Article Per Year (5 Year)
p-Index From 2021 - 2026
1.573
P-Index
This Author published in this journals
All Journal Admisi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science
Bagus Yunianto Wibowo
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
The Influence of Social Commerce Adoption and Visual Content Quality on MSME Sales Performance with Consumer Trust as a Mediating Variable: Penelitian Bagus Yunianto Wibowo; Irin Mirrah Luthfia; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Mona Inayah Pratiwi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4960

Abstract

The rapid integration of social media and e-commerce, known as social commerce (s-commerce), has fundamentally reshaped the operational landscape for Micro, Small, and Medium Enterprises (MSMEs). This study investigates the impact of social commerce adoption and visual content quality on the sales performance of MSMEs, with consumer trust serving as a critical mediating variable. In the highly competitive digital market of 2026, MSMEs face the challenge of not only adopting new technologies but also masterfully crafting visual narratives that capture consumer attention. Utilizing a quantitative research design with a sample of 450 MSME owners in Indonesia, this study employs Structural Equation Modeling (SEM-PLS) via SmartPLS 4.0 to analyze the relationships between variables. The results indicate that both social commerce adoption and visual content quality have a significant positive direct effect on MSME sales performance. Furthermore, consumer trust is found to partially mediate these relationships, suggesting that the effectiveness of digital tools and aesthetics is heavily contingent upon the brand's ability to foster a sense of security and reliability among digital consumers. This research provides a strategic roadmap for MSME owners to prioritize high-fidelity visual assets and trust-building mechanisms within their social commerce frameworks to ensure sustainable growth in a volatile digital economy.
Co-Authors Achmad Zaenuddin Andi Setiawan Astohar Astohar Astuti, Rif'ah Dwi Destine Fajar Wiedayanti Eva Purnamasari Filatrovi, Eldes Willy Hamsar Suci Amalia Irin Mirrah Luthfia Jati Nugroho Karnowahadi Karnowahadi, Karnowahadi M Nahar Mellasanti Ayuwardani Misbakhul Arrezqi Mona Inayah Pratiwi Nanang Adie Setyawan Noor Suroija Sri Wahyuni Subandi Vika Diyah Ardiyanti Vinda setya kartika Wiedayanti, Destine Fajar