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All Journal Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengembangan Wiraswasta Majalah Ilmiah Bijak MANAZHIM Syntax Idea Jurnal Manajemen Kewirausahaan Cakrawala Repositori Imwi jurnal syntax admiration Journal of Economics and Business UBS Ilomata International Journal of Management Komitmen : Jurnal Ilmiah Manajemen International Journal of Applied Finance and Business Studies Jurnal Pajak dan Bisnis (Journal of Tax and Business) MASTER: Jurnal Manajemen Strategik Kewirausahaan International Journal of Science and Society (IJSOC) Journal of Social And Economics Research Journal of Scientech Research and Development Jurnal Sosial dan Sains Indonesian Research Journal on Education Indo-Fintech Intellectuals: Journal of Economics and Business Influence: International Journal of Science Review COSMOS ENDLESS : International Journal of Future Studies Branding: Jurnal Manajemen & Bisnis JIMAD : Jurnal Ilmiah Multidisiplin
Hery Margono
Universitas IPWIJA
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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PENGARUH INDEK PENGEMBANGAN MANUSIA (IPM) TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAWA TIMUR 2022-2023 Haryono, Basuki; Margono, Hery
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 5 (2024): Agustus
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i5.176

Abstract

This quantitative research aims to investigate the relationship between Human Development Index (HDI) and Economic Growth across 38 districts in East Java, Indonesia, using data from Badan Pusat Statistik for the years 2022-2023. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) methodology using SmartPLS to analyze the data. The path analysis revealed a statistically significant positive relationship between HDI and Economic Growth, suggesting that improvements in human development contribute significantly to economic advancement in the region. Based on these findings, recommendations include enhancing investments in education, healthcare, and infrastructure to further strengthen human capital and stimulate economic growth in East Java.
Analisis Disiplin Kerja, Kompetensi dan Kompensasi Terhadap Loyalitas Karyawan di PT. Kartika Citra Nusantara dengan Kinerja Karyawan Sebagai Variabel Intervening Sumiran, Sumiran; Margono, Hery
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.206 KB) | DOI: 10.36418/syntax-literate.v8i2.11411

Abstract

Kartika Citra Nusantara adalah perusahaan kepemilikan tunggal yang didirikan pada tanggal 18 April 2012 di Jakarta dan terus bersaing dengan perusahaan sejenis dan berkembang mengikuti perkembangan di era globalisasi saat ini. Penelitian ini bertujuan untuk mendeskripsikan, menganalisis dan mengetahui pengaruh disiplin kerja, kompetensi dan kompensasi yang paling dominan terhadap loyalitas karyawan di PT Kartika Citra Nusantara dengan kinerja karyawan sebagai variabel intervening. Untuk menganalisis permasalahan tersebut, digunakan 106 responden melalui metode non-probability sampling. Teknik pengumpulan data menggunakan metode survei dengan kuesioner tertutup sebagai alat. Analisis data dilakukan dengan uji validitas, uji reliabilitas, analisis deskriptif dan analisis linier berganda. Proses pengolahan data menggunakan software aplikasi SPSS Versi 22.2022. Hasil penelitian menunjukkan bahwa analisis koefisien regresi linier berganda Disiplin Kerja berpengaruh signifikan terhadap loyalitas karyawan di PT Kartika Citra Nusantara. Disiplin Kerja merupakan variabel yang paling dominan pengaruhnya terhadap kinerja karyawan dengan nilai beta sebesar 0,071 dan kompensasi merupakan variabel yang paling dominan pengaruhnya terhadap kinerja karyawan dengan nilai beta sebesar 0,318. Dari hasil penelitian ini, ada beberapa hal yang dapat disarankan dalam rangka meningkatkan kinerja karyawan dan loyalitas karyawan, yaitu pemberian dana untuk meningkatkan disiplin kerja, kompetensi yang dapat diimplementasikan melalui pelatihan teknis, prinsip keadilan dalam memberikan kompensasi langsung dan tidak langsung. Mematuhi dan menjunjung tinggi peraturan yang berlaku yang telah disepakati bersama di lingkungan perusahaan untuk meningkatkan disiplin kerja karyawan.
Analisis Kurikulum, Fasilitas, dan Biaya Dalam Keputusan Memilih Sekolah Pendidikan Formal dan Brand Activation Sebagai Variabel Moderating (Studi pada Sekolah Dasar an Nahl Islamic School di Ciangsana, Kab. Bogor) Hidayat, Gusti; Margono, Hery
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.593

