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All Journal Jurnal Pakarena Jurnal Edukasi dan Pengabdian kepada Masyarakat (JEPKM) Jurnal Pendidikan Terapan Pandega: Jurnal Kajian Pendidikan dan Kepramukaan IMPACTS: International Journal of Empowerment and Community Services V-Machine: Vocational and Mechanical Community Service Journal (Jurnal Pengabdian Masyarakat) Journal of Vocational, Informatics and Computer Education
Israwati Hamsar
UNIVERSITAS NEGERI MAKASSAR
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mechanical Engineering Social Sciences Other

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Analisis Pengaruh Chatbot AI terhadap Pengalaman Mahasiswa Menggunakan E-commerce Israwati Hamsar; Nur Febrianti; Amelia Uswatun Khasanah; Annajmi Rauf; Elma Nurjannah
Journal of Vocational, Informatics and Computer Education Vol 2, No 2 (2024): December 2024
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/voice.v2i2.20247

Abstract

As e-commerce platforms increasingly adopt AI technologies, the effectiveness of chatbot integration in enhancing user experience among students remains underexplored. This study aims to analyze the impact of AI-powered chatbots on the shopping experience of university students in Makassar. Using a quantitative approach, data were collected via structured questionnaires from 88 student respondents and analyzed through descriptive and inferential methods. The findings reveal that students perceived the chatbot as highly capable of solving complex inquiries, offering relevant solutions, and delivering efficient service. The chatbot's responsiveness and ease of use received high average scores, indicating strong user satisfaction. Furthermore, the chatbot positively influenced customer satisfaction, including increased purchase intention and likelihood to recommend. These results suggest that AI chatbots significantly contribute to enhancing service quality in e-commerce and should be strategically utilized to meet the expectations of young digital consumers.
Co-Authors Amelia Uswatun Khasanah Andi Khaerun Niza Annajmi Rauf Awaluddin Besse Qur’ani Elma Nurjannah Hajar Dewantara Handayani, Andi Asti Hasnawati, Hasnawati Hijri Andini Irfan Irfan Ismayanti Hamsar M Ismul Azzam Maulidyah Juniarti Yunus Muh Getri Putra Hasta Muhammad Arafah Alif Muhammad Dwi Andika Niswa Nurpratiwi Nur Afrilia Afrizah Nur Azizah Ayu Safanah Nur Fadhylah As Nur Febrianti Nurhijrah, Nurhijrah Rika Riwayani Rosidah Rosidah Sri Erfiana Nur Sulfan Ardiansyah Syarifa Suryana Wardimansyah Ridwan