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All Journal Jurnal Hortikultura Indonesia (JHI) JDM (Jurnal Dinamika Manajemen) Jurnal Hortikultura Jurnal Produksi Tanaman Jurnal Nutrisi Ternak Tropis dan Ilmu Pakan Reswara: Jurnal Pengabdian Kepada Masyarakat BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal Of Science, Technology & Management (IJSTM) International Journal of Economics, Management, Business, and Social Science Munaddhomah: Jurnal Manajemen Pendidikan Islam Business Management Nanggroe: Journal Of Scholarly Service Applied Business and Administration Journal (ABAJ) Nanggroe: Journal of Scholarly Service Servqual: Jurnal Ilmu Manajemen
Farida Yulianti
Balai Penelitian Tanaman Jeruk dan Buah Subtropika, Jl. Raya Tlekung Junrejo, Batu, Kotak Pos 22, Malang 65301 Telp. (0341) 592683
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UPAYA MENINGKATKAN AKSES AIR BERSIH BAGI MASYARAKAT DESA JAMBU RAYA DENGAN PENERAPAN FILTERISASI AIR Purboyo, Purboyo; Yulianti, Farida; Alfisah, Erni; Zulfikar, Rizka; Lamsah, Lamsah; Mardah, Siti
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2570

Abstract

Kegiatan pengabdian yang dilaksanakan di Desa Jambu Raya, Kecamatan Beruntung Baru, Kabupaten Banjar ini bertujuan untuk meningkatkan akses air bersih bagi masyarakat, karena di desa tersebut akses air bersih dari Perusahaan Daerah Air Minum (PDAM) belum terpenuhi, padahal air tanah yang ada kualitasnya keruh karena desa Jambu Raya merupakan daerah rawa, sementara masyarakat didesa tersebut tetap memakai air tanah untuk kebutuhan rumah tangga seperti mandi, mencuci pakaian dan mencuci perabot rumah tangga, Guna mengatasi air yang keruh ini tim pengabdian melakukan kegiatan pembuatan filterisasi air agar kualitas air menjadi jernih sehingga layak untuk di pergunakan masyarakat. Metode yang dilakukan yaitu dengan presentasi, ceramah, diskusi, untuk pembuatan filterisasi air sekaligus pemasanganya. Selain itu juga dilakukan sosialisasi tentang pentingnya mempergunakan air bersih dan bagaimana cara melakukan perawatan dan penggantian alat filterisasi air tersebut. Hasil dari kegiatan ini yaitu desa memiliki filterisasi air yang menghasilkan air jernih yang dipasang ditandon atau penampungan air milik desa yang dapat dimanfaatkan masyarakat, selanjutnya masyarakat juga mampu memahami bagaimana merawat alat filterisasi air dan pentingnya menggunakan air bersih untuk meningkatkan kualitas hidup. Dapat kami simpulkan bahwa kegiatan ini telah dapat memberikan solusi atas permasalahan masyarakat desa Jambu Raya tentang masalah air yang keruh dengan pembuatan filterisasi air sehingga masyarakat sekarang mendapatkan akses air bersih, adapun saran yang dapat kami isampaikan yaitu kegiatan ini sebaiknya dapat berlanjut dengan skala yang lebih besar, dengan pengadaan lebih banyak tandon air yang dipasang alat filterisasi air yang diperuntukkan bagi masyarakat desa lain disekitar desa Jambu raya
Attracting Customers Interest through Celebrity Endorses for Marketplace Putra, Defin Shahrial; Yulianti, Farida; Abdurrahim, Abdurrahim
JDM (Jurnal Dinamika Manajemen) Vol 11, No 1 (2020): March 2020
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i1.22784

Abstract

This study aims to determine the tendency of celebrity endorse mediated by brand awareness impact to attract buying interest from the public. This is because celebrities are people who are well known to the public and have there are charm. So that with the support of celebrities will have an impact on the sale of their products. Some marketplaces use celebrities as brand ambassadors to attract buyers, besides it will give celebrity brands that are constantly remembered by customers. In this study because the population is unknown, the sampling technique uses purposive sampling as many as 310 respondents. The analysis technique used is Structural Equation Modeling (SEM). The results show that brand awareness mediates the influence of celebrities on customer interest when a celebrity carries advertisements will give the impression to customers that the celebrity has a good reputation and attractiveness will have a good impact. Besides the marketplace in choosing a celebrity will look for those who can deliver advertisements with professionals. The implication of this research is the need for celebrity support related to the importance of attracting people’s purchasing power to the marketplace, in addition to a well-known combination of a good reputation and attractive appearance has added value that will provide reminders to customers.
SLOW GROWTH JERUK CITRUMELO (Citrus paradisi Macfaden cv. Duncan x Poncirus trifoliata (L.) Raf) DALAM KONDISI IN VITRO: PENGARUH TIPE DAN KONSENTRASI SUMBER KARBON Nufus, Fitriani Rohmatun; Saptadi, Darmawan; Yulianti, Farida
Produksi Tanaman Vol. 6 No. 1 (2018)
Publisher : Jurusan Budidaya Pertanian Fakultas Pertanian Universitas Brawijaya

