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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya JKMS : Jurnal Ilmu Komunikasi Al-Ulum JAM : Jurnal Aplikasi Manajemen Jurnal Studi Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia MetaCommunication; Journal Of Communication Studies Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Jurnal Riset Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Teknik Industri Terintegrasi (JUTIN) Komunikasiana: Journal of Communication Studies Jurnal Pewarta Indonesia Jurnal Ilmiah Wahana Pendidikan International Journal of Health, Economics, and Social Sciences (IJHESS) Share: Jurnal Ekonomi dan Keuangan Islam JKP (Jurnal Kajian Pemerintah: Journal of Government Social and Politics) Komunika: Jurnal Ilmiah Komunikasi International Journal of Applied Learning and Research in Algebra Journal of Management, Education and Communication
Yasir Yasir
Faculty of Social and Political Science (FISIP) of Riau University
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Management, Education and Communication

 1 
Kampanye Konten Edukasi Mengurangi Sampah Plastik pada Akun Instagram @Aksikitaindonesia Febrianisa, Winne; Yasir, Yasir
Journal of Management, Education and Communication Vol. 2 No. 3 (2024): November
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v2i3.50

Abstract

Social media has become a strategic tool for conveying sustainability messages in a massive and interactive way. This study aims to analyze and assess the educational content campaign on reducing plastic waste through the Instagram account @Aksikitaindonesia. The research method used is a descriptive qualitative approach with data collection techniques through content observation, semi-structured interviews with account managers, and analysis of user interaction (engagement) with posts on the theme of plastic waste reduction education. The results of the study show that consistent, informative, and visually appealing educational campaigns can increase audience awareness and participation in movements to reduce single-use plastics. Positive interactions such as comments, reposts, and an increase in followers are indicators of the success of such campaign communications. 
Co-Authors Alfiansa, Nicko Arifudin arifudin Asniar, Nunut Astini, Bunga Ayu, Desy Septi Bachmid, Sofyan Belli Nasution Dillah, Ramadhani Indah Al Edi Supriyadi Efni Noor Salam Elsarena, Mai Sela Rosa Ermawati Ermawati Ermawati Usman Evawani Elysa Lubis Febrianisa, Winne Hero, Eko Hussain, Amil I Gusti Ngurah Antaryama Karima, Karima Muhammad Firdaus Mujahid Mujahid, Mujahid Mulyadi, Rizki N. Nurjanah Nova Yohana Noval Noval Noval Noval Nur Wanita Nurhayati Nurhayati Nurman, Muhammad Ali Nurwanita Nurwanita Prananingrum, Dwi Kartika Putri, Nadia Safirna Ratnamaya, Deana Rusmadi Awza Sari, Mutia Novela Sofyan Bachmid Solihah, mar'atus Sugeng, Rachmat Syamsul Riyadi Tambes, Reski Pulpi Tri Widyastuti Welly Wirman Yesicha, Chelsy Zein, Khairani Zulfikar Putra