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All Journal FORUM Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Keuangan dan Perbankan Jurnal Administrasi Negara Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Istiqro' Jurnal Tata Kelola dan Akuntabilitas Keuangan Negara Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ilmiah Akuntansi dan Finansial Indonesia Jurnal Mantik Gema Wiralodra Journal of Economics and Business UBS Malang Respiratory Journal Jurnal Ekonomi Jurnal Impresi Indonesia Dharma: Jurnal Pengabdian Masyarakat Journal Research of Social Science, Economics, and Management International Journal of Economics, Management and Accounting
Andi Wijayanto
Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

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THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION ON SME BUSINESS PERFORMANCE THROUGH PRODUCT INNOVATION AS A MEDIATING VARIABLE IN JEPARA'S FURNITURE CRAFTSMEN Sri Swasta; Andi Wijayanto; Sari Listyorini
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Market orientation refers to entrepreneurs' efforts to understand market needs, develop products to meet consumer demands, and build relationships with customers. The aim of this research is to examine how entrepreneurial orientation and market orientation influence the business performance of SMEs in the context of furniture craftsmen in Jepara. This study investigates whether product innovation plays a mediating role in the relationship between entrepreneurial orientation, market orientation, and business performance. The research method employed is survey or interviews with furniture craftsmen in Jepara. The research sample can be selected randomly or using appropriate sampling techniques. To gather data, entrepreneurs can be provided with open-ended questionnaires on entrepreneurial orientation, market orientation, product innovation, and business performance. Data collection techniques can be analyzed using triangulation techniques. The results of the study can provide insights into the importance of entrepreneurial orientation and market orientation in enhancing the business performance of SMEs in the furniture craftsmen sector. Furthermore, this research can identify the role of product innovation as a mediating variable that connects entrepreneurial orientation and market orientation with business performance.
Co-Authors Abimantrana, Muhammad Aditya Tjahya Prayudanto Agus Hermani Apriatni Endang Prihartini Apriatni Endang Prihatini Ardiningrum, Dewani Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Arifianto, Ihwan ARIFIN, RAMA NURUL Astri Ayu Lutfiana Bal’afif, Farhad Basti, Kirania Putri Bulan Prabawani Catarina Cori Pradnya Paramitha Destrianita, Mayra Regita Diah Ayu Kristiani Dyah Lituhayu Elfrida Ratnawati Faber Tri Perwira Fatmahwati, Amelina Fauzia, Sabila Hayyu Febrianto Marbun, Diki Firdauzi, Amalia Fitri Maulana Fitriya Ayu Amastasiya Gultom, Sofia Grace Caroline Gustian, Vanya Fahira Hari Susanta Hari Susanta Nugraha Ilham Alamsyah Imbaruddin, Amirul Kamila, Devi Shifa Kartika Nurhayati Khoirunnisa', Arifatu Afifah Kusumarita, Anna Lia Afiani Marbun, Diki Febrianto Muhammad Ajib Irwansyah Nafis, Nuzulul Naili Farida Nani Triana Nawazirul Lubis Ngatno Ngatno Nikmatulloh, Arnanda Awal Nila Firdausi Nuzula Nunuk Sri Muktiati Nur Hidayatul Inayah Nurifa, Virda Apriliasya Nurullaili Nurullaili Olvie Okta Prasetyo Oria, Ehsanullah oria, Hafizullah Pangestu, Satrio Putro Pinem, Robetmi Jumpakita Pradita, Patricia Dinda Pratiwi, Bernadheta Murni Kusuma Prawira, Insanul Kahfi Putri, Maharani Dewi Reinhard Reinhard Reni Shinta Dewi Retno Sunu Astuti Riki Kurniawan Riswan, Muhammad Syahendra Robetmi Jumpakita Pinem Sanjaya, Deo Sanjaya, Natta Saputra, Muhammad Yoga Sari Listyorini Saryadi Saryadi Soewarso Soewarso Sri Budhi Rianawati, Sri Budhi Sri Swasta Sutarno Sutarno Swasta, Sri Syafitrah, Firza Tampubolon, Ekho Panorangi Umar, M. Difa'ul Haq Wibowo, Riski Setiadi Widayanto Widayanto Wihalauw, Regina Octaviani