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Elastisitas Permintaan Rumah Sederhana Tipe 36 di Kota Padang Provinsi Sumatera Barat Bunga Paramita
Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i2.3433

This research aims to analyze type 36 house demand elasticity in Padang City, West Sumatera Province. It used secondary data collected from 32 units of sample observation. The variables were 36-type housing price, distance to CBD, district density, number of household, and GDP per capita. The instruments of analysis were data panel regression using OLS approach, fixed effect , and random effect. The analysis results show that fixed method gives the best result of regression among the three approaches in the data panel. The variable of house price has a negative and significant correlation with the demand in Padang City with an elasticity level of 1.56%; the distance to CBD has a negative and correlation with demand with an elasticity level of 1.73%. The research results give a picture that the demand for simple houses in Padang city, West Sumatera Province is elastic toward the price of type 36 house, and distance to CBD.

Aplikasi Sistem Informasi CRM Berbasis Web Firmansyah Kusasi; Bunga Paramita
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3898

CRM (Customer Relationship Management) is a way how companies establish sustainable good relationships between companies and customers, communicate with customers, and market to them so as to ensure customer satisfaction and loyalty. The purpose of this study is to identify the phases in CRM, activities and roles of CRM Information Systems. An understanding of this topic will be a reference in designing and designing an efficient and effective CRM Information System application. CRM Information System has now been developed in the form of a web-based application. This means that the company does not have to buy a server to provide a CRM Information System but can develop it themselves using a CMS (Content Management System) based application. In operational activities, customer data is collected and stored in a database for analysis purposes. The data is then processed and analyzed automatically and in real time into useful information for strategic marketing decisions that are designed according to their respective divisions, be it Sales Force, Customer Service or Marketing.

Pemanfaatan dan Pengembangan Produk UMKM Berbasis Kearifan Lokal guna Meningkatan Pendapatan Masyarakat di Kepulauan Riau Bunga Paramita; Fahranisa Azzahra; Siti Mayawi Vanesa
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.4016

Kepulauan Riau is a territory of the State of Indonesia which is located in the golden triangle of the world economy, and is located in the Exclusive Economic Zone (EEZ), the existence of the Riau Islands Province is very strategic in increasing local potential, especially the economic sector. Culture is an inseparable part of a community group. Culture is also what makes the difference between one community group and another, because the different living habits of people make the resulting culture also different. This culture is also inseparable from the Malay community in the Riau Islands province. Malay culture does not only consist of one type of culture, but Malay culture has a variety of other cultures, including dance, traditional houses, musical instruments, crafts, culinary and others. One of the existing cultures that has been passed down from generation to generation is the craft culture of the Malay community. The examples of crafts from the Malay tribal community are in the form of a Tudung Manto, Tudung Batik, Gasing, Tanjak and many other examples. However, this craft from Malay culture is expected to be able to penetrate the export market through digital export so that it can help increase the income and economy of the people in the Kepulauan Riau. In addition to culture in the form of handicrafts, the province of Riau Islands has other cultures, such as the culinary specialties of the Malay community. Culinary typical of the Kepulauan Riau, such as Otak-Otak, Deram Deram, Ikan Asap, Kue Bangkit, Gonggong and many more. One of the typical culinary delights of the Kepulauan Riau is Otak otak. However, it is rare to find media that exposes and introduces local wisdom of traditional Malay culinary in the Kepulauan Riau. Then, a part from culture in the form of handicrafts and culinary such as otak-otak, a cultur that has been developed by the government and received guidance through existing SMEs centers, too be expected can help increase the income and economy of the people in the Kepulauan Riau. By using descriptive analysis through a scientific approach with data sourced from the facts found in the research. As well as using a questionnaire have the Gform in assisting research

Aplikasi Sistem Informasi CRM Berbasis Web Firmansyah Kusasi; Bunga Paramita
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3898

CRM (Customer Relationship Management) is a way how companies establish sustainable good relationships between companies and customers, communicate with customers, and market to them so as to ensure customer satisfaction and loyalty. The purpose of this study is to identify the phases in CRM, activities and roles of CRM Information Systems. An understanding of this topic will be a reference in designing and designing an efficient and effective CRM Information System application. CRM Information System has now been developed in the form of a web-based application. This means that the company does not have to buy a server to provide a CRM Information System but can develop it themselves using a CMS (Content Management System) based application. In operational activities, customer data is collected and stored in a database for analysis purposes. The data is then processed and analyzed automatically and in real time into useful information for strategic marketing decisions that are designed according to their respective divisions, be it Sales Force, Customer Service or Marketing.

