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All Journal Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengembangan Wiraswasta Majalah Ilmiah Bijak MANAZHIM Syntax Idea Jurnal Manajemen Kewirausahaan Cakrawala Repositori Imwi jurnal syntax admiration Journal of Economics and Business UBS Komitmen : Jurnal Ilmiah Manajemen International Journal of Applied Finance and Business Studies Jurnal Pajak dan Bisnis (Journal of Tax and Business) MASTER: Jurnal Manajemen Strategik Kewirausahaan International Journal of Science and Society (IJSOC) Journal of Social And Economics Research Journal of Scientech Research and Development Jurnal Sosial dan Sains Indonesian Research Journal on Education Indo-Fintech Intellectuals: Journal of Economics and Business Influence: International Journal of Science Review COSMOS ENDLESS : International Journal of Future Studies Branding: Jurnal Manajemen & Bisnis JIMAD : Jurnal Ilmiah Multidisiplin journal of social and economic research
Hery Margono
Universitas IPWIJA
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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PRODUCT DIFFERENTIATION AND VALUE INNOVATION: REFRAMING COMPETITIVE STRATEGIES IN THE CREATIVE ECONOMY Hery Margono
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.1428

Abstract

The development of the creative economy has driven significant changes in competitive dynamics, where superiority is no longer solely determined by a product's physical attributes, but also by the experiences and perceptions formed in the minds of consumers. Increasingly intense competition and accelerating product change cycles require organizations to continuously deliver unique, relevant, and difficult-to-imitate features. Furthermore, the transformation in how value is created and delivered demonstrates that consumer engagement and experience consistency are increasingly crucial factors in building a competitive position. This study aims to examine how product differentiation and value innovation can be understood in an integrated manner to reshape competitive strategy within the context of the creative economy. This study uses a qualitative approach, utilizing various relevant literature sources for in-depth analysis. The results indicate that product differentiation and value innovation cannot be separated but must be strategically integrated to generate sustainable advantage. Furthermore, inter-functional coordination, flexibility in responding to change, and the ability to maintain value consistency are crucial factors in strengthening competitiveness. Furthermore, organizations that are able to manage complexity through an adaptive and integrated approach have a greater opportunity to maintain relevance and competitive position amidst the dynamics of the creative economy.
CO-CREATING CUSTOMER VALUE IN THE PLATFORM ECONOMY: INTEGRATING ENTREPRENEURIAL STRATEGY AND MARKETING INNOVATION Margono, Hery
Journal of Scientech Research and Development Vol 7 No 1 (2025): JSRD, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v7i1.1541

Abstract

The development of the platform-based economy has transformed the way companies and customers interact, moving from a one-way relationship to a more open and interconnected process. Customer engagement is no longer limited to the consumption stage but extends to various points of interaction that shape the overall experience. This situation requires companies to adapt their approaches to maintain relevance amidst increasingly complex customer behavior. This study aims to examine how the integration of entrepreneurial strategy and marketing innovation can drive customer engagement and create sustainable value in the platform economy. This study uses a qualitative approach, utilizing various relevant literature sources as a basis for analysis. The results indicate that customer engagement is formed through consistent interactions and accumulated experiences across various touchpoints. Adaptive entrepreneurial strategies and relevant marketing innovations play a role in strengthening customer participation and building more meaningful relationships. The integration of strategic direction and marketing implementation impacts the quality of the resulting interactions, thereby supporting business sustainability and strengthening the company's competitive position.
Customer Experience as a Strategic Driver of Value Creation in Entrepreneurial Marketing Margono, Hery
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 6 No. 3 (2024): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v6i3.312

Abstract

Changing business dynamics and increasing competition are driving businesses to focus not only on products or services but also on the customer experience in every interaction. In the entrepreneurial context, flexible, personalized, and proximity-based interactions are characteristics that influence how customers perceive the value they receive. The complexity of interactions involving multiple channels and increasing customer expectations demands more adaptive and targeted experience management. This study aims to examine the role of customer experience as a strategic driver of value creation in entrepreneurial marketing practices. This research uses a qualitative approach, utilizing various relevant secondary data sources for in-depth analysis. The results indicate that customer experience plays a significant role in shaping value perceptions through interaction quality, emotional engagement, and the consistency of the experience. Furthermore, business actors' responsiveness in adjusting interaction strategies and their ability to manage resource constraints are crucial factors in maintaining the relevance of the customer experience. Overall, the integration of customer experience into entrepreneurial marketing strategies has strategic implications for supporting business sustainability, building loyalty, and creating differentiation amidst increasingly dynamic competition.
Co-Authors Achmad Noerkhaerin Putra Agatha Wikan Adhisti Amir, Ja'far Amir, Jafar Anik Ariyanti Ayuni, Kurata Aziz, Zaenal Basuki Haryono Budi, Jimmi Setya Cecep Cecep Dea Dinda Forina Putri Fitranty, Sarah Gusti Hidayat Haerudin, Inayatilah Hani Sujoko Hendra Lesmana Hidayat, Gusti Imron, Ronny Isha Milani Kurniawansyah M Manullang, Noventywan Halomoan Mohammad, Wily Muh. Ali Maskuri Muh. Maskuri Mursida Kusuma Wardani Ni Putu Mahyoni Qoriatul Adawiyah Rara Arafiah Reza Wijaya Ronaldo Simanjuntak Ronny Imron Saepudaolah, Dede Septino, Ruby Galuh Slamet Budiono Sumardi Sumardi Sumiran, Sumiran Thamrin Sirait Tristi Iriana Wibusana, Wibusana Widagdo, Agus Windriasih, Yeni Zacky Abidin