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All Journal SEGMEN Jurnal Manajemen dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal SOLMA Martabe : Jurnal Pengabdian Kepada Masyarakat Digital Zone: Jurnal Teknologi Informasi dan Komunikasi BALANCE: Economic, Business, Management and Accounting Journal Jurnal Manajemen Universitas Bung Hatta Community Empowerment BEMAS: Jurnal Bermasyarakat Jurnal Pengabdian Dharma Wacana International Journal of Community Service Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Penamas: Journal of Community Service Empowerment Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH) ABDIMAS KOSALA : Jurnal Pengabdian Kepada Masyarakat GEMASSIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Bisnis (J-Mabis)
Aulia Uswatun Khasanah
Universitas 'Aisyiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Consumer Behavior in Omnichannel Retail Aulia Uswatun Khasanah; Ilham Karin Rizkiawan; Fahman Hadi Utomo; Uli Yuniarti; Multi Sari Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1541

Abstract

Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.
Co-Authors Aan Sofyan Aditya, Adik Aisah, Nurul Aisyah Mutia Dawis Amalia, Farah Ambarwati Anak Agung Istri Sri Wiadnyani Anggraini, Raia Ardhani, Rahmad Aulia Insani, Kharisma Civi Erikawati Danuri, Azis Dzulfiqar Bariq, Faiq Fadhil Endang Sri Wahyuni Erika Dewi Noorratri Etika Muslimah Fahman Hadi Utomo Fahman Hadi Utomo Fanani, Galih Pramuja Inngam Febrianur Ibnu Fitroh Sukono Putra Fida’ Husain Frendy Wibowo Galih Pramuja Inngam Fanani Ida Untari Ilham Karin Rizkiawan Ilham Karin Rizkiawan Irfan Maulana, Irfan Liana Mangifera Maryatun maryatun maryatun Multi Sari Dewi Muqorobbin Nur Amalina Nuralamsyah, Dicky Rahmawati, Ai Ramahdan, Nofia Fajar Renosih, Nalurita Enggar Rina Sri Widayati Rini Kuswati Riyani Wulandari Rony Adi Kurniawan Sari Dewi, Multi Setiawan, Adi Andika Sigit Setiyanto Sri Widayati, Rina Suratman Suratman Syifa Salsabila, Najla Tantra, Handoko Teguh Wiyono Teguh Wiyono Uli Yuniarti W Wahyuni WAHYUNI wahyuni wahyuni Wibowo, Frendy Wisnu Utomo, Chandra Yuniarti, Uli