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All Journal Islamadina : Jurnal Pemikiran Islam MIX : Jurnal Ilmiah Manajemen Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Ekonomi Integra JMM (Jurnal Masyarakat Mandiri) Stability: Journal of Management and Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi JAPI: Jurnal Akses Pengabdian Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Putri Dwi Cahyani

Universitas Sarjanawiyata Tamansiswa

Author-ID : 4148266

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Pengaruh Keterampilan, Inovasi Produk, dan Media Sosial Terhadap Kinerja UKM Minuman Herbal Seruputan Putat Gunungkidul Putri Dwi Cahyani; Hasti Nugrahaning Tyas; Sinta Wati Mita
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol 5, No 3 (2022): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v5i3.20506

Metode penelitian yang digunakan adalah metode kuantitatif. Teknis uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas untuk menganalisis data, dan uji hipotesis menggunakan uji t dan uji f serta uji R-square. Hasil uji t menunjukkan bahwa keterampilan tidak berpengaruh signifikan terhadap kinerja UKM dan inovasi produk tidak berpengaruh signifikan terhadap kinerja UKM, namun untuk media sosial terbukti berpengaruh terhadap kinerja UKM. Dalam uji f menunjukkan bahwa semua variabel berpengaruh signifikan terhadap kinerja UKM.

Pengaruh Likuditas, Leverage, Profitabilitas, dan Aktivitas terhadap Return Saham Studi pada Perusahaan Food and Beverage yang terdaftar di BEI periode 2015-2020 Putri Dwi Cahyani; Gendro Wiyono; Ratih Kusumawardhani
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 6 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to determine the effect of liquidity (CR), leverage (DER), profitability (ROE), and activity (TATO) on stock returns. The type of research used is a quantitative approach. The sampling criteria used a purposive sampling technique with a sample of 9 Food and Beverage companies listed on the Indonesia Stock Exchange (IDX) for the 2015-2020 period. In this study, the data were analyzed using the multiple regression analysis method and the classical assumption test which was processed using the SPSS version 25 program. . The results showed that liquidity (CT) had a negative and significant effect on stock returns, leverage (DER) had no significant effect on stock returns, profitability (ROE) had a positive and significant effect on stock returns, and activity (TATO) had no significant effect on stock returns. . The results of the study simultaneously show that the variables of liquidity, leverage, profitability, activity have a positive and significant effect on stock returns. From the results of the research above, it is expected that the company will always maintain the company's performance, especially liquidity (CR) because liquidity (CR) can have a negative and significant influence on stock returns. Meanwhile, investors and people who want to invest their capital need to consider the company's profitability (ROE) because profitability (ROE) can have a positive and significant impact on stock returns so that in the decision-making process it needs to be considered. Keywords: Liquidity (CR), Leverage (DER), Profitability (ROE), Activity (TATO), Stock Return

PENGARUH WORD OF MOUTH, KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Putri Dwi Cahyani; Nadia Utami; Sekar Bibit Lestari
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.114

This study aims to determine whether there is an influence of Word of Mouth (x1), Brand awareness (x2) and product quality (x3) on purchasing decisions (y) on Consumers of Mie Gacoan in Yogyakarta. This research is a quantitative research, using descriptive analysis. By sampling using the nonprobability sampling technique method with questionnaire instruments. Meanwhile, the data retrieval technique uses purposive sampling. The sample in this study was 122 respondents calculated by the ancient rao formula. Analyzed using multiple regression analysis. The results showed that the Word Of Mouth variable (x1) had no influence on the purchase decision (y) as evidenced by the significance value of 0.395 > 0.05 and the T-count value of -0.853 < the T-table value of 1.980 then Ho1 was accepted and Ha1 was rejected. And there is an effect of Brand Awareness (x2) on the Purchase decision (y) the significance value of 0.000 < 0.05 and the T-count value of 5.679 > T-table 1.980 then Ho1 is rejected and Ha2 is accepted. And there is an effect of Product Quality (x3) on purchasing decision (y) with a significance value of 0.000 < 0.05 and a T-count value of 8.230 > T-table 1.980, then Ho1 is rejected and Ha2 is accepted. And from the results of the coefficient of determination analysis test, it is known that the value of R Square is 0.747, this means that the variables word of mouth (WOM) (x1), brand awareness (x2), and product quality (x3) simultaneously affect the variable purchase decision (y) which is 74.7%. Based on the calculations above, it can be concluded that there is an influence of brand awareness variables (x2) and product quality (x3) on purchasing decisions. Meanwhile, there is no influence on the Word of Mouth (x1) variable on purchasing decisions. Based on the analysis above, it can be concluded that there is a simultaneous influence of the variables word of mouth, brand awareness, product quality on the purchasing decision of Mie Gacoan in Yogyakarta

THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND CONSUMER SATISFACTION ON CONSUMER LOYALTY (CASE STUDY OF BU WIDODO'S GUDEG RESTAURANT IN WIJILAN) Putri Dwi Cahyani; Susanto Susanto; Nurullaila Nurullaila
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3319

This study aims to analyze: the effect of Brand Image, Product Quality and Consumer Satisfaction simultaneously and significantly on Consumer Loyalty, the influence of Brand Image partially on Consumer Loyalty, the influence of Product Quality partially on Consumer Loyalty, the effect of partial Consumer Satisfaction on Consumer Loyalty at the Gudeg Bu Widodo Restaurant in Wijilan Yogyakarta. This study uses primary data using a questionnaire method distributed to 100 respondents from consumers of Warung Gudeg Bu Widodo in Wijilan. This study used a questionnaire data collection method with non-probability sampling/nonrandom sampling technique. This research uses Data Quality Test, Multiple Regression Test, F Test, t Test, Coefficient of Determination Test (R²). The results of this study indicate that Brand Image, Product Quality and Consumer Satisfaction simultaneously have a positive and significant effect on Consumer Loyalty. Brand Image partially has a positive and significant effect on Consumer Loyalty. Product quality partially has a positive and significant effect on Consumer Loyalty. Consumer Satisfaction partially positive and significant effect on Consumer Loyalty. Keywords: Brand Image, Product Quality, Consumer Satisfaction, Consumer Loyalty.

Citra Merk, Fitur dan Kualitas Produk dalam keputusan Pembelian Smartphone Xiaomi Nurul Ikbal Alvatwa; Muinah Fadilah; Putri Dwi Cahyani
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 2 (2021): Article Research Juni 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v4i2.392

This study aims to determine (1) the effect of brand image on purchasing decisions for Xiaomi smartphones, (2) the effect of features on purchasing decisions for Xiaomi smartphones, (3) the effect of product quality on purchasing decisions for Xiaomi smartphones, and (4) the influence of brand image, features, and product quality on purchasing decisions for Xiaomi smartphones. This research used a quantitative approach. The population in this study were consumers who used Xiaomi smartphones. The sampling technique used purposive sampling with a sample size of 112 people. The data collection method used a questionnaire. This research uses data quality test, classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the brand image variable has a positive and significant effect on purchasing decisions. The feature variable has no effect on purchasing decisions. Product quality variables have a positive and significant effect on purchasing decisions. The variables of brand image, features, and product quality simultaneously affect purchasing decisions.

PENGARUH SOCIAL INFLUENCE DAN PERSONAL INNOVATIVENESS TERHADAP PERCEIVED USEFULNESS MELALUI BEHAVIORAL INTENTION PENGGUNA TRAVELOKA (STUDI KASUS: PADA MAHASISWA UST YOGYAKARTA) Roki Satria Jaya; IB Nyoman Udayana; Putri Dwi Cahyani
Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Vol 18, No 1 (2020): Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi
Publisher : Universitas Pembangunan Nasional Veteran Yogyakarta

This study aims to examine the influence of Social Influence, Personal Innovation on Perceived Usefulnes Through Behavioral Intention. The research was conducted as many as 100 respondents Traveloka users at Sarjanawiyata Tamansiswa University Yogyakarta Students. The results of this study indicate: 1) Social Influence has a positive and significant effect on Perceived Usefulness 2) Personal Innovativeness has a positive and significant effect on Perceived Usefulness 3) Perceived Usefulness has a positive and significant effect on Behavioral Intention 4) Social Influence has a positive and significant effect on Behavioral Intention 5) Personal Innovativeness has a positive and significant effect on Behavioral Intention.Penelitian ini bertujuan untuk menguji pengaruh Social Influence, Personal Innovation terhadap Perceived Usefulnes Through Behavioral Intention. Penelitian ini dilakukan sebanyak 100 responden pengguna Traveloka pada Mahasiswa Universitas Sarjanawiyata Tamansiswa Yogyakarta. Hasil penelitian ini menunjukkan: 1) Social Influence berpengaruh positif dan signifikan terhadap Perceived Usefulness 2) Personal Innovativeness berpengaruh positif dan signifikan terhadap Perceived Usefulness 3) Perceived Usefulness berpengaruh positif dan signifikan terhadap Behavioral Intention 4) Social Influence memiliki pengaruh positif dan signifikan terhadap Behavioral Intention 5) Personal Innovativeness berpengaruh positif dan signifikan terhadap Behavioral Intention.