Abstract

Perkembangan dunia pendidikan pada saat ini sangatlah kompetitif mengingat banyaknya pertumbuhan sekolah pendidikan formal dari tahun ke tahun. Dalam hal ini, orang tua murid harus cermat memilih sekolah untuk anaknya. Banyak faktor yang mempengaruhi orang tua murid dalam memilih sekolah, antara lain dengan mempertimbangkan kurikulum sekolah, fasilitas yang dimiliki oleh sekolah, dan biaya yang dibayarkan oleh orang tua murid. Penelitian ini dilakukan di Sekolah An Nahl Islamic School dengan permasalahan turunnya jumlah murid dalam 3 tahun ajaran terakhir yang salah satunya dampak dari pandemi covid-19, dengan selesainya pasca pandemi covid-19 ini, manajemen sekolah haruslah mempunyai strategi untuk bisa meningkatkan Penerimaan Peserta Didik baru (PPDB), dalam hal ini Penulis membantu untuk membuat suatu penelitian dengan tujuan untuk mengetahui pengaruh kurikulum, fasilitas, dan harga dalam memilih sekolah pendidikan formal serta untuk mengetahui apakah brand activation dapat memoderasi hubungan antara kurikulum, fasilitas, dan harga dalam memilih sekolah pendidikan formal. Penelitian ini dianalisis secara kuantitatif dengan menggunakan analisis regresi linear berganda dan program aplikasi SPSS, yang hasilnya menunjukkan bahwa kurikulum, fasilitas, dan biaya memiliki pengaruh signifikan terhadap keputusan memilih sekolah pendidikan formal, sedangkan brand activation dapat memoderasi dan memperkuat hubungan antara kurikulum, fasilitas, dan harga dalam memilih sekolah pendidikan formal.
DIGITAL ENTREPRENEURIAL ECOSYSTEMS AND MARKET EXPANSION: A STRATEGIC PERSPECTIVE ON SME COMPETITIVENESS Hery Margono
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 5 No. 1 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i1.45053

Abstract

The development of the digital entrepreneurial environment has driven significant changes in business interaction patterns, making them increasingly connected, dynamic, and geographically unbounded. This situation opens up broader opportunities for small and medium-sized businesses to expand their market reach, but also introduces new complexities in facing increasingly open competition. On the other hand, business actors' ability to respond to these changes still shows significant variation, particularly in terms of technology utilization, access to information, and adaptive strategic management. This study aims to examine the relationship between the dynamics of the digital entrepreneurial environment and market expansion strategies and their implications for strengthening business actors' competitiveness. This study uses a qualitative approach, utilizing various relevant secondary data sources for in-depth analysis. The results indicate that the intensity of connectivity and network utilization in the digital environment play a crucial role in opening access to broader market opportunities. Success in market expansion is strongly influenced by business actors' ability to develop flexible, integrated, and responsive strategies to change. Furthermore, strengthening competitiveness is determined by the ability to integrate various strategic elements, including internal resource management, exploiting external opportunities, and adapting to evolving environmental dynamics.
Entrepreneurial Orientation and Market Innovation: A Conceptual Perspective on Sustainable Competitive Advantage Hery Margono
International Journal of Science and Society Vol 7 No 4 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i4.1643

