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All Journal IQTISHODUNA Jurnal Bisnis dan Manajemen Jurnal Administrasi Bisnis Jurnal Mahasiswa Perpajakan JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Journal of Innovation and Applied Technology PROFIT : Jurnal Administrasi Bisnis STRATEJIK The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Journal of Public Administration Studies Pena Justisia: Media Komunikasi dan Kajian Hukum BISMA (Bisnis dan Manajemen) International Journal of Environment, Engineering, and Education
Hamidah Nayati Utami
Jurusan Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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ANALISIS JARINGAN KOMUNIKASI UNTUK MENUNJANG KEGIATAN PEMASARAN PADA INDUSTRI KECIL (COMMUNICATION NETWORK ANALYSIS TO SUPPORT SMALL INDUSTRY MARKETING) Utami, Hamidah Nayati
IQTISHODUNA IQTISHODUNA (Vol 3, No 1
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.958 KB) | DOI: 10.18860/iq.v2i1.218

Abstract

Small industry marketing corelated with comunication process. There are communication process between consumer and producer. The situational factors are support the communication process in group. This situations are comnunication network, comnunication behavior, group cohessivity, size of group.  This research aimed to describe communication process and marketing activity on small industry group of ceramics, and to examine the correlation of communication process and marketing activity on small industry group of ceramics. This study was conducted the craftsmen of ceramics at Dau district, Malang Regency. Sample taken with simple random sampling method. Survey and interview technique were implemented among 25 craftsmen. Data was analyzed by using communication network analysis and tau Kendall. The results indicated that the craftsmen had a high level of individual connectedness, a medium level of Individual Integration, but Individual Diversity was low. The level of intensity of craftsman marketing activity was low. The results indicated that of individual connectedness, a medium level of Individual Integration, but Individual Diversity were low were correlated with craftsmen’s activity in promotion, product determining, placement, and pricing.
ANALISIS JARINGAN KOMUNIKASI UNTUK MENUNJANG KEGIATAN PEMASARAN PADA INDUSTRI KECIL Utami, Hamidah Nayati
IQTISHODUNA IQTISHODUNA (Vol 3, No 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.402 KB) | DOI: 10.18860/iq.v2i2.228

Abstract

Small industry marketing corelated with comunication process. There are communication process between consumer and producer. The situational factors are support the communication process in group. This situations are comnunication network, comnunication behavior, group cohessivity, size of group.  This research aimed to describe communication process and marketing activity on small industry group of ceramics, and to examine the correlation of communication process and marketing activity on small industry group of ceramics. This study was conducted the craftsmen of ceramics at Dau district, Malang Regency. Sample taken with simple random sampling method. Survey and interview technique were implemented among 25 craftsmen. Data was analyzed by using communication network analysis and tau Kendall. The results indicated that the craftsmen had a high level of individual connectedness, a medium level of Individual Integration, but Individual Diversity was low. The level of intensity of craftsman marketing activity was low. The results indicated that of individual connectedness, a medium level of Individual Integration, but Individual Diversity were low were correlated with craftsmen’s activity in promotion, product determining, placement, and pricing.
ANALISIS JARINGAN KOMUNIKASI UNTUK MENUNJANG KEGIATAN PEMASARAN PADA INDUSTRI KECIL Utami, Hamidah Nayati
IQTISHODUNA IQTISHODUNA (Vol 3, No 3
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.402 KB) | DOI: 10.18860/iq.v2i3.231

Abstract

Small industry marketing corelated with comunication process. There are communication process between consumer and producer. The situational factors are support the communication process in group. This situations are comnunication network, comnunication behavior, group cohessivity, size of group.  This research aimed to describe communication process and marketing activity on small industry group of ceramics, and to examine the correlation of communication process and marketing activity on small industry group of ceramics. This study was conducted the craftsmen of ceramics at Dau district, Malang Regency. Sample taken with simple random sampling method. Survey and interview technique were implemented among 25 craftsmen. Data was analyzed by using communication network analysis and tau Kendall. The results indicated that the craftsmen had a high level of individual connectedness, a medium level of Individual Integration, but Individual Diversity was low. The level of intensity of craftsman marketing activity was low. The results indicated that of individual connectedness, a medium level of Individual Integration, but Individual Diversity were low were correlated with craftsmen’s activity in promotion, product determining, placement, and pricing.
Co-Authors Achadiah Rachmawati Agus Suroso Arik Prasetya, Arik Aris Baharuddin Ashfan, Mahadharu Ashifaati Bambang Swasto Bintoro, Julia Astriviani Danny Hendra Irawan Deddy Junaedi Dini Fitrianasari Djamhur Hamid Enaldi, Enaldi Endang Siti Astuti Eny Yuniati Gunawan Eko Nurtjahjono, Gunawan Eko Hakam, Mochammad Soe’oed Hayati, Evi Heru Susilo Ika Ruhana Imam Suyadi Indriyani, Desty Sesiana Iva Chandraningtyas Kusdi Raharjo Kusuma, Tirta Hadi M. Al Musadieq, M. Al Mamik Eko Supatmi Mochamad Bagus Hermanto Mochammad Al Musadieq Muhammad Faisal Riza Musadieq, Muh. Al Musyafi, Roihatul Nur Jannah, Hamida El Laila Eka Pasaman, Achmad Bakir Quinnati Solechah Rachmania, Feryna Meidya RAHMANSYAH, AHMAD MAULANA Retno Damayanti Riani, Candra Riza, M Faisal Rosalin, Sovia Safira, Vepta Putri Samuel Buditomo, Alas Satya Sandra Sandra Setiawan, Nyoman Gede Tryadhi Putra Setiawan, Violieta Saviera Sunarti Taher Al habsji Taher Alhabsji Tarjo Tarjo Tri Hardjono Tri Wulida Afrianty Umar Nimran Virgil, Rama Wijaya, Jarot Ilhami Yusri Abdillah Zainal Arifin