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All Journal Semantik MEDIA EKONOMI & TEKNOLOGI INFORMASI Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis MEDIA Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SEIKO : Journal of Management & Business YUME : Journal of Management Revitalisasi : Jurnal Ilmu Manajemen Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Wasana Nyata Jurnal Pengabdian Mandiri Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research WASANA NYATA J-CEKI
Yohan Wismantoro
Universitas Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Pengaruh Bauran Pemasaran (Produk, Harga, Tempat, Promosi) Terhadap Loyalitas Konsumen Pada Kedai Kopi Matada Di Brebes Syafa'at, Andi; Amron, Amron; Wismantoro, Yohan; Setiawan, Aries
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2691

Abstract

The marketing mix is a of factors that a firm my manipulate in order toachievethe desired level of sales in its target market. In other words, the four Ps stand for product, pricing, place and promotion. This study used a statistical series technique with a population of 120 Matada coffe shop customers in Brebes. The study’s participants were Brebes residents who had made purchasesat Matada coffe shops. The purposive sampling method was used. Statistical tests, classical assumption tests, and linear regression tests are used to evaluate data. These statistics may be analyzed with IMB SPSS 24 sofware. The purpose of this study was to determine the influence of product, pricing, location  and market impact consumer loyalty t Matada Coffe Shops in Brebes City. The conclusion of this study show that product, pricing, and promotion all have positive and substantial impact. While the location has a negative and minor impact. Keywords: product; price; place; promotion dan consumer loyalty
Penerapan Bauran Promosi Teh Pucuk Harum Terhadap Keputusan Pembelian Pada Mahasiswa Manajemen Di Kota Semarang Puspita Sari, Rizki; Fitroh Sukono Putra, Febrianur Ibnu; Wismantoro, Yohan; Panjaitan, Roymon
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7617

Abstract

Penelitian memiliki tujuan guna menganalisis dampak program promosi teh pucuk harum pada keputusan pembelian konsumen mahasiswa manajemen kampus swasta di kota Semarang. Jenis penelitian ini ialah kuantitatif eksploratif. Jumlah sampel penelitian ini ialah 100 responden mahasiswa manajemen kampus swasta di kota Semarang. Teknik pengumpulan data yang digunakan ialah kuisioner yang dibagikan kepada responden untuk dijawab. Objek penelitian ini ialah variabel promotional mix sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Teknik pengambilan sampel ini diperoleh dengan metode non probability sampling (purposive sampling) dengan memperhatikan kriteria- kriteria tertentu, analisis data menggunakan analisis regresi linier berganda. Hasil riset ini menunjukkan bahwa bauran promosi berpengaruh secara positif dan signifikan dalam mempengaruhi keputusan pembelian teh pucuk harum mahasiswa manajemen di semarang. Kontribusi & Nilai Tambah penelitian ini adalah program strategi bersaing ini memberi perusahaan lebih signifikan peluang untuk mencapai promosi pemasaran yang optimal termasuk memperluas pangsa pasar konsumen teh pucuk harum.
Upaya Peningkatan Keputusan Pembelian Sepatu Melalui Gaya Hidup, Kualitas Produk, dan Harga: Bahasa Indonesia Hidayat, Rafli Wahyu; Aqmala, Diana; Haziroh, Awanis Linati; Wismantoro, Yohan
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11844