MOTIVASI WIRAUSAHA DAN PELATIHAN PENGANGGARAN SERTA PEMBUKUAN PADA IBU-IBU PKK PEDUKUHAN WONOCATUR Putri Dwi Cahyani; Bernadetta Diansepti Maharani; Lusia Tria Hatmanti Hutami
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 4, No 2 (2019)
Publisher : Universitas Tribhuwana Tunggadewi

Mitra kegiatan Pengabdian Masyarakat ini adalah ibu-ibu PKK dari pedukuhan Wonocatur, Banguntapan, Bantul. Sebagian besar dari mereka adalah ibu-ibu PKK ini adalah ibu rumah tangga dengan tingkat pendapatan yang relatif masih rendah ditambah lagi tingkat pendidikan mereka masih rendah pula. Namun, perkumpulan PKK ini sebenarnya memiliki berbagai macam kegiatan usaha UMKM seperti batik jumputan, kerajinan tangan dan sebagainya walaupun masih belum dikelola dengan lebih baik lagi. Dengan demikian terdapat peluang kerja untuk memperbaiki kondisi ekonomi keluarga di pedukuhan Wonocatur, Banguntapan, Bantul. Permasalahannya adalah kesadaran akan berwirausaha yang masih belum stabil (dapat berhenti kerja secara tiba-tiba), sistem penganggaran (keuangan) dan sistem pembukuan yang masih belum baik. Strategi maupun metode yang dilakukan dalam ABDIMAS ini adalah presentasi motivasi berwirausaha dan pelatihan pengganggaran serta pembukuan. Hasil yang diperoleh adalah materi beserta pemahaman dan pelatihan sistem penganggaran (keuangan) dan sistem pembukuan untuk mendukung berbagai macam kegiatan usaha UMKM yang dimiliki ibu-ibu PKK dari pedukuhan Wonocatur, Banguntapan Bantul.

Pengaruh Sosial Media Marketing dan Kualitas Layanan terhadap Keputusan Pembelian Melalui Minat Beli Konsumen sebagai Variabel Intervening Henny Welsa; Putri Dwi Cahyani; Fernicko Meidyansyah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to determine the effect of Social Media Marketing (SMM), Service Quality (KL), Consumer Purchase Interest (MBK) on Purchase Decisions (KP) on Instagram 3second Social media. The population used in this study are consumers who have bought 3second products. The sample in this study was 126 respondents using the Non-Probability Sampling technique with a purposive sampling approach (taking samples with certain considerations, with the criteria of respondents who have ever accessed the 3second Instagram social media application. Data was taken using a questionnaire via google form, after the questionnaire results collected, the data was tabulated using MS Excel and analyzed using SPSS version 22. The results of this study indicate that Social Media Marketing (SMM) has no significant positive effect on Purchase Decisions (KP). Service Quality (KL) has a positive and significant effect on Purchase Decisions (KP). Consumer Buying Interest (MBK) has a positive and significant effect on Purchase Decisions (KP). The influence of Social Media Marketing (SMM) on Purchase Decisions (KP) through Consumer Buying Interest (MBK) as an accepted intervening variable. The Influence of Service Quality (KL) on Purchase Decisions (KP) through Consumer Purchase Interest (MBK) as an accepted intervening variable. Keywords: Social Media Marketing; Service Quality; Consumer Buying Interest; Buying decision

Analisis pengaruh digital marketing, hedonisme dan brand equity terhadap purchase decision smartphone iphone di Yogyakarta Muinah Fadhilah; Putri Dwi Cahyani; Dewi Nur Arifah
JURNAL MANAJEMEN Vol 14, No 2 (2022): Juni
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v14i2.11272