Abstract

The increasing complexity of the global business environment has intensified competition among organizations, requiring companies to continuously adjust their strategic approaches in order to maintain their market position. Rapid technological developments, shifting consumer preferences, and the expansion of global markets have created new challenges for organizations seeking to sustain long-term competitiveness. In this context, the ability of firms to respond proactively to market dynamics while continuously developing innovative strategies has become increasingly important for ensuring organizational sustainability. This study aims to examine the relationship between entrepreneurial orientation and market innovation in strengthening sustainable competitive advantage from a conceptual perspective. The research employs a qualitative approach through an extensive review of relevant academic literature, including previous studies and scholarly publications related to strategic management, entrepreneurial orientation, and market innovation. The findings indicate that entrepreneurial orientation plays an important role in encouraging organizations to take strategic initiatives and identify emerging market opportunities in dynamic business environments. In addition, the integration of entrepreneurial orientation and market innovation is supported by organizational capabilities such as adaptive structures, effective decision-making processes, coordinated internal functions, and supportive organizational cultures. Ultimately, the development of strategic innovation enables organizations to strengthen sustainable competitive advantage by enhancing their ability to adapt to market changes and maintain stable long-term organizational performance.
PRODUCT DIFFERENTIATION AND VALUE INNOVATION: REFRAMING COMPETITIVE STRATEGIES IN THE CREATIVE ECONOMY Hery Margono
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.1428

Abstract

The development of the creative economy has driven significant changes in competitive dynamics, where superiority is no longer solely determined by a product's physical attributes, but also by the experiences and perceptions formed in the minds of consumers. Increasingly intense competition and accelerating product change cycles require organizations to continuously deliver unique, relevant, and difficult-to-imitate features. Furthermore, the transformation in how value is created and delivered demonstrates that consumer engagement and experience consistency are increasingly crucial factors in building a competitive position. This study aims to examine how product differentiation and value innovation can be understood in an integrated manner to reshape competitive strategy within the context of the creative economy. This study uses a qualitative approach, utilizing various relevant literature sources for in-depth analysis. The results indicate that product differentiation and value innovation cannot be separated but must be strategically integrated to generate sustainable advantage. Furthermore, inter-functional coordination, flexibility in responding to change, and the ability to maintain value consistency are crucial factors in strengthening competitiveness. Furthermore, organizations that are able to manage complexity through an adaptive and integrated approach have a greater opportunity to maintain relevance and competitive position amidst the dynamics of the creative economy.
CO-CREATING CUSTOMER VALUE IN THE PLATFORM ECONOMY: INTEGRATING ENTREPRENEURIAL STRATEGY AND MARKETING INNOVATION Margono, Hery
Journal of Scientech Research and Development Vol 7 No 1 (2025): JSRD, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v7i1.1541

Abstract

The development of the platform-based economy has transformed the way companies and customers interact, moving from a one-way relationship to a more open and interconnected process. Customer engagement is no longer limited to the consumption stage but extends to various points of interaction that shape the overall experience. This situation requires companies to adapt their approaches to maintain relevance amidst increasingly complex customer behavior. This study aims to examine how the integration of entrepreneurial strategy and marketing innovation can drive customer engagement and create sustainable value in the platform economy. This study uses a qualitative approach, utilizing various relevant literature sources as a basis for analysis. The results indicate that customer engagement is formed through consistent interactions and accumulated experiences across various touchpoints. Adaptive entrepreneurial strategies and relevant marketing innovations play a role in strengthening customer participation and building more meaningful relationships. The integration of strategic direction and marketing implementation impacts the quality of the resulting interactions, thereby supporting business sustainability and strengthening the company's competitive position.
Customer Experience as a Strategic Driver of Value Creation in Entrepreneurial Marketing Hery Margono
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 6 No. 3 (2024): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v6i3.312