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Abstract

Citrumelo merupakan jeruk hasil persilangan antara Citrus paradisi Macf. dengan Poncirus trifoliata L. Raf. Jeruk citrumelo memiliki banyak keunggulan. Sifat unggul citrumelo merupakan sumber keragaman genetik yang perlu dikonservasi. Konservasi in vitro merupakan salah satu teknik konservasi ex-situ yang dapat digunakan. Tujuan konservasi secara in vitro, salah satunya adalah untuk memperlambat pertumbuhan (slow gowth). Faktor penyebab slow gowth salah satunya adalah pengaturan konsentrasi dan jenis sumber karbon yang slow release. Tujuan penelitian adalah untuk mendapatkan efektifitas penggunaan sumber karbon dalam mendukung konservasi citrumelo secara in vitro serta mendapatkan jenis dan konsentrasi sumber karbon yang paling baik untuk mendukung slow gowth. Penelitian dilaksanakan di Laboratorium Somatic Embryogenesis, Balitjestro, Batu, Malang, pada Bulan Desember 2015 hingga Maret  2016. Penelitian menggunakan Rancangan Acak Lengkap Faktorial (RALF). Faktor pertama yaitu sumber karbon dan faktor kedua yaitu konsentrasi sumber karbon. Variabel pengamatan yaitu, jumlah tunas, tinggi tunas (cm), bobot segar (mg) dan jumlah daun. Hasil penelitian menunjukkan bahwa, berdasarkan uji ANOVA tidak terjadi interaksi antar perlakuan. Perlakuan glukosa + mannitol memberikan respon pertumbuhan yang paling lambat. Perlakuan glukosa + mannitol 10 – 30 gl-1 merupakan perlakuan terbaik dalam mendukung slow growth dan pertumbuhan eksplan tidak stagnan. Perlakuan ini mampu memperpanjang masa subkultur hingga 6 bulan dibandingkan perlakuan kontrol (sukrosa 30 gl-1).
Evaluasi Anatomi dan Sitologi Tanaman Jeruk Colchiploid Siam Pontianak Fahriz, Muharshal; Yulianti, Farida; Purnamaningsih, Sri Lestari
Produksi Tanaman Vol. 6 No. 12 (2018)
Publisher : Jurusan Budidaya Pertanian Fakultas Pertanian Universitas Brawijaya

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Abstract

Pemuliaan jeruk Siam Pontianak dengan induksi mutasi kolkhisin telah dilakukan oleh Balitjestro sejak tahun 2005. Proses seleksi terhadap populasi tanaman colchiploid Siam Pontianak masih terus dilakukan. Penelitian bertujuan untuk mengetahui jumlah sto-mata, ukuran stomata, jumlah kloroplas dan jumlah kromosom tanaman jeruk colchiploid Siam Pontianak. Penelitian dilaksanakan di Balai Penelitian Tanaman Jeruk dan Buah Subtropika pada bulan April hingga Agustus 2017. Hasil pengamatan menunjukkan bahwa kolkhisin berpengaruh terhadap perubahan jumlah stomata, ukuran stomata, jumlah kloroplas dan jumlah kromosom. Perendaman kalus dengan kolkhisin selama 10 hari menyebabkan pertambahan jumlah  stomata, sedangkan perendaman kolkhisin selama 7 hari menyebabkan pengurangan jumlah stomata. Ukuran panjang dan lebar stomata, jumlah kloroplas pada semua tanaman dengan perendeman 5, 7 dan 10 hari memiliki hasil lebih besar dari tanaman kontrol. Jumlah kromosom yang dihasilkan dari perlakuan kolkhisin berjumlah 20, 21, 22, 23, 24 dan 27 kromosom.
The Influence of Green Accounting, Environmental CSR, and Eco-Efficiency Strategy on Corporate Sustainability Performance Hasanah, Nurul; Yulianti, Farida; Pandin, Maria Yovita R.; Kusmaningtya, Amiartuti
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9721