Penelitian ini bertujuan untuk mengetahui pengaruh antara Digital Marketing, Hedonisme Dan Brand Equity Terhadap Purchase Decision. Populasi dalam penelitian ini adalah pengguna smartphone iphone di Yogyakarta, dengan menggunakan teknik pengambilan sampel yang digunakan yaitu purposive sampling. Uji instrument yang digunakan dalam penelitian ini adalah uji validitas dan uji reliabelitas. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, uji asusmsi klasik, uji normalitas, uji multikolineritas, uji heteroskedasitas. Uji analisis yang digunakan yaitu regresi linear, uji hipotesis yang digunakan dalam penelitian ini adalah uji t dan uji F. hasil penelitian ini menunjukkan bahwa: 1) Digital Marketing (DM) berpengaruh Negatif terhadap Purchase decision produk iphone, 2) Hedonisme (HS) berpengaruh secara signifikan terhadap Purchase decision produk iphone. 3) Brand Equity (BE) berpengaruh secara signifikan terhadap Purchase decision produk iphone, 4) Digital Marketing (DM), Hedonisme (HS), dan Brand Equity (BE) secara simultan berpengaruh signifikan terhadap Purchase decision produk iphone.

Pengaruh online customer review, social media marketing dan kemudahan terhadap keputusan pembelian secara online melalui marketplace Henny Welsa; Putri Dwi Cahyani; Muhammad Alfian
JURNAL MANAJEMEN Vol 14, No 2 (2022): Juni
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v14i2.11038

Tujuan penelitian untuk mengetahui pengaruh online custumer review, social media marketing dan kemudahan terhadap keputusan pembelian secara online melalui marketplace Shopee. Penelitian ini merupakan penelitian kuantitatif. Populasi sasaran adalah masyarakat di Yogyakarta yang pernah berbelanja secara online pada marketplace Shopee. Sampel penelitian adalah 100 responden. Metode pengumpulan data menggunakan metode angket, sedangkan teknik analisis data menggunakan analisis regresi berganda dan uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Hasil analisis menunjukkan bahwa (1) online customer review berpengaruh positif terhadap keputusan pembelian secara online dengan nilai thitung = 2,210 rtabel = 1,987 dengan nilai signifikansi 0,029 0,05. (2) Social media marketing berpengaruh positif terhadap keputusan pembelian dengan nilai thitung = 3,166 rtabel = 1,987 dengan dengan nilai signifikansi 0,002 0,05. (3) Kemudahan berpengaruh positif terhadap keputusan pembelian dengan nilai thitung = 2,755 rtabel = 1,987 dengan nilai signifikansi 0,000 0,05. (4) Online customer review, social media marketing dan kemudahanÂ berpengaruh secara simultan terhadap keputusan pembelian secara online dengan nilai Fhitung sebesar 69,671 dengan nilai signifikasi 0,000 0,05.

Co-Authors Abdul Hamid Farhani Adhika Alvianto Agus Dwi Cahya Ambar Lukitaningsih Andykiawan Ega Dangga Anjas Asmara Azwar Bakas Anja Lingga Bernadetta Diansepti Maharani Chelly Widyantriana Devi Nurchasanah Dewi Nur Arifah Dimas Bima Wijayanto Elva Syanistya Nur K Fernicko Meidyansyah Gadang Raharja Gendro Wiyono Hasti Nugrahaning Tyas Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Ida Bagus Nyoman Udayana Imas Laili Nur’aini Indah Ita Sari Kholiqun Nur Ramadhan Lilik Meliana Lusia Tria Hatmanti Hutami Muamar Kadafi Muamar Kadafi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah Muinah Fadilah Nadia Utami Nonik Kusuma Ningrum Nurul Ikbal Alvatwa Nurullaila Nurullaila Oktamia Asri Ivo Pipit Ardianti Ratih Kusumawardhani Ratih Kusumawardhani Ratna Lisnaini Riyana Riyana Rizka Cahyani Hermawati Rohmah Pujiyani Roki Satria Jaya Sekar Bibit Lestari Selastri Niati Siahaan Sinta Wati Mita SRI LESTARI Sri Lestari Miyati Susanto Susanto Susanto Susanto Taufiqurrohman Noor Ridho Titik Nurjanah Tri Ratna Purnamarini Verta Mardiana

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