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All Journal Jurnal Pengabdian Magister Pendidikan IPA AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Pengembangan Sistem Informasi dan Informatika JCOMENT (Journal of Community Empowerment) Jurnal Pusat Akses Kajian Manajemen Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Ekonomi, Manajemen, Akuntansi Income : Digital Business Journal
Juliana Palit
Universitas Bumigora
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Peningkatan Kapasitas UMKM Kota Mataram dalam Pembukuan dan Pemasaran Melalui Edukasi Digital Terpadu Ardiansyah, Lalu Yayan; Palit, Juliana; Muhammad Andika Zainul Irzani
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.5984

Abstract

Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pelaku UMKM di Kota Mataram dalam pembukuan digital dan pemasaran digital sebagai respon terhadap lemahnya kemampuan pencatatan keuangan serta belum optimalnya pemanfaatan media digital dalam pemasaran. Permasalahan tersebut berdampak pada terbatasnya pengelolaan arus kas, rendahnya efisiensi operasional, serta terbatasnya jangkauan pasar mitra. Untuk mengatasi hal tersebut, program dilaksanakan melalui pendekatan partisipatif dan pemberdayaan dengan melibatkan mitra secara aktif dalam proses mengidentifikasi masalah hingga implementasi solusi. Metode pelaksanaannya meliputi sosialisasi, pelatihan pembukuan digital menggunakan aplikasi sederhana seperti BukuWarung, pelatihan pemasaran digital melalui media sosial—terutama Instagram dan WhatsApp Business—serta pendampingan intensif untuk memastikan penerapan keterampilan secara mandiri. Kegiatan ini dirancang secara kolaboratif sehingga mitra berperan sebagai aktor utama dalam perubahan perilaku manajemen usaha. Sasaran program meliputi peningkatan literasi keuangan digital dan kemampuan pemasaran berani pada UMKM. Pelaksanaan program menghasilkan transformasi yang signifikan pada kemandirian mitra dalam melakukan pencatatan keuangan dan promosi produk secara digital. Program ini diharapkan dapat memperkuat daya saing UMKM Kota Mataram melalui penerapan teknologi digital dalam operasional usaha.
Dari Komuniti Ke Ekonomi Lestari: Menggerakkan Koperasi Dan Desa Menjadi Pusat Ekonomi Rakyat Yang Berdaya Saing Alfian Sayuti; Arwin Yafi Rahmatullah; Juliana Palit; Khairunnisa; Endra Gunawan Aji Saputra
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.15079

Abstract

This community service activity was organized by the Faculty of Economics and Business, Universitas Bumigora, aiming to strengthen public and student understanding of sustainable economy concepts through cooperative-based community empowerment. The event was conducted online on November 1, 2025, under the theme “From Community to Sustainable Economy: Empowering Cooperatives and Villages as Competitive People-Centered Economic Hubs.” The activity featured two international speakers from Koperasi Keluarga Haji Roslan Kedah Berhad (Malaysia), namely Muhammad Najmuddin bin Mazlan and Muhamad Hafiz bin Muhamad Ahyat. The materials consisted of Module 1, which discussed social cooperatives and the Business Model Canvas (BMC) framework, and Module 2, which showcased practical examples of social enterprise development in Malaysian rural communities. Participants gained valuable insights into how cooperatives can serve as both economic and social entities that promote member welfare and community empowerment. The post-event evaluation showed that more than 90% of participants reported improved understanding of sustainable cooperative models and international collaboration opportunities. This program contributed to enhancing community economic literacy and fostering cross-country cooperation in digital cooperative and social entrepreneurship initiatives. Overall, it supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8 (Decent Work and Economic Growth) and Goal 11 (Sustainable Communities).
Co-Authors ., Darusalam Alfian Sayuti Aroya PR, Afira Annisa Arwin Yafi Rahmatullah Ashar Banyu Lazuardi Defel Septian Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Endra Gunawan Aji Saputra Herawati, Baiq Candra Irwan Cahyadi Khairunnisa Lalu Yayan Ardiansyah Lalu Yayan Ardiansyah Miswaty, Titik Ceriyani Muhammad Andika Zainul Irzani Mulawarman, Logi Pranasa, Risyaf Kudus Prasetyo, Rahman Ridha Nurul Hayati Rini Anggriani Satria, Rizky Adi Sutarman Tantowi, Ahmad Ahyani Widia Febriana Widia Febriana, Widia