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All Journal Harmoni Sosial: Jurnal Pendidikan IPS SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Martabe : Jurnal Pengabdian Kepada Masyarakat Communications Jurnal Socius: Journal of Sociology Research and Education Jurnal Perspektif: Jurnal Kajian Sosiologi dan Pendidikan RESIPROKAL: Jurnal Riset Sosiologi Progresif Aktual SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Masyarakat Maritim Indonesian Collaboration Journal of Community Services (ICJCS) Mamangan Social Science Journal Journal of Artificial Intelligence and Digital Business Indonesian Journal of Advanced Social Works (DARMA) PUBLICA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa e-Jurnal Apresiasi Ekonomi JURNAL KARYA ILMIAH MULTIDISIPLIN Journal of Humanity Studies Indonesian Journal of Sustainability
Hidayah, Ahmad
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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COVID-19 AND TOURISM: A DESCRIPTIVE STUDY OF THE STRATEGIES OF YOUTH MARINE TOURISM BUSINESS ACTORS ON DERAWAN ISLAND DURING THE COVID-19 PANDEMIC: COVID-19 DAN PARIWISATA: STUDI DEKSRIPTIF STRATEGI PEMUDA PELAKU USAHA WISATA BAHARI PULAU DERAWAN KETIKA PANDEMI COVID-19 Hidayah, Ahmad; Saputra, Hanafi; Kurniawati, Kamilah Dwi; Prajulianto, Agung; Ibrizah, Ziya; Yuhelna
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i3.5613

Abstract

This paper aims to analyze the strategies of young entrepreneurs in the marine tourism industry on Derawan Island in facing the challenges of the COVID-19 pandemic. The study employs a qualitative approach using purposive and snowball sampling techniques for informant selection. Data collection was carried out through interviews and field observations. The research applies James C. Scott’s survival strategy theory to analyze the phenomena under investigation. The results of the study indicate that young entrepreneurs in the marine tourism sector on Derawan Island were a vulnerable group during the COVID-19 pandemic. To address these challenges, the young entrepreneurs engaged in several survival strategies, including returning to fishing and adjusting the pricing of tourism packages during the new normal period.
OPTIMALISASI PEMBERDAYAAN UMKM GRESIK UNITED UNTUK MENINGKATKAN BRAND AWARENESS DAN SUSTAINABLE COMPETITIVE ADVANTAGE Ibrizah, Ziya; Nurrohman, Rosyid; Hidayah, Ahmad; Prajuliyanto, Agung
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 4 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i4.1718-1728

Abstract

Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu faktor penting dalam pertumbuhan ekonomi Indonesia, khususnya di sektor produk domestik bruto (PDB) dan penyerapan tenaga kerja. Namun, UMKM di Indonesia masih menghadapi berbagai tantangan, seperti keterbatasan modal, rendahnya kualitas produk, serta kurangnya pengetahuan dalam branding dan pemasaran digital. Gresik United, sebagai salah satu komunitas UMKM di Kabupaten Gresik, berfokus pada pengembangan usaha kecil di bidang merchandise. Berdasarkan analisis SWOT, UMKM merchandise Gresik United menghadapi tantangan dalam hal desain produk, kualitas, serta pemasaran yang kurang optimal. Kegiatan Pengabdian pada Masyarakat ini bertujuan untuk mengoptimalkan pemberdayaan UMKM Merchandise Gresik United dengan pendekatan berbasis pelatihan, workshop, dan pendampingan, yang difokuskan pada peningkatan brand awareness dan penguatan keunggulan kompetitif berkelanjutan. Metode yang digunakan meliputi survei awal, pelatihan branding dan pemasaran digital, workshop pengembangan keunggulan kompetitif, serta pendampingan implementasi strategi. Hasil dari kegiatan ini diharapkan dapat membantu UMKM Merchandise Gresik United meningkatkan daya saing mereka di pasar lokal dan nasional, sekaligus memberikan kontribusi terhadap pemberdayaan ekonomi lokal.
Co-Authors Al-Qadhri, Farhan Mustaqim Azwar Azwar Dian Kurnia Anggreta Firdaus Firdaus Hanafi Saputra Hanafi Saputra, Hanafi Harisnawati, Harisnawati Indriyani, Anisatun Irwan Irwan Isnaini Isnaini Kamilah Dwi Kurniawati MARCELAWATI, YENI Mirza Shahreza Muhammad Ichsan Ningsih, Novita Surya Nofrizal Nofrizal Prajulianto, Agung Prajuliyanto, Agung Ranti nazmi Rexsi, Rexsi Rosyid Nurrohman Singh, Balraj SRI RAHAYU Sri Rahmadani Sri Rahmadani, Sri Sriwahyuni, Yanti Tantry Widiyanarti Yenita Yatim Yenni Melia Yuhelna Yuhelna . Ziya Ibrizah