Abstract

Sebuah penelitian telah dilakukan di Kota Semarang untuk menguji upaya peningkatan gaya hidup, kualitas produk, dan harga terhadap keputusan pembelian sepatu Converse. Metode yang digunakan adalah kuantitatif dengan menggunakan data primer yang diperoleh dari 110 responden melalui penyebaran kuesioner, serta data sekunder dari sumber seperti buku, jurnal, dan internet yang relevan dengan penelitian ini. Sampel dipilih secara purposif dengan kriteria tertentu. Hasil analisis menggunakan teknik regresi linear berganda menunjukkan bahwa upaya peningkatan keputusan pembelian sepatu Converse di Kota Semarang dipengaruhi secara positif dan signifikan oleh gaya hidup. Namun, kualitas produk tidak memiliki pengaruh yang signifikan terhadap Upaya peningkatan keputusan pembelian, sementara harga memengaruhi upaya peningkatan keputusan pembelian secara positif dan signifikan. Adjusted R2 sebesar 0,565 atau 56,5% menunjukkan bahwa gaya hidup, kualitas produk, dan harga secara bersama memberikan dampak sebesar 56% terhadap upaya peningkatan keputusan pembelian. Sisanya, yaitu 43,5%, mungkin dipengaruhi oleh variabel independen lain yang belum diselidiki dalam penelitian ini. Kata Kunci: Gaya Hidup, Kualitas Produk, Harga
Pengaruh Brand Ambassador, Brand Image, Brand Awareness Dan Harga Terhadap Keputusan Pembelian Ghifari, Lafiandrie Al; Wismantoro, Yohan; Cahya, Handy Nur; Setiawan, Aries
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7962

Abstract

This study aims to analyze purchasing decision factors influenced by brand ambassadors, brand image, brand awareness, and price on Vondutch fashion products in Semarang City. The research approach uses a quantitative approach. The population consists of all customers who use Vondutch fashion products and the number of samples is set at 100 respondents based on the Lemeshow formula because the population is not known for sure. The data collection technique uses a questionnaire. The data analysis technique uses the SPSS application to test the proposed hypothesis. The results of the study explain that simultaneously and partially the variables of brand ambassadors, brand image, brand awareness, and price have a positive and significant effect on purchasing decisions.
IMPLICATIONS OF PRICE CONSCIOUSNESS AND PRODUCT QUALITY ON IPHONE USERS' PURCHASE INTENTION: THE ROLE OF SALE PRONENESS AS A MEDIATION FACTOR Thoriqotul A'iniyah; Wismantoro, Yohan; Mahmud, Mahmud; Pakarti, Piji
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The iPhone is a premium smartphone product that has a higher price than competing brands So not everyone can afford it. Therefore, someone who wants to use an iPhone can find ways to get the product at a cheaper price. This study was conducted to determine the extent to which price consciousness and product quality contribute to purchase intentions, as well as the role of sale proneness as a mediating variable. The objects of this study are Generation Z and Millennials who have an interest in the old version of the iPhone. With sample criteria: consumers who buy their own iPhone, live in Semarang City, and are aged 17-44 years. The method used in this study is quantitative, with data collection carried out through questionnaires answered by 144 respondents. The analytical tool used in this study is SmartPLS software. The results of this study indicate that price consciousness has a positive and significant effect on sale proneness. In addition, product quality is also proven to have a positive and significant effect on sale proneness. Furthermore, both price consciousness and product quality have a positive and significant effect on purchase intention. Meanwhile, sale proneness also has a positive and significant effect on purchase intention. These findings indicate that both price consciousness, product quality, and sale proneness play an important role in shaping consumer purchase intention.
Co-Authors Amron Amron, Amron Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Cahya, Handy Nur Chasanah, Amalia Nur Davka, Fahmi Naufal Desy Herma Fauza Dian Indriana Hapsari Diana Aqmala Diana Puspitasari Febrianur Ibnu Fitroh Sukono Putra Ghifari, Lafiandrie Al Hidayat, Rafli Wahyu Ida Farida Imang Dapit Pamungkas Lestari, Meti Mahmud Mahmud Masitha Fahmi Wardhani Nanda Adhi Purusa Piji Pakarti Puspita Sari, Rizki Roymon Panjaitan Setiawan, Aries Simarmata, Okta Naomilyanika Susilowati, MG Westri Kekalih Syafa'at, Andi Syamsul Arifin Taufan H, Guruh TBP, RR Rhadiana Thoriqotul A'iniyah Vernando Satria Wijaya Widyatmoko Karis