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Journal : IJEBD (International Journal Of Entrepreneurship And Business Development)

The Effect of Economic Literacy, and Financial Literacy on Financial Intelligence Students of Entrepreneur Campus Memorizing Al-Qur'an (KEPQ) Priyo Utomo; syamsul Arifin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 3 No 4 (2020): November 2020
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.405 KB) | DOI: 10.29138/ijebd.v3i4.1186

Abstract

Purpose: The purpose of this study was to determine the effect of Economic Literacy, Financial Literacy, on Financial Intelligence of Students in Entrepreneurship Campus Memorizing the Qur'an (KEPQ). Design/methodology/approach: The method in this research uses a quantitative approach with types the research used was ex post facto. Findings: The research was carried out in campus Entrepreneur Memor Al-Qur'an (KEPQ) Surabaya. Research limitations/implications: The limitation in the study uses two independent variables and one variable related to the Economic Literacy variable, the Financial Literacy variable, and the Student Financial Intelligence variable. Practical implications: The population numbered 120 people and the study sample was 93 people who were determined by the proportional random sampling technique. Originality/value: This research conducted in Entrepreneurship Campus Memorizing the Qur'an (KEPQ) Paper type: Research paper
Penta Helix Model Approach Strategy Towards the Effectiveness of Stunting Reduction Programs in Surabaya City Utomo, Priyo; Adhitya Pratama, Devangga Putra
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 5 (2024): September 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i5.2933

Abstract

Purpose: This study examines the effectiveness of the Penta Helix model—integrating academia, business, community, government, and media—in reducing stunting rates in Surabaya, Indonesia. Through path analysis, the research assesses the individual and collective impacts of these sectors on the effectiveness of the stunting reduction program. The findings reveal that government, business, and media sectors play significant roles in the success of the program, with government involvement being the most critical factor. In contrast, academia and community involvement demonstrate limited impact, suggesting potential gaps in research application and community engagement. Design/methodology/approach: This study employs a quantitative research design to examine the effectiveness of the Penta Helix model in reducing stunting rates in Surabaya. The research uses Structural Equation Modeling (SEM) with Smart PLS 3 to analyze the relationships between various variables within the model. A total of 250 respondents were selected for the study. The sample size was determined based on the recommendations for SEM, which suggest a minimum of 200 respondents for robust analysis. Findings: The study’s results are contextualized within Indonesia’s national policies, particularly the National Strategy to Accelerate Stunting Prevention (Stranas Stunting), highlighting the importance of governmental support and coordinated efforts across sectors. The positive contributions of the business sector underscore the value of public-private partnerships, while the significant role of media reinforces the importance of strategic communication in public health initiatives. Research limitations/implicationsThe need for stronger linkages between academic research and practical implementation, as well as more robust community engagement strategies. These insights have important implications for refining the Penta Helix model to achieve more effective and sustainable stunting reduction outcomes in Surabaya and other regions. By addressing these gaps, the model can be optimized to better support Indonesia’s ongoing efforts to combat stunting, ultimately contributing to improved public health outcomes nationwide. Practical implications: Given that a majority of the sectors (Government, Business, and Media) show significant individual contributions, it is reasonable to conclude that the hypothesis that all variables collectively have a significant effect on the effectiveness of the stunting reduction program is likely accepted. However, this conclusion is based on the assumption that the combined effect of the variables is assessed through an appropriate overall model fit measure, which is typically significant if most individual paths are significant. Originality/value: This research represents an original contribution to the field of public health and urban development through its innovative application of the Penta Helix model to the issue of stunting reduction in Surabaya. While existing studies have explored various approaches to addressing stunting, this study distinguishes itself by integrating a Penta Helix framework a multi-stakeholder model involving academia, business, government, community, and media into the analysis of program effectiveness.
Marketing Strategies in Increasing Turnover and Product Quality of Msme KSM Berkah Nuryadi, Nuryadi; Zaman, Komarun; Utomo, Priyo; Arifin, Syamsul; Adhitya Pratama, Devangga Putra
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3098

Abstract

Srikandi Tempe Chips is engaged in the small food industry at this time, Srikandi Tempe Chips companies are competing in very tight competition in retaining customers. So, companies must really consider marketing strategies in order to improve product quality. The type of research used in this study is a qualitative approach, which aims to find out a good marketing strategy, which is associated with the strengths, weaknesses, opportunities and threats owned by UMKM KSM Berkah in increasing turnover and product quality. From the results of this study that has been carried out, it shows that Srikandi Tempe Chips are successful in implementing marketing strategies using SWOT analysis.
THE INFLUENCE OF COMPENSATION, LEADERSHIP AND MOTIVATION ON EMPLOYEE PERFORMANCE AT CV. ARTHENIS TRAVEL Ulumiyah, Khoiriyatul; Utomo, Priyo; Arifin, Syamsul; Adhitya Pratama, Devangga Putra; Waloyo, Waloyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3199

