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All Journal Islamadina : Jurnal Pemikiran Islam MIX : Jurnal Ilmiah Manajemen Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Ekonomi Integra JMM (Jurnal Masyarakat Mandiri) Stability: Journal of Management and Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi JAPI: Jurnal Akses Pengabdian Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Putri Dwi Cahyani

Universitas Sarjanawiyata Tamansiswa

Author-ID : 4148266

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Analisis Pengaruh Product Quality dan Social Media Marketing terhadap Consumer Loyalty dengan Costomer Satisfaction sebagai Variabel Intervening pada Lawoek Coffee Temanggung Lilik Meliana; Muinah Fadhilah; Putri Dwi Cahyani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this study is to overcome the gap in previous research between the effect of product quality and social media marketing on consumer loyalty. This research is classified as a quantitative study. The sampling technique used in this study used a non-probability sampling technique, namely purposive sampling. The number of samples used in this study were 100 respondents who had visited and made purchases more than twice at Lawoek Coffe Temanggung. Data were processed using SPSS software version 29. Data analysis used multiple linear regression analysis and Sobel test. The results of this study indicate that; (1) product quality has a significant effect on consumer satisfaction with a t-value of 6.251. With sig. of < 0.001 means < 0.05. (2) social media marketing has a significant effect on consumer satisfaction with a t-count of 5.458. With sig. of < 0.001 means < 0.05. (3) consumer satisfaction has a significant effect on consumer loyalty with a t-count of 3.681. With sig. of < 0.001 means < 0.05. (4) product quality has a significant effect on consumer loyalty with a t-count of 3.527. With sig. of < 0.001 means < 0.05. (5) social media marketing has no significant effect on consumer loyalty with a t-count of 1.505. With sig. of 0.136 means > 0.05. (6) consumer satisfaction is able to mediate the effect of product quality on consumer loyalty with a sobel value of 3.18329960 meaning > 1.983 and (7) consumer satisfaction is able to mediate the effect of social media marketing on consumer loyalty with a sobel value of 3.05927598 meaning > 1.983. Keywords: Product Quality, Social Media Marketing, Consumer Satisfaction, Consumer Loyalty

PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi kasus pada Brand Vamo di Yogyakarta) Hendrian Rachmad Alif Viando; Nonik Kusuma Ningrum; Putri Dwi Cahyani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.663

This study aims to determine whether there is an influence of service quality and product quality on purchasing decisions through brand image as an intervening variable on the Vamo brand. The population used in this study were people who had purchased Vamo products in the city of Yogyakarta. This study uses a type of questionnaire that uses the Google form as a research tool. The research method used is purposive sampling technique. The sample used was 100 respondents. The data obtained from the questionnaire were then processed and analyzed using Multiple Linear Regression analysis with model accuracy (classical assumption test), hypothesis testing using the partial test (t) and determination test (R2) using the SPSS 25 program. The results in this study indicate that the variable service quality has a positive and significant effect on brand image, product quality has a positive and significant effect on brand image, service quality has a positive and significant effect on purchasing decisions, product quality has no effect on purchasing decisions, and brand image has a positive and significant effect on purchasing decisions.

Pengaruh Label Halal,Kualitas Produk, dan Iklan terhadap Keputusan Pembelian Produk Kosmetik Lipstik Emina: Studi Kasus pada Mahasiswa UST Yogyakarta Verta Mardiana; Susanto Susanto; Putri Dwi Cahyani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this research is to describe the effect of halal label, product quality, and clan partially and jointly on purchasing decisions of Emina lipstick cosmetic products. This research is a quantitative research. The population is UST faculty students. The sample of this research is 110 respondents. The data collection method used the questionnaire method, while the data analysis technique used multiple regression analysis. The results of data analysis show that (1) Halal label is declared to have a positive influence on the Purchase Decision variable, with a tha value of 0.348 table 0.1576 p-value = 0.000 0.05 (2) Product Quality variable is declared to have a positive influence on the Purchasing Decision variable tcount0 ,1782 Table 0.1576 p-value = 0.000 <0.05 (3) thang 0.2587> t table 0.1576 p-value = 0.000 0.05 (4) Halal Label, Product Quality, and Advertising have a joint effect on The decision to purchase Emina lipstick products obtained a significance value of 0.000 <0.05.. Keywords: halal label, product quality,. purchasing decisions