Abstract

Changing business dynamics and increasing competition are driving businesses to focus not only on products or services but also on the customer experience in every interaction. In the entrepreneurial context, flexible, personalized, and proximity-based interactions are characteristics that influence how customers perceive the value they receive. The complexity of interactions involving multiple channels and increasing customer expectations demands more adaptive and targeted experience management. This study aims to examine the role of customer experience as a strategic driver of value creation in entrepreneurial marketing practices. This research uses a qualitative approach, utilizing various relevant secondary data sources for in-depth analysis. The results indicate that customer experience plays a significant role in shaping value perceptions through interaction quality, emotional engagement, and the consistency of the experience. Furthermore, business actors' responsiveness in adjusting interaction strategies and their ability to manage resource constraints are crucial factors in maintaining the relevance of the customer experience. Overall, the integration of customer experience into entrepreneurial marketing strategies has strategic implications for supporting business sustainability, building loyalty, and creating differentiation amidst increasingly dynamic competition.
BRAND NARRATIVE DYNAMICS AND CONSUMER LOYALTY IN THE SOCIAL MEDIA ERA: UNCOVERING THE ROLE OF EMOTIONAL ENGAGEMENT AND DIGITAL INTERACTION Hery Margono
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i2.54972

Abstract

The development of social media has transformed the way brands communicate with consumers, shifting from one-way communication to more open and participatory interactions. In an increasingly dynamic digital environment, brand narratives evolve through various forms of conversation involving consumers as part of the communication process taking place in the public sphere. This makes emotional engagement and digital interactions crucial elements influencing how consumers build relationships with brands on social media. This study aims to analyze the dynamics of brand narratives within the social media ecosystem and their role in shaping consumer loyalty through emotional engagement and digital interactions. This study uses a qualitative approach, reviewing various literature sources and previous research relevant to the topics of brand communication, digital interactions, and consumer behavior on social media. The results indicate that brand narratives develop through a dialogic communication process between brands and consumers in the digital space. Consumer emotional engagement and participation in digital interactions play a role in strengthening the relationship between consumers and brands. Consistent and ongoing communication experiences on social media ultimately contribute to the formation of consumer trust and loyalty towards brands.
Rethinking Entrepreneurial in the Digital Economy: Toward A Strategic Framework for Customer Value Creation Hery Margono
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 9 No. 1 (2026): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/endlessjournal.v9i1.375

Abstract

The rapid development of digital technology has significantly transformed the structure of business environments and intensified competition across various industries. The expansion of digital platforms has created new forms of market interaction that allow organizations and consumers to engage in more dynamic and continuous exchanges. At the same time, these changes have reshaped consumer behavior, particularly in how individuals search for information, interact with brands, and evaluate products or services within increasingly connected digital ecosystems. This study aims to examine the evolving dynamics of entrepreneurial marketing in the digital economy and to explore how strategic marketing approaches can strengthen customer value creation in rapidly changing digital markets. The study employs a qualitative approach by analyzing relevant academic literature, previous research findings, and scholarly publications related to entrepreneurial marketing, digital business environments, and customer value development. The findings indicate that the expansion of digital ecosystems has intensified market competition while simultaneously requiring organizations to adopt more adaptive and flexible marketing strategies. Organizations are increasingly required to strengthen interactive communication, integrate digital marketing activities, and build long-term relationships with customers to remain competitive in complex digital markets. Ultimately, reinforcing customer value orientation through improved customer experience and sustained engagement plays a critical role in strengthening the competitive position of organizations operating within the digital economy.
Co-Authors Achmad Noerkhaerin Putra Agatha Wikan Adhisti Amir, Ja'far Amir, Jafar Anik Ariyanti Aziz, Zaenal Basuki Haryono Budi, Jimmi Setya Cecep Cecep Dea Dinda Forina Putri Fitranty, Sarah Gusti Hidayat Haerudin, Inayatilah Hani Sujoko Hendra Lesmana Hendra Lesmana Hidayat, Gusti Imron, Ronny Isha Milani Ja'far Amir Kurata Ayuni Kurniawansyah M Manullang, Noventywan Halomoan Mohammad, Wily Muh. Maskuri Mursida Kusuma Wardani Ni Putu Mahyoni Qoriatul Adawiyah Rara Arafiah Reza Wijaya Ronaldo Simanjuntak Ronny Imron Saepudaolah, Dede Septino, Ruby Galuh Slamet Budiono Sumardi Sumardi Sumiran, Sumiran Thamrin Sirait Tristi Iriana Wibusana, Wibusana Widagdo, Agus Windriasih, Yeni Zacky Abidin