journal of Humanities and Social Studies Forum Manajemen Jurnal Informasi dan Teknologi Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Journal Research of Management Journal of Applied Management Studies Paradharma: Jurnal Aplikasi IPTEK Relasi : Jurnal Ekonomi BJHTCR Jurnal Mosaik Hospitaliti Journal Research of Management
Antari, Ni Luh Sili
Universitas Triatma Mulya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : JURNAL RELASI STIE MANDALA JEMBER

 1 
Pengaruh Marketing Mix 4C Dan Brand Image Terhadap Purchase Decision Pada Produk Bir Bintang Di Bali Luh Komang Candra Dewi; Sili Antari; Denny Trisna Ardana
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.582

Abstract

This research aims to analyze the the effect of marketing mix 4c (customer value, cost, convenience and communication) and brand image on purchase decision by Bir Bintang’s consumers. Respondents in this research were Bir Bintang’s consumers who lived in Bali with 150 respondents in total. The sampling technique that used in this research is purposive sampling by consider the age criteria of Bir Bintang’s consumers above 21 years up to 50 years, as well as quota sampling technique which proportionally divides the entire sample per each of district and city in Bali Province. Methods of data collection using a questionnaire through the media google form.The analysis technique used in this research is multiple linear regression with software SPSS 24.0 for Windows. The results showed that the variable of customer value and cost are partially has no significant effect on the Bir Bintang purchase decision. Meanwhile the variable of convenience, communication and brand image are partially has significant effect on the purchase decision of Bir Bintang.The results of this research are expected to be used as a reference in the next further research, as well as a consideration for the company's management in developing future strategies. Keywords: marketing mix 4c, brand image and purchase decision.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terdahap Kepuasan Pelanggan Kopikota Bali Dewiwati Sujadi; I Gede Adi Pratama; Ni Luh Sili Antari Sili
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.642

Abstract

ABSTRACT This study aims to determine and analyze whether product quality, service quality, and price affect to the customer satisfaction of Kopikota Bali. The data collection technique is purposive sampling. The sampling method was carried out purposively or with certain objectives and considerations with the criteria of customers aged 17 years and over and had made transactions at Kopikota Bali. Respondents were set at 25 x 5 = 125 respondents. The research method applied in this study is based on multiple linear regression analysis with data collection techniques used are documentation and questionnaires. The data analysis technique used is quantitative descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression analysis and t test analysis. The results of the analysis show that the regression results are Y = 1.125 + 0.221X1 + 0.297X2 + 0.476X3. The conclusion obtained is that product quality (X1) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β1X1 which has a positive value of 0.211 with tcount = 2,301 > ttable = 1,979 with sig = 0,023. Service quality (X2) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β2X2 which has a positive value of 0.297 with a value of tcount = 4,450 > ttable = 1,979 with a value of sig = 0.000. Price (X3) has a positive and partially significant effect on customer satisfaction (Y) which is shown in the regression coefficient β3X3 which has a positive value of 0.476 with tcount = 4.219 > ttable = 1.979 with sig = 0.000 value. Suggestions for Kopikota Bali are the need to maintain product quality, service quality, and prices provided, and if necessary to be improved again in order to always achieve customer satisfaction. Keywords: Product Quality, Service Quality, Price and Customer Satisfaction
Co-Authors Anak Agung Jemi Harta Anggita Permata Yakup Annisa Wahdiniawati, Siti Artana, I Wayan Arta Chatarina Umbul Wahyuni Chrisnawati, Giatika Denny Trisna Ardana Dewiwati Sujadi Donna Meilia Indirawati Gusti Ayu Kade Anggita Lestar Helena I Gusti Ayu Putu Pusparini I Gede Adi Pratama I Gede Adindya Perdana Putra I Gusti Agung Bagus Widiantara I Gusti Agung Sasih Gayatri I Ketut Gusadi Pranata I Ketut Mustika I Made Rai Sugiartha I Putu Eka Kurniadi I Putu Santika I Putu Santika I Putu Yoga Negara I Wayan Budi Artha Ida Bagus Nyoman Krisna Prawira Yuda Ida Bagus Sudiastika Judijanto, Loso Komang Krishna Yogantara Luh Gede Putri Kusuma Pekerti Luh Komang Candra Dewi Made Juliasa Mustika, I Ketut Ni Kadek Setiari Ni Luh Gede Era Puspita Dewi Ni Luh Putu Ayu Reonningrat Ni Luh Suarmini Ni Luh Yuni Astuti Ni Made Hartini Ni Made Ita Purnama Dewi Ni Putu Eva Hendayani Ni Putu Litamara Yoga Padma Sari Ni Wayan Diah Marliani NLK Julyanti Paramitha Sari Putu Edi Ariawan Raraga, Filus Santika, I Putu Sesario, Revi Sidakarya, Nyoman Yanti, Ni Wayan Novi Yunitasari, Ni Made Dwi