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All Journal Admisi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science
Bagus Yunianto Wibowo
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Social Commerce Adoption and Visual Content Quality on MSME Sales Performance with Consumer Trust as a Mediating Variable: Penelitian Bagus Yunianto Wibowo; Irin Mirrah Luthfia; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Mona Inayah Pratiwi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4960

Abstract

The rapid integration of social media and e-commerce, known as social commerce (s-commerce), has fundamentally reshaped the operational landscape for Micro, Small, and Medium Enterprises (MSMEs). This study investigates the impact of social commerce adoption and visual content quality on the sales performance of MSMEs, with consumer trust serving as a critical mediating variable. In the highly competitive digital market of 2026, MSMEs face the challenge of not only adopting new technologies but also masterfully crafting visual narratives that capture consumer attention. Utilizing a quantitative research design with a sample of 450 MSME owners in Indonesia, this study employs Structural Equation Modeling (SEM-PLS) via SmartPLS 4.0 to analyze the relationships between variables. The results indicate that both social commerce adoption and visual content quality have a significant positive direct effect on MSME sales performance. Furthermore, consumer trust is found to partially mediate these relationships, suggesting that the effectiveness of digital tools and aesthetics is heavily contingent upon the brand's ability to foster a sense of security and reliability among digital consumers. This research provides a strategic roadmap for MSME owners to prioritize high-fidelity visual assets and trust-building mechanisms within their social commerce frameworks to ensure sustainable growth in a volatile digital economy.
IMPLEMENTASI MESIN PENGOLAH SLURRY MENGGUNAKAN ENERGI BIOMASSA KAPASITAS 30 KG UNTUK MENINGKATKAN PRODUKSI PUPUK KOMPOS BAGI BUMP PT LUMPANG SEMAR SEJAHTERA Fitrianti, Friska Ayu; Adeguna Ridlo Pramurti; Ahmad Mamba'udin; Mirrah Luthfia, irin; Bagus Yunianto Wibowo
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 7 No. 1 (2026): Vol. 7 No. 1 April 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v7i1.7062

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk mengatasi permasalahan limbah slurry dari aktivitas peternakan yang berpotensi mencemari lingkungan. Slurry memiliki kandungan unsur hara yang bermanfaat, namun pemanfaatannya masih terbatas karena belum tersedianya teknologi pengolahan yang praktis dan efisien. Solusi yang ditawarkan adalah implementasi mesin pengolah slurry berbasis energi biomassa dengan kapasitas 30 kg. Metode pelaksanaan meliputi sosialisasi teknologi pengolahan slurry, penyerahan bantuan mesin pengolah slurry, serta pendampingan pelatihan pengoperasian dan perawatan kepada kelompok mitra. Hasil kegiatan menunjukkan bahwa mesin mampu beroperasi optimal serta menghasilkan ±25 kg pupuk organik per siklus. Selain itu, peserta pelatihan dapat mengoperasikan mesin secara mandiri setelah mengikuti dua kali praktik langsung. Implementasi teknologi ini tidak hanya menekan potensi pencemaran akibat pembuangan slurry langsung ke lingkungan, tetapi juga memberikan nilai tambah ekonomi melalui produksi pupuk organik serta mendorong kemandirian energi masyarakat.
Co-Authors Achmad Zaenuddin Adeguna Ridlo Pramurti Ahmad Mamba'udin Andi Setiawan Astohar Astohar Astuti, Rif'ah Dwi Destine Fajar Wiedayanti Eva Purnamasari Filatrovi, Eldes Willy Fitrianti, Friska Ayu Hamsar Suci Amalia Irin Mirrah Luthfia Jati Nugroho Karnowahadi Karnowahadi, Karnowahadi M Nahar Mellasanti Ayuwardani Mirrah Luthfia, irin Misbakhul Arrezqi Mona Inayah Pratiwi Nanang Adie Setyawan Noor Suroija Sri Wahyuni Subandi Vika Diyah Ardiyanti Vinda setya kartika Wiedayanti, Destine Fajar