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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen dan Kewirausahaan (JMDK) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal Samudra Ekonomi dan Bisnis JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Applied Engineering and Technological Science (JAETS) International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Journal of Management and Entrepreneurship Research Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Inspirasi Binsis dan Manajemen
Devi Yulia Rahmi
Universitas Andalas
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? Ratni Prima Lita; Meuthia Meuthia; Devi Yulia Rahmi; M. Fajar Syafrida
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 1 (2024): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i1.5852

Abstract

Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This study uses a quantitative approach through hypothesis testing. Data was collected using questionnaires and purposive sampling techniques. A survey of 240 respondents was conducted, and data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Results indicated that social commerce significantly influences trust in sellers and buying intention, while social support was not significantly affected. Social support and trust significantly influence purchase intention. However, the effect of social commerce on social support and trust in sellers through social presence moderation is not proven. This study highlights the role of social commerce in building consumer trust, though its effects on social support remain inconclusive. This research is interesting for developing social commerce to attract buyers' interest in local Indonesian food
Gender Gap: Family Support, Perceived Work Productivity and Job Satisfaction on Working from Home Rahmi, Devi Yulia; Mardiah, Fatma Poni; Sufiawan, Nur Ari
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 5 No 2 (2023): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v5i2.268

Abstract

The purpose of this study is to test whether family support has a positive effect on job satisfaction. In addition, to find out whether there was a gender gap in perceived work productivity and job satisfaction between men and women both before and during the Covid-19 pandemic and whether perceived work productivity and job satisfaction did not experience any difference both before the COVID-19 pandemic and after the occurrence of the COVID-19 pandemic. A quantitative approach was used to distribute questionnaires using a purposive sampling technique to 62 employees working from home in West Sumatera in 2021. Simple regression MANOVA was conducted to analyze the data. The result of the study found that family support and job satisfaction have a positive and significant effect. Another finding is that there was no gender gap in perceived work productivity and job satisfaction between men and women before and during the Covid-19 pandemic. In addition, there was no difference between job satisfaction and perceived work productivity, both before the Covid-19 pandemic and during the Covid-19 pandemic. The research implied that it assists companies and managers in making decisions and considering the sustainability of working-from-home programs for their employees and workers. In addition, companies and agencies are also asked to create an effective working-from-home model for women and men. Furthermore, it gives trust to families to continue supporting each other to create a healthy psychological environment when facing the COVID-19 pandemic. This study tries to see whether there are gender differences between men and women in terms of perceived work productivity and job satisfaction when working from home. The results of the different tests show this is different. This is also the case with the difference between conditions before and during Covid-19. It shows that there is no difference in perceived work productivity and job satisfaction between men and women.
Innovative Strategies for Strengthening the Competitiveness of Wan Alan MSME through Production Technology Advancement and Digital Marketing Adisti, Adila; Devi Yulia Rahmi; Wellyalina
Warta Pengabdian Andalas Vol 32 No 4 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.32.04.455-465.2025

Abstract

This community service program aims to strengthen the production and digital marketing capacity of the Wan Alan Micro, Small, and Medium Enterprises (MSME), a home–scale spice producer in Padang Panjang, West Sumatra. The intervention was motivated by the partner’s limited production technology, absence of standardized SOPs, lack of product testing, weak brand protection, and suboptimal digital marketing performance. The activities were carried out through training, technology adoption, mentoring, proximate testing, Standard Operating Procedure (SOP) development, brand IPR registration assistance, photography, videography workshops, and digital marketing coaching. The results show significant improvements: production capacity increased, sterilization time decreased, SOPs and cost of goods sold (COGS) calculations were implemented, proximate tests were completed, and trademark registration progressed to the substantive examination stage. In the marketing aspect, visual content quality improved substantially, Instagram performance increased by more than 233%, and new distribution channels were opened through a formal partnership with Budiman Supermarket. These outcomes demonstrate that integrated assistance combining production technology, operational standardization, and digital marketing enables MSMEs to enhance competitiveness, expand market reach, and strengthen business sustainability.
SOSIALISASI DAN KEGIATAN DAUR ULANG SAMPAH SERTA PENGHIJAUAN DI SD N 23 PAYAKUMBUH Putri Ayu; Nur Ari Sufiawan; Weriantoni Weriantoni; Bintang Rizky Abdullah Majo Saibah; Devi Yulia Rahmi; Fatma Poni Mardiah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 8 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i8.2672-2681

