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All Journal MediaTor: Jurnal Komunikasi Mediator Jurnal The Messenger Ganaya: Jurnal Ilmu Sosial dan Humaniora Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Amwaluna Jurnal Ekonomi dan Keuangan Syariah Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Riset Public Relations Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal of Education Sciences (Edusci)
Tresna Wiwitan
Universitas Islam Bandung
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Mediator

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Upaya Pemulihan Citra Perum Perhutani: Studi Manajemen Public Relations Wiwitan, Tresna
Mediator Vol 6, No 1 (2005): Kontroversi Dakwah dan Politik
Publisher : FIkom Unisba

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Abstract

Regarding the significant decrease of Indonesia woodland, the management of wood resources becomes the main issue these days. The lack of professionalism attending this matter give bad publicity to Perum Perhutani who responsible to maintain wood resources. It is believed that Public Relations (PR) practices played a key role to improve the negative image of Perum Perhutani. Using PR planning steps such as defining PR problems, collecting data toward public opinions, finding key informants, and implementing community relation activities, the problems were solved successfully.
Co-Authors Ani Yuningsih Anne Maryani Avrisa Aulia Anaba Dena Rizky Syahira Dina Nabila Dinda Wulandari Eka Susilawati, Eka Fatharani Agnia Gabriel Aulia Hafizhan Viyandika Hantoro, Naditha Rizkya Hasbiansyah, O. Ihsan Dwiki Kurnia Irvanianto, Raihan Firjatullah Jasmine Nadira Hadiawan M. Rafif Kamil Maulana, Faisal Mira Kumala Mohammad Subur Drajat Muhammad Dhia Luthfi Ramadhan Naurah Syifa Neni Yulianita Novita, Sophia Numan Hapidudin Nurrahmawati Rafki Novariza Rakhmatullah, Adhika Putra Respitawulan Rheza Erwin Ismail Rhiezky Andes Dito Auliyaa Gutama Rifqi Rossy Pratama Riza Hernawati Rizkia Betari Salman Hafizh Septiawan Santana Sophia Novita Tasya Irvanti Novitasari Widi Wulansari Wina Rusdarina Wira Naufal Ariq Wulan Trigartanti zelvina zora