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Pengaruh Harga, Kualitas Produk, Citra Merek, dan Promosi Terhadap Keputusan Pembelian dan Pembelian Ulang Smartphone Xiaomi Sulis Wahyu Putra Pambela; Minto Waluyo
Jurnal Teknik Mesin, Industri, Elektro dan Informatika Vol. 2 No. 4 (2023): Desember : JURNAL TEKNIK MESIN, INDUSTRI, ELEKTRO DAN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jtmei.v2i4.3026

Abstract

The increasingly rapid development of smartphone technology has made smartphone manufacturers compete in creating classy products in order to attract consumers in making purchasing decisions, especially Xiaomi vendors. Xiaomi ranks 5th in market share in Indonesia in 2023, which proves the need for improvements in terms of price, product quality, brand image and promotion. This research aims to determine price, product quality, brand image and promotion. Purchase and repurchase decisions are affected. This research can be used as a strategy to compete with other competitors. This research uses the Structural Equation Modeling method. This research was conducted by distributing questionnaires to 135 Xiaomi smartphone users. The results of this research show that price and brand image have a significant impact on purchasing and repurchasing decisions. Xiaomi is advised to improve the promotional aspect. It is possible that if Xiaomi management makes improvements to the promotional variables, it will be able to win the smartphone market share in Indonesia again.
Penerapan Metode Failure Mode Effect And Analisys (FMEA) Pada Proses Penambahan Gudang Della Afi Rizky Anggraini; Minto Waluyo
Jurnal Teknik Mesin, Industri, Elektro dan Informatika Vol. 3 No. 1 (2024): Maret : JURNAL TEKNIK MESIN, INDUSTRI, ELEKTRO DAN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jtmei.v3i1.3316

Abstract

This research uses the Failure Mode Effect and Analysis (FMEA) method which is used to evaluate and analyze the causes of problems in the process of adding a new warehouse due to overstorage in the fertilizer storage warehouse. Where in this research it is known that the dominant causal factor that causes this problem is that it is difficult to obtain a warehouse according to the location needed and the warehouse procurement process takes quite a long time. From these dominant problems, alternative improvements were obtained to overcome these problems so that the process of adding a new warehouse could run effectively and efficiently in terms of time and cost
Co-Authors Aan Aan Abdillah, Giyo Sekhan Abdur Rafiq Aditya, Bintang Anggry Awan Putra Aisyah Elvina, Helga Albany, Rifka Aulia Alfin Rizki Bagus Permadi Alifya Putri Samudera Amalia, Adella Andi Irawan Andre Vendi Pradana Anna Nikmatulloh Ardani, Natalia Caliysta Aryadinata, Rafi Ayunda PA. Larasati Basuki Rahmat Bintang Anggry Awan Putra Aditya Cintha Niszar BungaKusuma Dalili Batrisyia Deflin Riendra Pratama Della Afi Rizky Anggraini Eliana Rizki Aulia Ema Rosary Sitorus Enny Aryanny Erlangga Eka Taruna Farida Pulansari Febriana Putri Wahyono, Qhintara Febriari Megahayati Fertansyah, Ammalya Ananda Fery Nurmansyah Ardianto Hani Aprilia Sari Hari, Ferdyansyah Bagus Az Hariyanto Hariyanto Helmy Widyantara Ian Adi Perdana Ramadhan Indira Hanefa Rahayu Islami, Mega Kartika, Nuarita Tri Khasanah, Dewi Miftakhul Ainun Arif Mohamad Irwan Afandi Mohammad Syarofuddin Much Alfi Shoffan Muhadjir Anwar Muhammad Samsudin Muhammad Sandi Kurniawan Nabila, Aisyatun Nesya Putri Ardianti Nugroho, Aqshal Daffa Nugroho, Tito Dwi Nurardisa, Acyuta Intan Octaviani, Elistia Olivia Cindy Pramita Ophelia, Thalita Khosyi Pailan Pailan Palmarosa Ardianti Putri Hardhika Permadi, Alfin Rizki Bagus Pridynafiah, Levina Purbaningtyas, Amelia Putri Adisti, Kirana Qudsiyah Qurrotul A'yun Qudsiyah Qurrotul A'yun Raden S.M. Setiaji Ramadhani Elsya Narventina S Ramadhani, Novita Puspa Refy Diaz Nur Fauzi Rendi Andika Pratama Rizky Amalia Khusna Rochmatullah, Faris Yasin Sabrina Salma Nabila Sajidah Tiara Ayu Wiranda Sanggar Ayu Prayoga Sanjaya, Clairine Aurellia Santoso, Sri Nadine Septia Anggraini Seto, Adhimas Kunto Haryo Shiamia Narendra Destariza Ibniadji Siska Fitri Andini Siti Zulaikhah Sitompul, Adriel Sulis Wahyu Putra Pambela Suwandari, Putri Ayu Sya Ilma Marta Syafitri, Kharisma Thalita Khosyi Ophelia Tiara Nindya Laksana Tuhu Agung Rachmanto Tuhu Agung Rachmanto Ulin Nuha Aditya Vindya Nova Nur Khumairo Widodo, Tegar Garin Widyatara, Alfina Willy Alfredo Purba Yoga Atmaja