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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen dan Kewirausahaan (JMDK) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal Samudra Ekonomi dan Bisnis JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Applied Engineering and Technological Science (JAETS) International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Journal of Management and Entrepreneurship Research Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Inspirasi Binsis dan Manajemen
Devi Yulia Rahmi
Universitas Andalas
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pelatihan Pengelolaan Limbah Organik Rumah Tangga Menjadi Eco Enzyme Di Kelurahan Tiakar, Payakumbuh Winny Alna Marlina; Devi Yulia Rahmi; Fatma Poni Mardiah; Nur Ari Sufiawan; Bintang Rizky Abdullah Majo Saibah
Warta Pengabdian Andalas Vol 32 No 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.32.1.80-87.2025

Abstract

Waste is still a problem throughout Indonesia, especially in Payakumbuh, West Sumatera. Every day, humans produce a large amount of organic and inorganic waste. This illustrates the need to utilize waste in Payakumbuh City, particularly in Tikar Village. Eco enzymes are useful for processing organic waste, especially fruit waste such as fruit peels and vegetable waste. Vegetable and fruit waste can be an alternative material for eco-enzyme production, reducing alcohol from fermented kitchen waste. The community is in high demand for eco enzyme due to its effectiveness in reducing waste, particularly when produced on a large scale, and its numerous benefits. The purpose this activity to manage the people to process the organic wastes into eco enzyme to create a clean environment. The location this activity was hold in office of Tiakar Regency in east Payakumbuh, Payakumbuh City, West Sumatera. The activity results show that training on processing vegetable and fruit waste into Eco Enzyme can reduce organic waste in Tiakar Village, Payakumbuh, by making Eco Enzyme cleaning fluid or disinfectant.
Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? Ratni Prima Lita; Meuthia Meuthia; Devi Yulia Rahmi; M. Fajar Syafrida
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 1 (2024): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i1.5852

Abstract

Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This study uses a quantitative approach through hypothesis testing. Data was collected using questionnaires and purposive sampling techniques. A survey of 240 respondents was conducted, and data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Results indicated that social commerce significantly influences trust in sellers and buying intention, while social support was not significantly affected. Social support and trust significantly influence purchase intention. However, the effect of social commerce on social support and trust in sellers through social presence moderation is not proven. This study highlights the role of social commerce in building consumer trust, though its effects on social support remain inconclusive. This research is interesting for developing social commerce to attract buyers' interest in local Indonesian food
Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products Rahmi, Devi Yulia; Alwi, Fikri; Lita, Ratni Prima; Mardiah, Fatma Poni
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-60

Abstract

Objective: The study aims to examine the effect of halal awareness, halal logo, religiosity, and price on consumers' intention to buy food products with a halal logo. This study also examines the effect of purchase intention on consumer purchase behaviour of food products with the halal logo Research Design & Methods: This study uses a quantitative method with 200 respondents who consume food products with the halal logo in West Sumatra. Data were analyzed using the PLS-SEM (Partial Least Square-Structural Equational Modeling) method. Findings: The results of the study show that the halal logo, religiosity, and price are significant for purchase intention. No significant effect was found on halal awareness and attitude towards purchase intention. Moreover, the study's results show that purchase intention significantly affects purchase behaviour. Implications and Recommendations: This research implies that consumers of food products labelled halal consider the halal logo on a product before consuming it, so food producers must try to sell products that have a halal logo Contribution & Value Added: This study addresses the existing literature by modifying the research model regarding the purchase behaviour of halal products. In practical, companies in the halal food industry should focus on maintaining and enhancing product quality, obtaining halal certification, and establishing a trusted halal label to foster consumer purchase intention and behavior.
Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products Rahmi, Devi Yulia; Rozalia, Yolanda; Chan, Dessi Nelty; Anira, Qisthina; Lita, Ratni Prima
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 2 (2017): August - November 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.1126

Abstract

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green purchase behavior. Explanatory research was done with a survey explanatory research methods and quantitative research, with  the population of consumers Bukittinggi with 150 respondents collected using accidental sampling with questionnaires,  analyzed by descriptive statistics and Structural Equation Model. It shows  ecological knowledge affects green purchase intention, but the green brand image, green awareness, and  green advertisement have no effect on the increase in the green purchase intention. Green purchase intention can increase in consumer green purchase behavior. It implies that the creative industry should continue to improve the quality and knowledge of the consumer, so the competitive advantage will be achieved.
Gender Gap: Family Support, Perceived Work Productivity and Job Satisfaction on Working from Home Rahmi, Devi Yulia; Mardiah, Fatma Poni; Sufiawan, Nur Ari
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 5 No 2 (2023): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v5i2.268