Abstract

Kurang sadarnya terhadap pengelolaan sumber daya yang baik akan berdampak pada kerusakan lingkungan dan bencana kepada makhluk hidup. Salah satu sikap dan tindakan dalam pencegahan dan upaya perbaikan kerusakan lingkungan adalah dengan sikap peduli lingkungan. Pembentukkan karakter peduli sejak dini dalam menjaga kelestarian lingkungan bisa dilakukan di sekolah.  Tujuan pengabdian ini adalah membangun pendidikan karakter peduli Lingkungan sejak dini di SD N 23 Payakumbuh dengan tema “Asri Lingkunganku Asri Sekolahku”. Tahapan Pelakasanaan dibagi menjadi tiga Tahap yaitu Pra pelaksanaan, Pelaksanaan dan Evaluasi. Tiga pelaksanaan kegiatan yang terlaksana yaitu Sosialisasi Peduli Lingkungan kepada siswa kelas 3,4,5; Praktik  daur ulang sampah (pengolahan sampah plastik) berupa botol plastik menjadi kotak pensil; Penghijauan bersama civitas guru SDN 23 Payakumbuh. Hasil dari kegiatan mengungkapkan bahwa dapat meningkatkan Pendidikan karakter peduli lingkungan sejak dini pada SD N 23 Payakumbuh. Hal ini terlihat dari kemampuan siswa memahami materi sosialisasi, dan bisa mengaplikasikan secara langsung dalam menjaga lingkungan. Selain itu, juga peningkatan penghijauan setelah adanya penambahan 10 batang pohon di Sekolah.
PENGUATAN KOMUNITAS PETERNAK KAMBING MELALUI MANAJEMEN PEMASARAN PADA ROKIR FARM DI NAGARI GADUT KECAMATAN TILATANG KAMANG KABUPATEN AGAM Yola Marzhanda; Devi Yulia Rahmi
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 3 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i3.526

Abstract

In general, this program aims to provide strengthening in the development of goat milk farming businesses in Nagari Gadut in overcoming the problems that occur, while in particular it aims to help goat milk farming producers in the field of product marketing in order to expand market share, through providing information about standards and good quality requirements for goat milk quality. This activity was carried out using observation methods, community strengthening workshops and discussions. The benefit of this program is that goat milk producers can determine the type of marketing used to sell their products to the public, so they can expand the market share of goat milk products. Apart from that, this program also provides information to goat milk producers about an effective and efficient marketing management system. The results of this activity show that there is empowerment in the context of strengthening the Rokir Farm breeder community and also seeing the natural potential that exists in Nagari Gadut, holding discussions that add insight that is beneficial for both breeders and students. Rokir Farm livestock in collaboration with the MBKM matching fund has been implemented well, with many supporting programs, one of which is strengthening the Rokir Farm breeder community, we hope that the knowledge provided can be useful for all Rokir Farm breeders and can also develop this knowledge to be even better. than before, and the pasteurization equipment located at Rokir Farm can now be used as well as possible by Rokir Farm farmers.
Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products Devi Yulia Rahmi; Yolanda Rozalia; Dessi Nelty Chan; Qisthina Anira; Ratni Prima Lita
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 2 (2017): August - November 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.1126

Abstract

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green purchase behavior. Explanatory research was done with a survey explanatory research methods and quantitative research, with  the population of consumers Bukittinggi with 150 respondents collected using accidental sampling with questionnaires,  analyzed by descriptive statistics and Structural Equation Model. It shows  ecological knowledge affects green purchase intention, but the green brand image, green awareness, and  green advertisement have no effect on the increase in the green purchase intention. Green purchase intention can increase in consumer green purchase behavior. It implies that the creative industry should continue to improve the quality and knowledge of the consumer, so the competitive advantage will be achieved.
HIDROPONIK SEBAGAI BENTUK PEMANFAATAN LAHAN SEMPIT UNTUK PENINGKATAN PENDAPATAN RUMAH TANGGA DI NAGARI SUNGAI KAMUYANG Devi Yulia Rahmi; Ranny Fitriana Faisal; Agestayani Agestayani; Susiana Susiana; Winny Alna Marlina; Fatma Poni Mardiah; Erizal Erizal; Faisal Ali Ahmad; Musbatiq Srivani
Jurnal Hilirisasi IPTEKS Vol. 3 No. 1 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i1.389

