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All Journal Jurnal Radioisotop dan Radiofarmaka eUREKA : Jurnal Penelitian Mahasiswa Teknik Sipil dan Teknik Kimia Komunikasi : Jurnal Komunikasi SEIKO : Journal of Management & Business Jurnal Telematika Jurnal Common Jurnal Ilmu Politik dan Komunikasi Jurnal Ilmu Komunikasi Dan Media Gandiwa Jurnal Komunikasi Jurnal Penelitian Ilmu Pendidikan Indonesia Jurnal Bisnis dan Komunikasi Digital Jurnal Pendidikan Non formal Cendikia Pendidikan Interdisciplinary Journal of Advanced Research and Innovation Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)
Nina Yuliana
Program Studi Ilmu Komunikasi FISIP UNTIRTA Jl. Raya Jakarta KM. 4 Pakupatan Serang - Banten HP : 081219913501 , email : yuliananina@rocketmail.com
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Digital Transformation and Hotel Service Communication: An Analysis of Hilton Garden Inn Jakarta Taman Palem's Readiness Jaiz, Muhammad; Yuliana, Nina; Yusanto, Yoki; Fitriana, Rina
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 4 No. 4 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v4i4.790

Abstract

Digital transformation in the hospitality industry is increasingly important for improving the effectiveness of service communications and the quality of the guest experience, especially amidst technology-driven competition. This study aims to analyze Hilton Garden Inn Jakarta Taman Palem's readiness to implement digital transformation through an assessment of organizational aspects, service communications, and digital marketing strategies. The study employed a qualitative approach with data collection techniques including interviews, observations, and documentation studies. Data were analyzed through data reduction, data presentation, and conclusion drawing based on the Miles and Huberman model. The results indicate that the hotel is in the early stages of digitalization, characterized by limited technology utilization for operational functions, service communication quality that does not yet utilize interactive technology, and digital marketing strategies that are still informative and not data-driven. The OnQ system has not been optimally utilized due to variations in human resource digital capabilities, while guest experience support technologies such as self-check-in or automated services are not yet available. This study concludes that successful digital transformation requires improving employee digital literacy, developing more innovative service technologies, and formulating a more targeted digital communication strategy to support the hotel's competitive advantage.
Co-Authors Afanda, Masya Aprilia, Haydi Arthamevira, Nadya Bella Asrianty, Asrianty Candra Cahyadi, Adi Christian Manurung, Kevin Dewi, Sari Ratna Dian Indriani Durrotulhikmah, Najla Dwi Alfianti, Amanda Esa, Qiran Ridha Fitran Al-Razy , Muhammad Fitri, Vasulia Nur Haedar Haedar, Haedar Ikbar Maulana, Muhammad Iksan Setiawan, Muhammad Insani, Mutiara Fitri Ipah Ema Jumiati Irham Habibi, Muhammad Ismail, Raaf Ikhtsar isti Nursih Jaiz, Muhammad Ken Ratri Retno Wardani Lie, Vincent Septian Marlina, Rima Marlinda, Dini Melati, Nyimas Najwa Aliya, Danish Nirwana, Nayala Auranisha Octafiani, Alyafya Rebecca Siagian, Naomi Reinhardt Simanjuntak, Steven Rina Fitriana, Rina Santosa, Yasmine Diani Shalihah, Fathin Simamora, Yabet Josua Sinar Perbawani Abrina Anggraini Subtinanda, Adhitya Suherbilah, Salsa Siti Sunarhadijoso Soenarjo Syahadah, Amrina Ghina Syifa Syauqiyah, Fayka Tanvaltin, Vincent Taufik Iskandar Yasmine, Az Zahra Putri Yuliyanah, Siti Yusanto, Yoki Zahra Anggraini, Natasya