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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Jurnal Ekonomi Syariah Teori dan Terapan Jurnal EMT KITA Journal of Business and Behavioural Entrepreneurship Jurnal Pengembangan Wiraswasta Almana : Jurnal Manajemen dan Bisnis Journal of Enterprise and Development (JED) Global Financial Accounting Journal Journal of Management - Small and Medium Enterprises (SME's) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Ekonomi Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Nanggroe: Journal of Scholarly Service Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Jurnal Pengabdian Sosial Moneter : Jurnal Ekonomi dan Keuangan JGEN : Jurnal Pengabdian Kepada Masyarakat Perwira Journal of Economics and Business (PJEB) Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Jurnal Pengabdian Cendekia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dian Rachmawati Afandi
Universitas Pelita Bangsa
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Journal : Jurnal EMT KITA

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Pengaruh Social Media Marketing, Harga dan Brand Image Terhadap Minat Beli Afandi, Dian Rachmawati; Wahyono, Dwi; Widyastuti; Nugraha, Aat Ruchiat; Novita, Yulia
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2324

Abstract

The development of modernization is always changing, especially the culinary business has created intense competition to attract buying interest from consumers. This research aims to determine the influence of social media marketing, price and brand image on interest in buying. The sample obtained consisted of 100 respondents. The method used is quantitative by obtaining data from questionnaires via google from. This research uses a multiple linear regression analysis model to analyze the data. The respective research results show that social media marketing has a positive and significant partial influence on interest in buying. Price partially has a significant negative influence on interest in buying. Brand image has a positive and significant partial influence on interest in buying. The results of social media marketing, price and brand image simultaneously have a positive and significant effect on interest in buying. The results of the R Square value are empirically proven to be 67.7% by the variables in this research.
Co-Authors Aat Ruchiat Nugraha Abdul Latif Abdul Latif Adih Supriadi Ani Kusumaningsih Aprilianti Aprinai, Erna Army Cahya Putra Rustamaji Daspar Daspar Dwi ASTUTI dwi wahyono Edy Arisondha Erna Apriani Fachrial Banyu Asmoro Fachrial Banyu Asmoro Filda Rahmiati Fiqih Maria Rabiatul Hariroh Hartati, Nani Hermiati, Novi Fitria Hidayah, Zulfa Zakiatul Indra Permana Indra Permana Indra Permana, Indra Isarianto, Isarianto Maha Putra Maryadi, Adi Muhamad Syahwildan Muhammad Ali Bin Syukur Muhammad Kosim MUHAMMAD KOSIM, MUHAMMAD Nana Putri Amelia Nining Yuningsih Nining Yurista Prawitasari, S.H.,M.H. Novi Fitria Hermiati Novita, Yulia Nugroho, Arif Widodo Prasetyo Hari Sandi Pupung Purnamasari Pupung Purnamasari Putra, Ilham Muhammad Mardi Ramadhan, Aditya Retno Purwani Setyaningrum Retno Puspitasari Sabilla, Akfika Rizky Surya Bintarti Widiastuti Widiastuti WIDYASTUTI wiji safitri Wiyarno, Wiyarno Zulfa Zakiatul Hidayah