Pengaruh Brand Equity dan Brand Image terhadap Consumer Satisfaction Dalam Melakukan Repurchase Intention Produk Elektronik di Tokopedia Abdul Hamid Farhani; Henny Welsa; Putri Dwi Cahyani
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Tokopedia is one of the first e-commerce in Indonesia to use a marketplace system. Many choose Tokopedia as a means to find electronic product needs ranging from electronic household appliances, electronic sports equipment, medical devices, smartphones, laptop and computer equipment, electronic accessories and many more. Brand quality and quantity are highly considered by consumers when looking for products on Tokopedia to get a satisfaction in generating repurchase intention. The purpose of this study was to determine the effect of brand equity and brand image on repurchase intention of electronic products in Tokopedia with consumer satisfaction as a intervening variable. This type of research is Quantitative Research. The technique used in this study is Non-Probability Sampling with a purposive sampling approach, namely Tokopedia consumers who have purchased electronic products three times. The sample in this study was 100 respondents. Data collection was carried out using a Questionnaire. The technique of analysis and interpretation of data uses Multiple Regression Analysis, according to the model developed in this study, and operates through the SPSS program. The results showed that brand equity (X1) and brand image (X2) had a positive effect on consumer satisfaction (Z). Then consumer satisfaction (Z) influences repurchase intention (y). Brand equity, brand image, and consumer satisfaction have a positive and significant effect on repurchase intention. Consumer satisfaction is the variable that has the highest influence on repurchase intention. Keywords: E-commerce, Brand Equity, Brand Image, Consumer Satisfaction, Repurchase Intention

Meningkatkan keputusan pembelian produk kosmetik melalui kepercayaan merek, kualitas produk, dan label halal Muinah Fadhilah; Putri Dwi Cahyani; Titik Nurjanah
FORUM EKONOMI Vol 25, No 2 (2023): April
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i2.12628

Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel Kepercayaan Merek, Kualitas Produk, dan Label Halal terhadap Keputusan Pembelian. Populasi yang diambil dalam penelitian ini yaitu konsumen Wardah yang berlokasi di Kota Yogyakarta. Teknik pengambilan sampel yaitu purposive sampling dengan memberikan kuesioner sebanyak 119 responden yang diukur menggunakan skala likert. Teknik analisis yang digunakan dalam penelitian ini yaitu analisis deskriptif, uji asumsi klasik, dan analisis regresi linier berganda. Hasil dalam penelitian ini menunjukkan bahwa : 1) Kepercayaan Merek tidak berpengaruh terhadap Keputusan Pembelian produk kosmetik wardah, 2) Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk kosmetik Wardah, 3) Label Halal tidak berpengaruh terhadap Keputusan Pembelian produk kosmetik Wardah, 4) Kepercayaan Merek, Kualitas Produk, dan Label Halal berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk kosmetik Wardah.

A Concerning Variable in Lazada E-Commerce During the Covid-19 Pandemic is Web Appearance and Product Variety's Impact on Buying Interest with Trust: Sri Lestari Miyati; Henny Welsa; Putri Dwi Cahyani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2505

This study aims to identify: 1) The impact of website appearance on buying attention; 2) The impact of product type on buying attention; 3) The impact of website appearance on belief; 4) The impact of product type on belief, and 5) The impact of confidence on buying attention. All customers who have transacted via Lazada make up the population of this research. Purposive sampling is the technique used in this study to collect examples. One hundred twelve responders who were given an online questionnaire received the information. The Sobel Test is used to analyze the data collected. According to the study, website appearance influences positive and significant buying attention, product type influences negative buying attention, website appearance influences positive and significant belief, product type influences positive and essential belief, and confidence influences positive and significant buying attention. Results of the Sobel test show whether confidence may mediate between the effects of product category and website design on consumer attention.

Pengaruh Relationship Marketing dan Kepercayaan Pelanggan terhadap Loyalitas Konsumen dengan Keputusan Pembelian sebagao Variabel Intervenig: Chelly Widyantriana; Henny Welsa; Putri Dwi Cahyani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2576

This study aims to determine the effect of Relationship Marketing and Customer Trust on Consumer Loyalty with Purchase Decisions as Intervening Variables (a case study on Aqua Mineral Water in Indonesia). The population used in this study were consumers who had consumed Aqua Mineral Water. The sample in this study were 126 respondents using the Non-Probability Sampling technique with the Purposive Sampling approach. Sampling with a certain balance, with the criteria of respondents who have consumed Aqua Mineral Water. Data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Exel and analyzed using SPSS version 24. The results of this study indicate that Relationship Marketing has a significant positive effect on Consumer Loyalty. Customer Trust has a significant positive effect on Consumer Loyalty. Purchase decision has a significant positive effect on consumer loyalty. The Effect of Relationship Marketing on Consumer Loyalty through Purchasing Decisions as an Accepted Intervening Variable. The Effect of Customer Trust on Consumer Loyalty through Purchasing Decisions as an Accepted Intervening Variable. Keywords : Relationship Marketing; Customer trust; Buying decision ; Costumer Loyalty

Pengaruh Celebrity Endorser, Trend Fashion, Dan Brand Image Terhadap Keputusan Pembelian Produk Fashion Erigo Di Yogyakarta Muamar Kadafi; Muinah Fadhilah; Putri Dwi Cahyani
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol 7, No 01 (2023): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v7i01.5210

