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All Journal JURIKOM (Jurnal Riset Komputer) Economics and Digital Business Review Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Journal of Vision and Ideas (VISA) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ilman: Jurnal Ilmu Manajemen KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Jurnal Pengabdian Masyarakat Sains dan Teknologi International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ekonomi Bisnis Digital Journal of Management and Creative Business Jurnal Ekonomi Bisnis Digital KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Sopi Pentana
Universitas Harapan Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Social Media's Role as a Marketing Medium for SME Products Bunga Aditi; Kalvin Sinaga; Muller Tamba; Olga Theolina Sitorus; Sopi Pentana
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2290

Abstract

Engagement dedication SMEs for processed goods such as craft bamboo, chips banana, jam tomato, cranky corn, and so on are employed by the residents of Village Sandpaper Subdistrict Sandpaper Field City Medan, North Sumatra, where this is being done. The purpose of this activity is to teach locals how to use social media platforms like Instagram and WhatsApp to market their products. Sales of locally produced goods are expected to increase market share, boost efficiency in marketing, and use other strategies to make the most of already-existing social media platforms that are controlled by residents. These strategies should also improve the quality of goods that are more productive, rather than just sending messages.
Building a Community-Based Entrepreneurial Ecosystem for Local Economic Resilience Bunga Aditi; Olga Theolina Sitorus; Tapi Rondang Ni Bulan; Sopi Pentana; Hafriz Rifki Hafas
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8558

Abstract

The increasing vulnerability of local economies in the face of global disruptions-ranging from the COVID-19 pandemic to climate change and geopolitical instability-has strengthened the urgency to develop strategies that enhance local economic resilience. This study investigates the role of community-based entrepreneurial ecosystems (CBEE) and social capital (SC) in shaping local economic resilience (LER). A quantitative approach was employed using a cross-sectional survey design with 126 respondents consisting of micro, small, and community-based entrepreneurs. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to assess both measurement and structural models. The findings reveal that CBEE exerts a significant direct effect on LER (β = 0.34; p < 0.001), while SC demonstrates an even stronger impact (β = 0.41; p < 0.001). Moreover, CBEE significantly influences SC (β = 0.56; p < 0.001), and the indirect effect of CBEE on LER through SC is confirmed (β = 0.23; p < 0.001). These results highlight that social capital serves as a critical mediator, translating the institutional and resource support within entrepreneurial ecosystems into tangible local resilience outcomes. The model explains 58% of the variance in LER, suggesting a substantial predictive relevance. Theoretically, this research enriches entrepreneurial ecosystem literature by offering a community-centered perspective that integrates CBEE, SC, and resilience theories. Practically, the study underscores the importance of strengthening community institutions, building trust-based networks, and fostering collaborative mechanisms to ensure inclusive and sustainable local development. In conclusion, developing community-based entrepreneurial ecosystems emerges not only as an economic empowerment strategy but also as a key instrument to achieve inclusive growth and long-term resilience.
Co-Authors Afrizal Syaputra Alvin Fahlevi Aulia Arief Nasution Bagus handoko Bunga Aditi Cendikia Taqwim Eka Hendrayani H.M. Hermansyur Hafriz Rifki Hafas Hasminidiarty Hutagalung, Robbi Afdhalah Kalvin Sinaga M Mario Boy Sandy Meidina Wildawati Muhammad Aidil Akbar Nasution Aidil Akbar Muhammad Yusuf AR Muller Tamba Mutiara Ananda Armi Nindy Ayunda Mulyani Damanik Olga Theolina Sitorus Olga Theolina Sitorus Pitono Pitono Ridofals Caniago Sahbillah Nur Sarah Imelda Shadli Rolaskhi Sunaryo, Sunaryo Tapi Rondang Ni Bulan Wenikha Waldyatri Winda Ardiani