Pemanfaatan dan Pengembangan Produk UMKM Berbasis Kearifan Lokal guna Meningkatan Pendapatan Masyarakat di Kepulauan Riau Bunga Paramita; Fahranisa Azzahra; Siti Mayawi Vanesa
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.4016

Kepulauan Riau is a territory of the State of Indonesia which is located in the golden triangle of the world economy, and is located in the Exclusive Economic Zone (EEZ), the existence of the Riau Islands Province is very strategic in increasing local potential, especially the economic sector. Culture is an inseparable part of a community group. Culture is also what makes the difference between one community group and another, because the different living habits of people make the resulting culture also different. This culture is also inseparable from the Malay community in the Riau Islands province. Malay culture does not only consist of one type of culture, but Malay culture has a variety of other cultures, including dance, traditional houses, musical instruments, crafts, culinary and others. One of the existing cultures that has been passed down from generation to generation is the craft culture of the Malay community. The examples of crafts from the Malay tribal community are in the form of a Tudung Manto, Tudung Batik, Gasing, Tanjak and many other examples. However, this craft from Malay culture is expected to be able to penetrate the export market through digital export so that it can help increase the income and economy of the people in the Kepulauan Riau. In addition to culture in the form of handicrafts, the province of Riau Islands has other cultures, such as the culinary specialties of the Malay community. Culinary typical of the Kepulauan Riau, such as Otak-Otak, Deram Deram, Ikan Asap, Kue Bangkit, Gonggong and many more. One of the typical culinary delights of the Kepulauan Riau is Otak otak. However, it is rare to find media that exposes and introduces local wisdom of traditional Malay culinary in the Kepulauan Riau. Then, a part from culture in the form of handicrafts and culinary such as otak-otak, a cultur that has been developed by the government and received guidance through existing SMEs centers, too be expected can help increase the income and economy of the people in the Kepulauan Riau. By using descriptive analysis through a scientific approach with data sourced from the facts found in the research. As well as using a questionnaire have the Gform in assisting research

Pengaruh Modal Usaha, Kompetensi Kewirausahaan dan Pendapatan Terhadap Keberlangsungan Usaha Pelaku UMKM di Kecamatan Toapaya Kabupaten Bintan Paramita, Bunga; Citra Indah Kirana, Reneta
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v8i1.7073

The purpose of this study was to determine the effect of Business Capital, Entrepreneurial Competence and Income on Business Sustainability of SMEs Actors in Toapaya District, Bintan Regency. The research object in this study is SMEs actors in Toapaya District. The method used in this research is Quantitative Method with data collection techniques using a questionnaire, the sampling technique in this study used Simple Random Sampling. With a population of 213 SMEs players in Toapaya District, the sample in this study was 120 samples. The data analysis technique uses multiple linear regression analysis so that the results of the study are found, namely Personally, the Business Capital Variable has a positive and significant effect on the Business Continuity of SMEs Actors with a Thitung value (4.608> 1.980), the Entrepreneurial Competency Variable has a positive and significant effect on the business continuity of SMEs Actors with a Thitung value (2.177> 1.980) and the Income Variable has a positive and significant effect on the Business Continuity of SMEs Actors with a Thitung value (3.990> 1.980). While simultaneously the variables of business capital, entrepreneurial competence and income have a positive and significant effect on the business continuity of SMEs actors in Toapaya District, Bintan Regency.

Membangun Kesadaran Lingkungan Melalui Budaya Organisasi Hijau Di Sekolah Adiwiyata SDS Toan Hwa Tanjungpinang Jalal, Abdul; Ayunda Pratiwi, Mirza; Firdiyansyah, Indra; Paramita, Bunga; Wulandari, Kiki
Bahtera Inovasi Vol 9 No 1 (2025): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v9i1.7398

