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All Journal Jurnal Inovasi Bisnis (Inovbiz) Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi eCo-Buss International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Nusantara Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat Indonesia (JPMI) Asian Journal of Management, Entrepreneurship and Social Science
Muhammad Donal Mon
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Promotion and Marketing System using Social Media at UMKM Omer Prata & Teh Tarek Muhammad Donal Mon; Violina Anastasya
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This study aims to implement promotional and marketing strategies using social media for UMKM Omer Prata & Teh Tarek through social media, namely Instagram by creating attractive promotional content and creating accounts on the online ordering application, namely Go-Food. The implementation aims to provide solutions to increase sales and revenue, reach more new customers and make it easier for customers to place orders online. Data collection in this study used 3 techniques namely observation, interviews, and documentation. The results obtained are that Omer Prata & Teh Tarek are better known by new potential customers and get an increase in orders and revenue. This can be a recommendation for further research in order to increase the creation of interesting content on social media for promotion and marketing strategies in terms of increasing sales and revenue.
Penyusunan Strategi Digital Marketing dan Penerapan Promotion Mix terhadap UMKM Rasa 244 Muhammad Donal Mon; Jennifer Jennifer
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Rasa 244 is a business that was established since 2001 by Mr. Akun. There are various dishes in this Mr. Akun, namely capcay, special fried noodles, special fried kwetiau, special fried rice, and others with a 100% halal label. The method used to find out the problems that occur in Rasa 244 is the observation and interview method, so the problems that occur in Rasa 244 belonging to Mr. Akun are the lack of digital marketing strategies and promotion mix Rasa 244 is still not well-known by the public. Based on the problems that occur, the next step is to design using a digital marketing strategy and the application of a promotion mix, namely by creating a social media account in the form of Instagram as a direct marketing medium, doing advertising on Instagram so that the surrounding community can get to know Rasa 244 with affordable dishes, create a menu list and brochures that are as attractive as possible so that old and new customers can find out about additions and changes to the menu and prices contained in this Rasa 244 and the distribution of brochures to the surrounding community as a public relations.
Kegiatan Pemantauan Coklit Mahasiswa Universitas Internasional Batam di Kelurahan Tanjung Buntung, Bengkong, Batam Vincent tham; Erika Erika; Femin Lovitasari; Anasaqina Farhana Putri; Soh Mei Fong Merlin; Vincent Lim; Winny Angelina Liangdra; Muhammad Donal Mon
National Conference for Community Service Project (NaCosPro) Vol 5 No 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.8152

Abstract

COKLIT MONITORING ACTIVITIES OF BATAM INTERNATIONAL UNIVERSITY STUDENTS IN TANJUNG BUNTUNG VILLAGE, BENGKONG, BATAM
Analisis Faktor Yang Mempengaruhi Employee Loyalty Di Perusahaan Sparepart Alat Berat Di Kota Batam Yuswardi Yuswardi; Muhammad Donal Mon; Vincent Nicholas Wu
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3721

Abstract

Penelitian ini bertujuan untuk menganalisa faktor-faktor yang dapat mempengaruhi loyalitas karyawan di perusahaam sparepart alat berat yang ada di Kota Batam. Adapun variabel indpenden yang digunakan yaitu compensation, work-life balance, career development, workload dan work environment. Sementara variabel dependen yang digunakan yaitu employee loyalty dengan job satisfaction sebagai variabel mediasi. Jenis penelitian yang digunakan yaitu dengan menggunakan pendekatan kuantitatif dengan menggunakan data primer yang didapatkan melalui penyebaran kuesioner melalui google form. Teknik purposive sampling merupakan metode yang digunakan pada penelitian ini dengan jumlah responden sebanyak 311 orang dimana merupakan karyawan di 9 perusahaan sparepart alat bereat dan lori yang ada di Kota Batam. Data kemudian dianalisis dengan menggunakan metode Structural Equation Modeling (SEM) PLS dengan aplikasi SmartPLS versi 3.0 untuk dapat menjelaskan keterkaitan yang terjadi diantara variable yang berhubungan. Hasil penelitian menunjukkan bahwa compensation, workload dan work environment memiliki pengaruh yang signifikan terhadap employee loyalty. Work-life balance dan career development tidak memiliki pengaruh yang signifikan terhadap employee loyalty. Job satisfaction diketahui mampu memediasi hubungan antara compensation terhadap employee loyalty dan work environment terhadap employee loyalty. Job satisfaction juga memiliki hubungan dan pengaruh yang signifikan terhadap employee loyalty.
Penerapan Promosi E-commerce Kepada Mitra 3BROTHERS CELL Tan Alvin Henk Saputra; Muhammad Donal Mon
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