Kebutuhan akan pakaian bukan hannya memenuhi kebutuhan primer saja, melaikan dapat memberikan rasa percaya diri pada pengguna fashion. Erigo adalah salah satu produk asli Indonesia yang menanpilkan kualiatas tinggi dan desain produk yang mendukung segala aktivitas dan kebutuhan sehari-hari. Namun, persaingan dunia industri yang semakin ketat menuntut perusahaan untuk lebih kreatif dan membuat produk lebih kompetitif. Tujuan penelitian untuk meneliti tentang pengaruh Celebrity Endorser, Trend Fashion, dan Brand image terhadap Keputusan Pembelian produk Fashion Erigo di Yogyakarta. Penelitian ini menggunakan metode kuantitatif. Sampel pada penelitian ini adalah konsumen produk Erigo di Yogyakarta. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 102 orang responden yang di ukur dengan skala likert. Untuk teknik analisis data menggunakan metode analisi regresi liner berganda. Hasil penelitian ini menunjukan bahwa Celebrity Endorser (X1) berpengaruh signifikan terhadap Keputusan Pembelian (Y), Trend Fashion (X2) berpengaruh positif terhadap Keputusan Pembelian (Y), Brand Image (X3) berpengaruh positif terhadap Keputusan Pembelian (Y). Hasil penelitian ini juga menunjukan bahwa secara simultan variabel Celebrity Endorser (X1), Trend Fashion (X2), dan Brand Image (X3) berpengaruh positif terhadap Keputusan Pembelian (Y) produk fashon Erigo di Yogyakarta.Â

A Concerning Variable In Lazada E-Commerce During The Covid-19 Pandemic Is Web Appearance And Product Variety's Impact On Buying Interest With Trust. (Case study on Yogyakarta's Lazada e-commerce consumers) Sri Lestari; Henny Welsa; Putri Dwi Cahyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.165

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PT. BPR BANK DAERAH GUNUNGKIDUL) Rizka Cahyani Hermawati; Ambar Lukitaningsih; Putri Dwi Cahyani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 10 No. 3 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i3.989

ABSTRACT This study aims to determine: 1) the effect of service quality on customer satisfaction at PT. BPR Bank Daerah Gunungkidul. 2) the effect of corporate image on customer satisfaction PT. BPR Bank Daerah Gunungkidul. 3) the effect of service quality on customer loyalty PT. BPR Bank Daerah Gunungkidul. 4) the effect of corporate image on customer loyalty PT. BPR Bank Daerah Gunungkidul and 5) the effect of customer satisfaction on customer loyalty PT. BPR Bank Daerah Gunungkidul.This research is a quantitative research, using descriptive analysis. The population in this study are customers of PT. BPR Bank Daerah Gunungkidul. The sampling technique used purposive sampling. Data collection was carried out using a questionnaire method in the form of a Google Form which was distributed to 105 customers of PT. BPR Bank Daerah Gunungkidul. The data analysis technique in this study used multiple linear regression.The results of the study show that the service quality variable influences customer satisfaction. corporate image variable has no effect on customer satisfaction. Service quality variable influences customer loyalty. Corporate image variable has no effect on customer loyalty and customer satisfaction variable has an effect on customer loyalty on PT. BPR Bank Daerah Gunungkidul.

Co-Authors Abdul Hamid Farhani Adhika Alvianto Agus Dwi Cahya Ambar Lukitaningsih Andykiawan Ega Dangga Anjas Asmara Azwar Bakas Anja Lingga Bernadetta Diansepti Maharani Chelly Widyantriana Devi Nurchasanah Dewi Nur Arifah Dimas Bima Wijayanto Elva Syanistya Nur K Fernicko Meidyansyah Fiania Gasebala Gadang Raharja Gendro Wiyono Hasti Nugrahaning Tyas Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Ida Bagus Nyoman Udayana Imas Laili Nur’aini Indah Ita Sari Kholiqun Nur Ramadhan Lilik Meliana Lusia Tria Hatmanti Hutami Muamar Kadafi Muamar Kadafi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah Muinah Fadilah Nadia Utami Nonik Kusuma Ningrum Nurul Ikbal Alvatwa Nurullaila Nurullaila Oktamia Asri Ivo Pipit Ardianti Ratih Kusumawardhani Ratih Kusumawardhani Ratna Lisnaini Riyana Riyana Rizka Cahyani Hermawati Rohmah Pujiyani Roki Satria Jaya Sekar Bibit Lestari Selastri Niati Siahaan Sinta Wati Mita SRI LESTARI Sri Lestari Miyati Susanto Susanto Susanto Susanto Taufiqurrohman Noor Ridho Titik Nurjanah Tri Ratna Purnamarini Verta Mardiana

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