Abstract

Narrow land is a problem for conventional agriculture to grow crops Management of small area can be overcome with a hydroponic system that utilizes technology in farming. Small area owned by households can be maximized for agriculture. However, household stigma is still fixed on conventional agriculture by managing large tracts of land. This stigma must then be changed by giving literacy to households about farming using the hydroponic method. Based on this understanding, Department of Management Campus II Universitas Andalas held socialization and training with the theme "Utilizing Small Area to Increase Household Incomes, Through Cultivation Using the Hydroponic System". The primary purpose of this activity is to provide knowledge through training to residents of the Nagari Sungai Kamuyang on the use of hydroponic systems. Another goal is to provide interest in business opportunities that can be generated from farming using the hydroponic system, exploring the creativity of citizens in the use of narrow land, and producing clean and healthy plants. The dedication method uses lectures, hands-on practice, and discussion with speakers. Community service activities are carried out at the Kamuyang Nagari guardian's office. In organizing this training, the participants are equipped with necessary knowledge related to hydroponics, and then directly practice farming with the hydroponic wick system. The community expects activities like this to continue to be carried out in the framework of better community empowerment.
PENGEMBANGAN METODE PEMASARAN MELALUI DIGITAL MARKETING BAGI PRODUK UMKM DI NAGARI KAMANG MUDIAK KECAMATAN KAMANG MAGEK KABUPATEN AGAM Asniati Bahari; Devi Yulia Rahmi; Jefril Rahmadoni; Khairil Anwar
Jurnal Hilirisasi IPTEKS Vol. 5 No. 1 (2022)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v5i1.592

Abstract

Digital marketing is the marketing of goods or services that are targeted, measurable, and interactive by using digital technology to reach many consumers. Through the scheme to build a Nagari at Andalas University, the authors carry out service by providing socialization and direct digital marketing practices to MSME actors. This activity is very necessary, considering that SMEs in Nagari Kamang Mudiak, Kamang Magek District, Agam Regency, have been doing traditional marketing through direct sales to consumers. Thus, this training was carried out for MSME actors in the Kamang Mudiak village. The purpose of this activity is to (1) provide knowledge as well as training to MSME actors to increase the marketing of MSME products with digital marketing methods, (2) increase the knowledge of MSME actors in Nagari Kamang Mudiak related to the types of digital marketing, and (3) MSMEs are able to market their products digitally. This activity is carried out using the lecture method and then the participants practice directly how to do product marketing digitally with their respective social media. The training which was attended by 36 participants succeeded in achieving the goal because the participants were able to market their products with various types of digital marketing media through WhatsApp Business, Facebook Marketplace, Instagram and Shopee. After training, MSME actors can place their own using WhatsApp Business, Facebook Marketplace, Instagram and Shopee. MSME actors and the nagari government hope that service activities like this will continue to be carried out in the context of business continuity for MSME actors in Kamang Mudiak Nagari.
PELATIHAN MEMBATIK MOTIF MINANGKABAU: SARANA UNTUK MENINGKATKAN MINAT WIRAUSAHA MASYARAKAT DI NAGARI KAMANG MUDIAK KABUPATEN AGAM Devi Yulia Rahmi; Asniati Asniati; Jefril Rahmadoni; Khairil Anwar
Jurnal Hilirisasi IPTEKS Vol. 6 No. 1 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i1.639