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Abstract

Penjualan berbasis online mempengaruhi kenyamanan dalam sudut pandang yang berbeda, dimana pedagang tidak harus memiliki toko dan tempat yang terdelegasi dalam menjual barangnya, namun cukup membuat toko berbasis online yang berisi semua jenis barang yang dijual atau diperdagangkan. Pokok permasalahan dalam program ini yaitu dengan banyaknya persaingan dalam industri teknologi. Fokus kepada umkm 3BROTHERS CELL yang belum menerapkan promosi melalui e-commerce. Pengabdian ini bertujuan untuk membantu umkm dalam menerapkan promosi melalui e-commerce. Berdasarkan PkM yang telah dilaksanakan berhasil membuat akun e-commerce (shopee) dan mengupload produk dan keseluruhan akun e-commerce (shopee) telah diserahkan kepada 3Brothers Cell dan semoga dapat meningkatkan penjualan
IMPLEMENTASI PROSES REKRUTMEN DAN SELEKSI KARYAWAN PADA PT HANSWAY INDONESIA Intania Syafrina; Muhammad Donal Mon
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 2 (2023): Desember
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i2.613

Abstract

Proses rekrutmen dan seleksi pegawai pada suatu perusahaan sangatlah penting untuk menarik pegawai yang memenuhi kualifikasi yang dibutuhkan. PT Hansway Indonesia merupakan perusahaan yang bergerak di bidang industri pelayaran. Laporan Kerja Praktik dalam hal ini disusun dengan tujuan untuk mengetahui status pelaksanaan proses rekrutmen dan seleksi karyawan di PT Hansway Indonesia. Penelitian ini dilakukan di PT Hansway Indonesia selama 4 bulan di bagian sumber daya manusia. Penelitian ini dilakukan secara kualitatif melalui smetode wawancara, observasi dan studi dokumentasi. Hasil Implementasi proses rekrutmen dan seleksi karyawan di PT Hansway Indonesia yaitu pembuatan skema/bagan untuk menggambarkan proses rekrutmen secara rinci, selanjutnya membantu perusahaan dalam mempromosikan lowongan pekerjaan melalui media sosial, setelahnya, perancangan formulir khusus yang akan diberikan kepada mitra untuk memberikan umpan balik terhadap calon karyawan yang sedang menjalani tahap seleksi dan rekrutmen. Kesimpulan menunjukan bahwa dengan menerapkan ini, pada saat proses rekrutmen dan seleksi karyawan perusahaan lebih efektif, efisien waktu dan terarah.
PENERAPAN STRATEGI DIGITAL MARKETING PADA PT SUMBER ALAM BATAM (E-MARKET) Muhammad Donal Mon; Jane Eveline Susilo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.984

Abstract

Ardiansyah, Risnita, & Jailani, M. S. (2023). Teknik Pengumpulan Data Dan Instrumen Penelitian Ilmiah Pendidikan Pada Pendekatan Kualitatif dan Kuantitatif. http://ejournal.yayasanpendidikandzurriyatulquran.id/index.php/ihsan Hanim, L., Soponyono, E., & Maryanto. (2021). Pengembangan UMKM Digital di Masa Pandemi Covid-19. Hasanah, H. (2016). Teknik-Teknik Observasi(Sebuah Alternatif Metode Pengumpulan Data Kualitatif Ilmu-ilmu Sosial). https://doi.org/DOI: 10.21580/at.v8i1.1163 Pratiwi Putri, A., Arie Hetami, A., Fourqoniah, F., Noor Andriana, A., Ardiyani, M., Salsabila, Umilatul Muniroh, T., Riandani, R., Muliyani, E., Yasshyka, A., Putri Listiana, A., & Rahmalia Indah, S. (2022). Pelatihan Digital Marketing untuk Mencapai Optimalisasi Strategi Pemasaran pada UMKM. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 3, 828–839. Sudarsono, B. (2017). Memahami Dokumentasi. https://doi.org/https://doi.org/10.23887/ap.v3i1.12735 Zuliyati, Andriani, E., Ashsifa, I., Wazzar Achmad, A., & Robiyanto, F. (2023). Pelatihan Strategi Digital Marketing Dalam Meningkatkan Penjualan Pada Usaha Halu Kopi. https://e-journal.unmas.ac.id/index.php/dharmajnana/about
The Effect of Talent Management and Employee Recognition on Employee Performance Muhammad Donal Mon; . Jennifer
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2769