Abstract

This study aims to analyze the influence of green accounting, environmental corporate social responsibility (CSR), and eco-efficiency strategy on corporate sustainability performance in Indonesia. The research employed a quantitative approach using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Data were collected through a survey of 150 manufacturing and service companies that have implemented environmental reporting in their sustainability reports for the 2020–2024 period. The findings reveal that green accounting has a significant positive effect on sustainability performance, while environmental CSR strengthens this relationship through environmentally oriented social responsibility practices. Moreover, the eco-efficiency strategy plays a crucial role as a driver of resource efficiency in supporting long-term sustainability goals. The research model produced an R² value of 0.71, indicating that the combination of these three variables explains a substantial proportion of the variation in corporate sustainability performance. The implications of this study emphasize that the implementation of green accounting, environmental CSR, and eco-efficiency strategies not only enhances corporate reputation and regulatory compliance but also creates sustainable economic value for companies amid the green industrial transition era.
SOSIALISASI KEWIRAUSAHAAN SOSIAL MENGGUGAH SEMANGAT WIRAUSAHA MAHASISWA MELALUI INOVASI STARTUP Risnawati, Risnawati; Rina, Rina; Yulianti, Farida; Noor, Aris Setia
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): Bakti Banua: Jurnal Pengabdian kepada Masyarakat
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/c10p9h38

Abstract

Tingginya angka pengangguran lulusan perguruan tinggi di Indonesia, yang mencapai 11,28% untuk lulusan sarjana, menunjukkan adanya kesenjangan antara kualifikasi pendidikan dan kebutuhan pasar kerja. Di Kota Banjarmasin, situasi ini lebih mendesak dengan total 21 ribu pengangguran, di mana hanya 13,62% lulusan diploma dan sarjana yang terserap di dunia kerja. Fenomena ini mendorong perlunya intervensi untuk mengalihkan orientasi mahasiswa dari pencari kerja menjadi pencipta lapangan kerja melalui kewirausahaan sosial dan inovasi startup. Adapun Pengabdian Kepada Masyarakat ini bertujuan untuk menggugah semangat kewirausahaan sosial di kalangan mahasiswa serta meningkatkan pengetahuan, keterampilan, dan kepercayaan diri mereka dalam mengembangkan ide bisnis berkelanjutan. Program Pengabdian Kepada Masyarakat ini melibatkan metode kualitatif-kuantitatif dan dilaksanakan melalui empat langkah strategis: penyusunan rencana kegiatan, pengembangan materi interaktif, sosialisasi pada 18 Oktober 2025, dan evaluasi menggunakan perbandingan Pre-Test dan Post-Test pada 31 responden dari Universitas Islam Kalimantan Muhammad Arsyad Al Banjari. Hasil analisis menunjukkan bahwa responden yang memiliki ide bisnis meningkat dari 71% menjadi 82,1%, serta kepercayaan diri responden dalam menjalankan usaha naik dari 32,3% menjadi 47,6%. Akses informasi tentang pelatihan kewirausahaan juga meningkat drastis dari 29% menjadi 78,6%. Meskipun ada penurunan pemahaman terkait sumber pendanaan, secara keseluruhan program ini berhasil meningkatkan motivasi dan familiaritas peserta terhadap kewirausahaan sosial. Kesimpulannya, program sosialisasi ini terbukti efektif dalam memberikan dampak positif, dan evaluasi berkelanjutan diperlukan untuk meningkatkan program di masa mendatang serta menciptakan lapangan kerja yang lebih luas bagi lulusan.
Optimizing Social Media and School Websites for Promotional Branding in Indonesian Madrasahs: Achieving Competitive Advantage in the Digital Era Zainul, Mohammad; Yulianti, Farida; Periyadi, Periyadi; Dedy, Dedy; Shalahuddin, Shalahuddin; Rofiq, Ainur
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.2170

Abstract

In today’s rapidly evolving technological landscape, transformation in communication, work patterns, and access to information has reshaped how educational institutions present themselves to the public. Effective use of social media and websites can strengthen madrasas' competitive position amid the rapid flow of information and rising expectations for educational quality. This study explores the utilisation of digital platforms—specifically official websites and Instagram—as promotional tools in MAN 1 and MAN 2 Banjarmasin to enhance their institutional advantage. Employing a qualitative descriptive approach, data were gathered through in-depth interviews with public relations and media administrators, complemented by content analysis of both schools’ online channels. The findings show that MAN 1 Banjarmasin is more proficient in managing its website, offering structured, informative, and consistently updated content that boosts institutional credibility. In contrast, MAN 2 Banjarmasin leverages Instagram more actively as an interactive space to engage students, parents, and the broader community through visual storytelling and social interaction. Despite these strengths, both schools encounter challenges related to limited human resources, technical skills, and insufficient institutional backing. This study underscores the need for integrated digital marketing strategies and recommends that madrasas build stronger cross-platform coordination to solidify their online identity, enhance public trust, and increase student enrollment through sustained engagement on digital media.
Empowering UDI-Barabai Fermented Peanut MSMEs through Local Product Education, Storytelling, and Digital Collaboration Zulfikar, Rizka; Herawati, Ana Sofia; P, Purboyo; Yulianti, Farida; Mayvita, Prihatini Ade; A, Azahraty; Sanjaya, Fanlia Adiprimadana; S, Syahrani
Nanggroe: Jurnal Pengabdian Cendikia Vol 5, No 1 (2026): April 2026
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20133110