Abstract

The purpose of this study is to test whether family support has a positive effect on job satisfaction. In addition, to find out whether there was a gender gap in perceived work productivity and job satisfaction between men and women both before and during the Covid-19 pandemic and whether perceived work productivity and job satisfaction did not experience any difference both before the COVID-19 pandemic and after the occurrence of the COVID-19 pandemic. A quantitative approach was used to distribute questionnaires using a purposive sampling technique to 62 employees working from home in West Sumatera in 2021. Simple regression MANOVA was conducted to analyze the data. The result of the study found that family support and job satisfaction have a positive and significant effect. Another finding is that there was no gender gap in perceived work productivity and job satisfaction between men and women before and during the Covid-19 pandemic. In addition, there was no difference between job satisfaction and perceived work productivity, both before the Covid-19 pandemic and during the Covid-19 pandemic. The research implied that it assists companies and managers in making decisions and considering the sustainability of working-from-home programs for their employees and workers. In addition, companies and agencies are also asked to create an effective working-from-home model for women and men. Furthermore, it gives trust to families to continue supporting each other to create a healthy psychological environment when facing the COVID-19 pandemic. This study tries to see whether there are gender differences between men and women in terms of perceived work productivity and job satisfaction when working from home. The results of the different tests show this is different. This is also the case with the difference between conditions before and during Covid-19. It shows that there is no difference in perceived work productivity and job satisfaction between men and women.
PENGUATAN KOMUNITAS PETERNAK KAMBING MELALUI MANAJEMEN PEMASARAN PADA ROKIR FARM DI NAGARI GADUT KECAMATAN TILATANG KAMANG KABUPATEN AGAM Marzhanda, Yola; Rahmi, Devi Yulia
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 3 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i3.526

Abstract

In general, this program aims to provide strengthening in the development of goat milk farming businesses in Nagari Gadut in overcoming the problems that occur, while in particular it aims to help goat milk farming producers in the field of product marketing in order to expand market share, through providing information about standards and good quality requirements for goat milk quality. This activity was carried out using observation methods, community strengthening workshops and discussions. The benefit of this program is that goat milk producers can determine the type of marketing used to sell their products to the public, so they can expand the market share of goat milk products. Apart from that, this program also provides information to goat milk producers about an effective and efficient marketing management system. The results of this activity show that there is empowerment in the context of strengthening the Rokir Farm breeder community and also seeing the natural potential that exists in Nagari Gadut, holding discussions that add insight that is beneficial for both breeders and students. Rokir Farm livestock in collaboration with the MBKM matching fund has been implemented well, with many supporting programs, one of which is strengthening the Rokir Farm breeder community, we hope that the knowledge provided can be useful for all Rokir Farm breeders and can also develop this knowledge to be even better. than before, and the pasteurization equipment located at Rokir Farm can now be used as well as possible by Rokir Farm farmers.
Innovative Strategies for Strengthening the Competitiveness of Wan Alan MSME through Production Technology Advancement and Digital Marketing Adisti, Adila; Devi Yulia Rahmi; Wellyalina
Warta Pengabdian Andalas Vol 32 No 4 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.32.04.455-465.2025

Abstract

This community service program aims to strengthen the production and digital marketing capacity of the Wan Alan Micro, Small, and Medium Enterprises (MSME), a home–scale spice producer in Padang Panjang, West Sumatra. The intervention was motivated by the partner’s limited production technology, absence of standardized SOPs, lack of product testing, weak brand protection, and suboptimal digital marketing performance. The activities were carried out through training, technology adoption, mentoring, proximate testing, Standard Operating Procedure (SOP) development, brand IPR registration assistance, photography, videography workshops, and digital marketing coaching. The results show significant improvements: production capacity increased, sterilization time decreased, SOPs and cost of goods sold (COGS) calculations were implemented, proximate tests were completed, and trademark registration progressed to the substantive examination stage. In the marketing aspect, visual content quality improved substantially, Instagram performance increased by more than 233%, and new distribution channels were opened through a formal partnership with Budiman Supermarket. These outcomes demonstrate that integrated assistance combining production technology, operational standardization, and digital marketing enables MSMEs to enhance competitiveness, expand market reach, and strengthen business sustainability.
Co-Authors Adila Adisti Agestayani Agestayani Ahmad, Faisal Ali Alfin Adha Anshar Alwi, Fikri Anira, Qisthina Anwar, Khairil Asniati Asniati Asniati Bahari Bintang Rizky Abdullah Majo Saibah Chan, Dessi Nelty Dessi Nelty Chan Faisal, Ranny Fitriana Faisal, Ranny Fitriana Fatma Poni Mardiah Hadi Nasbey Henmaidi Henmaidi Indri Juliyarsi Indri Juliyasri Khairil Anwar M. Fajar Syafrida Marlina, Winny Alna Marzhanda, Yola Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Mulia Gusmai Musbatiq Srivani Nazaruddin, Erizal Nilda Tri Putri Nur Ari Sufiawan Putri Ayu Putri, Dina Agustin Qisthina Anira Rahmadoni, Jefril Rahmat Eka Putra Ranny Fitriana Faisal Ratni Prima Lita Rozalia, Yolanda Sari Surya Sri Melia Susiana Susiana Suziana, Suziana Triani, Laura Amelia Verinita, Verinita Wellyalina, Wellyalina Weriantoni, Weriantoni Yindrizal, Yindrizal Yolanda Rozalia