Abstract

Purpose: The purpose of the present research is to outline the impact of compensation, leadership and encouragement for staff efficiency at CV. Arthenis Travel. Design/Methodology/Approach: Descriptive quantitative methods is used in this study. The research instrument was a questionnaire distributed to participantss. The All of the participants in the current research were CV staff members. Arthenis Travel, with thirty-three individuals. The entire sample is the method used for sampling. A multiple linear regression technique was used for the data analysis, while SPSS software was used for the data processing. Findings: According to the study's t-test results, the compensation variable (X1) has a computed t value that is less than the t table, specifically -2.011 < 2.045. This indicates that, to some extent, the compensation variables has no discernible and favorable impact on the performance of employees (Y) at CV. Arthenis Travel. Performance of employees (Y) at CV. Arthenis Travel is positively and significantly impacted by the leadership variable (X2), in light of the determined t quantity of 20.445 > 2.045, which is higher than the t table. The calculated t value for the motivation variable (X3) is higher than the t table, specifically 4.943 > 2.045. This indicates that the motivational variable exerts a considerable and advantageous effect on the performance of workers (Y) at CV. Arthenis Travel. The computed F value was determined to be bigger than the F table, specifically 122.093 > 2.93, due to the F test findings. This demonstrates how, all at once, the variables of motivation (X3), leadership (X2), and compensation (X1) have a favorable and noteworthy impact on the performance of employees (Y) at CV. Arthenis Travel. Research limitations/implications: The findings of this study are expected to be used as a reference by subsequent researchers. Practical implications: With the findings of this study, it is expected that CV. Arthenis Travel can create a supportive work environment, improving optimal employee performance. Originality/value: The present research is the initial inquiry carried out by researchers. at CV. Arthenis Travel on employee performance. Paper type: Research paper
The Effect of Employee Performance and Service Quality on Customer Satisfaction at Snacks at Indofood Fortuna Makmur Sales Poin Sidoarjo Tafsiri, Gathut Anang; Utomo, Priyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3394

Abstract

Purpose: To determine the effect of employee performance and service quality on customer satisfaction at Indofood Fortuna Makmur Company. Design/Methodology/Approach: Descriptive quantitative methods were used in this study. The research instrument was a questionnaire distributed to participants. All participants in the current research were company staff members. Indofood Fortuna Makmur Company, with a population of 1,130 and a sample of 296. Data analysis techniques used regression and data processing with the help of SmartPLS 4.0 software. Findings: Employee performance has a positive and significant effect on customer satisfaction. This is evidenced by the path coefficient value of 0.075, t-statistic of 2.209 (>1.96), and p-value of 0.027 (<0.05). Service quality has a positive and significant effect on customer satisfaction, with a path coefficient value of 0.803, t-statistic of 42.177, and p-value of 0.000. Employee performance and service quality simultaneously have a significant effect on customer satisfaction. This is evidenced by the R-Square value of 0.682, which means that 68.2% of the variation in customer satisfaction can be explained by these two variables. This demonstrates how, all at once, the variables of employee performance (X1) and service quality (X2) have a favorable and noteworthy impact on the performance of employees (Y) at Indofood Fortuna Makmur Company. Research limitations/implications: The findings of this study are expected to be used as a reference by subsequent researchers. Practical implications: With the findings of this study, it is expected that Indofood Fortuna Makmur Company .can create a supportive work environment, improving optimal employee performance. Originality/value: The present research is the initial inquiry carried out by researchers. at Indofood Fortuna Makmur Company on employee performance. Paper type: Research paper
Implementation of the Accounting Cycle in the Sukowijoyo Batik Business Unit in Village-Owned Enterprises Sukowidi, Magetan Regency Kholif, Kholif; Utomo, Priyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3396

