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All Journal Islamadina : Jurnal Pemikiran Islam MIX : Jurnal Ilmiah Manajemen Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Ekonomi Integra JMM (Jurnal Masyarakat Mandiri) Stability: Journal of Management and Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ekonomi dan Bisnis Indonesia International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi JAPI: Jurnal Akses Pengabdian Indonesia Fundamental and Applied Management Journal
Putri Dwi Cahyani
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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The Effect of Information Quality and Brand Image on Shopee Food Repurchase Interest Mediated by Customer Trust Andykiawan Ega Dangga; Ida Bagus Nyoman Udayana; Putri Dwi Cahyani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5273

Abstract

The purpose of this study is to examine how consumer confidence mediates the relationship between information quality and brand image and repurchase interest in Shopee food. Specifically, the study will look at Yogyakarta-based Shopee e-commerce users.In order to gather data for this study, a descriptive-quantitative research method was employed. A sample of 104 people was required, and surveys were completed online using Google Forms and distributed via Facebook, Instagram, and Whatsapp. The data was then processed using SPSS 25 software to determine the findings. After analysis, it was discovered that repurchase interest (Y) is influenced by information quality (X1), brand image (X2), and consumer confidence (Z). Information quality (X1) and brand image (X2) are influenced by consumer trust (Z), and consumer trust variable is able to mediate the relationship between information quality, brand image, and consumer trust
ANALISIS HUBUNGAN ANTARA SOCIAL MEDIA MARKETING dan ONLINE CUSTOMER REVIEW TERHADAP PURCHASE DECISION MELALUI TRUST PADA APLIKASI TIKTOK SEBAGAI MEDIA PEMASARAN Pipit Ardianti; Putri Dwi Cahyani; Lusia Tria Hatmanti Hutami
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1165

Abstract

Tiktok is a social media application that is currently gaining popularity among the public, because its interesting features and easy access make TikTok one of the most popular applications. Tiktok was originally only used as social media which was only intended for entertainment, but now Tiktok is also used by people to promote their products. The study's overarching goal is to learn how consumers' confidence in the TikTok app affects their purchasing choices in relation to social media marketing and online customer reviews. The study used a purposive sample technique to collect data from 112 residents in Denpasar City. Surveys were sent out to gather data, which was then analyzed by multiple linear regression. The results show that trust significantly influences purchase decisions, social media marketing significantly influences trust, online customer reviews significantly impact trust, and trust significantly impacts purchase decisions.
THE EFFECT OF ATTITUDE HOMOPHILY AND PHYSICAL ATTRACTIVENESS ON PURCHASE INTENTION MEDIATED BY TRUSTWORTHINESS (A STUDY ON YOUTUBE INFUENCER TASYA FARASYA) Fiania Gasebala; Putri Dwi Cahyani; Nonik Kusuma Ningrum
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3070

Abstract

This study aims to analyze whether the attitude homophily and physical attractiveness influencers affect the purchase intention of beauty products on YouTube, which is mediated by trustworthiness on beauty influencer Tasya Farasya. This research uses quantitative methods with the sampling technique in this study is non-probability sampling with purposive sampling method. The population in this study were active users of YouTube social media to view content on beauty products, while the research sample was people who had watched Tasya Farasya videos on YouTube with as many as 140 respondents. The results of this study indicate that attitude homophily has a positive and significant effect on trustworthiness, physical attractiveness has a positive and significant effect on trustworthiness, attitude homophily has no effect on purchase intention, physical attractiveness has a positive and significant effect on purchase intention, and trustworthiness has a positive and significant effect on purchase intention.
Enhancing Customer Loyalty in Islamic Banking: The Role of Service Quality, Spiritual Marketing, and Customer Satisfaction (Study at BCA Syariah Yogyakarta Branch Office) Putri Dwi Cahyani; Dwi Endra Prasetyo
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.783

Abstract

This study examines how service quality and spiritual marketing enhance customer loyalty in Islamic banking through customer satisfaction as a mediating variable. Using a quantitative explanatory design, data were collected using SPSS. The results show that service quality positively affects customer satisfaction (β = 0.284; t = 3.046; p = 0.003), while spiritual marketing has a stronger effect (β = 0.400; t = 4.288; p < 0.001. Service quality and spiritual marketing also significantly influence customer loyalty, with respective effects of β = 0.188 (t = 3.125; p = 0.002) and β = 0.149 (t = 2.382; p = 0.019). Customer satisfaction emerges as the strongest predictor of loyalty (β = 0.657; t = 11.149; p < 0.001). The model explains 36,4% of customer satisfaction and 75,5% of customer loyalty. Sobel test results confirm that customer satisfaction significantly mediates the effects of service quality and spiritual marketing on customer loyalty. These findings emphasize that loyalty in Islamic banking is shaped by both functional service excellence and spiritually grounded marketing practices.
PERAN PEMASARAN DIGITAL DAN BRANDING DALAM MEMPENGARUHI MINAT BELI MELALUI KESADARAN MEREK SEBAGAI INTERVENING Ferry Agsta Pramudya; Ambar Lukitaningsih; Putri Dwi Cahyani
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7084

Abstract

This study aims to analyze the role of digital marketing and branding in influencing purchase intention with brand awareness as an intervening variable among Starcross consumers in Yogyakarta. This research employs a quantitative method using primary data collected through a Likert-scale questionnaire. The sample consists of 105 respondents who are Starcross consumers, selected using purposive sampling technique. Data analysis was conducted using multiple linear regression and Sobel test with the assistance of SPSS software. The results indicate that digital marketing and branding have a positive and significant effect on brand awareness. Furthermore, digital marketing, branding, and brand awareness also have a positive and significant influence on purchase intention. The mediation test results reveal that brand awareness effectively mediates the relationship between digital marketing and branding toward purchase intention. These findings highlight the importance of integrating digital marketing and branding strategies to enhance brand awareness and stimulate consumers’ purchase intention, particularly in the local fashion industry.
Co-Authors Abdul Hamid Farhani Adhika Alvianto Agus Dwi Cahya Ambar Lukitaningsih Andykiawan Ega Dangga Anjas Asmara Azwar Bakas Anja Lingga Bernadetta Diansepti Maharani Chelly Widyantriana Devi Nurchasanah Dewi Nur Arifah Dimas Bima Wijayanto Dwi Endra Prasetyo Elva Syanistya Nur K Fernicko Meidyansyah Ferry Agsta Pramudya Fiania Gasebala Gadang Raharja Gendro Wiyono Hasti Nugrahaning Tyas Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Ida Bagus Nyoman Udayana Imas Laili Nur’aini Indah Ita Sari Kholiqun Nur Ramadhan Lilik Meliana Lusia Tria Hatmanti Hutami Muamar Kadafi Muamar Kadafi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah Muinah Fadilah Nadia Utami Nonik Kusuma Ningrum Nurul Ikbal Alvatwa Nurullaila Nurullaila Oktamia Asri Ivo Pipit Ardianti Ratih Kusumawardhani Ratih Kusumawardhani Ratna Lisnaini Riyana Riyana Rizka Cahyani Hermawati Rohmah Pujiyani Roki Satria Jaya Sekar Bibit Lestari Selastri Niati Siahaan Sinta Wati Mita Sri Lestari Miyati Susanto Susanto Susanto Susanto Taufiqurrohman Noor Ridho Titik Nurjanah Tri Ratna Purnamarini Verta Mardiana