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This Author published in this journals
All Journal EPIGRAM (e-journal) Journal of Social Science Jurnal Administrasi Profesional Profixa: International Journal of Economic and Business Research Technema: Journal of Intelligent Engineering and Computing Journal of Business Administration and Entrepreneurship Innovation
Wahyudi Utomo
Jurusan Administrasi Niaga, Politeknik Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Content Creation Process On Instagram @horti.kementan As A Publication Medium At The Directorate General Of Horticulture, Ministry Of Agriculture Restu Jati Saputro; Wahyudi Utomo; Riskon Ginting; Anwar Mustofa; Narulita Syarweny
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 2 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i02.7903

Abstract

This research examines the content creation process on Instagram @horti.kementan, serving as a publication medium at the Directorate General of Horticulture, Ministry of Agriculture. The rapid advancement of internet and social media technologies, particularly Instagram, has transformed communication and information dissemination. Instagram has become a potent platform for public agencies to engage with audiences, build trust, and promote programs effectively. The Directorate General of Horticulture utilizes Instagram to share up-to-date information and publicize its activities, fostering relationships with both internal and external stakeholders, and building public trust through transparent performance and strategic communication. This study aims to explain the content creation process, describe the publication outcomes, and identify the obstacles encountered and solutions implemented. The findings provide insights into effective digital content strategies for government public relations and highlight the importance of visual communication in conveying agricultural information to a broad audience, including younger generations.
EVALUATION OF SALES ADMINISTRATION INFORMATION SYSTEMS IN SUPPORTING CUSTOMER COMPLAINT SERVICES AT PT TRANS RETAIL INDONESIA Amalina Yusdianti; Indah Permatasari; Fachri Aditya; wahyudi Utomo
Journal of Business Administration and Entrepreneurship Innovation Vol. 3 No. 1 (2026): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v3i1.8554

Abstract

This study evaluates the Sales Administration Information System at PT Trans Retail Indonesia using the PIECES framework to assess its support for customer complaint services. Adopting a descriptive qualitative methodology, data were gathered via in-depth interviews, field observations, and document reviews. Findings reveal significant integration bottlenecks, notably a "Throughput-Response Time Paradox" and the prevalence of "double jobs" caused by manual redundant data entry. While the system provides accurate basic data, it lacks the real-time departmental integration required for efficient resolution. Consequently, the research recommends a strategic transition toward an integrated Sales Force Automation model and a web-based omnichannel complaint portal. These recommendations aim to bridge information silos, reduce operational friction, and align the system with the "6A" framework of service excellence to ensure faster response times and a seamless flow of data within the Surabaya regional operations
Co-Authors Amalina Yusdianti Anggi Fathya Anindita Anwar Mustofa Azwar _ Effy Rusfian Effy Rusfian Endah Wartiningsih Fachri Aditya Imam Syafganti Indah Permatasari M Ikhsan Martani Huseini Meisa Sofia Nafisah Oktavianti Narulita Syarweny Ni Made Widhi Sugianingsih Ni Made Widhi Sugianingsih1 Nidia Sofa Nuria Puspitasari Oshianna Lady Christine Gultom Putra, Yoshua Ardy Restu Jati Saputro Riskon Ginting Soraya Khairiyah Syarweni, Narulita Titik Purwinarti Tuty Herawati