The purpose of this research is to build environmental awareness through green organizational culture at sds toan hwa tanjungpinang school. The method used in this research is descriptive qualitative using data collection techniques through interviews, observation and documentation. Then the data analysis techniques used are data reduction, data presentation and conclusions. The results of this study indicate that SDS Toan Hwa Tanjungpinang has implemented a green organizational culture quite well The implementation of this green organizational culture is carried out through various programs and activities, such as: physically and mentally healthy includes the physical and mental health, of classroom students without using air conditioning to maintain air circulation, facilities that meet health standards including toilets and classrooms, routine sports activities every Wednesday morning, collaborating with health centers for health screening including dental examinations and immunizations, urging parents to provide healthy lunches for children without using disposable packaging such as sterofoam. This research is intended to find out that green organizational culture is an effective strategy to build environmental awareness in schools. The implementation of green organizational culture can increase students' awareness of the environment and encourage them to behave in an environmentally friendly manner

Pengaruh Citra Merek, Harga, Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Sunscreen Azarine Pada Mahasiswa Febm Umrah Maryana, Siska; Paramita, Bunga; Randa, Fradya
Bahtera Inovasi Vol 9 No 1 (2025): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v9i1.7399

This study aims to examine the influence of brand image, price, and electronic word of mouth (e-WOM) on purchasing decisions of Azarine sunscreen products among students of the Faculty of Economics and Maritime Business, Raja Ali Haji Maritime University. A quantitative approach was used using a survey method involving 93 respondents who had purchased or used the product. Data were analyzed using multiple linear regression. The results showed that partially price and e-WOM had a significant positive effect on purchasing decisions, while brand image did not have a significant effect. However, simultaneously, the three variables significantly influenced purchasing decisions. These findings can be strategic input for companies to improve their marketing strategies, especially in digital communication and brand positioning.

Pengaruh Cashback, Flash Sale, dan Gratis Ongkos Kirim Terhadap Minat Beli Pada Event Twin Date Shopee di Kalangan Mahasiswa FEBM UMRAH Ummu Nur Syahidah, Nadzifa; Paramita, Bunga; Ilham, Edinur
Bahtera Inovasi Vol 9 No 1 (2025): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v9i1.7402

The study aims to examine the influence of cashback, flash sale, and free shipping on the purchase intention of FEBM UMRAH students during Shopee’s twin date events. A quantitative approach was used, with the population beng active FEBM UMRAH students who made purchases during the twin date events. A total of 94 respondents were selected using insidental sampling. Data were collected through questionnaires and analyzed using multiple linear regression, t-test, F-test, an the coefficient of determination with SPSS version 26. The resulting regression model is Y = 2,542 + 0,464X1 + 0,686X2 + 0,154X3 + e with and Adjusted R2 of 0,687 or 68,7%. The t-test results indicate that cashback (X1) and flash sale (X2) have a positive and significant effect on purchase intetion, while free shipping (X3) has a positive but not significant effect. The F-test shows that all three variables simultanaeously have a significant effect, with F-valu of 69.095 > F-table 2,71 and significance of 0,000<0,05. Thus, it can be conducted that promotion strategies involving economic incentives and urgency effectively increase students purchase intentions during Shopee’s events

Pengaruh Modal Usaha, Kompetensi Kewirausahaan dan Pendapatan Terhadap Keberlangsungan Usaha Pelaku UMKM di Kecamatan Toapaya Kabupaten Paramita, Bunga; Citra Indah Kirana, Renata
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/2ygy6721

The purpose of this study was to determine the effect of Business Capital, Entrepreneurial Competence and Income on Business Sustainability of SMEs Actors in Toapaya District, Bintan Regency. The research object in this study is SMEs actors in Toapaya District. The method used in this research is Quantitative Method with data collection techniques using a questionnaire, the sampling technique in this study used Simple Random Sampling. With a population of 213 SMEs players in Toapaya District, the sample in this study was 120 samples. The data analysis technique uses multiple linear regression analysis so that the results of the study are found, namely Personally, the Business Capital Variable has a positive and significant effect on the Business Continuity of SMEs Actors with a Thitung value (4.608> 1.980), the Entrepreneurial Competency Variable has a positive and significant effect on the business continuity of SMEs Actors with a Thitung value (2.177> 1.980) and the Income Variable has a positive and significant effect on the Business Continuity of SMEs Actors with a Thitung value (3.990> 1.980). While simultaneously the variables of business capital, entrepreneurial competence and income have a positive and significant effect on the business continuity of SMEs actors in Toapaya District, Bintan Regency.

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