Abstract

This study aims to analyze the effect of learning and development, career management, talent attraction, talent development, talent retention and employee recognition on employee performance. This research is motivated by the decrease in the number of tourist visits that occurred due to the pandemic which had an impact on the ups and downs of employee performance at 4-star hotels in Batam City. This study uses a population of 4-star hotels in Batam City with samples of employees who work at Pacific Palace, Traveloge (Novotel), Planet Holiday and Swiss-Belhotel hotels. This study uses quantitative methods and non-probability sampling techniques through a purposive sampling method involving 285 respondents. The results showed that learning and development, career management, talent interest, talent development, talent retention, and employee recognition have a significant positive influence on employee performance.Keywords:learning and development, career management, talent attraction, talent development, talent retention, employee recognition, employee performance
Promotion and Marketing System using Social Media at UMKM Omer Prata & Teh Tarek Muhammad Donal Mon; Violina Anastasya
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to implement promotional and marketing strategies using social media for UMKM Omer Prata & Teh Tarek through social media, namely Instagram by creating attractive promotional content and creating accounts on the online ordering application, namely Go-Food. The implementation aims to provide solutions to increase sales and revenue, reach more new customers and make it easier for customers to place orders online. Data collection in this study used 3 techniques namely observation, interviews, and documentation. The results obtained are that Omer Prata & Teh Tarek are better known by new potential customers and get an increase in orders and revenue. This can be a recommendation for further research in order to increase the creation of interesting content on social media for promotion and marketing strategies in terms of increasing sales and revenue.
Manufacturing Or Development Of A Performance Management System (Hr) At My Indothai Spa & Massage Renita Millena; Muhammad Donal Mon
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

My Indothai Spa & Massage was formed in 1999 by Gideon Septianto Hidayat, the owner. My Indothai Spa & Massage is domiciled at Komp Penuin Center Blok K No 2-3-4, Batu Selicin, Kec. Lubuk Baja, Batam City. This business is engaged in services, which offers various types of massage and spa services for body relaxation. The purpose of this practical work is to assist MSMEs in preparing and forming forms for employees. The scope of this project is to design or develop a performance management system (HR) at My Indothai Spa & Massage as a source of information, recording and assessment of human resources. Data collection techniques used are interviews and observation. The result is the creation of organizational structures, attendance forms, leave forms, permit forms, training & development forms, attendance forms, performance appraisal forms, skills matrix and forms for filling in data regarding human resources using MS Excel.
Co-Authors . Jennifer Agustinus Setyawan Anasaqina Farhana Putri Andi Andi Andre Jonathan Harahap Andy Satia Davin Ewaldo Dinda Suci Ramadhani Edward Cornelyanto Erika Erika Femin Lovitasari Golan Hasan Hendy Wiliyan Intania Syafrina Jane Eveline Susilo Jason Jason Jennifer Jennifer Jenny Yang Jessica Jessica Jesslyn Jesslyn Joven Alfando Chang Jumi Liana Kelly Mutiara Illahi Michelle Go Muhamad Aidil Basri Oktris Susanti Pendi Ang Pradino Kusumo Renita Millena Renny Christiarini Rio Fernando Soh Mei Fong Merlin Sri Wahyuni Stephanie Mulyadi Tan Alvin Henk Saputra Vincent Lim Vincent Nicholas Wu Vincent tham Violina Anastasya Winny Angelina Liangdra Yuli Indah Fajar Dini Yuswardi Yuswardi