Abstract

Kacang Jaruk is a traditional fermented food from Barabai, Hulu Sungai Tengah, South Kalimantan, possessing high cultural value but limited market performance due to weak branding, packaging, and digital marketing. This community service aimed to empower Kacang Jaruk Udi Barabai MSME through the “3 Pillars of Growth: Product-Story-Digital” Model. Using Participatory Action Research with a Pentahelix approach from March–June 2026, interventions included: 1) Local product education through GMP SOP development and PIRT legalization; 2) Storytelling via new packaging, QR Codes, and the “Satu Rasa Seribu Cerita” content series; 3) Digital collaboration with micro-influencers, resellers, and marketplace onboarding. Results showed production capacity increased from 15 kg to 40 kg/week, selling price rose by 46.7%, revenue grew 85% with 62% from online channels, and local employment was created. This model proves that integrating cultural values, brand narrative, and digital technology can elevate traditional food MSMEs from survival to growth. The approach is replicable for other culture-based local MSMEs.
Empowering UDI-Barabai Fermented Peanut MSMEs through Local Product Education, Storytelling, and Digital Collaboration Zulfikar, Rizka; Herawati, Ana Sofia; P, Purboyo; Yulianti, Farida; Mayvita, Prihatini Ade; A, Azahraty; Sanjaya, Fanlia Adiprimadana; S, Syahrani
Nanggroe: Jurnal Pengabdian Cendikia Vol 5, No 1 (2026): April 2026
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20133110

Abstract

Kacang Jaruk is a traditional fermented food from Barabai, Hulu Sungai Tengah, South Kalimantan, possessing high cultural value but limited market performance due to weak branding, packaging, and digital marketing. This community service aimed to empower Kacang Jaruk Udi Barabai MSME through the “3 Pillars of Growth: Product-Story-Digital” Model. Using Participatory Action Research with a Pentahelix approach from March–June 2026, interventions included: 1) Local product education through GMP SOP development and PIRT legalization; 2) Storytelling via new packaging, QR Codes, and the “Satu Rasa Seribu Cerita” content series; 3) Digital collaboration with micro-influencers, resellers, and marketplace onboarding. Results showed production capacity increased from 15 kg to 40 kg/week, selling price rose by 46.7%, revenue grew 85% with 62% from online channels, and local employment was created. This model proves that integrating cultural values, brand narrative, and digital technology can elevate traditional food MSMEs from survival to growth. The approach is replicable for other culture-based local MSMEs.
Co-Authors A, Azahraty Abdul Halik Abdurrahim Abdurrahim, Abdurrahim Ainur Rofiq Alfisah, Erni Ariani, Gusti Meinar Girda Arri Sugiyanto Darmawan Saptadi, Darmawan dedy dedy, dedy Defin Shahrial Putra Dewi, Dea Kumala Efrianti, Kumara Eva Agustina, Eva Fahriz, Muharshal Firdaus Firdaus Hardiyanto - Hardiyanto Hardiyanto Herawati, Ana Sofia Ida Ayu Putu Sri Widnyani Indalesari, Rezki Kurniaty Kusmaningtya, Amiartuti Latif Adiredjo, Afifuddin Lita Soetopo Mardah, Siti Maulida, Noorlaily Mohammad Zainul mustabi, jamila Nirmala Frianti Devy Nirmala Friyanti Devy noor, aris setia Nufus, Fitriani Rohmatun Nurul Hasanah Pandin, Maria Yovita R. Periyadi, Periyadi Prihatini Ade Mayvita, Prihatini Ade Purboyo, Purboyo Rina Rina Risnawati Risnawati Rizka Zulfikar S, Syahrani Sanjaya, Fanlia Adiprimadana Shalahuddin, Shalahuddin Siswahyudianto Siti Mujanah Sri Lestari Purnamaningsih Sri Widyaningsih Sumeru Ashari Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Vida Nofrianinda, Vida Vitria, Aida Zulfikar, Rizka