Abstract

Entrepreneurship is an innovative and creative process of creating products or services that add value. Entrepreneurial interest can arise with activities that train interest. This activity aims to help PKK (Family Welfare Development) Nagari Kamang Mudiak to have creativity in creating business opportunities in the form of batik. The word batik is thought to have come from the word 'ambatik', which translated means 'fabric with small dots'. Batik training activities are carried out using lectures, practice, and discussions. The batik training was held at the ZUMFAKEYA Nagari Kamang Mudiak Training Center, Kamang Magek District, Agam Regency. Participants are PKK in Nagari Kamang Mudiak. The batik training was held on Sunday, 06 November 2022. In the initial stages, the service team coordinated with the Nagari government to gather the Nagari Kamang Mudiak community. Then continue doing batik training with the tools and materials provided by the service team. The carrying out of batik training for the Nagari Kamang Mudiak community was also attended by the Head of the Agam Regency PKK, Wali Nagari Kamang Mudiak, several community leaders, and of course, the Nagari Kamang Mudiak community. Based on field analysis, the people of Nagari Kamang Mudiak already have basic skills in batik. The results of this training activity made the community very enthusiastic. They realized that entrepreneurial interest could arise from batik training activities and the firm will of the batik training participants. The conclusion from this activity showed that several PKK mothers could make batik (canting and colouring). It is hoped that this training can be carried out on an ongoing basis and become a type of business for PKK in Nagari Kamang Mudiak in general.
DIGITALISASI PEMERINTAHAN NAGARI MELALUI IMPLEMENTASI SISTEM INFORMASI MANAJEMEN NAGARI DI NAGARI KAMANG MUDIAK KABUPATEN AGAM Asniati Bahari; Devi Yulia Rahmi; Jefril Rahmadoni; Khairil Anwar; Alfin Adha Anshar
Jurnal Hilirisasi IPTEKS Vol. 6 No. 2 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i2.652

Abstract

Indonesia's vision for 2025 is to become an advanced knowledge-based society. This can be achieved by implementing e-government or digitizing government, from the central government down to the lowest level of government, namely the village administration. However, not all Nagari in West Sumatra can operate and serve the population optimally due to limitations in producing transparent and timely information. This activity aims to implement the digitalization of the Nagari Government using the website-based Nagari Management Information System (SIMNag). This activity is in collaboration with the Wali Nagari Kamang Mudiak. The implementation method is through a lecture approach, practice, and question and answer. Participants in the SIMNag socialization activity involved the Wali Nagari, Wali Jorong, Nagari officials, and residents of Nagari Kamang Mudiak. The activity was carried out at the Wali Nagari Kamang Mudiak Office, District. Kamang Magek, Regency. Religion. The result of this activity is the creation of a Nagari Kamang Mudiak Nagari Information System (SIMNag), which is helpful for the Nagari Government in five stages of E-Government by providing Nagari Profile information, facilitating two-way communication between Residents and Migrants; integration between residents and Nagari apparatus through the Nagari Tageh menu; residents and migrants can update their data; community participation for the progress of the Nagari through the complaint and aspiration system menu. SIMNag is also equipped with electronic mail and electronic archives.
Co-Authors Adila Adisti Agestayani Agestayani Agestayani Agestayani Ahmad, Faisal Ali Alfin Adha Anshar Alfin Adha Anshar Anwar, Khairil Asniati Asniati Asniati Bahari Dessi Nelty Chan Erizal Erizal Faisal, Ranny Fitriana Faisal, Ranny Fitriana Fatma Poni Mardiah Fikri Alwi Hadi Nasbey Henmaidi Henmaidi Indri Juliyarsi Indri Juliyasri Khairil Anwar M. Fajar Syafrida Marlina, Winny Alna Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Mulia Gusmai Musbatiq Srivani Nazaruddin, Erizal Nilda Tri Putri Nur Ari Sufiawan Putri Ayu Putri, Dina Agustin Qisthina Anira Rahmadoni, Jefril Rahmat Eka Putra Ranny Fitriana Faisal Ratni Prima Lita Saibah, Bintang Rizky Abdullah Majo Sari Surya Sri Melia Susiana Susiana Susiana Susiana Suziana, Suziana Triani, Laura Amelia Verinita, Verinita Wellyalina, Wellyalina Weriantoni, Weriantoni Yindrizal, Yindrizal Yola Marzhanda Yolanda Rozalia