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All Journal Journal of English for Academic and Specific Purposes (JEASP) Mandala: Jurnal Ilmu Hubungan Internasional AEGIS : Journal of International Relations Martabe : Jurnal Pengabdian Kepada Masyarakat Buletin Ilmiah Nagari Membangun JOURNAL OF GOVERNMENT (Kajian Manajemen Pemerintahan dan Otonomi Daerah) Turast: Jurnal Penelitian dan Pengabdian Jurnal Pendidikan dan Konseling Jurnal PIR : Power in International Relations Journal of Diplomacy and International Studies Journal of Strategic and Global Studies Jurnal Pengabdian UNDIKMA Jurnal ComunitA Servizio Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional Jurnal Ilmiah Wahana Pendidikan Frequency of International Relations (FETRIAN) Soshum: Jurnal Sosial dan Humaniora Moestopo Journal of International Relations (MJIR) AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Sosial Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Unnes Political Science Journal
Nurmasari Situmeang
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal ComunitA Servizio

 1 
Pelatihan Penggunaan Sosial Media untuk Mengembangkan Akses Pasar bagi UMKM Kabupaten Serang Sindy Yulia Putri; Wiwiek Rukmi Dwi Astuti; Nurmasari Situmeang
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 2 No. 2 (2020): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v2i2.1996

Abstract

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.
Co-Authors Agung Ayu Utami, Rahmadini Ahmad Bagus Maulanasyah Ali Zafir Talmullah Ardli Johan Kusuma, Ardli Johan Asep Kamaluddin Nashir Asep Kamaluddin Nasir Az-zahra, Sheila Salma Bastian Chandra Dairatul Ma’arif Desbrantoro, Shafa Qisisina Endang Setyaningsih Fariezka Safa Salsabila Gibran Fakhrishan Gultom, Yosua Saut Marulitua Hesti Rosdiana Hikmawan, Rizki Laode Muhamad Fathun Lia Wulandari Maisa Yudono, R. Mansur Juned Muhammad Fariz Nugroho Muhammad Mulyanda Fazry Musa Maliki Nurannisa Nadya Firdaus Nurfarah Nidatya Nurul Alya Maulidah Pakusadewo, Respati Putri, Syifa Aprilia R. Maisa Yudono Rahmadini Ayu Agung Utami Rai, I Nyoman Aji Suadhana Rizky Hikmawan Rosyada, Ubaity Salam, Syahrul Sarah Tabitha Sarah Tabitha Ramelan Setiadarma, Aan Setiawan, M. Chairil Akbar Shanti Darmastuti Sindy Yulia Putri Sultan Muhammad Fadhil Syahrul Salam Talmullah, Ali Zhafir Utami, Rahmadini Agung Ayu Wahyuningratna, Ratu Nadya Wardani Rizkianti Wiwiek Rukmi Dwi Astuti Yudono, Raden Maisa Yuni Hariyanti Zahidahni Hamidah, Hasna’ Zhafir Talmullah, Ali Zhafir, Ali Zhafir Talmullah Zudane, Akbar