Abstract

Purpose: This study aims to understand and analyze the implementation of the accounting cycle in the Batik Sukowijoyo business unit managed by the Sukowidi Village-Owned Enterprise in Magetan Regency. Design/Methodology/Approach: This study uses a descriptive-qualitative approach. Data were obtained through interviews, observations, documentation, and literature reviews. Data analysis was carried out by reducing data, presenting data, and drawing conclusions. Findings: The findings of this study indicate that the implementation of the accounting cycle in the Batik Sukowijoyo business unit is not yet organized. Recording of financial transactions is done in a very simple manner and does not meet applicable accounting standards. Several processes such as journaling, general ledger bookkeeping, balance sheet preparation, adjustments, and financial report preparation have not been fully implemented. This occurs due to the lack of workers with accounting experience and the limited technical training available. This study recommends the need for basic accounting training for Village-Owned Enterprise managers, the development of a simpler accounting system that is in accordance with existing regulations, and obtaining support from external parties such as academics or related institutions to improve financial management in the Batik Sukowijoyo business unit in the future. Research limitations/implications: The findings of this study are expected to be used as a reference by subsequent researchers. Practical implications: With the findings of this study, the Sukowijoyo Batik Business Unit is expected to be able to implement the accounting cycle in a systematic manner, making it easier for managers to record financial transactions. Originality/value: This research is an initial research conducted by researchers at the Batik Sukowijoyo Unit at the Sukowidi Village-Owned Enterprise regarding the accounting cycle. Paper type: Research paper
The Effect of Product Design and Price on Consumers’ Impulsive Buying on Shopee Larasati, Dyah Ayu; Megasari, Aisyah Darti; Utomo, Priyo; Arifin, Syamsul; Nuryadi, Nuryadi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3409

Abstract

Purpose: This study aims to examine the effect of product design and price on consumers’ impulsive buying behavior on Shopee. Design/Methodology/Approach: The research employed a quantitative approach with purposive sampling of 200 respondents who had purchased sublimation-printed fabric products under the Cannamolid Pattern brand on Shopee. Data were collected through a five-point Likert scale questionnaire. The validity and reliability of the instrument were tested, and the data were analyzed using multiple linear regression with t-tests and F-tests through SPSS version 29. Findings: The results show that: (1) product design has a positive and significant effect on impulsive buying (? = 0.499; t = 14.237; p < 0.001); (2) price also has a positive and significant effect (? = 0.325; t = 9.284; p < 0.001); and (3) product design and price simultaneously have a significant effect on impulsive buying, with F = 188.603 and p < 0.001. The coefficient of determination (R²) of 0.657 indicates that both variables explain 65.7% of the variance in impulsive buying, while the remaining 34.3% is influenced by other factors outside the model. Research limitations/implications: This study emphasizes the role of product design and pricing strategies as strong triggers of impulsive buying in e-commerce. However, future research is recommended to include psychological factors and other marketing aspects for a more comprehensive understanding. Practical implications: The findings provide practical insights for e-commerce sellers, particularly local brands, to pay closer attention to product design and pricing strategies in order to stimulate consumers’ impulsive purchases. Originality/value: Few studies have specifically examined how product design—especially fabric motifs—and pricing strategies affect impulsive buying on e-commerce platforms such as Shopee. This study contributes a new perspective by highlighting the context of local MSMEs selling patterned fabric products, making the findings especially relevant for small businesses competing in Indonesia’s digital marketplace. Paper type: Research paper
The Influence of Brand Image and Product Quality on Purchase Decisions of Nike Air Jordan Shoes at FMS Store Surabaya Syam, Fakhmy; Utomo, Priyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3410

Abstract

Purpose: This study aims to analyze the influence of brand image and product quality on the decision to purchase Nike Air Jordan Footwear is no longer regarded merely as a functional necessity; it has evolved into an expression of identity, a status symbol, and an integral element of urban lifestyles at FMS Store in Surabaya. Design/Methodology/Approach: This study uses a quantitative approach with a survey method. The research respondents are consumers who have purchased Nike Air Jordan shoes at the FMS Store in Surabaya. A total of 81 samples were obtained, selected using purposive sampling based on product purchase experience criteria. The research instrument was a questionnaire with a 4-point Likert scale to measure the variables of brand image, product quality, and purchasing decisions. Data analysis was performed using the Partial Least Square (PLS) approach through SmartPLS 4.0 software, which included outer model testing (validity and reliability) and inner model testing (R-square and hypothesis testing with bootstrapping). Findings: The results showed that brand image had a positive and significant effect on purchasing decisions with a t-statistic value > 1.96 and p-value < 0.05. Product quality was also proven to have a positive and significant effect on purchasing decisions, with the research indicators meeting the validity and reliability criteria (AVE > 0.5 and Composite Reliability > 0.7). The R-square value of 0.65 indicates that brand image (X1) and product quality (X2) together explain 65% of the variation in purchasing decisions (Y1), while the rest is influenced by other factors outside the scope of this study. Research limitations/implications: This study is limited to respondents from FMS Store in Surabaya with a relatively small sample size, so its generalizability is still limited. Theoretically, the results of this study reinforce consumer behavior theory that brand image and product quality play an important role in shaping purchasing decisions. Practical implications: For FMS Store management, the results of this study provide input to continue strengthening the Nike Air Jordan brand image and maintaining product quality as a strategy to increase customer satisfaction and loyalty. Originality/value: This study provides empirical contributions by examining the factors that influence the decision to purchase Nike Air Jordan shoes in the context of local reseller in Surabaya, which has rarely been studied.